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CyberLab.Team

Ads Audit

Stop Wasting Money on Google Ads and Facebook

Independent review of your advertising. We check targeting, creatives, bidding and identify budget leaks.

Request Free Audit
-35%
ad spend reduction
+38%
more site visitors
+89%
sales increase

* After implementing recommendations. 490+ businesses helped since 2015

What we audit

Campaign structure
Ad groups, keywords match types, negative keywords, campaign settings and budget allocation.
Budget efficiency
Wasted spend detection, CPC analysis, budget pacing and bid strategy evaluation.
Targeting & audiences
Location, device, demographic targeting; audience lists, remarketing setup.
Ad creatives review
Headlines, descriptions, extensions, RSA performance and Quality Score analysis.
Analytics & conversion tracking
GA4 / Google Tag setup, goal tracking, attribution model, data accuracy.
Contractor check
Independent review of what your current agency is actually doing — are they delivering value?

Recognize yourself?

These are real problems our clients come to us with. If at least one sounds familiar — an audit will show what to fix.

You spend on ads but get no calls or sales
Money is flowing out but customers aren't coming in. Usually the problem is in settings: wrong keywords, weak targeting, or ads shown to the wrong people.
Clicks are there but leads aren't coming
People click on ads but don't submit inquiries or call. The reason is a mismatch between the ad and landing page, or the ads attract the wrong audience.
Cost per lead grows every month
Yesterday a customer cost $5, today — $15. Without regular audits, campaigns "age": competition grows, bids rise, but settings stay old.
You're not sure your contractor is doing a good job
Your agency or freelancer sends reports, but you can't tell — are these normal results or could they be better? An independent audit shows the real picture.
You launched ads yourself and aren't sure everything is right
Google Ads is a complex platform with hundreds of settings. One mistake in keyword match type or missing negative keywords can waste 30–50% of your budget.
No conversion tracking — you don't know what works
If Google Ads doesn't know which clicks lead to sales, it can't optimize campaigns. It's like running a business without accounting.
Small budget and every dollar counts
For small business, the ad budget is limited. An audit finds where you're losing money and redirects the budget to what actually brings customers.
Facebook/Instagram ads aren't delivering results
Campaigns are running, money is being spent, but there are no leads. Usually the problem is in audiences, creatives, or the wrong funnel.

Results after implementing recommendations

-35%
ad spend
+38%
site visitors
+89%
sales
Request Ads Audit

Platforms we audit

Google Search AdsGoogle Display NetworkGoogle ShoppingYouTube AdsGoogle RemarketingFacebook AdsInstagram AdsFacebook Pixel

Preliminary audit — free. Response within 24 hours.

Process

How It Works

01

Free Consultation

We analyze your current situation — 24 hours, no cost.

02

Detailed Audit

Full report delivered in 5–10 business days with prioritized fixes.

03

Video Walkthrough

We explain every finding and answer your questions live.

04

Roadmap

Clear, prioritized action plan with timeline and expected results.

Frequently Asked Questions

What is an ads audit and why do I need one? +
An audit is a detailed review of your ad campaigns in Google Ads and/or Facebook Ads. We analyze account structure, keywords, ads, targeting, conversions, and budgets. The goal is to find where you're losing money and how to get more customers with the same budget. We've audited 1,000+ ad accounts since 2015.
How much does an audit cost? +
Ads audit starts from $199. The price depends on the number of campaigns and ad platforms (Google Ads, Facebook, Instagram). The audit typically pays for itself in the first month: we find 20–40% budget waste and provide a specific optimization plan.
How quickly will I get results? +
The audit is ready within 3–5 business days. You receive a detailed report with specific recommendations — what to fix first ("quick wins") and what to optimize long-term. After implementing recommendations, first improvements are visible within 2–4 weeks.
What if I need campaign setup from scratch, not an audit? +
We do both setup and audits. If you don't have an ad account — we'll create, configure, and launch campaigns. If you already have one — we start with an audit so you don't waste money redoing what already works.
Am I obligated to work with you after the audit? +
No. The audit is an independent review. You receive a report with recommendations and can implement them yourself, pass them to your contractor, or order implementation from us. We don't lock clients in — quality of work retains better than any contract.
What do you check in Google Ads? +
39+ parameters across 4 blocks: (1) Campaign strategy — budgets, bids, schedule, geo; (2) Keywords — relevance, match types, negative keywords; (3) Ads — copy quality, extensions, A/B tests; (4) Conversions — tracking, attribution models, Analytics integration. Plus competitor analysis and growth opportunities.
What do you check in Facebook/Instagram Ads? +
Campaign structure, audiences (cold/warm/retargeting), creative quality, conversion funnel, tracking pixel, ad frequency, budget distribution between campaigns, and ad formats.
I have a small budget ($300–500/mo). Is an audit worth it? +
With a small budget, an audit is critically important. If you have $500/mo and 30% goes to waste — you're losing $150 every month. That's $1,800 per year. A $199 audit finds those losses and directs every dollar toward results.
How is your audit different from free automated tools? +
Automated tools check technical aspects: broken links, duplicates, basic settings. Our audit is done by a live specialist with Google Ads certifications (Search, Display, Video, Shopping, Mobile). We analyze business logic: is your advertising targeting customers ready to buy?
I have a contractor. Why do I need your audit? +
An independent audit is like a second opinion from a doctor. We don't compete with your contractor — we objectively evaluate their work quality. If they're doing well — you get confirmation. If there are issues — you learn about them with specific examples and solutions.
What do you need from me to get started? +
Just access to your ad accounts (Google Ads, Facebook Business Manager). This is guest access — we don't change anything, only analyze. In 3–5 days you receive a report and we discuss results on a video call.

No risk. No commitments.

No contracts. Free preliminary audit before payment. You can take our recommendations and implement them yourself — or anywhere else.

Free preliminary audit
No long-term contracts
Transparent pricing on this page

Not Sure Where to Start?

Get a free preliminary audit — we'll show you the 3 biggest issues holding your business back online.

Request Free Audit

No commitment. Response within 24 hours.