Notes on SEO, AI search, Google Discover and paid ads — written by our team, with sources always linked.
Google published a dedicated Subscription Linking policy for news publishers. We unpack what the feature does, the engagement gain Google has documented, the Enterprise-tier catch, and why it matters as AI search reshapes referrals.
A new Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. We unpack how it works, the verified results, and what the rising quality bar means if you publish content.
Google quietly told marketers to stop optimizing for robots. What really changes in the AI-search era — and where the company leaves a few things unsaid.
