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CyberLab.Team

AI Visibility · Audit

Is ChatGPT already recommending you? Let's check, and show what to change

People increasingly ask AI instead of Google: "which company should I pick", "what should I buy", "who's the best at…". We measure how visible your site and brand are in answers from ChatGPT, Google AI Overviews, Gemini, Perplexity and others, and give you a step-by-step plan to land in those answers.

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Working since 2015 · Google Partners · CyberLab.Team OÜ (EU, GDPR) · report plus a walkthrough call

What's changing in search right now?

Search is no longer just ten blue links. More and more often, the user gets a single ready-made answer, assembled by AI. In Google that answer is called AI Overviews, and it sits above the regular links, pulling information from several sites at once.

The scale is no longer niche: OpenAI reported that by October 2025 ChatGPT had around 800 million weekly users. A good share of them ask AI for advice instead of scrolling through results.

For a business that means a simple shift: "where do I rank in the listings" is slowly being replaced by "does my brand make it into the AI answer, and how often". If AI names your competitors and not you, you lose customers before they ever reach your site.

One thing matters here: strong Google rankings do not carry over to AI automatically. The engines pick their sources differently. In a Profound analysis of 680 million citations, only about 11% of domains showed up in both ChatGPT and Perplexity. So AI visibility has to be measured on its own.

The good news: you can influence this. But first you need to measure where you stand, otherwise any "promotion" is just shooting in the dark.

Where search is headed by 2027–2028, and why it's worth measuring now

Gartner predicts (February 2024) that traditional search volume will drop 25% by 2026, as users switch to AI answers instead of sifting through links. In October 2025, McKinsey put a number on it: roughly half of Google queries already come with an AI summary, and the firm estimates that share will pass 75% by 2028.

The behavior is already shifting. In July 2025, Pew Research Center analyzed nearly 69,000 real search sessions from US users and found that when Google shows an AI summary, people click through to links 8% of the time, versus 15% without one. According to Bain & Company (February 2025), about 60% of searches now end without a click to a website, and businesses have seen organic traffic fall 15–25%. This isn't a forecast anymore, it's how it already works.

The engines are scaling fast: at its I/O conference in May 2026, Google announced that AI Mode had passed 1 billion monthly users, with query volume through it doubling every quarter since launch. What it takes to land in an answer is changing too. The authors of the peer-reviewed study "GEO: Generative Engine Optimization" (Princeton University and others, KDD 2024) showed that structured content — statistics, expert quotes, explicit sources — lifts visibility in AI answers by up to 40% compared with unstructured text of the same length.

For a small business the practical takeaway is this: before you rewrite your site or pay for "promotion in ChatGPT", it's worth knowing where you stand today. That's exactly what the audit gives you, a measurable starting point and a list of priorities.

Sources: Gartner, press release "Gartner Predicts Search Engine Volume Will Drop 25% by 2026", 2024-02-19 (forecast, analyst Alan Antin). McKinsey & Company, "New front door to the internet: Winning in the age of AI search", October 2025. Pew Research Center, "Google users are less likely to click on links when an AI summary appears in the results", 2025-07-22 (US data, March 2025). Bain & Company, press release "Consumer reliance on AI search results signals new era of marketing", 2025-02-19. Google, The Keyword blog, "100 things we announced at Google I/O 2026", 2026-05-20. Aggarwal et al., "GEO: Generative Engine Optimization", arXiv:2311.09735, accepted at KDD 2024.

What is "AI visibility"?

How often AI mentions you when it answers your customers' questions. We track it with clear metrics and show you actual screenshots of the answers.

Mention rate
How often AI names you at all when people ask relevant questions.
Share of Voice
How often you come up compared with your competitors.
Sentiment
Whether you are mentioned neutrally, recommended or flagged with a caveat.
Sources
Which sites AI cites on your topic, and whether yours is one of them.
Answer Depth
Whether you get a passing mention or a spot on the "best of" list with a description.

Sound familiar? Then this audit is for you

The audit answers exactly this: where you stand now, why, and what to do first.

"I have no idea whether ChatGPT even knows my company"
You cannot see whether AI mentions you in any answer at all, and you have no starting point.
"I asked an AI and it recommended my competitors, not me"
AI is sending customers elsewhere before they ever reach your site.
"Traffic from regular search is slipping, and AI brings nothing yet"
The old channel is weakening and the new one is not paying off yet, so you need to know where you stand in AI right now.
"I keep hearing about GEO but have no idea where to start or what I am paying for"
The topic is noisy and opaque. You need a sober measurement, not a leap of faith.
"I do not want to fall for someone promising a guaranteed spot in ChatGPT"
Guarantees in AI usually mean spam, the kind platforms penalize. You need an honest picture instead.

