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CyberLab.Team

SEO

Find Out Why Google Isn't Sending You Customers

An SEO site audit is a full technical review of your website against Google's ranking criteria, delivered as a written report with a prioritized fix plan. Deep technical SEO audit: crawlability, indexing, Core Web Vitals, on-page, backlinks, competitor analysis. Find what holds your site back.

Independent advisor · Fixed price on this page · Free preliminary audit · EU-registered, GDPR
-35%
ad spend reduction
+38%
more site visitors
+89%
sales increase

Across 490+ SMB audits since 2015, clients who implemented our recommendations cut ad spend and grew visits and sales on average. Individual outcomes vary by niche, site and budget (internal client data, 2015 to 2026).

What we solve

Technical SEO audit
Crawlability, indexing, site speed, Core Web Vitals, structured data, server errors.
On-page optimization check
Meta tags, headings, content quality, keyword density, internal linking structure.
Search audit
Keyword rankings, traffic analysis, search visibility, search console data.
Competitor analysis
Top-3/5 competitor strategy: structure, backlinks, content, traffic sources.
Google penalty check
Manual and algorithmic penalties detection. Recovery roadmap if penalties found.
Backlink audit
Toxic links detection, anchor distribution, disavow recommendations.

We combine industry-standard crawlers with Google's own data sources such as Google Search Console and PageSpeed Insights. Tools surface the raw findings; a specialist adds business context and priorities.

Audit Pricing

Preliminary audit — free. Our specialists will help calculate the right format.

The Start audit costs €199 and reviews your own site. Expert at €399 adds a search audit, a comparison against 3 competitors and a backlink profile review. Professional at €750 covers sites over 150 pages and adds a Google penalty check and 5 competitors. Delivery takes 5 to 10 business days depending on site size.

Start
€199
Your site only: landing pages and corporate sites up to 150 pages
  • Technical SEO audit
  • On-page optimization check
  • Web analytics audit
  • Google Ads audit
  • Google My Business audit
  • Facebook Ads audit
  • Consultations included
Order
Professional
€750
E-commerce, portals & services over 150 pages
  • Technical SEO audit
  • On-page optimization check
  • Search audit
  • Google penalty check
  • 5 competitor analysis
  • Commercial factors audit
  • Backlink profile audit
  • Web analytics audit
  • Google Ads audit
  • Google My Business audit
  • Facebook Ads audit
  • Instagram Ads audit
  • YouTube Ads audit
  • Consultations included
Order

The audit typically uncovers 3–10× the cost in recoverable spend or missed traffic. Most clients cover the cost within the first month.

If we don't find 10 actionable issues — full refund

Not sure which tier? The free preliminary check tells you which one fits.

Prefer not to fill in a form? Write us on Telegram or WhatsApp.

No risk: you keep everything we find

The preliminary audit is free, so you see whether the full audit is worth ordering before you pay anything. The report is written so any developer can execute it: take it to your own team, your current contractor, or to us. And if we do not find at least 10 actionable issues, we refund the full price.

Free preliminary audit
10 actionable issues or a full refund
The report and specs are yours to keep

What you receive

Every tier delivers the same three things. The tiers differ in scope, not in the format of the deliverables.

Written report

Typically 40 to 80 pages, with every finding prioritized as critical, important or nice-to-have. Each issue explains what is wrong, why it matters and how to fix it.

Developer-ready checklist

An action checklist you can hand to any contractor or in-house developer. The specifications are written to be executed without us in the room.

30-minute walkthrough call

Included in every tier: we walk through the findings together, agree on priorities and answer implementation questions.

See a sample report before you pay

We send a redacted 15-page PDF example from a past project, with the client name removed and the domain blurred, so you can judge depth and structure before committing.

Request the sample

Honest comparison

Free tools vs DIY vs this audit

Some checks you can run yourself today, free. Here is where each option stops.

Free toolsDIY checksThis audit
Error detectionAutomated crawl flags broken links, duplicates, missing tagsGSC coverage report, PageSpeed Insights, mobile usability: free todayFull crawl plus manual review of what tools miss
Business contextNone: a tool cannot know your nicheLimited to what you already knowA specialist maps findings to your market and goals
Competitor deltaNot coveredManual SERP checks, hard to systematizeStructured comparison against 3 to 5 competitors
PrioritizationFlat list: every issue looks equally urgentGuessworkEvery finding ranked critical / important / nice-to-have
Dev-ready specsRaw exportYou write the tickets yourselfChecklist any developer can execute without us
Cost modelFree, but your time to interpretFree, but hours of your timeFixed price from €199, quoted before we start

Recognize yourself?

