What is Google Discover and how is it different from regular search? +
Google Discover is a personalized recommendation feed on mobile devices. Unlike search where users enter queries, Discover automatically selects content based on user interests. The algorithm is different: what matters is not keywords but the site's topical authority, image quality (1200px+), engagement signals and freshness. We've been auditing publishers for Discover since its launch in 2017.
Who needs a Google Discover / Google News audit? +
Owners of news sites, online media, portals, and blogs with large amounts of content. If you publish articles regularly and want traffic from Google's recommendation feed — the audit will show exactly what's blocking you. This is also relevant for e-commerce sites with blogs and content marketing projects.
What's included in the audit? +
A complete check of technical readiness for Google News and Discover: compliance with Google News guidelines, indexing speed, XML News Sitemap, structured data (Article/NewsArticle), image quality (1200+ px, WebP), mobile optimization, E-E-A-T signals, traffic analysis and identification of decline causes. The output is a detailed report with specific recommendations and priorities.
How much does the audit cost? +
Google Discover / Google News audit starts from €900. Price depends on site size and content volume. The audit typically pays back inside 1–2 months once recommendations are implemented. We've audited 90+ news sites since 2015 — Discover and News are our core verticals, not a side practice.
How quickly will I see results? +
First improvements are visible within 2–4 weeks after implementing recommendations: growth in impressions in Google Search Console (Discover section). Full effect — 1–3 months. For de-indexed sites, recovery may take 1–2 months depending on the severity of the issue.
Why isn't my content appearing in Google Discover? +
Most common reasons: low-resolution images (need 1200+ pixels), missing max-image-preview:large meta tag, too slow mobile version, clickbait headlines (Google penalizes them), missing structured data. Our audit checks all these factors and provides a specific fix plan.
Can you help with Google News de-indexation? +
Yes, this is one of our key case types. We've restored visibility for dozens of portals. Process: audit of de-indexation causes, fixing violations, preparing an appeal, monitoring recovery. As Google Partners and Product Experts, we know Google's internal processes.
How are you different from a regular SEO agency? +
Google Discover and Google News auditing is our niche specialization since 2015. Most SEO agencies work with regular search and don't understand Discover specifics (interest-based algorithm, not keyword-based) and Google News requirements (publisher requirements, real-time indexing). We have Google certifications and Top Contributors/Product Experts status.
Do I need a separate SEO audit in addition to Discover/News? +
It depends. Discover and News work on top of basic SEO — if your site has serious technical issues (speed, mobile, indexing), those need to be resolved first. We check basic technical SEO as part of the Discover/News audit and recommend a full SEO audit if it's critical.
How is success measured? +
Key metrics: impressions and clicks in Google Search Console → Discover section; number of articles in Google News results; indexing speed for new content; organic traffic dynamics. We set up custom dashboards and provide growth forecasts for quarter, half-year, and year.
What do you need from me to get started? +
Access to Google Search Console and Google Analytics. If available — access to Google News Publisher Center. That's it. We'll conduct the audit, prepare the report, and discuss results on a video call. Implementation can be done by your team or our specialists.
Can I see a sample News audit report before paying? +
Yes. We send a redacted 20-page PDF sample from a past News/publisher audit (site name removed, traffic graphs blurred) so you can evaluate depth, the specificity of News Publisher Center recommendations, and E-E-A-T analysis before committing. The full report is typically 40–70 pages plus a prioritized fix list your editorial and dev team can execute.
What is NOT included in the News audit? +
We do not write articles, hire journalists, or source photography — those are separate engagements. We also do not cover AdSense or Ad Manager optimization inside the News audit price; that's our Publisher Monetization service. The News audit is diagnosis plus a roadmap for News/Discover visibility, not monetization or editorial production.
Do I have to hire you for implementation afterwards? +
No obligation. Many publishers implement our recommendations with their in-house editorial, SEO and dev team. The report is written so any competent team can execute it without us. If you want our team to implement — News Publisher Center setup, structured data, indexing fixes — we quote separately based on scope.
My site was removed from Google News — can you get it back? +
We audit the cause first: most removals trace to E-E-A-T signal loss, Google News content policy violations, quality-signal drops similar to Merchant Center rejections, or a mishandled site migration. We prepare a remediation plan and a reconsideration request via News Publisher Center. Not every removal is reversible, and we'll tell you honestly if recovery probability is low.