Why would I switch from Ezoic/Mediavine/Setupad? +
You switch if (1) you want to keep 100% of your ad revenue rather than giving up 25–40% forever, (2) you want to own your AdSense/Ad Manager account, (3) you do not need their managed optimization because you now have the structure in place. Once your stack is set up properly, ongoing maintenance is low — paying a revenue share in perpetuity for work already done is what we are an alternative to.
Can you guarantee higher RPM than Ezoic/Mediavine? +
No, and anyone who promises that is lying. RPM depends on your niche, geography, content quality, and page structure — not primarily on the ad network. What we can say is that you keep 100% of whatever RPM you achieve. If a managed network delivers €20 RPM and takes 30%, you net €14. With our setup, you keep €18–20 (minor differences from direct demand access).
I only have 5,000 pageviews/mo. Will managed networks reject me? +
Yes — Ezoic requires 10,000+ monthly visits, Mediavine requires 50,000 sessions, Setupad wants 300,000+ pageviews. We have no minimum. We set up AdSense directly on your site. When you grow to 25K+ PV/mo we can add Ad Manager + Open Bidding for higher fill rates.
What exactly do you set up? +
Depending on tier: AdSense account creation / compliance audit (from €199), Ad Manager (GAM) setup with ad units and Open Bidding (from €199), GDPR/TCF v2.3 consent integration, ads.txt, consent mode v2, revenue tracking in GA4. We cover the full EU-compliant monetization stack in one fixed fee.
What if my AdSense is suspended? +
We've restored dozens of Merchant Center and AdSense suspensions since 2015. Process: audit the reason (policy, invalid traffic, misrepresentation), fix root cause, prepare detailed appeal, work with Google Support through reinstatement. As Google Partners and Product Experts we know the internal review flow.
What happens if I don't like your work? +
Your account stays yours. You revoke our MCC access and we're gone. No lock-in, no data loss, no history reset. Your AdSense/Ad Manager account, your publisher policies, your analytics, your ads.txt — all remain exactly as they are, under your control.
I'm already on Ezoic — can you migrate me? +
Yes. Migration is a one-time project: audit your current Ezoic setup, create your direct Ad Manager + AdSense stack, implement header bidding (Open Bidding or Prebid), switch DNS and ad tags during a maintenance window. Typical downtime is minutes, not days. We have migrated publishers from Ezoic, AdThrive, and Mediavine.
Do you offer ongoing optimization like Ezoic does? +
Not as a revenue-share retainer, but yes — we offer monthly management for publishers who want hands-on work. Fixed monthly fee, no % of revenue. Most of our clients use us for setup only and self-manage afterward — the setup is the hard part.
Can you migrate my site with zero downtime? +
Practically yes — typical downtime is measured in minutes, not hours. We prep the new AdSense + Ad Manager stack in parallel, validate tags on a staging build, then do the DNS and ad-tag switchover in a short maintenance window (usually 5–15 minutes of mixed traffic). Ezoic DNS revert and ad-tag swap happen in the same window so there is no double-serving.
What if my site grows past 50K PV/mo — do I outgrow your setup? +
No — you grow into more of it. At 25K–50K PV/mo we typically add Google Ad Manager alongside AdSense, with Open Bidding and 3–6 exchange partners so AdSense has to compete for every impression. Same account, same site, no re-onboarding — we just extend the stack. No revenue share appears at any traffic level. Ever.
Do you charge a setup fee AND revenue share? +
No. Setup fee only. We never take a percentage of your ad revenue — not at launch, not after you scale, not ever. That is the entire point of this service. You pay €199–750 once (or a flat monthly fee if you want ongoing management), you keep 100% of what AdSense and Ad Manager pay out. No revenue share has ever been on our pricing sheet.
What stack do you build — just AdSense or full Ad Manager? +
Depends on your tier and traffic. Essential (from €199): AdSense setup on your account + GDPR/TCF v2.3 CMP + ads.txt + consent mode v2. Professional (from €399): AdSense + basic Ad Manager with ad units. Full stack (€590–750): AdSense + Ad Manager + Open Bidding with 3–6 exchange partners + Prebid if relevant. GDPR/TCF v2.3 CMP is always included for EU sites regardless of tier.
Is there a free audit before I commit? +
Yes — a free 15-minute consultation to check fit. We look at your traffic, niche, current monetization, and EU compliance status, then tell you honestly whether our setup will pay off for you or whether you are better off staying on Ezoic/Mediavine for now. No obligation, no sales pressure. Roughly one in five calls end with us saying "not yet, come back at X traffic."
How do you handle invalid traffic (bot clicks) that could trigger AdSense suspension? +
We install Google's invalid-traffic detection signals, configure ad-unit level filtering in AdSense, and monitor IVT reports in GSC and AdSense weekly for the first month. If we see abnormal CTR, traffic spikes from unexpected geographies, or self-click patterns we flag it before Google does. Proactive policy-compliance review is cheaper than an AdSense suspension appeal — we have handled plenty of both.
What's included in ongoing management vs one-time setup? +
One-time setup = full stack build, configuration, testing, handover with documentation. You own everything at the end. Ongoing management (optional, separate engagement) = monthly optimization cycles, A/B testing ad placements, new Open Bidding partners as they become relevant, policy monitoring, quarterly revenue review. Most clients take setup only and self-manage — that's why we price it as a real product, not a subscription trap.