CyberLab Blog

Notes on SEO, AI search, Google Discover and paid ads. Written by our team, with sources always linked.

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SEO

Google's Helpful Content Guide Now Defines Main Content

On October 1, 2026 Google added a main content section and a fake author warning to its helpful content guide. What changed, where it came from, what to check.

2 October 2026

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Advertising

Are Google Ads Worth It? How to Check Before You Spend

The break-even math behind Google Ads for small businesses: when it pays back, when it is a bad idea, and how to test it first.

29 September 2026

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SEO

How Often to Do an SEO Audit: Set It by What Changes

Google suggests a Search Console check about once a month. A full SEO audit earns its cost at moments of change: a migration, a redesign, a core update drop.

29 September 2026

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SEO

Free Product Carousels Gone in the EEA: What Shops Can Do

Free product carousels have all but vanished from Google in the EEA. We read the DMA decision, checked results from Poland and list what a small shop can do.

29 September 2026

Local SEO / Google Business Profile

Google Business Profile Collected Info: What Delete Does

Google now shows what its automated calls and chats learned about a business. Who has the tab, what Delete does, and the GDPR questions it raises in the EU.

29 September 2026

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Publishers

International SEO for Publishers Below Guardian Scale

Barry Adams says news publishers need a country domain per market. We read Google's documentation and the HTML of 23 publishers to see who that advice fits.

18 September 2026

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Local SEO / Google Business Profile

Local Consumer Review Survey 2026: What the Charts Show

A chart-by-chart reading of BrightLocal's 2026 review survey: the AI number is a net across six tools, and six figures disagree with the report's own prose.

9 September 2026

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Local SEO / Google Business Profile

Unwanted Google Review: What a Business Can Do

Whether a business can remove a Google review: the policy grounds, how to report, what the statuses mean, the one-time appeal and the routes that lead nowhere.

7 September 2026

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Local SEO / Google Business Profile

Running Google Reviews: Requests, Replies, Fixes

How to run Google reviews as a routine: who gets access, how to ask neutrally, how to reply, how suppliers fit in and how to turn complaints into service fixes.

7 September 2026

Local SEO / Google Business Profile

A Field-by-Field Check of Your Google Business Profile

Check name, categories, address, hours, description, attributes, links and photos in order, then keep a log of which edits Google actually published.

7 September 2026