What's included in the AI visibility audit?

You walk away with a report and a walkthrough, not "here's a dashboard, sort it out yourself".

Visibility check on your real queries
We take the actual questions your customers ask and look at the answers in ChatGPT, Google AI Overviews / Gemini, Perplexity, Microsoft Copilot and Claude. For CIS markets we can add YandexGPT/Alice, GigaChat and DeepSeek where it makes sense.
Competitor comparison
We work out who is taking your spot in AI answers for your queries, and what they stand on to hold it: which sources cite them, which structure and phrasing win. So you see not some abstract "competitor in general" but specific names and the reasons the model picks them for now.
Who "represents" you in AI
Which sites the model cites on your topic: reviews, directories, media, your own site.
Technical readiness of your site
Content structure (do you give the answer up front, one idea per block), Schema/JSON-LD markup, whether llms.txt exists and is correct, AI-bot access rules in robots.txt (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, CCBot), server-side vs client-side rendering, speed, and how well your expertise shows (E-E-A-T).
Fact accuracy and presence in sources
Whether AI states your services, price, location and founding year correctly, or mixes things up and invents them. Plus your digital footprint: Wikipedia/Wikidata, Google Knowledge Panel, LinkedIn, industry directories and review sites. This is often exactly why the model recommends a competitor and not you.
Answer pages and public data
We look at whether you have dedicated pages for the questions customers ask most: prices and terms, comparisons, FAQ, an about-the-company section. AI pulls and cites pages like these far more readily than generic marketing copy. If they are missing or buried, we flag it and tell you which ones to build first.
Gaps and priorities
A list of what keeps you out of the answers, sorted by the most impact for the least effort.
Action plan
A clear roadmap: what we handle, what you can do on your side, what pays off quickly and what builds over time. Optionally, ready-made Schema/JSON-LD snippets for your key pages.

What's not in the audit

So nobody walks in with the wrong expectations, here's the honest scope.

  • The audit does not implement changes for you, it is diagnostics and a plan. Implementation is on your team, advisory support, or full promotion.
  • We do not write content or set up markup as part of a one-time audit, we show you what to do and where.
  • The audit does not guarantee that you will appear in AI answers, no one controls that directly. What it guarantees is a clear picture and priorities.
  • It is not a replacement for a full SEO audit. AI visibility is measured differently, so the audit complements SEO rather than replacing it.

Need to act on it, not just understand it? Take a look at consulting or full-service promotion. And if the audit shows you only need the technical side — AI-bot access, llms.txt and markup on your key pages — that can be done as a separate one-time step, without a long engagement.

While you decide, three things you can check yourself

It's free and doesn't need us. If you get stuck, we'll go through it on the brief.

1
Open your robots.txt
At your-domain/robots.txt, look for lines about GPTBot, ClaudeBot and PerplexityBot. If they sit under Disallow, AI tools aren't reading your site.
2
Ask ChatGPT and Perplexity
Ask what your customer would ask: "who's the best at …" for your topic and city. See whether you come up, and who gets named in your place.
3
Check Google Analytics
In your traffic-acquisition reports, look for perplexity.ai, chatgpt.com and gemini.google.com. That tells you whether AI referrals are already reaching you. Since 13 May 2026, GA4 also has a dedicated "AI Assistant" channel that recognizes ChatGPT, Gemini and Claude on its own (not Perplexity or Copilot yet, and mobile-app referrals often land under "Direct" traffic).

A full audit goes further: it reads the pattern across several engines, compares you with competitors and sets the priorities.

How we measure, no "secret scores"

The method is transparent, and you can re-check the results yourself.

Real customer queries
We use the way your customers actually ask for advice, not abstract keywords. We agree the list during the brief.
Each engine counted separately
We count ChatGPT, Google AI Overviews/Gemini, Perplexity, Copilot and Claude one by one, presence in one does not mean presence in another.
What counts as a mention
We distinguish a spot on the "best of" list with a description from a passing mention and from no mention at all. Sentiment is part of it too.
Dated screenshots
Every finding is backed by a dated screenshot of the answer, with the engine and the query noted. You can run the same queries yourself and see a similar picture.

