Advertising · Shopping · Performance Max
Find Out Where Your Google Ads Budget Leaks — or Launch Shopping + PMax From Scratch
Fixed fee. Zero revenue share. Your Google Ads account stays yours. Google Partner since 2015 — certified in Shopping and Performance Max.
Google Partner · Since 2015 · 4 languages · Fixed fee · EU-registered
Sound familiar?
Recognize any of these?
If even one matches — our audit will tell you exactly what's going on.
💸
Budget drains, sales don't follow
You spend €1,000–5,000/mo on Google Ads, see clicks, but sales stay flat or erratic. You can't pinpoint where the money goes.
📦
Feed not approved, Merchant Center won't launch
Half your products are disapproved, policy warnings pile up, Merchant Center threatens suspension. You don't know what's broken in the feed.
❓
Performance Max is a black box
You launched PMax, money's going out, but asset groups report aggregated numbers only. Google shows conversions — your revenue doesn't match.
📊
Conversion tracking is broken
GA4 says one thing, Ads says another, your CRM says a third. Enhanced Conversions aren't set up, Consent Mode v2 is missing. You're making decisions blind.
🤖
Bot conversions skew the reports
Google shows 150 conversions, your CRM shows 40 real orders. The rest is automated signal Google feeds into PMax to 'optimize.' Nobody talks about this — we cross-check with your CRM.
🔒
Previous agency left — account is held hostage
Account sits under their MCC, history was reset, optimization data is gone. You start from zero with a new contractor every time.
Pick your starting point
Start with a one-time audit or launch — add ongoing management when you're ready. No long-term contracts, no % of ad spend.
One-time services
Audit
€199one-time
3 business days
Existing Google Ads account — independent review
- Google Ads account audit (structure, keywords, bids, audiences)
- Merchant Center + product feed audit (attributes, disapproval, policy)
- Conversion tracking audit (GA4, GTM, Consent Mode v2)
- Bot-conversion cross-check with your CRM
- Prioritized fix list (critical / high / medium)
- 30-min video walkthrough of findings
Launch
€590one-time
5–7 business days
No campaigns yet, or rebuilding from scratch
- Merchant Center + feed optimization (attributes, categories, images)
- Shopping + Performance Max campaign setup
- Brand exclusion to avoid cannibalizing organic
- Audience signals for PMax
- Conversion tracking: GA4 + Enhanced Conversions + Consent Mode v2
- Looker Studio dashboard
- Handover session: how to read the dashboard
Ongoing management
Starter
€250/month
Ad budget up to €2,000/mo · Shopping + Search
- Weekly optimization (bids, audiences, negatives, feed)
- Monthly Looker Studio report + 30-min call
- Seasonal adjustments (sales, promos)
- Email + Telegram support in business hours
Most Popular
Growth
€490/month
Ad budget up to €6,000/mo · + PMax + Display remarketing
- Everything in Starter
- Performance Max + Display remarketing
- A/B testing of creatives and asset groups
- Bi-weekly optimization check-ins
- Quarterly strategy session
Scale
€1,090/month
Ad budget up to €15,000/mo · feed automation + video
- Everything in Growth
- Video asset production (YouTube Shorts + PMax video)
- Feed automation (Merchant Feed Rules + dynamic attributes)
- Daily performance monitoring
- Priority support + dedicated account lead
Monthly rolling — 30-day notice. No % of ad spend. Your Google Ads account always stays yours (we work via MCC access). Min recommended ad budget: €500/mo.
How it works
From brief to first sales
1
Brief and access
30-min kickoff call. You grant MCC access to Ads, Merchant Center and GA4. We sign a DPA.
2
Audit (days 1–3)
Account, feed and tracking audit. Baseline metrics captured. Budget leaks identified.
3
Strategy and launch (days 4–7)
Plan presentation, your sign-off, campaign build and launch.
4
Optimization and reporting
Weekly optimization, monthly report, quarterly strategy session. Your account — always yours.
Fits you if
- · E-commerce on Shopify, WooCommerce, OpenCart, PrestaShop, Magento, Bitrix or headless
- · 20–5,000 SKUs (more than 5,000 — we discuss feed automation separately)
- · Ready to spend €500/mo+ on ads
- · Selling to EU / CIS markets
- · Want transparent fixed fee without % of ad spend
Not a fit if
- · Ad budget under €300/mo — start with audit first
- · Need Yandex Ads — we run Google only
- · Looking for "guaranteed 500% ROAS in a month" — we don't promise that
- · Need a team of 5 on-site specialists — we're SMB-focused, not enterprise
- · Restricted products (alcohol / CBD / regulated gambling) — policy consult first
Why CyberLab
What makes us different
Google Partner since 2015
10 years running ads. Not a startup.
Fixed fee, no revenue share
Your ad budget goes directly to Google. We don't earn more when you spend more.
Your account stays yours
We work through MCC access. Leave us — your account leaves with full history and data.
Bot-conversion cross-check
We match Google's conversions to your CRM. If 60% are bots, you'll know before you burn budget.
4 languages: EN · UK · RU · PL
We run campaigns in the language of your market.
EU-registered (CyberLab.Team OÜ)
GDPR-compliant DPA, invoices with VAT, Estonia-based.
