Notes on SEO, AI search, Google Discover and paid ads — written by our team, with sources always linked.
Agencies love to sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. Here is what Google actually does with spammy links, what the 2024 API leak really showed, and the short list of cases where disavowing is worth your time.
Vendor write-ups claim Cloudflare's EmDash can cut small-business site costs by up to 85% with scale-to-zero hosting. Here is the honest cost math: what serverless genuinely saves, what the headline numbers leave out, and what a small business should actually optimise.
Cloudflare's EmDash is built for AI agents to manage content via MCP, not just humans clicking buttons. Here is what an AI-native CMS changes for content operations, and what it does not change about getting cited in Google and ChatGPT.
Cloudflare's EmDash is a real WordPress challenger, but it is a v0.1.0 preview. Here is an honest, SEO-first take on migrating a small-business site: what EmDash is, where migrations quietly lose rankings, and why 'wait' is often the right answer for now.
Suganthan Mohanadasan read ChatGPT's network traffic instead of guessing from its answers. The mechanics matter more than the buzzwords: it reads your own page for facts, if it can parse them, and everyone else's for opinion. Here is what that means for your AI visibility.
New analysis by Lily Ray finds Google's AI Overviews cite self-promotional 'best [category]' listicles but recommend rivals about 69% of the time. Here is what that means for smaller brands, and what actually earns the AI recommendation.
GA4 now pulls Google Business Profile data natively. Here is the step-by-step setup, the metrics you get, and the limits that matter for multi-location and EU businesses.
Google's June 2026 paper argues for a light-touch, evidence-based way to regulate AI in the US. Read from the EU, the more useful question is what a site owner should actually do, because Europe already chose the opposite approach.
The Information reports Google is pushing news publishers toward broad AI licensing, with old Showcase payments as the leverage. We separate the confirmed facts from the single-source claims, and what it means for small EU publishers.
The AI-first era is real, but most of the scary publisher stats aren't. A fact-checked survival guide for smaller EU publishers: what's verified, and what to do.
Google Discover sends traffic with no search query. You can't rank for it like keywords — here's what actually moves the needle for SMB and EU publishers.
Google published a dedicated Subscription Linking policy for news publishers. We unpack what the feature does, the engagement gain Google has documented, the Enterprise-tier catch, and why it matters as AI search reshapes referrals.
A new Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. We unpack how it works, the verified results, and what the rising quality bar means if you publish content.
Google quietly told marketers to stop optimizing for robots. What really changes in the AI-search era — and where the company leaves a few things unsaid.