What does the report look like?

This is the structure, not a real client, the actual data we go through on the call.

1 · Summary across 5 metrics
Mention rate
Share of Voice
Sentiment
Sources
Answer Depth
2 · Screenshot of an AI answer
ChatGPT query: "best service for …" 2026-06-02
Highlighted: where a competitor is named, and where you could have been.
3 · Prioritized plan
High impact · low effort — quick fixes
High impact · more work — the long game
Low priority — later

How the audit runs

Three steps, from brief to plan

01

Brief (15–20 minutes)

You tell us about your business and customers, and together we pick the queries to test.

02

Measurement and analysis

We run the queries through the AI tools, collect mentions, compare you with competitors and check your site.

03

Report plus a walkthrough call

We show the real AI answers, explain the findings in plain language and go through the plan step by step.

Timeline: usually a few business days, depending on the number of queries and markets (confirmed after the brief).

Pricing

Price is on request

The price depends on how many queries we test, how many markets and languages are involved, and how deep the technical audit goes. Send a request, we'll ask a couple of clarifying questions and give you the exact price and timeline, no padded ranges.

What drives the scopeOptions
How many queries we testfrom a short set to a broad funnel
How many engines we coverfrom two priority engines to the full set, including YandexGPT and GigaChat for a CIS audience
How many markets/languagesone or several (EN/UK/RU/PL)
Depth of the technical auditbasic check or with ready-made Schema markup
Find out the audit cost

Prefer not to fill in a form? Just ask us directly: Telegram @cyberlabteam or WhatsApp.

Not sure you need the full audit?

Let's start with a free preliminary mini-check: we'll run 2–3 of your queries through two engines and, on a short call, show you whether AI sees you right now. No obligation.

Request a mini-check

Who it's for

Small and medium businesses, online stores, local companies and services that want to understand their place in AI results before investing in promotion. It's especially useful if you already do SEO and want a sober read on this new channel.

What sets us apart

  • Honest about results. No one can "guarantee a spot in ChatGPT", and anyone who promises it is usually running spam that platforms penalize. We measure the real picture and improve it with methods that hold up.
  • Plain language. We explain without jargon and without the "you are losing the future" scare tactics.
  • We work in money and priorities, not pretty percentages borrowed from someone else's case study.
  • Experience that carries over. Working since 2015, Google Partners status, SEO and ads audits. On top of that, our Google Discover and Google News work: there, as in AI, structured, citable, expert content wins.
  • Four languages and markets: EN, UK, RU, PL.

Product ladder

Which of these services do you need

You're here
One-off report + plan
Visibility Audit

Understand whether AI sees you and where you stand today.

You're here
Direction, you execute
AIEO/GEO Consulting

Get expert direction and decisions, train your team — do it yourself.

Learn more
Done-for-you, monthly
AI Promotion

Have it all handled for you, end to end.

Learn more

What this looks like in practice

A typical example from our work: for a client in a local niche, ChatGPT kept naming a competitor's outdated page in answer to "who's the best at…", and never mentioned the client at all. In the audit we found the source the model was leaning on and showed which data on the site and in directories didn't match up. From there it's an implementation job.

A process example, with no client name and no promised numbers: the service is young, and we only publish verified data, not invented percentages borrowed from other people's stories.

