Notes on SEO, AI search, Google Discover and paid ads. Written by our team, with sources always linked.
Google is testing Business Home, one AI dashboard for Business Profile, Ads, Merchant Center and YouTube. What it does, who qualifies, what to do in the EU.
Google showed its internal timings in Barcelona: about 20 hours to find a URL, 1 to 3 months for a site move. We checked them against Google's own docs.
On October 1, 2026 Google added a main content section and a fake author warning to its helpful content guide. What changed, where it came from, what to check.
The break-even math behind Google Ads for small businesses: when it pays back, when it is a bad idea, and how to test it first.
Google suggests a Search Console check about once a month. A full SEO audit earns its cost at moments of change: a migration, a redesign, a core update drop.
Free product carousels have all but vanished from Google in the EEA. We read the DMA decision, checked results from Poland and list what a small shop can do.
Google now shows what its automated calls and chats learned about a business. Who has the tab, what Delete does, and the GDPR questions it raises in the EU.
Barry Adams says news publishers need a country domain per market. We read Google's documentation and the HTML of 23 publishers to see who that advice fits.
A chart-by-chart reading of BrightLocal's 2026 review survey: the AI number is a net across six tools, and six figures disagree with the report's own prose.
Whether a business can remove a Google review: the policy grounds, how to report, what the statuses mean, the one-time appeal and the routes that lead nowhere.