These are real problems our clients come to us with. If even one sounds familiar — an audit will show what to fix.

Your site doesn't show up in Google, even though it exists
You built a website, but customers only come through direct links or ads. Google simply doesn't show your site to people searching for your services. The reason is usually technical: blocked indexing, missing canonical, broken sitemap or thin content on key pages.
Your site was in the TOP, but rankings dropped
Google constantly changes algorithms. What worked a year ago may be dragging you down today. An audit finds exactly what changed and how to restore positions.
Your site loads slowly and customers leave
Google and SOASTA measured back in 2016 that 53% of mobile visits are abandoned when a page takes over 3 seconds to load. Google also lowers rankings for slow sites. An audit identifies exactly what's slowing things down.
You invested in SEO but see no results
Your contractor has been "optimizing" for six months, but traffic isn't growing. An independent audit reveals whether the problem is in strategy, technical setup, or the contractor.
You're planning a site migration or redesign
Domain migration or major redesign without an SEO audit = guaranteed loss of rankings. An audit before migration preserves your site's accumulated authority.
Competitors outrank you in search
You know your product is better, but competitors rank higher in Google. An audit shows what they do better across technical setup, content depth and backlink profile, and how to close each gap.
Your site got hit by search engine penalties
A sudden traffic drop may mean Google penalties for rule violations (often unintentional). An audit identifies the penalty type and creates a recovery plan.
You don't know where to start with SEO
You have a new site or have never done search optimization. An audit is the first step: it shows the full picture and ranks fixes by what moves traffic the most for the least effort.

Process

How It Works

01

Free Consultation

We analyze your current situation — 24 hours, no cost.

02

Detailed Audit

Full report delivered in 5–10 business days with prioritized fixes.

03

Video Walkthrough

We explain every finding and answer your questions live.

04

Roadmap

Clear, prioritized action plan with timeline and expected results.

What does this look like in practice?

A typical example from our audits: an online store came to us after a redesign because organic traffic had been sliding for months and nobody could say why. The crawl showed that the new template generated thousands of parameter URLs Google was indexing instead of the real category pages, and several key templates failed to render for the crawler. We documented each issue, ranked the fixes by impact and effort, and handed over a checklist with exact specifications. The client's own developer consolidated the duplicates and fixed the rendering; impressions began recovering over the following weeks.

An anonymized example of our process, not a promise of results.

After the audit: three paths

The report is yours. What happens next is your choice, and none of these paths is an obligation.

Path 1
Implement it yourself

Take the checklist to your own developer. The specifications are written to be executed without us, and nothing else needs to be ordered.

Path 2
Use it as a second opinion

Hand the report to your current SEO contractor. It works as an independent quality check in writing: what is done well, what is missed, what to do next.

Path 3
Order the fix sprint

If you want the findings implemented for you, our Technical SEO sprint executes the technical fixes, and On-Page SEO covers page-level optimization. Quoted separately from the fix list.