Frequently asked questions

How is an AI visibility audit different from a regular SEO audit? +
A regular SEO audit looks at how you rank among Google links. Here we look at something else: whether AI names you in its answer and why. AI plays by different rules, where citability, content structure, markup and brand recognition in trusted sources matter more than links.
Can you even measure visibility in AI when it keeps changing? +
Yes. We take specific queries and record what AI answers today, how often it names you and your competitors. That is your starting point. The field is young and moves fast, so the measurement is a snapshot of today, not a fixed constant. But it lets you see progress on repeat checks.
Which AI tools do you check? +
By default: ChatGPT, Google AI Overviews/Gemini, Perplexity, Microsoft Copilot and Claude. For a CIS audience we can add YandexGPT/Alice, GigaChat and DeepSeek. We tailor the set to your audience, since there is no point measuring where your customers are not.
How many queries do you test? +
It depends on scope and niche. Usually a set of real customer questions across the buying journey is enough, from "who is the best at…" to specific comparisons. We shape them together during the brief so the measurement reflects your actual demand.
What are Schema/JSON-LD and why do you check them? +
It is special markup that tells search engines and AI what is on your page (company, service, reviews, FAQ). It helps AI understand your site correctly and cite it more accurately. In the audit we check whether it exists and whether it is correct.
What does "access for AI bots" mean? +
AI tools use their own crawlers to read sites. If those are blocked in your settings (for example, in robots.txt) or the site is too slow, the model may not "see" you. We check that access is open and that there are no technical roadblocks.
What do you mean by E-E-A-T? +
These are signals of expertise and trust: who the author is, whether there is real experience and reputation, whether others link to you. Both search engines and AI prefer to cite sources they trust. In the audit we look at how expert and citable your content appears.
I have no time to dig through reports. What do I actually get? +
A clear report and a live walkthrough on a call: real AI answers, findings in plain language and a prioritized step-by-step plan. No "here is a dashboard, figure it out yourself".
Do you need any access to my site? +
For a basic audit, no. We measure visibility in AI tools and check the sources from public data: open AI answers, your site, directories and profiles. If you want to go deeper, access helps: Google Analytics shows the real referrals from ChatGPT, Gemini and Perplexity, and Google Search Console shows how search sees your site. For the technical part, access to page code or the CMS is sometimes useful, so we can judge markup and server-side rendering more precisely. We will tell you on the brief exactly what would help in your case, without asking for access we do not need.
How much does it cost? +
Price is on request: it depends on the number of queries, markets and languages, and the depth of the technical audit. Send a request, and after a couple of clarifying questions we will give you the exact figure and timeline.
How long does it take? +
Usually a few business days from the point where we have agreed the list of queries on the brief. The timeline depends on three things: how many queries we test, how many engines we cover and how many languages the measurement runs in. A short audit across two or three priority engines is ready sooner; an extended one across the whole funnel, with YandexGPT and GigaChat for a CIS audience, takes longer. We give you the exact date after the brief, once the scope is clear, and we hold to it, no "we'll finish it someday".
Is the audit the same as promotion? +
No. The audit is diagnostics: where you stand now and what to do. Promotion is carrying out the plan (content, technical work, mentions, monitoring). You can order the audit on its own, or use it as the first step of promotion. Your call.
I have a new site / a narrow niche. Is it worth it? +
Yes. For a new site, the audit shows where to start so you build "for AI" from day one. For a narrow niche it is often easier: fewer competitors in the answers, a better chance to claim a spot, but you have to measure the current picture first.
I already do SEO. Why do I need this? +
SEO is a good foundation, but visibility in AI answers is measured differently and does not map one-to-one onto your Google positions. The audit shows whether your SEO groundwork carries over into AI results and where the quick wins are.
Do you guarantee I will appear in ChatGPT answers after the audit? +
Honestly: appearance cannot be guaranteed, not by us and not by anyone. What the audit does guarantee: you will know your starting visibility, the reasons behind it and a prioritized plan. Promotion then raises your chances with methods that hold up, no spam.
What do I do after the audit? +
You get the plan and decide for yourself: implement it in-house, take advisory support, or delegate full promotion. The audit commits you to nothing.
Can I re-check your findings myself? +
Yes, and it is built that way on purpose. Every screenshot in the report is dated and labelled with the engine and the exact query behind the answer. You can ask ChatGPT or Perplexity the same question yourself and see a similar picture. AI answers drift a little from run to run, so we record a pattern rather than a single run. No "closed scores" you cannot verify.
How does measuring ChatGPT differ from Perplexity or Google AI Overviews? +
The engines behave differently, so we count them separately. Perplexity almost always shows direct links to its sources, so you can see exactly which pages it cites. ChatGPT leans more on brand recognition and on how consistent your data is across sources. Google AI Overviews is closer to classic SEO and likes markup and expertise signals. That is why the report gives you a read per engine rather than one averaged number: showing up in one does not mean showing up in another.
What do you do if AI says something untrue about my company? +