Frequently Asked Questions
How much does it cost to launch Google Ads for my online store?
We have three fixed-price products: an audit of an existing account — €199, a from-scratch launch (Merchant Center + Shopping + Performance Max + tracking) — €590, and ongoing management from €250/mo. Setup pays once; after that you pay only for management plus your actual Google ad budget. We don't take a percentage of ad spend and don't require 6 or 12-month contracts.
What's the minimum ad budget?
Working minimum is €500/mo for local and niche stores, €800–1,500/mo for competitive e-commerce (apparel, electronics, beauty). Below €300/mo Performance Max and Shopping can't hit the 15-conversions-in-30-days threshold algorithms need. If your budget is under €500/mo we'll say so honestly — wait until it grows, or start with SEO and Google My Business instead.
How soon will I see sales?
First orders usually come in days 7–14 from launch. A stable conversion rate and predictable ROAS take 30–60 days as PMax and Shopping algorithms learn. If you're migrating from another contractor with existing history, first week is often enough to see fixes pay off.
What's Merchant Center and why do I need it?
Google Merchant Center is the free tool where Google reads your product catalog (the "feed") — titles, prices, availability, images, GTINs. Without a valid feed, Shopping and Performance Max campaigns cannot show your products. Setting up MC correctly (and keeping the feed fresh) is 40% of ecommerce Google Ads success.
What's the difference between Shopping and Performance Max?
Shopping campaigns show product cards in Google search results — manual structure, you control what shows. Performance Max is Google's AI-driven campaign that uses your feed + your creative assets + signals you provide to run across all Google surfaces (search, display, YouTube, Discover, Gmail, Maps). PMax converts better for established stores with clean feeds — but it's a black box without proper reporting setup. We run both and tell you which fits.
How much % does the agency take from my budget?
Zero. We charge a fixed monthly fee — your ad budget goes directly to Google from your card. This matters: agencies on % commission are structurally motivated to inflate spend, not optimize it. 18 of the 20 competitors we researched take a cut. We don't.
Does my budget go to Google or to you?
Directly to Google. Your billing card is linked to your Google Ads account — we never touch your money. We work through MCC access (Manager Account), which is a standard Google Partner arrangement. You see every euro spent in real time in your own account.
What happens if I want to leave?
Your account stays with you — always. Because we work through MCC access rather than owning your account, ending the engagement means we step out of MCC and you keep the account with its full history, optimization data, audiences and tracking. You can hire another agency the same day without losing anything.
How do you handle Merchant Center suspensions?
We've restored dozens of MC suspensions since 2015. The process: audit the reason (policy, misrepresentation, restricted items, feed issues), fix the root cause, prepare a detailed appeal, and work with Google Support through reinstatement. As Google Partners and Product Experts we know the internal review flow. We can't guarantee Google's decision (no one can), but most appeals we file are reinstated within 1–2 review cycles when the underlying issue is fixed.
How long does setup take?
Launch from scratch takes 10–15 working hours spread across 5–7 business days. That includes feed audit and cleanup, Merchant Center setup, Shopping + Performance Max build, conversion tracking (GA4 + Enhanced Conversions + Consent Mode v2), Looker Studio dashboard, and a handover session.
What reports do I get?
Live Looker Studio dashboard you can open anytime — real-time Ads + Merchant Center + GA4 data in one view. Monthly summary report with commentary: what changed, why, what's next. Quarterly strategy session on a video call. No PDF spam.
How quickly do you respond?
During business hours (9:00–18:00 EET, Mon–Fri). Urgent issues — account suspensions, Merchant Center warnings, conversion tracking breakages — get priority attention. Routine optimization requests are handled within the weekly optimization cycle.
Is there a contract?
Monthly rolling — no long-term lock-in. 30-day notice to terminate so we can wind down cleanly (hand over docs, disable integrations). No "6-month minimum" or "auto-renew traps."
I had bad ads before. What changes now?
Usually the previous contractor did one of three things: (1) ran unstructured campaigns without negatives and brand exclusion, (2) skipped Merchant Center feed hygiene, (3) ignored conversion tracking so optimization had nothing to optimize toward. Our audit finds which applies to you — sometimes all three. Then we fix the foundation before touching bids.
What if competitors click-bomb my ads?
Classic click fraud is rare for small-to-mid e-commerce — Google's Invalid Click Detection refunds confirmed bad clicks automatically. What's more common is low-quality traffic from PMax placements (mobile apps, parked domains). We exclude known-bad placements and add negative audiences. Real industrial click fraud (bot farms) affects only a handful of verticals — we'll flag it if you're in one.
Why do I have impressions but no sales?
Four typical causes: (1) feed issues — products showing but landing on wrong URLs or out-of-stock items, (2) wrong keyword intent — research queries not buying queries, (3) landing page friction — slow, bad mobile, broken checkout, (4) misattribution — GA4 is miscounting conversions. Our audit isolates which of these applies and in what proportion.
Not what you need?
Not an online store — need general Google Ads setup? See our standard Google Ads Management retainer.
Not Sure Where to Start?
Get a free preliminary audit — we'll show you the 3 biggest issues holding your business back online.
Request Free AuditNo commitment. Response within 24 hours.