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CyberLab.Team

SEO · Local search · One‑time

Local SEO Audit: Beyond the Profile

If your Google Business Profile is complete and new customers still do not find you in local search, we audit what sits outside the profile: your name, address and phone across directories, your location and service-area pages, LocalBusiness schema, and where you show in the map pack versus the local blue links.

Every finding lands in one written report with a prioritized fix list. The price is fixed by tier, set by your footprint and how competitive your local market is. This audit includes no implementation: your team or another provider makes the fixes, and the audit changes nothing on your site or listings.

Get the express review Packages from €199

One-time fixed price · Written report, take it anywhere · No implementation lock-in · EU-registered, GDPR

in the Google Partner program
since 2015
clients since 2015
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1 business day

Problems

Why a great profile is not enough

Part of what decides the map pack and the local blue links sits outside your Google Business Profile. These are the situations where that shows.

The profile is in order, and new customers still do not find you

Your profile is fully optimized and you still do not rank in the local blue links
A complete, category-correct profile makes you more likely to show up in local results, the map pack included. The blue links below it are web results, ranked from the pages on your site and the signals pointing at them, which the profile does not control. If you appear on one surface and not the other, measure both before deciding where the problem sits.
You cannot tell whether the problem is the profile or the website
A profile tweak does not fix outdated citations, and new content does not fix a duplicate listing. Without a diagnosis that separates map-pack signals from local-organic signals, it is easy to pay for the wrong fix. The audit answers that question first.

Your name, address and phone differ from place to place

You moved, or now serve a relocated audience, and old addresses are still in circulation
After a move, including the relocations of 2022 to 2024, or when a business now serves a Ukrainian diaspora across the EU, old addresses, duplicate listings, and conflicting NAP can stay behind in directories. Old and new records disagree about where you are, and a clean current profile does not remove the stale ones.
Multiple EU branches each entered differently and nothing lines up
Several locations across EU countries, each with the street abbreviations, phone formats, and language variants entered differently by whoever set them up. Inconsistent entries leave Google, and other services that read directory data, with conflicting versions of each location. The multi-location review with a fix list per location is part of Expert.
You serve Russian-speaking customers in several EU cities, and old directories still show your old details
For businesses serving Russian-speaking communities in Tallinn, Riga, or Berlin, citations can end up split across half-abandoned profiles and old directories, so a customer finds an old address or a dead number. The audit lists each record that carries outdated or conflicting details and the data it should carry instead.

Pages for districts, cities and service areas

You want to be found across several districts of Warsaw or Kraków
Visibility in a given district rests on things you cannot duplicate your way into: a real address or a declared serviced zone there, the categories on the profile, the reviews, and how completely the profile is filled in. Google can disable a profile for a district where you have no presence, and a page for that district adds little. The audit checks what your real address and declared service zones support in each area, then whether your name, address, and phone records across Polish directories back that up.
Near-identical city pages that may count as doorway pages
If thin "[service] in [city]" template pages were built at some point, they can read as near-duplicate doorways. Google's spam policies on doorway abuse describe pages targeted at specific cities that funnel users to one page, and sites that violate those policies may rank lower or not appear in results at all. The audit flags which of your pages carry that risk.
You serve customers at their address and have no storefront
A business that travels to the customer hides its street address on the profile and declares serviced zones instead, so what it needs is service-area pages, correct service areas on the profile, and business data that stays consistent without a street address on display. A business that works only online and never meets customers in person is a different case under Google's rules: it is not eligible for a profile, so the local work sits on the website and in citations. The audit starts by establishing which of the two describes you.

How we solve them

What the report looks like

A written document your team can execute from. Every finding carries a severity. From Professional, it also carries an implementation note so a developer or agency can act on it. The report is yours to take anywhere.

Illustrative structure, not a real client report. Length varies with tier and findings.

  1. Citation inventory

    Every listing we found, with a per-listing status: correct, inconsistent, duplicate, or abandoned, and the exact data each record should carry.

  2. Location-page verdicts

    A keep, fix, or consolidate verdict on each location and service-area page, including which pages carry doorway risk.

  3. Schema error log

    Missing, incomplete, or conflicting LocalBusiness markup per page, with the corrected structure noted for each error.

  4. Visibility snapshot

    Where you currently appear for local-intent queries, separated by surface: map pack versus the local blue links below it. Start covers your key districts. From Professional this is a geo-grid scan across your whole service area.

  5. Prioritized fix list

    Every issue ranked by severity. From Professional, each includes an implementation note on what to change and where. On Expert the list comes per location.

