SEO · Technical · Fixed‑scope sprint
Get Technical SEO Fixed, Not Just Reported
If you have an audit nobody implemented, or a migration on the calendar, we turn the findings, or the migration plan, into tickets with acceptance criteria and check every shipped fix with a crawl.
A technical SEO sprint is a fixed-scope engagement that turns audit findings into shipped, verified fixes, so Google can crawl, render and index your site correctly. On the Quick-Fix Sprint your developers ship from our tickets; from the Remediation Sprint we can also ship the changes ourselves under rights you grant for them. Nobody can promise that rankings will not move during a migration: on the Migration & Scale Sprint we cut the risk with a full redirect inventory, a staging parity crawl and monitoring after launch, and how fast Google re-processes the site stays Google's part.
Fixed price · Dev-ready tickets · Post-fix QA crawl · EU-registered, GDPR · EN/UK/RU/PL
- in the Google Partner program
- since 2015
- clients since 2015
- 490+
- to reply to your inquiry
- 1 business day
Problems
When the report sits in a folder and nothing changes
These are the situations we fix directly, not with another document but with shipped changes and validation that they worked. A part that starts in a higher sprint is marked in its answer.
An audit sits in a folder, and every release breaks something
- Got a 40-page audit PDF and nothing actually got fixed
- The findings were real, the priorities were clear, and then the work stalled, caught between competing dev priorities, unclear specifications, or no one to QA whether the fix actually landed. A diagnosis without implementation is a cost, not an investment. We pick up from any existing audit, translate findings into actionable specs, and see them through to a verified post-fix crawl.
- Every release, the dev team breaks something and no one notices until traffic drops
- A leftover noindex tag from staging, a redirect that was deleted during a nav restructure, a robots.txt that blocks a key section after a CMS upgrade. These are routine deploy side effects that often surface only when the Page indexing report in Search Console starts to change. We find what broke, get it fixed and confirm the fix with a crawl. The Migration & Scale Sprint also sets up a re-crawl baseline and change-detection rules; running them on a schedule after the sprint is quoted separately.
- A multilingual site where only Google visibility matters, and hreflang and canonical break on every release
- Every redeploy is a potential break point: hreflang pointing at the wrong language versions, canonical resolving in an unexpected direction, noindex landing on pages that should be indexed. We get the setup fixed and confirm it with a crawl. The Migration & Scale Sprint adds change-detection rules for these tags; running them after the sprint is quoted separately. Relevant for businesses that serve several EU languages through Google.
A migration is coming, or one already went wrong
- Replatforming or changing domain and worried about losing rankings
- URL structure changes, HTTPS migrations, and CMS switches are the highest-risk moments in a site's life. A redirect map with gaps, a staging robots.txt left on production, or a canonical pointing at the old domain can cost the new site its rankings before anyone notices. We build the safeguards before cutover and monitor the signals for four weeks after. The full migration playbook is part of the Migration & Scale Sprint.
- After a replatform or domain move, traffic dropped and the contractor handed over a report and disappeared
- We pick a migration up at any stage: rebuild the full redirect map, compare the staging crawl against production, track Search Console signals for the first four weeks after launch, and close the gaps we find as early as the signals allow. How fast Google re-processes the site after that is Google's part, and we do not promise a date for regained rankings. This work is part of the Migration & Scale Sprint. Relevant for businesses that changed CMS or domain in the past few years.
Google does not crawl, render or index the pages that matter
- Google is not crawling new pages, or pages keep dropping out of the index
- On large or faceted sites, Googlebot can spend much of its crawling on filter variants and paginated URLs rather than the category and product pages that matter. Log-file analysis shows exactly where the crawl goes, and crawl-budget work removes the waste so crawling can reach the pages you need. On a small site the cause usually lies elsewhere, and the express review is where we tell the two apart. Log-file analysis is part of the Remediation Sprint.