Frequently Asked Questions

What is an SEO audit and what will it give me? +
An SEO audit is a comprehensive review of your site against Google's criteria: technical health, content, backlink profile, speed, mobile version. You receive a report with specific issues and a step-by-step action plan — what to fix, in what order, and what results to expect. We've been conducting audits since 2015, checking 100+ parameters.
How is this different from your Technical SEO service? +
This audit is diagnosis: we analyze the site and deliver a written report with a prioritized plan. Technical SEO is the fixed-scope implementation sprint that executes those fixes. Many clients run the audit first, then order the sprint or hand the plan to their own developer. If you already know what is broken and just need it fixed, start with Technical SEO instead.
How much does an SEO audit cost? +
Starting from €199. The price depends on site size: a small business site with 10–50 pages is one price, an e-commerce store with 5,000+ products is another. We provide an exact quote after a preliminary analysis within 24 hours. Clients who implement the fixes typically see organic traffic grow, though the size of the gain depends on your niche, your site and how many recommendations you execute.
How long does the audit take? +
5–10 business days depending on site size. Small sites (under 100 pages) are typically completed within 5 days, while large portals with thousands of pages may require the full 10 days. You'll receive a detailed report plus a 30-minute video call to walk through results, discuss priorities, and answer any questions about implementation.
What do you check? +
Four blocks: (1) Technical — page speed, mobile version, indexing, redirects, canonical, robots.txt, XML sitemap; (2) Content — meta tags, headings, uniqueness, semantic core; (3) Backlinks — backlink profile, internal linking, toxic links; (4) Competitors — what niche leaders do and where your growth opportunities are.
I have a new site. Does an audit make sense? +
Yes — a new site is actually the cheapest moment to audit. Fewer pages and issues to analyze, and you lay the right SEO foundation from day one. Fixing site architecture, URL structure and internal linking before Google indexes everything is significantly cheaper than reworking it after a few hundred pages are already in the index.
How is your audit different from free tools like Screaming Frog? +
Tools find technical errors — broken links, duplicates, empty tags — but they can't read business context. Are you targeting the right keywords? Is the URL structure right for your niche? What are competitors doing that you aren't? That's the layer a specialist with 10+ years of audit experience adds on top of the tool output.
Can I implement the recommendations myself? +
Yes. We provide clear technical specifications that your developer can execute. If you don't have a developer — we can implement ourselves or connect you with partners. Each recommendation is described with priority (critical / important / nice-to-have) and expected impact.
How quickly will I see results after the audit? +
Depends on the scale of issues. Quick fixes (meta tags, canonical, redirects) show results in 2–4 weeks. Content changes — in 1–3 months. Strategic improvements — in 3–6 months. We prioritize: first what gives maximum impact with minimum effort.
I have an SEO contractor. Why do I need another audit? +
An independent audit is a quality check on your contractor's work — same role a financial auditor plays for your accountant. You get an objective view: what's done well, what's missed, where there's growth potential.
Do you work with e-commerce stores? +
Yes. E-commerce has its own specific SEO challenges: product and category page optimization, filter and faceted navigation handling, pagination, URL parameter duplicates, canonical tags for product variants, and structured data for products. We audit all typical e-commerce SEO issues and provide recommendations tailored to your platform — whether it's Shopify, WooCommerce, Magento, or a custom CMS.
What do you need from me to get started? +
Guest access to Google Search Console and Google Analytics. This is the standard set for any SEO audit. If you have CMS access — even better, but it's not required at the audit stage.
Can I see a sample report before paying? +
Yes. We send a redacted 15-page PDF sample from a past project (client name removed, domain blurred) so you can evaluate depth, structure, and clarity before committing. The full audit report is typically 40–80 pages plus a prioritized action checklist you can hand to any developer.
What is NOT included in the SEO audit? +
We do not write content, build backlinks, or execute technical fixes inside the audit price — those are separate deliverables. We also do not audit paid search (Google Ads), social ads, or email marketing unless you order the combined SEO Audit package. The audit is diagnosis and a roadmap, not implementation.
Do I have to hire you for implementation afterwards? +
No obligation whatsoever. Many of our audit clients implement with their in-house developer or existing SEO contractor. The report is written so any competent developer can execute it without us. If you want our team to implement, we quote separately based on the fix list.
How do you handle access to Google Search Console and Analytics? +
We request read-only access via your email invite — we never ask for passwords. Access is limited to the 1–2 specialists on your audit. After delivery you revoke access with one click. We are EU-registered (CyberLab.Team OÜ, Estonia) and operate under GDPR; your data is never shared or used for anything beyond your audit.
Does the audit cover AI search like Google AI Overviews or ChatGPT? +
Partly. The fundamentals we audit here, rendering, crawlability, structured data and content quality, are prerequisites for AI systems too. Dedicated AI-surface work is separate: our AI SEO service covers Google AI Overviews and AI Mode, and the AI Visibility Audit covers assistants such as ChatGPT and Perplexity. We do not guarantee citations or visibility in any AI system.
Which tools do you use for the audit? +
Industry-standard SEO crawlers plus Google's own data: Google Search Console, Google Analytics and PageSpeed Insights. The tools output raw errors and warnings. The value of the audit is the layer on top: a specialist decides which findings matter for your business, in what order, and what to do about each one.
How often should an SEO audit be repeated? +
There is no fixed rule, and repeating audits does not by itself improve rankings. Re-audit after major events: a migration, a redesign, a CMS change, or an unexplained traffic drop. For stable sites, roughly once a year works as hygiene to catch issues that accumulate quietly.
Do you audit WordPress, Shopify, or online-store platforms specifically? +
Yes, the audit itself is CMS-agnostic: crawling, indexing and content issues are checked the same way on any platform. For platform-layer deep dives we have dedicated services: WordPress SEO covers plugins, themes and taxonomies, and E-commerce SEO covers catalog structure and faceted navigation.

Not what you need?

Also need Google Ads or Google My Business audited? We offer a combined audit that covers all three.

See SEO & Ads Audit

Not Sure Where to Start?

Get a free preliminary audit — we'll show you the 3 biggest issues holding your business back online.

Request Free Audit

No commitment. Response within 24 hours.