What the audit covers

Start covers citations, location and service-area pages, LocalBusiness schema, a visibility snapshot for your key districts and a prioritized fix list. A check that starts in a higher tier is marked on its card.

NAP and citation consistency audit

We check your business name, address, and phone across the top directories (Apple Maps, Bing Places, Yelp, Foursquare) and the sources specific to your market (for example PL, UA, and EU directories). We catalog the NAP variants we find, flag duplicate or conflicting listings, and identify closed or abandoned profiles that keep old versions of your business details in circulation. This is the record outside Google that the profile work does not cover.

Location and service-area page audit

We review the location and service-area pages your site already has: whether each one is crawlable and indexable, whether it carries real local content instead of a city name dropped into a template, how it is linked from the homepage and hub pages, and whether near-identical pages carry doorway risk. A page is worth keeping where a real address or a real serviced zone stands behind it. Where neither does, one more page adds little, and the report says so. Each page gets a keep, fix, or consolidate verdict.

De-duplication across several service-area pages: Expert

LocalBusiness schema audit

We validate LocalBusiness JSON-LD on location and service-area pages: the name and address Google requires, plus geo coordinates and opening hours. For businesses without a storefront we also look at areaServed, a schema.org property that Google's LocalBusiness documentation does not list. We flag missing, incomplete, or conflicting structured data and note where it contradicts the listings we find.

Entity schema across all locations with sameAs alignment: Expert

Local-organic and map-pack visibility diagnosis

We check where you currently appear for local-intent queries on both surfaces: the map pack and Maps results, and the local blue links below them. We sort what we find into problems on the profile side and problems on the website and citation side, so you know where to look first.

Geo-grid scan across your whole service area: Professional and Expert. Start gets a visibility snapshot for your key districts

Local link and local-relevance audit

We assess your local backlink footprint (chamber memberships, association listings, local sponsorships, local press coverage, and niche directories relevant to your sector and market) against the businesses that rank around you. The goal is to find the local link gaps that matter in your market. Building the links is not part of this audit; the report says which ones to pursue and why.

Professional and Expert

Multi-location and service-area architecture review

For businesses with several branches or no fixed address, we audit per-location data standards, whether one-profile-per-location or service-area configuration matches the business model, and whether the URL and page structure is scalable or heading toward a de-duplication problem. The output is a prioritized fix list per location, so whoever implements knows what to change where.

Expert

What this audit does not include

The deliverable is a written report and a prioritized fix list. Everything else is a separate order or another service.

  • Implementing the fixes. We audit, document, and prioritize. Your team or another provider makes the changes.
  • Work inside your Google Business Profile. Categories, photos, posts, review replies, and verification belong to our Google My Business service.
  • Submitting citations and writing location pages. The report says which records to fix and what data each should carry. Submission and page content are separate work.
  • Building local links and paid advertising. From Professional the report says which local links to pursue. Building them, like running ads, is not part of the audit.

Who this audit is for, and who it is not for

This audit is for you if:

  • Your profile is complete, and you show for your brand name but rarely for service-plus-city searches
  • You cannot tell whether the problem with local visibility is the profile or the website
  • You moved, rebranded, or changed your phone number, and old records still live in directories
  • You have location or city pages and do not know whether to keep, fix, or consolidate them
  • You run several branches or broad service areas and want a fix list per location (Expert)

This audit is not for you if:

  • Your profile is incomplete, suspended, or not verified yet: start with Google My Business
  • You want the fixes carried out month after month: that is Small Business Promotion
  • You need an audit of the whole website, not its local layer: that is the SEO Site Audit
  • You expect a guaranteed place in the map pack: no one can promise that

Work inside the profile and on the map: Google My Business. Fixes carried out month after month: Small Business Promotion. An audit of the whole website: the SEO Site Audit.

Process

How the audit goes

  1. Express review

    Free, up to twenty minutes on a call or in chat. We name up to three main problems and what to do about each, and tell you whether the paid audit is worth it and which tier fits. There is no written report at this stage.

  2. Scope and access

    We fix in writing how many locations and serviced territories the audit covers, because that count sets the scope and the tier. You invite us by email to Search Console and Analytics with read-only access. We never ask for passwords.

  3. Outside the profile

    We collect your listings across directories, review your location and service-area pages and their LocalBusiness schema, and take the visibility snapshot for your key districts. From Professional the geo-grid scan across your whole service area, local links, and up to three competitors follow. Expert adds the multi-location architecture.