- JavaScript-heavy site, and not sure Google actually sees the content
- Single-page apps and headless front-ends can look fine in a browser while the HTML Google first receives is close to empty, and the content gets indexed only after Google renders the page. Text that never reaches the rendered page, scripts blocked by robots.txt, and lazy loading that waits for a scroll or a click all contribute. We diagnose the gap and get the rendering fixed, not just documented. Rendering work is part of the Remediation Sprint.
- A store generating thousands of junk filter URLs, with Google indexing variants instead of categories
- Faceted navigation on platforms like Shoper, IdoSell or PrestaShop can spawn thousands of crawlable filter combinations that waste crawling and slow the discovery of the category pages that should rank. This is index governance, not another audit: we design and implement the parameter-handling policy, pagination rules, and noindex rules so the pages that drive sales are the ones you offer Google for indexing. Indexation control is part of the Remediation Sprint.
How we solve them
What you receive at the end of the sprint
Every sprint closes with three artifacts. Nothing requires a follow-up engagement to understand what was done.
-
A prioritized fix backlog, formatted as tickets
Each ticket names the issue, the exact spec, and the acceptance criteria. Your developers can ship them without follow-up questions.
-
A post-deploy QA crawl, before and after
After each batch of fixes ships, we re-crawl and compare. Every fix is verified, not assumed.
-
A Search Console snapshot of the pre-fix baseline
The starting state is documented before anything ships, so impact is measured in data, not claims.
Sample ticket
Priority: HighConsolidate duplicate filter URLs behind one canonical
Issue: /category/shoes/ and /category/shoes/?sort=price both return 200 and self-canonicalize, splitting indexing signals.
Spec: point rel=canonical on every ?sort= variant to the clean category URL and keep the parameter crawlable, because a robots.txt block would stop Google from ever reading that canonical. Whether the parameter is closed off later, and by which mechanism, is decided per site from the log data, not by one rule that fits every store.
Acceptance criteria: QA crawl shows zero self-canonicalizing ?sort= variants; category URLs unchanged and returning 200.
Illustrative example, not a real client deliverable.
What we fix
A part that starts in a higher sprint is marked on its card.
Fix implementation and dev-ready specs
We take findings from your existing audit, ours or a third party's, and turn them into prioritized, Jira-ready tickets your dev team can action without ambiguity: redirect maps, canonical rule sets, robots.txt directives, and meta-tag policies. After your developers ship each batch, we run a QA crawl to confirm the fix landed correctly and nothing adjacent broke in the process.
Every sprint. We ship the changes ourselves from the Remediation Sprint
Site migrations and replatforming SEO
Domain changes, HTTPS migrations, CMS switches, and URL restructures are high-risk moments: a missed redirect map or a staging robots.txt left on production can keep Google from crawling the new site until someone fixes it. We build the full redirect inventory before cutover, run a staging crawl to compare parity with the current site, and monitor Search Console and crawl logs in the first four weeks after launch.
Migration & Scale Sprint
Log-file analysis and crawl-budget engineering
Server logs tell you what Googlebot actually requests, not what you assume it crawls. We process your raw log files to find crawl waste on low-value URLs, hits on redirected or deleted pages, and pages that matter for rankings but are rarely fetched. On large or faceted sites, we produce concrete recommendations for robots.txt rules, internal links and sitemaps.
Remediation Sprint and up
JavaScript rendering and render remediation
We diagnose exactly where your CSR, SSR, or hydration setup leaves content missing from the rendered page Google indexes, or invisible to crawlers that do not run JavaScript, then get it fixed instead of just documenting it. Work includes SSR or prerender configuration adjustments, lazy-loading fixes so content loads when it becomes visible, and checking structured data in the rendered HTML. We prefer structured data in the server HTML, which is more reliable, especially for product price and availability.
Remediation Sprint and up
Indexation control at scale
Faceted navigation and URL parameter explosion can push thousands of low-value variants into crawling and the index while the category pages that actually rank get less crawl attention. We design and implement the parameter-handling policy, pagination rules, noindex directives, and sitemap engineering, deciding deliberately what should and should not be indexed.
