What is Google My Business and why does my business need it? +
Google My Business (now Google Business Profile) is a free listing for your company on Google. It appears when customers search for your services on Google Maps or Search. A properly optimized listing = more calls, directions and visits. For local businesses — it's the #1 channel by cost/result ratio.
I already have a profile. Why pay for optimization? +
Creating a profile and optimizing it are different things. Google considers dozens of factors: categories, attributes, keyword-rich descriptions, photos, posting frequency, reviews, directory listings. Without systematic work, your profile simply gets lost among competitors. Our optimization includes an audit of 100+ parameters.
Do I need a website for Google Maps? +
No, a website is not required — you can receive calls and directions directly from the listing. But if you have one, it amplifies results: Google trusts businesses with a full website more, and you get an additional conversion channel.
When will I see results? +
First improvements are usually noticeable within 1–3 months. During this time Google indexes changes, new reviews appear, and the profile starts climbing in rankings. Full effect — in 3–6 months, depending on competition in your area.
How much does Google Maps setup cost? +
Basic setup and profile optimization — from €49. Promotion with monthly management (posts, reviews, monitoring, reports) — from €99/month. Price depends on number of locations and competition level. We've worked with local businesses across Estonia, Poland, Ukraine and Germany since 2015, so the playbook is adapted per niche.
How do reviews affect rankings? +
Reviews are one of the key ranking factors in Google Maps. Google considers the number of reviews, average rating, frequency of new ones, and whether the business responds to them. We help build a review collection system: QR codes, SMS, email reminders.
What if my profile was blocked? +
Blocking happens due to Google policy violations — sometimes even accidentally. We help restore profiles: we audit the reasons for blocking, prepare an appeal, and work with Google Support until resolved. As Google Partners, we know the internal processes.
How is your service different from DIY setup? +
You can fill in basic fields yourself. But Google's algorithms constantly change, and there are dozens of nuances that aren't obvious: NAP consistency across directories, correct category selection, geo-keywords, local citations, dealing with competitor spam. We've been handling GBP setup and reinstatement cases for businesses in 4 countries since 2015.
What is NAP consistency? +
NAP stands for Name, Address, Phone. Your contact information must be identical everywhere: on your website, Google Maps, directories, social media. Discrepancies (different phone or address) reduce Google's trust and push your profile below competitors.
Can I promote in multiple cities? +
Yes. For each location/city a separate profile is created with a unique description, photos and local strategy. We work with multi-location businesses in 4+ countries — we know the specifics of each market.
What will I get as a result? +
A fully optimized Google Maps profile, increased visibility in local search, more calls and directions from nearby customers. Plus a monthly report with specific numbers: profile views, calls, directions, website clicks. You see ROI every month.
How do you measure success? +
Through Google Business Profile Insights: profile views, queries people find you by, number of calls, directions and website clicks. We also track positions in Local Pack for key queries. Everything — in a monthly report with clear charts.
I have locations in several cities. Can you rank each one separately? +
Yes. Each physical location gets its own Google Business Profile, its own category set, and its own per-city landing page on your website with localised content. Ranking happens per query + per user location — we optimise each listing for its own city's searches rather than trying to force one listing to rank across a whole region.
I'm waiting for the postcard verification to arrive. Is there a faster way? +
Google has moved away from postcard verification for most categories — video verification is now the standard path (record a walkthrough of the premises showing exterior, interior, and proof of business operation). Video usually takes 3–7 days. Postcard is only used for a narrow set of categories and can take 5–14 days. We prepare the full verification package to maximise first-time approval.
Customers and competitors upload bad photos to my profile. Can you control that? +
User-generated photos can't be pre-approved, but we can flag photos that violate Google's policies (irrelevant, poor quality, competitor logos, staged). We also flood the profile with 30–50+ high-quality owner-uploaded photos so UGC is pushed down in the gallery. Monthly photo audits are part of our ongoing management package.
I want to transfer ownership of my listing to a new Google account. Can you help? +
Yes. Ownership transfer is a standard flow: current primary owner invites the new account as primary owner, the new account accepts, and after a 7-day cooling period the transfer completes. We handle it without any downtime in your reviews, ranking, or data. For agencies leaving, we hand over primary ownership cleanly — we never hold a client's listing hostage.