  4. The report and the walkthrough

    One written report with a prioritized fix list, in 3‑5 business days on Start and Professional and 5‑10 on Expert, then a summary call or async Q&A. Expert adds 30 days of implementation Q&A.

Let's look at your local search

We start with the free express review from step 1. After it, the decision is yours.

Get the express review

What we need from you to start

You do not need to share a password. We settle the details in the free express review.

  • The number of locations and service areas. Fixed in writing before the work starts, because it sets the scope and the tier. Larger chains are quoted after the free express review.
  • Whether customers come to you or you go to them. A storefront, a service area, or an online-only business: each is audited differently.
  • Read-only access to Search Console and Analytics. By email invite as a Restricted user in Search Console and a Viewer in Analytics, never a password. You revoke it yourself when the project is complete.
  • The language of the report. English, Ukrainian, Russian, or Polish, chosen when you order.
  • Who implements the fixes. Your own team or another provider. Implementation is not part of the audit.

What happens after the audit

The report is built to be executed without us. There are three ways to use it.

1

Hand it to your own team

Give the prioritized fix list to your developer or your current agency. From Professional, every item includes implementation notes, so nobody has to reverse-engineer what a finding means.

2

Fix in the order listed

Items are ranked by severity, and from Professional each carries an implementation note. The ranking is our judgment of your situation and promises no outcome or date.

3

Or ask us about monthly execution

If you want the fixes handled month over month, that is our Small Business Promotion retainer: a separate agreement, and the audit creates no obligation to order it.

Price

Local SEO audit pricing

A fixed-scope, one-time audit tiered by footprint and local competition. Every tier ends with a findings walkthrough: a summary call or async Q&A where we go through the report together. The express review is free, and there are no ranking guarantees.

Start
€199 one-time
Single-location or single-service-area businesses
  • NAP and citation consistency audit (top directories + market-specific)
  • Location and service-area page review: indexing, structure, thin-doorway risk
  • LocalBusiness schema validation on location pages
  • Visibility snapshot for your key districts: map pack vs local organic
  • Prioritized fix list
  • Delivery in 3-5 business days + findings walkthrough
  • Free express review
Order Start
Most Popular
Professional
€399 one-time
Competitive single locations or limited service-area footprints
  • Everything in Start
  • Geo-grid scan across your whole service area: map pack and local blue links
  • Local link and local-relevance gap analysis
  • Implementation notes per issue
  • Competitor local-visibility comparison (up to 3)
  • Delivery in 3-5 business days + findings walkthrough
Order Professional
Expert
€750 one-time
Multi-location businesses or broad service-area footprints
  • Everything in Professional
  • Multi-location architecture review with per-location fix list
  • Service-area page structure and de-duplication audit
  • Entity schema review across all locations with sameAs alignment
  • Delivery in 5-10 business days + findings walkthrough
  • 30-day implementation Q&A
Order Expert

What each tier adds

The Start audit costs €199 and covers a single location or service area; Professional at €399 adds the geo-grid scan across your whole service area, implementation notes per issue, the local link gap analysis, and a comparison against up to three competitors; Expert at €750 covers multi-location architecture with a per-location fix list and 30 days of implementation Q&A.

Tiers map to footprint: one location or service area fits Start, a competitive single footprint fits Professional, and several branches or zones fit Expert. The number of locations and serviced territories is fixed in writing before the work starts, because it sets the scope of the audit and, together with how competitive your market is, the tier. Larger chains and franchises are quoted after the free express review, and every multi-location audit delivers a per-location fix list rather than one generic document.

Prefer not to fill in a form? Write us on Telegram (t.me/cyberlabteam) or WhatsApp (+48 668 155 303).

Why us

Our experience

CyberLab.Team OÜ has been a Google Partner since 2015.

Google Partner
  • since 2010 working with Google search and ads
  • 490+ clients over the years
  • 15 countries where our clients do business
  • since 2014 Google Top Contributors and Product Experts on the team

Our team holds 9 Google certifications

  • Google Ads Search
  • Google Ads Video
  • Google Ads Display
  • Shopping Ads
  • Google Ads Apps
  • Google Ads Measurement
  • Conversion Optimization
  • Google Analytics
  • Display & Video 360

One report. Take it anywhere.

This is a one-time fixed-price audit, not a retainer. The written report and prioritized fix list are yours to keep: hand them to your own team, your current agency, or use them to brief whoever you like. Not sure you need it? Start with the free express review before any payment: up to twenty minutes, up to three main problems named and what to do about them, no written report.