Remediation Sprint and up
Technical health monitoring and regression guard
A re-crawl baseline, Search Console checks and change-detection rules mean a routine redeploy that reintroduces a noindex tag, drops a redirect, or breaks the canonical setup shows up at the next check instead of in the traffic data weeks later. Whether Google has already recrawled the page by then is outside anyone's control, which is exactly why the check runs on a schedule rather than after a drop.
Setup: Migration & Scale Sprint. Running it after the sprint: quoted separately
How a backlog reads, from our sample register
Each issue gets a severity, a test that says when it counts as fixed, and an owner: who ships it is agreed before the sprint starts.
Our published sample, Technical issue register, is built on an invented website with no real client behind it.
-
The staging directive that blocks crawling is live on the public host
CriticalAcceptance criteria: The live robots file allows the public sections, and the blocking rule exists only on staging
Owner: Us, hosting confirms
-
Body copy on the service template appears only after hydration
CriticalAcceptance criteria: The first paragraph is present in the raw HTML response on every service page
Owner: Client dev, we specify
-
Old product URLs reach their destination through two redirect hops
HighAcceptance criteria: Every old URL reaches its destination in a single permanent redirect
Owner: Us
-
Filter parameters create crawlable URLs that nobody searches for
HighAcceptance criteria: Only the combinations named in the agreed parameter policy stay crawlable and indexable
Owner: Us with client dev
Who this sprint is for, and who it is not for
A good fit if you have
- A large or faceted site where crawl budget and indexation need deliberate control
- A JavaScript-heavy front-end and doubts about what Googlebot actually sees
- A migration, replatform or domain change on the calendar, or one that already went wrong
- An audit, ours or a third party's, that has been sitting unimplemented
Not the right page if you need
- Content strategy or link building. Neither is sold on this page.
- A deep Core Web Vitals diagnosis. That belongs to the SEO Site Audit, which has the tooling to isolate LCP, INP and CLS causes.
- WordPress plugin-layer work such as Yoast or Rank Math configuration. That belongs to WordPress SEO.
- Rebuilding the site itself. For that, see website development.
Migrations
How we run a migration
Migrations fail in predictable places. The work splits into three stages, and each stage has its own checklist. The full playbook is part of the Migration & Scale Sprint.
-
Before cutover
We build the full redirect inventory, crawl the staging environment to verify URL parity and canonical logic, and check that the staging robots.txt cannot reach production by accident.
-
Launch day
We monitor crawl access, redirect behavior and the first Search Console signals as the new site goes live, so problems with crawl access and redirects surface on launch day instead of weeks later.
-
Weeks 1 to 4 after
Page indexing, crawl activity and ranking signals are tracked while Google re-processes the site. Gaps get closed before they turn into longer-term loss.
Recovering a migration that already went wrong
We can pick a migration up mid-project or after launch: rebuild the redirect inventory, diff the staging crawl against production, and triage the drops in the Page indexing report in Search Console. One caveat we keep explicit: recovery speed depends on Google's recrawl cycle, so we never promise a timeline for regained rankings.
Process
How a sprint goes
-
Express review
Free, up to twenty minutes on a call or in chat. We look at your audit or the problem, name up to three first findings or steps, and tell you which sprint fits and whether a diagnosis is needed first. There is no written report at this stage.
-
Scope and rights, in writing
Before anything changes we agree the tickets in scope, the fixed price, who ships each change and the rights it needs. When your team ships, read access covers most of the work.
-
Tickets and fixes
Every ticket carries a spec and acceptance criteria. On the Quick-Fix Sprint your developers ship them; from the Remediation Sprint we can ship them ourselves under the rights you granted.
-
QA crawl and handover
After each batch we re-crawl and check the acceptance criteria. For crawling and analysis we use our in-house tools, Screaming Frog SEO Spider, Google Search Console, Ahrefs and PageSpeed Insights. The sprint closes with the QA crawl report, the before and after Search Console snapshot, and any temporary rights handed back.
Let's look at your backlog
We start with the free express review from step 1. After it, the decision is yours.
What we need from you to start
You do not need to share a password. The rest we settle in the free express review.
