Your Ads Pay for Themselves — or We Find Out Why They Don't

An audit is a detailed review of your ad campaigns in Google Ads and/or Facebook Ads. We analyze account structure, keywords, ads, targeting, conversions, and budgets. The goal is to find where you're losing money and how to get more customers with the same budget. We've audited 1,000+ ad accounts since 2015.

Ads audit starts from €199. The price depends on the number of campaigns and ad platforms (Google Ads, Facebook, Instagram). The audit typically pays for itself in the first month: we find 20–40% budget waste and provide a specific optimization plan.

The audit is ready within 3–5 business days. You receive a detailed report with specific recommendations — what to fix first ("quick wins") and what to optimize long-term. After implementing recommendations, first improvements are visible within 2–4 weeks.

We do both setup and audits. If you don't have an ad account — we'll create, configure, and launch campaigns. If you already have one — we start with an audit so you don't waste money redoing what already works.

No. The audit is an independent review. You receive a report with recommendations and can implement them yourself, pass them to your contractor, or order implementation from us. No lock-in: clients stay because results, not because of a signed contract.

39+ parameters across 4 blocks: (1) Campaign strategy — budgets, bids, schedule, geo; (2) Keywords — relevance, match types, negative keywords; (3) Ads — copy quality, extensions, A/B tests; (4) Conversions — tracking, attribution models, Analytics integration. Plus competitor analysis and growth opportunities.

We analyze campaign structure and naming conventions, audience segmentation (cold/warm/retargeting with lookalike and custom audiences), creative quality and fatigue indicators, the full conversion funnel from ad to landing page, Meta Pixel and Conversions API tracking setup, ad frequency and overlap between ad sets, budget distribution across campaigns, and ad format effectiveness. We also review account-level settings like attribution windows and optimization goals.

A small budget is exactly when an audit pays back fastest. If you spend €500/mo and 30% leaks to waste, that's €150 a month, €1,800 a year. A €199 audit finds those leaks and redirects every euro to what actually converts.

Automated tools check technical aspects: broken links, duplicates, basic settings. Our audit is done by a live specialist with Google Ads certifications (Search, Display, Video, Shopping, Mobile). We analyze business logic: is your advertising targeting customers ready to buy?

An independent audit is a second opinion on your contractor's work, not a competitor pitch. If they're doing well, you get confirmation in writing. If there are issues, you get them documented with specific examples and recommended fixes.

Just access to your ad accounts (Google Ads, Facebook Business Manager). This is guest access — we don't change anything, only analyze. In 3–5 days you receive a report and we discuss results on a video call.

Yes. We send a redacted 15-page PDF sample from a past Google Ads + Meta Ads audit (client name removed, account screenshots blurred) so you can evaluate depth, structure, and how specific the recommendations are. The full report is typically 30–50 pages plus a prioritized fix list your in-house team or agency can execute.

The audit covers Google Ads and Meta Ads (Facebook + Instagram). We do not audit LinkedIn Ads, TikTok Ads, X/Twitter Ads, or programmatic DSPs — those are separate engagements. We also don't write new ad creative, build landing pages, or rebuild conversion tracking inside the audit price; those are implementation deliverables.

No obligation. About half of our audit clients implement with their in-house PPC specialist or existing agency. The report is written so any competent Google Ads / Meta Ads specialist can execute it without us. If you want our team to implement fixes, we quote separately based on the scope.

We request read-only access via your email invite — we never ask for passwords or take admin rights. Access is limited to the 1–2 specialists on your audit and you revoke it with one click after delivery. We are EU-registered (CyberLab.Team OÜ, Estonia) and operate under GDPR; a DPA is available on request.