  • No implementation lock-in. The audit includes no implementation, so there is no ongoing obligation.
  • Read-only access, nothing changed. We access your Search Console and Analytics by read-only email invite, with no passwords. You revoke access the moment the project is complete.
  • Who does the auditing. CyberLab.Team has been a Google Partner agency since 2015, and our team has taken part in the Google Top Contributors and Product Experts programs since 2014. We make no promise about rankings, timelines, or any particular outcome.
  • EU-registered, GDPR by default. CyberLab.Team OÜ, registry code 14647320, is registered in Tallinn, Estonia. We work under GDPR and sign a Data Processing Agreement on request.

Example of work

What does this look like in practice?

A typical engagement: a service business with a complete, well-kept profile that shows in the map pack for branded searches yet stays invisible for the service-plus-city queries that bring new customers. The geo-grid scan across the whole service area, from Professional, shows the split: present in the pack, absent from the local blue links. The citation crawl finds the address from a move two years earlier still live on a dozen directories, the site has one thin template page per district, and LocalBusiness schema is missing everywhere. The fix list puts citation cleanup and page consolidation first and schema second, each item with a note on what to change and where.

The client's own developer implements over the following weeks. Nothing further is ordered from us.

Anonymized example of our process, not a promise of results. The BMW repair shop case below is a website, a Google Business Profile and SEO promotion, not a local SEO audit.

After the audit: monthly profile upkeep, written per industry

The audit is one-off. What has to stay correct month after month differs by trade; each page below says what. Monthly profile management is a separate service.

Dentists The map side of one dental practice: what you treat, when somebody in pain can be seen, how the appointment is made, and replies that keep a person's treatment out of public view. Restaurants The menu and its prices, the hours the kitchen serves and a booking link that works: your manager keeps a restaurant's Google profile in line with what you actually serve. Law firms A firm and a lawyer are two listings with different rules. The areas and languages the firm confirms, the first consultation as the firm runs it, and replies that never confirm anyone was a client. Building and renovation contractors Service area, the work the crew actually takes on, real photos of finished jobs and honest review handling: the fields a homeowner checks before calling a building or renovation firm, kept correct every month. Plumbers Urgent and planned jobs, the districts you really cover and a number somebody answers: we keep these parts of a plumber's Google listing correct every month. Private clinics Branches, departments and doctors on Google Maps: a profile structure that follows Google's rules, current services and hours, and review replies that never reveal patient data.

Different businesses need different upkeep on the map

Proof before you order

A similar case

BMW-EXPERT Auto Service

SEO promotion, Google My Business, mobile-responsive website

Questions

Frequently asked questions

Scope, price and timing

How long does the local SEO audit take and what do I get?
Start and Professional deliver in 3‑5 business days, Expert in 5‑10. You receive a written audit report covering every check in your tier, a prioritized fix list (with implementation notes from Professional), and a summary call or async Q&A where we walk through the findings. The report is yours to keep and take anywhere; no lock-in, no ongoing obligation. We request read-only access to Google Search Console and Google Analytics by email invite, never passwords, and you can revoke access the moment the project is complete.
What does the audit report actually contain, and how long is it?
Five sections: a citation inventory with a status verdict for every listing we found, a keep-fix-or-consolidate verdict on each location or service-area page, a schema error log, a snapshot of your map-pack and local-organic visibility (a geo-grid scan across your whole service area from Professional), and a prioritized fix list where every item carries a severity and, from Professional, an implementation note. Length varies with your tier and with what we find, so we do not promise a page count.
Can you audit multiple locations, and how is multi-location priced?
Yes. The Expert tier at €750 is designed for multi-location businesses and service-area businesses covering multiple cities or zones. We agree the exact number of locations and serviced territories before the work starts and write it into the scope, because that count decides how much work the audit is. For larger chains or franchises with many locations, we quote based on scope after the free express review. Multi-location audits cover per-location data consistency, whether the profile structure (one profile per location versus service-area config) matches the business model, URL and page architecture across locations, and a prioritized fix list per location rather than a single generic list.
What is NOT included in this audit?
The audit does not include implementing anything. We audit, document, and prioritize; your team or another provider does the fixes. It does not include optimizing inside your Google Business Profile (that is our Google My Business service), managing citations or submitting you to directories (we flag the gaps; submission is a separate task), writing or rewriting location page content, building local links, or running paid advertising. In this audit we access your accounts only through a read-only email invite and make no changes to your admin settings, your site, or your listings.
Do you fix the issues you find, or just report them?
We report. The deliverable is a written audit report and a prioritized fix list your team can execute. From Professional, each item includes implementation notes so whoever does the work knows what to do and in what order. Your account stays yours, your agency relationships stay yours, and you are not locked into us for implementation. If after reading the report you want us to handle execution as a retainer, that conversation starts fresh with a clear scope and a separate agreement.
Do you build citations or submit me to directories?
Not in this audit. We audit the citation landscape: which directories matter in your market, which listings are inconsistent, which are duplicates, and which sit on abandoned platforms nobody updates. The report tells you which records to fix and what the correct data should be. Citation building and submission is implementation work that sits outside the audit scope. If you need that done, we can discuss it separately after you have seen the audit findings.
How often should a local SEO audit be repeated?
It is one-time by design, with no subscription attached. The findings stay valid until something material changes in your business or your market. Re-audit after a move or rebrand, after opening new locations, or when local visibility drops and you cannot explain why. If nothing structural has changed and your rankings are stable, a fresh audit has little new to tell you.