First we record it in the report: what exactly the model gets wrong, an outdated price, the wrong service, someone else's address, or an invented fact. The point is not to "complain to ChatGPT" (there is no such button) but to fix the sources the model leans on: your on-site markup, your data in directories and profiles, the wording on your key pages. In the audit we find the inaccuracies and show where they come from. The fix itself is the work of promotion or ongoing support.
Will optimizing for AI hurt my regular Google SEO? +
No. Almost everything that helps AI cite you also helps regular search: a clear structure, the answer up front, correct Schema markup, expertise signals. This is not a separate "trick" that Google punishes, it is normal content hygiene. The only risky part is spammy methods like artificial mentions, which we do not use precisely because platforms penalize them. In the audit we separate the durable improvements from the risky tricks.
What if ChatGPT or Gemini update their model, does your audit go stale? +
The audit is a snapshot of today, and yes, after a major model update the picture can shift. But the foundation changes more slowly: content structure, markup, access for AI bots and brand recognition in sources work for you across model versions. So the plan from the audit is not a one-off built around the current ChatGPT, it is about durable things. If you want to track the trend, you can repeat the measurement and watch your visibility move from update to update.
How many queries do you really test, and can I see the list in advance? +
Usually it is a set of several dozen real customer questions across the buying journey, from "who is the best at…" to specific competitor comparisons. The exact number depends on the niche and the number of markets, and we agree the list with you during the brief, before any work starts. So you know upfront which queries we measure, and you can add your own.
Do you check whether I appear in Wikipedia, Knowledge Panel and other sources AI trusts? +
Yes, that is part of the audit. AI tools are more willing to name brands with a consistent digital footprint: a Wikipedia or Wikidata page, a correct Google Knowledge Panel card, profiles on LinkedIn and in industry directories, mentions on review sites and YouTube. We look at where you already appear, where data conflicts between sources, and which nodes are missing. This is often the very reason AI names a competitor instead of you.
Is the audit a good fit if my business is EU-registered and serves an EU audience? +
Yes, that is squarely our profile. We measure across four languages (EN, UK, RU, PL) and focus on Google and Western AI tools, because your EU customers ask ChatGPT, Gemini and Perplexity. CyberLab.Team is registered in Estonia and operates under GDPR, so data is handled within the EU legal framework. For a business serving customers in Europe, that is a detail most agencies overlook.
How is a paid tool like Otterly or Profound different from your audit? +
A tool gives you access to a dashboard: numbers, charts, mentions. From there you interpret them yourself and decide what to change. That is useful if you have someone who understands this and will act on it. Our audit does the opposite: we read that data for you, explain the findings in plain language, tie them to your niche, language and customer type, and hand you a prioritized plan. A subscription costs you every month; the audit is a one-time diagnosis, after which you decide what to do.
Which pages do AI tools cite most, and do I need to build special ones? +
Models most often lean on pages with specifics: prices and terms, comparisons, answers to frequent questions (FAQ), an about-the-company section with facts. That kind of content is easy to extract and cite, unlike generic promotional copy. Building dedicated pages for it helps, but not necessarily from scratch, sometimes restructuring what you already have is enough. In the audit we look at which of these pages are already earning you citations and which ones are missing for your topic.
How can I check in Google Analytics right now whether I get referrals from AI tools? +
You can check this without any tools and without us. Open the traffic-source reports in Google Analytics (Traffic acquisition) and look among the sources for perplexity.ai, chatgpt.com and gemini.google.com. Since 13 May 2026, GA4 has a dedicated "AI Assistant" channel that recognizes referrals from ChatGPT, Gemini and Claude on its own (it does not yet group Perplexity or Copilot, and referrals from mobile apps often land under "Direct" traffic). If those sources are there, people are already coming to you from AI answers. The numbers are usually small, because the channel is young, but the fact that there are referrals at all shows you are already visible there. In the audit we tie this together with the query measurement.
As an Estonian company, can you sign a DPA for data processing? +
Yes. CyberLab.Team OÜ is registered in Estonia and operates under GDPR, so we sign a data processing agreement (DPA) on request. In practice, for an audit we work mostly with public data and your queries to AI tools, not with customer databases. But if you are sharing something sensitive or your internal policy requires it, we put a DPA in place before any work starts. For a business serving customers in the EU, this is often a deciding point.
What is the difference between a small audit and an extended one by scope? +
The difference comes down to two things: how many queries we test and how many engines we cover. The short version takes a set of key customer questions across two or three priority engines. The extended one covers more queries across the whole funnel and the full set of engines, including YandexGPT and GigaChat if your audience is in the CIS. The depth of the technical audit can scale up too, all the way to ready-made markup snippets. Which one fits you depends on your niche and the number of markets, and we agree it on the brief.

Find out if AI sees you, before your competitors do

Order the audit: we'll show you real AI answers and a clear plan. Price is on request, scoped to your task.

Order a visibility audit

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