- Your audit, or a clearly defined problem. Ours or a third party's. Without an audit we can still start when the task is clear, for example a migration or a known rendering issue.
- Read access to Search Console and Analytics. By invite, never a password. When your team ships the fixes, this and a crawl of the public site cover most of the work; a log export or staging access is added where the sprint needs it.
- Write rights for the agreed change, if we ship. Exactly what the ticket needs, for example a deploy of one robots.txt file or an editor role on one template, granted for the sprint and revoked when it closes.
- A raw access log export, for log-file analysis. From the Remediation Sprint. An export from your hosting panel or CDN is enough, for a date range you choose. No SSH or admin access.
- Staging access and the launch window, for a migration. On the Migration & Scale Sprint. Who ships each change, we or your own team, is fixed before the sprint starts.
Price
Technical SEO sprint pricing
Every engagement starts with a free express review. Each sprint states who changes the code: the Quick-Fix Sprint delivers the specification and the verification while your team ships, and in the other two we can implement under rights granted for the agreed change. The mode of work and the rights it needs are settled before the work starts, never after.
- Prioritized fix list from your audit findings (ours or third-party)
- Dev-ready tickets: redirect maps, canonical rules, robots directives
- Post-fix QA crawl to confirm fixes landed correctly
- Search Console and crawl signal check after implementation
- Free express review
- Everything in Quick-Fix Sprint
- JavaScript rendering diagnosis and fix implementation
- Log-file analysis and crawl-budget tuning recommendations
- Indexation control: parameter handling, pagination, noindex policy
- 30-day implementation Q&A after delivery
- Everything in Remediation Sprint
- Full migration playbook: redirect inventory, staging parity crawl, launch-day checklist
- Post-launch monitoring for four weeks (Search Console, crawl logs, ranking signals)
- Regression guard setup: scheduled re-crawl baseline and change-detection rules
Monitoring after the sprint is quoted separately, if you need it.
Order Migration & Scale SprintWhat each sprint adds
The Quick-Fix Sprint costs €199 and covers a defined set of findings. The Remediation Sprint (€399) adds JavaScript rendering work, log-file analysis and indexation control. The Migration & Scale Sprint (€750) covers a full migration playbook plus four weeks of post-launch monitoring and sets up the regression guard. Ongoing monitoring is scoped on request after the initial sprint, because the right cadence depends on your site size and release schedule.
Prefer not to fill in a form? Write us on Telegram (t.me/cyberlabteam) or WhatsApp (+48 668 155 303).
Three ways to work with us
Mode 1
We implement directly
This mode needs write rights: exactly the ones the agreed change requires, for example deploying one robots.txt file or an editor role on the template being fixed, granted for the sprint and revoked when it closes. Read access alone cannot ship a fix, and we name the rights each ticket needs before you grant anything. We ship the fixes, run the QA crawl, and hand everything back documented. Available from the Remediation Sprint.
Mode 2
Your developers implement, we spec and QA
We write tickets precise enough to execute without us in the room, then verify each release with a post-deploy crawl.
Mode 3
Monitoring after the sprint, if it earns its place
If your release cadence warrants it, ongoing regression monitoring is scoped separately after the sprint closes. There is no automatic retainer.
Why us
Our experience
CyberLab.Team OÜ has been a Google Partner since 2015.
- since 2010 working with Google search and ads
- 490+ clients over the years
- 15 countries where our clients do business
- since 2014 Google Top Contributors and Product Experts on the team
Our team holds 9 Google certifications
-
Google Ads Search -
Google Ads Video -
Google Ads Display -
Shopping Ads -
Google Ads Apps -
Google Ads Measurement -
Conversion Optimization -
Google Analytics -
Display & Video 360
No lock-in, works with your existing team
No retainer contract required and no minimum beyond the sprint you book. The express review happens before any payment: up to twenty minutes, up to three first findings or steps, no written report.
- Scope and price fixed before the start. The tickets in scope and the price are agreed in writing before the work starts, so there are no surprises on scope or price.
