Local SEO Audit: Beyond the Profile

The Google Business Profile service works inside the profile: categories, photos, posts, Q&A, services, review responses, and the attributes that make you eligible for the map pack. This audit works outside the profile: NAP consistency across directories, location and service-area pages on your website, LocalBusiness schema, local link relevance, and local-organic ranking in the blue links. The profile alone cannot fix a citation that lists your old address on twenty directories, create a properly structured location page, or tell you why you rank in the pack but not in the organic results below it. Many businesses need both. This audit tells you which problems live outside the profile, so you know whether you do.

SMB Promotion is ongoing monthly execution: managing citations, publishing local content, maintaining the profile, and building local links over time. This audit is a one-time fixed-price diagnostic that produces a written report and a prioritized fix list. Do the audit first. You get a clear picture of exactly what is broken and what to fix in which order, whether you then hire us for the retainer, hand the list to your own team, or take it to another agency. Starting a retainer without a diagnosis means paying for implementation that may be pointed at the wrong problems.

The SEO Site Audit is location-agnostic: technical health, site-wide crawlability, content quality, backlink profile, and competitive gaps. It treats every page equally. This audit applies a local layer on top: NAP and citation consistency across structured and unstructured sources, location and service-area pages (do they exist, are they properly structured, are they thin doorways?), LocalBusiness schema on each location, map-pack versus local-organic visibility separation, and local link relevance. If your business depends on showing up for queries like "[service] in [city]", the general SEO Site Audit is not designed for that diagnosis. This one is.

The Google Maps service focuses on the map listing experience: verification, photos, user-generated content, review strategy, and ownership or transfer issues when access is disputed. This audit focuses on the website-side and citation-side signals that drive map-pack eligibility and local-organic ranking: NAP consistency, location pages, schema, and local links. They work on different layers of the same local search result. If your listing is claimed and clean but you still do not rank, the problem is almost certainly on the website side, and this audit is where to look.

No. Map-pack and local-organic ranking is Google's decision, determined by proximity, relevance, and prominence signals across your profile, your website, and your citation footprint, all weighed against every other business in your market. What this audit delivers is a prioritized list of verifiable issues you can fix: inconsistent NAP records, missing location pages, schema errors, and local link gaps. Fixing those removes real blockers. Whether and how fast your rankings respond depends on your market's competitiveness, how thoroughly the fixes are implemented, and Google's own update cycle. We will not promise an outcome we cannot control.

Yes, and we are one ourselves: CyberLab.Team is a distributed no-office business, which means we have built this exact audit for our own situation. Service-area businesses need service-area page architecture rather than location pages, correct service-area configuration in the profile (radius or named zones, not a hidden physical address), and NAP entries that are consistent even without a street address. Generic local SEO advice assumes a pin on a map. This audit is built to handle businesses without one.

NAP stands for name, address, and phone. Google uses citations across directories, mapping platforms, and unstructured mentions to verify that the business entity it sees in one place is the same one appearing elsewhere. When your name appears as three variations ("CyberLab", "CyberLab Team", "CyberLab.Team OÜ"), your phone has two formats, and an old address still appears on fifteen directories, Google's entity confidence drops. Low entity confidence makes it harder to rank in both the map pack and local organic results. For businesses that have moved, rebranded, or serve diaspora markets with fragmented citation histories, this is often the primary drag on local visibility.

Yes. The Professional tier at €750 is designed for multi-location businesses and service-area businesses covering multiple cities or zones. For larger chains or franchises with many locations, we quote based on scope after the free preliminary check. Multi-location audits cover per-location data consistency, whether the profile structure (one profile per location versus service-area config) matches the business model, URL and page architecture across locations, and a prioritized fix list per location rather than a single generic list.

We do not implement anything. We audit, document, and prioritize; your team or another provider does the fixes. We do not optimize inside your Google Business Profile (that is the GBP service), manage citations or submit you to directories (we flag the gaps; submission is a separate task), write or rewrite location page content, build local links, or run paid advertising. We also do not access your accounts beyond read-only view via email invite; we never touch your admin settings or make changes to your site or listings.

We report. The deliverable is a written audit report and a prioritized fix list your team can execute, with implementation notes on each item so whoever does the work knows what to do and in what order. This is intentional: your account stays yours, your agency relationships stay yours, and you are not locked into us for implementation. If after reading the report you want us to handle execution as a retainer, that conversation starts fresh with a clear scope and a separate agreement.

Free DIY you can genuinely do: check your own Google Business Profile for completeness, search your business name in quotes and scan the first two pages for obvious wrong addresses, run your homepage through Google's Rich Results Test for schema errors, and look at whether you have any location pages at all. A tool score gives you a number; we give you a diagnosis. The gap is in the interpretation: knowing your citation score is 42 out of 100 does not tell you which specific listings are causing harm, whether your location pages are thin doorways or legitimate, why you rank in the pack but not in organic, or which local link gaps matter in your actual market. That diagnosis is what this audit produces.

No. We audit the citation landscape: which directories matter in your market, which listings are inconsistent, which are duplicates, and which are on platforms that harm rather than help. The report tells you exactly which records to fix and what the correct data should be. Citation building and submission is implementation work that sits outside the audit scope. If you need that done, we can discuss it separately after you have seen the audit findings.

The Start tier delivers within 3 business days, Expert within 7, and Professional within 14. You receive a written audit report covering every check in your tier, a prioritized fix list with implementation notes, and a summary call or async Q&A where we walk through the findings. The report is yours to keep and take anywhere; no lock-in, no ongoing obligation. We request read-only access to Google Search Console and Google Analytics by email invite, never passwords, and you can revoke access the moment the project is complete.

Consistent NAP and correct LocalBusiness schema help AI assistants resolve your business as a single, authoritative entity, which means ChatGPT, Perplexity, and Gemini are less likely to produce a wrong address or a conflicting description when someone asks about you. That is a real benefit of the schema and citation work this audit recommends. However, actively optimizing your presence inside AI assistants, measuring share of voice, sentiment, and citation frequency across ChatGPT and Perplexity, is different work that lives on the AI Visibility hub. We cross-link it here because the audiences overlap, but we will not promise AI-assistant visibility as an outcome of a local SEO audit.

Yes. Polish market audits cover directories that matter in PL: Panorama Firm, Zumi, Targeo, and platform-specific niche sources, alongside Google Maps, Bing Places, and Apple Maps. Ukrainian market audits account for businesses that have moved or now serve a diaspora, carrying stale addresses split between old and new records. EU multi-location audits handle the inconsistency that comes from entering addresses and phone numbers differently across country-level directories. We are EU-registered (CyberLab.Team OÜ, Estonia), operate under GDPR, and a Data Processing Agreement is available on request. Read-only access is by email invite; we never store credentials.

Very possibly yes. A fully optimized profile makes you eligible for the map pack, but eligibility does not equal ranking. The signals that determine whether you actually appear in the 3-pack and in the local blue links below it, NAP consistency, location page quality, schema accuracy, and local link relevance, all live outside the profile. The most common pattern we see: a clean, complete profile, a listing that shows up for branded searches, and near-zero visibility for the actual service-plus-city queries that bring in new customers. If that describes you, the problem is almost certainly on the website and citation side, and that is exactly what this audit covers.