Is it for my business?

Do I need this if my Google profile is already fully optimized?
Possibly. A complete profile makes you more likely to show up in local results, but showing up is not the same as ranking well. Part of what decides the pack sits inside the profile: the categories, the services listed, the reviews, and how fully it is filled in. Another part sits outside it: links to your business, which Google names, and, in our judgment, consistent NAP across directories and the quality of your location and service-area pages. We also check LocalBusiness schema, which Google documents for local businesses. Your own result in the blue links below the pack is ranked from your website and the signals pointing at it. One pattern to look for: a clean profile that shows up for branded searches and close to nothing for the service-plus-city queries that bring in new customers. The audit measures both layers and shows which one is holding you back.
I have no physical address. Can you audit a service-area business with no storefront?
Yes. A service-area business, meaning one that travels to the customer, hides its street address on the profile and declares serviced zones instead, so we audit service-area pages instead of location pages, the areaServed values in the schema (a property Google's LocalBusiness documentation does not list), the zones declared on the profile, and NAP entries that stay consistent without a street address on display. A business that works only online and never meets customers in person is a separate case: Google does not make a Business Profile available to it, so there is no profile layer to audit and the local work sits entirely on the website and in citations. Tell us which of the two you are, and the free express review will say what there is to audit before you order anything.
I am in Poland, Ukraine, or the EU. Do you handle local directories in my market?
Yes. Polish market audits cover directories that matter in PL: Panorama Firm, Targeo, and platform-specific niche sources, alongside Google Maps, Bing Places, and Apple Maps. Ukrainian market audits cover old and new records after a move, including businesses that now serve a diaspora. EU multi-location audits handle the inconsistency that comes from entering addresses and phone numbers differently across country-level directories. We are EU-registered (CyberLab.Team OÜ, Estonia), operate under GDPR, and a Data Processing Agreement is available on request. Read-only access is by email invite; we never ask for passwords.
Can I get the audit and report in my language?
Yes. We deliver the report and the findings walkthrough in English, Ukrainian, Russian, or Polish, whichever your team prefers. The report covers the directories and local sources of your market, whichever language you choose. You are not paying extra for translation; you choose the language when you order.
Will this guarantee I rank in the map pack or top 3?
No. Map-pack and local-organic ranking is Google's decision. Google says local results are based mainly on relevance, distance, and how well known a business is, and that nobody can pay for a better local ranking. Every other business in your market is weighed on the same terms. What this audit delivers is a prioritized list of verifiable issues you can fix: inconsistent NAP records, location pages that are thin or duplicated, schema errors, and, from Professional, local link gaps. Those are problems you can verify and fix. Whether and how fast your rankings respond depends on your market's competitiveness, how thoroughly the fixes are implemented, and Google's own systems.

