WordPress SEO Audit: Platform-Layer Diagnosis from €199

A general SEO audit covers technical health, content, and backlinks across any CMS. A WordPress SEO audit goes one level deeper into the platform itself: plugin conflicts, taxonomy and archive duplication, theme-level performance bottlenecks, database hygiene, permalink logic, and multilingual configuration in WPML or Polylang. These issues are specific to how WordPress works and do not appear in CMS-agnostic audits. The output is a written report and a prioritised roadmap, not implementation.

If your main unknowns are plugin conflicts, slow theme performance, archive duplication, redirect problems after a permalink change, or a multilingual setup that may not be indexed correctly, this WordPress audit is the right starting point. If your primary concern is keyword rankings, backlink profile, or competitor gap analysis, our general SEO Site Audit covers those. Some sites need both; we can tell you after a free preliminary check.

Partly. This audit covers the WordPress platform layer that every WooCommerce site runs on: plugin conflicts, theme performance, archive indexation, database hygiene and WPML. It does not cover the catalog layer: product and category page optimisation, faceted navigation and filter URLs, Product schema markup, or supplier-feed duplication. That layer belongs to our separate E-commerce SEO audit. Many WooCommerce stores genuinely need both, and we can scope which to prioritise after a preliminary check.

We audit both. The choice between them matters less than whether the one you have is actually configured. Both ship with defaults that leave problems in place: Rank Math indexes attachment pages by default, Yoast leaves author archives visible, and neither does anything about your site's other plugins overwriting their output. Our audit documents the current state of whichever plugin you use and gives you a specific configuration checklist, not a recommendation to switch.

Most WordPress sites do. Every tag, category, author and date archive is a separate URL that Google crawls. On a typical blog or news site those archives collectively repeat most of the post content in different orderings. The immediate effects are split indexation signals and wasted crawl budget. The fix is a per-archive-type policy, noindex or canonical, applied consistently. Whether you have a problem on your specific site is something the audit measures rather than assumes.

Generic speed tools give you a score; they do not isolate the cause. This audit measures Core Web Vitals on your key page templates and attributes the bottleneck: render-blocking assets from a page builder, unoptimised image delivery, query slowdowns from database bloat, or a theme loading resources on every page that most pages do not use. Knowing which layer is responsible changes what you ask a developer to fix.

Yes, in several ways. Duplicate output is the most common: two SEO plugins both writing a canonical tag, or a schema plugin and Rank Math both outputting structured data with different values. Cache plugins sometimes strip JSON-LD on cached pages. Abandoned plugins with unpatched vulnerabilities create an attack surface for spam injection. Volume alone is not the problem; conflicting output and unmonitored plugins are. The audit maps which plugins interact with your SEO output and flags the combinations that create measurable issues.

This is one of the most common things we see. A permalink change moves every URL on the site. Without a redirect map in place before the change, Google treats each old URL as a 404 and the new URL as a brand-new unranked page. The ranking equity built up on the old URLs does not transfer automatically. The audit traces which old URLs exist in Google Search Console as errors, documents what a correct redirect map looks like, and identifies any chains or loops in redirects that were put in place afterwards.

Yes, with important caveats. We check for index-level symptoms: queries in Search Console returning spam pages under your domain, pharmaceutical or foreign-language keywords appearing in your crawl data, and plugin-version patterns flagged in WPScan data. We can tell you whether Google's index contains evidence of a past or ongoing injection. We cannot clean the site or remove the malware; that is remediation work separate from the audit. The audit gives you a documented picture of what Google saw, which is the starting point for any recovery.

Yes. The audit covers hreflang tag accuracy across all language versions, whether alternate-language URLs are accessible to Google (not blocked in robots.txt or behind a login), how canonical tags are set between language versions, and whether each language version is being indexed or ignored. WPML and Polylang both require careful configuration to produce correct hreflang; the plugin being active does not mean the output is correct.

No. We do not make traffic or ranking promises because rankings depend on factors outside any audit: how quickly fixes are implemented, your competitive landscape, algorithm changes, and your content. What the audit gives you is an accurate diagnosis of the WordPress platform issues affecting your search visibility, and a prioritised roadmap for addressing them. What happens after you act on that roadmap depends on the implementation and the market.

The audit does not include content writing, link building, or any plugin or database changes. We do not touch your WordPress installation; we read it. It does not cover the WooCommerce catalog layer (product pages, faceted navigation, Product schema) unless you also order the E-commerce SEO audit. It does not include Google Ads, paid social, or email marketing. The deliverable is a written report and roadmap; implementation is quoted and scoped separately.

For most of the audit we need read-only access to Google Search Console and Google Analytics, requested via your email invite, never by password. For a subset of checks, a read-only look at the WordPress installation helps, either a staging copy or a temporary read-only user account added by email invite and revoked by you after the audit. If neither is possible, we document what we can verify externally and flag what required internal access to confirm. We are EU-registered (CyberLab.Team OÜ, Estonia) and operate under GDPR.

No. There is no obligation to continue with us. The report is written so that any competent WordPress developer can execute it without a handover call. About half of our audit clients implement with their existing developer or in-house team. If you want us to handle implementation, we quote separately based on the roadmap produced by the audit.

Delivery is 5 to 10 business days depending on site size. You receive a written audit report, a prioritised fix list with severity levels (critical, important, low-priority) that your developer can work from directly, and a walkthrough call to go through findings and answer questions. The exact price depends on site size and scope; tiers start at €199. We give you a precise quote after a free preliminary check, typically within 24 hours of your request.