- Least-privilege access, or none. From the Remediation Sprint, where you grant scoped access, we implement directly; where you prefer your own developers, we hand over specs precise enough to execute without us in the room. Your CMS, Search Console, and hosting stay fully under your control.
- EU-registered, GDPR. The legal entity behind every contract is CyberLab.Team OÜ, Estonian registry code 14647320. We work under GDPR and sign a DPA on request.
- Transparent sprint pricing. The three sprint prices are listed with the packages, with no long-term contract.
Engagement models
Why a fixed-scope sprint
A sprint has a defined scope, a published price and an endpoint. You pay for a defined, verified result, not hours logged. Monitoring afterwards is scoped when needed, not locked in up front.
| CyberLab fixed sprint | Typical agency retainer | Freelance hourly | |
|---|---|---|---|
| Published price | CyberLab fixed sprint€199 / €399 / €750, on this page | Typical agency retainerQuoted after a sales call | Freelance hourlyHourly rate, total open-ended |
| Defined scope and endpoint | CyberLab fixed sprintFixed scope, closes when fixes are verified | Typical agency retainerOpen-ended monthly commitment | Freelance hourlyScope drifts with the hours |
| Post-fix QA | CyberLab fixed sprintQA crawl after every fix batch | Typical agency retainerVaries by agency | Freelance hourlyRarely included |
| EU registration, GDPR, DPA | CyberLab fixed sprintEU-registered, DPA on request | Typical agency retainerVaries | Freelance hourlyVaries |
| Lock-in | CyberLab fixed sprintNone, one sprint at a time | Typical agency retainerUsually a multi-month contract | Freelance hourlyNone, but continuity depends on one person |
Generic engagement archetypes for orientation, not specific companies.
Example of work
What does this look like in practice?
One engagement: an online store arrived with a six-month-old audit from another provider. The findings were sound, but nothing had shipped. We started with a scoping call, confirmed with a fresh crawl which findings still applied, and turned the top items into dev-ready tickets: a redirect cleanup, canonical rules for filter URLs, and a robots.txt correction that had been blocking a product section. The store's own developers shipped the changes over two release cycles. After each release we ran a QA crawl to confirm the fixes landed and nothing adjacent broke. The closing deliverable compared the Search Console state before and after: blocked sections crawlable again and duplicate variants consolidated.
Anonymized example of our process, not a promise of results. The WaterHub case below is SEO promotion and advertising for an online store, not a technical sprint.
Proof before you order
Questions
Frequently asked questions
Scope, price and timing
What does it cost?
How long does a sprint take?
What exactly do we get when the sprint ends?
Is this a one-time project or ongoing?
Can you guarantee rankings or traffic recovery after the fixes?
Is this the right service?
How is this different from your SEO Site Audit?
Do I need an audit before you start fixing?
Faceted navigation and filter URLs on a store: is this the right service?
Do you cover Core Web Vitals and page speed?
What about structured data and schema markup?
What about WordPress or a specific CMS?
Can AI crawlers fetch and parse my site?
Working with your team and your site
Can you work with our developers, produce Jira-ready tickets, and QA after they deploy?
Will you actually make changes on our site, or just produce more documentation?
Do you work alongside our existing SEO agency, or white-label for agencies?
Where is data handled and how do you access our site safely?
Do you need server access for log-file analysis?
Migrations, crawling and rendering
How do you handle a migration or replatforming?
Can you take over a migration another contractor started, or fix one that already failed?
What is crawl budget and does my site actually have a problem?
JavaScript-heavy site: can Google see my content and what do you fix?
Not sure what is broken yet?
Start with the SEO Site Audit: deep technical diagnosis, Core Web Vitals analysis, and a prioritized roadmap. Then bring that roadmap here for implementation. WooCommerce or WordPress platform issues live in WordPress SEO; organic visibility for a store's category and product pages is E-commerce SEO. Working from Search Console signals? Google Search Console Expert covers setup and diagnosis.
Every SEO service is in the SEO hub.
Get in touch
Ready to hand us the backlog?
Send the site address and tell us what needs fixing or migrating. We start with the free express review. You decide after that.
No commitment. Response within one business day.