How it differs from our other services

How is this different from your Google Business Profile service?
The Google Business Profile service works inside the profile: categories, photos, posts, services, review responses, and the details that make the profile more likely to show up in local results. This audit works outside the profile: NAP consistency across directories, location and service-area pages on your website, LocalBusiness schema, local-organic ranking in the blue links, and, from Professional, local link relevance. The profile alone cannot fix a citation that lists your old address on twenty directories, create a properly structured location page, or tell you why you rank in the pack but not in the organic results below it. Some businesses need both. This audit tells you which problems live outside the profile, so you know whether you do.
How is this different from your Google Maps service?
Paid placement on Google Maps is our separate Google Maps advertising service. The map side of a listing, such as verification, the pin, the service area, duplicates, and ownership or access disputes, is part of our Google My Business work, together with everything else inside the profile. This audit focuses on the website-side and citation-side signals around the profile: NAP consistency, location pages, schema, and, from Professional, local links. They work on different layers of the same local search result. If your listing is claimed and clean but you still do not rank, the website and citation layer is the next place to look, and that is the layer this audit measures. The diagnosis establishes whether the problem is there.
How is this different from your Small Business Promotion retainer?
Small Business Promotion is ongoing monthly execution: depending on the plan, it covers local citations, the profile, local content, and link building. This audit is a one-time fixed-price diagnostic that produces a written report and a prioritized fix list. It gives you a clear picture of what is broken and in which order to fix it, whether you then hire us for the monthly work, hand the list to your own team, or take it to another agency.
How is this different from your general SEO Site Audit?
The SEO Site Audit covers the whole site regardless of location: technical health, site-wide crawlability, content quality, backlink profile, and competitive gaps. This audit applies a local layer on top: NAP and citation consistency across the top directories and market-specific sources, location and service-area pages (are they indexable, are they properly structured, are they thin doorways?), LocalBusiness schema on each location, map-pack versus local-organic visibility, and, from Professional, local link relevance. If your business depends on showing up for queries like "[service] in [city]", the general SEO Site Audit does not run that diagnosis.
Do you work as a local SEO service company or only audit?
Both, as separate services. This page is the audit: a one-time, fixed-scope review that ends in a written report and a prioritized fix list, and we do not carry out the fixes here. If you want the profile work done for you month after month, with posts, review replies and profile updates handled by a personal manager, that is monthly Google Business Profile management. The citation and link work from the fix list can be carried out month by month in Small Business Promotion, depending on the plan.
Do you audit my reviews and ratings too?
Only at the visibility level. From Professional, the competitor comparison (up to three businesses) shows where your reviews stand against the businesses that outrank you, and the report notes it when reviews are a weak point. Review strategy, response handling, and disputes over fake or unfair reviews belong to our Google My Business service.
Will fixing local SEO help me show up in AI assistants for local queries?
We cannot promise that. Consistent NAP and correct LocalBusiness schema mean that any system reading your details finds one version of them. Google says structured data is not required for its AI features. Work on your presence inside AI assistants, such as measuring share of voice, sentiment, and citation frequency across ChatGPT and Perplexity, belongs to the AI Visibility hub.

Local search in general

What exactly is NAP consistency and why does it matter?
NAP stands for name, address, and phone. Google compiles business details from crawled web content, licensed data from third parties, and what users contribute, so the versions of your details in directories and on mapping platforms travel. When your name appears as three variations ("CyberLab", "CyberLab Team", "CyberLab.Team"), your phone has two formats, and an old address still appears on fifteen directories, customers and Google see conflicting versions of your business. Google says businesses with complete and accurate information are more likely to show up in local results. For businesses that have moved, rebranded, or serve a diaspora audience across several countries, conflicting records are one of the first things the audit checks.
How is this different from a DIY checklist or a tool score, and what can I do myself for free?
You can do some of this yourself: check your own Google Business Profile for completeness, search your business name in quotes and scan the first two pages for obvious wrong addresses, run your location pages through Google's Rich Results Test, which checks LocalBusiness markup, and check which of your location or service-area pages are indexed. A tool score gives you a number. Knowing your citation score is 42 out of 100 does not tell you which specific listings conflict, whether your location pages carry doorway risk, why you rank in the pack but not in organic, or, from Professional, which local link gaps matter in your market. The audit gives you that diagnosis.
Is this just an automated tool report like a citation scanner would produce?
No. We use crawl and geo-grid tools to gather the raw data, because collecting listings by hand is slow and error-prone. The deliverable is the interpretation: which specific listings conflict with each other, whether your city pages carry doorway risk, and why you appear on one surface but not the other.

Which service do you need?

This audit diagnoses what is broken outside your Google Business Profile. If your situation points elsewhere, start with the right service instead.

Which local search service fits your situation
Your situation Start here
You rank in the map pack but not in the local blue links This audit
Your profile is incomplete, suspended, or needs work inside it, or the listing, pin, or reviews on the map have problems Google My Business
You want someone to execute fixes month over month Small Business Promotion

Dedicated work on visibility in AI assistants lives in AI Visibility.

Get in touch

Ready for the audit?

Send your website and the city or area you serve, and tell us what worries you. We start with the free express review. You decide after that.

No commitment. Response within one business day.

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