Get Your Pages Optimized for Google: Fixed Scope, Before/After Change-Log

The SEO Site Audit is a sitewide diagnostic: it crawls the whole site, checks technical health, backlink profile, and keyword gaps, and hands you a prioritized report of findings. On-page SEO is the implementation layer below that: we take a defined set of pages and optimize them directly, rewriting titles, rebuilding headings, fixing keyword mapping, adding internal links, and implementing schema. Many clients buy the audit first to see where the problems are, then bring us back for on-page work to close the most important gaps. If you already have an audit report with page-level findings you have not actioned, this is the service to start with.

On-page SEO is about classic Google search: the blue-link results that appear when someone searches and clicks through to your site. The work is title tags, heading structures, keyword mapping, internal links, and JSON-LD, all oriented toward ranking in standard Google results. The AI SEO service is a different surface: it focuses on getting your pages cited inside Google AI Overviews and AI Mode, which requires passage-level content structuring, entity authority signals, and AI-extractor access checks. If your goal is stronger classic rankings, this is the right service. If your goal is citation inside Google's AI-generated answers, see AI SEO.

If you want specific pages optimized (product pages, category pages, or key content pages) regardless of your platform, this service applies directly. E-commerce SEO covers the structural layer specific to online stores: faceted navigation, product schema at scale, catalog architecture, and indexation hygiene across thousands of URLs. WordPress SEO covers the platform layer: plugin configuration, taxonomy duplication, theme-level Core Web Vitals, and permalink handling. The services do not overlap; some clients run them in sequence. A free scoping call will tell you which layer your main problem sits in.

We implement directly where we have CMS access. We request read or limited-editor access by email invite, with no passwords, and your account stays under your control. If you prefer to keep all publishing in-house, we deliver every change as copy-paste-ready material: the exact title tag text, meta description, heading outline, body paragraph additions, internal link anchors, and the JSON-LD block, formatted for your CMS. Either way, you get a before/after change-log showing what each page looked like before we started and what it looks like at delivery.

We start from a free scoping call where we look at your site together. We prioritize pages that already have some impressions or traffic but are not converting the clicks they attract, pages that rank in positions 5 to 20 where on-page improvements are most likely to move the needle, and pages you have identified as strategically important even if they currently rank poorly. For the Site-Wide Pack we run a priority-selection workshop as part of the project to make sure the 20-page scope covers the highest-upside URLs.

The Page Pack covers up to 3 pages, suited to landing pages or a small set of key service pages. The Section Pack covers up to 8 pages, designed for a product category, a hub page plus its sub-pages, or a tightly related content cluster. The Site-Wide Pack covers up to 20 pages and is designed for a full implementation cycle or a site migration clean-up. If your scope is larger than 20 pages or you want ongoing monthly optimization, we quote that as a separate scoped engagement on request.

No, and we say that plainly. We implement correct, intent-matched on-page optimization on the pages in scope and document every change. How Google responds to those changes, whether rankings move, by how much, and over what period, is Google's decision and is not predictable or guaranteeable by anyone. What we can promise is that the work is done correctly and that you have a before/after record to evaluate it against. If a page's title is mismatched to search intent, that is a fixable problem. Whether fixing it moves you from position 8 to position 4 is not something we can commit to.

Actual changes, documented. The deliverable is the optimized page or the copy-paste-ready material for your team to publish, plus a per-page before/after change-log. The change-log records what the title, meta description, H1, and internal link structure looked like before we started and what they look like at delivery, along with a note on the intent rationale for each change. This is page-level optimization work, not a diagnostic report.

Both, depending on what the page needs. Title tags, meta descriptions, heading structures, and JSON-LD are always in scope. For thin pages or sections that leave the target query only partially answered, we expand the content as part of the on-page work. We do not rewrite entire pages from scratch unless that is agreed in the scoping call. The focus is on filling the gaps that prevent Google from understanding what the page is about and who it serves.

Keyword mapping is included for the pages in scope: we identify the primary intent of each page, check what the SERP actually rewards for that intent, and confirm there is a realistic ranking opportunity before we optimize for it. We also flag any cannibalization between pages in the agreed set. Full-site keyword research, building a keyword universe from scratch across all topics, is a larger piece of work that sits upstream of optimization and is quoted separately if needed.

Yes, within the agreed scope. Cannibalization happens when two or more of your pages signal the same intent to Google, causing it to alternate between them rather than consolidating authority on one. We resolve this at the page level by assigning one distinct primary intent to each page in the project, adjusting the title, H1, and internal link anchors to reflect that assignment, and updating how the pages link to each other. The result is a cleaner signal to Google about which page should rank for which query.

Changes that affect how Google reads a page, such as title tag rewrites, new heading structures, and added JSON-LD, are typically picked up within days once the page is recrawled. Ranking movement that follows those changes is slower and varies by how competitive the target query is, how much authority the page already has, and how many other signals are working for or against it. We do not give timeline estimates beyond saying that pages with impressions already and moderate competition tend to respond faster than new pages in competitive niches. Ranking improvement is never promised.

For direct implementation we need limited editor or content-editor access, granted by email invite. We never ask for admin passwords or full account credentials. If your CMS does not allow granular permission levels, or if you prefer not to grant external access at all, we prepare copy-paste-ready changes for your team to publish. Access is scoped to the pages in the project and can be revoked at any time. We are EU-registered and operate under GDPR; a Data Processing Agreement is available on request.

The packaged service is one-time: a defined scope, a fixed price, a change-log at delivery. There is no retainer, no recurring payment, and no lock-in. If you want ongoing monthly optimization, such as adding new pages, refreshing dated content, or monitoring how implemented changes settled, we scope that as a separate monthly engagement on request. Most clients start with a one-time project on their highest-priority pages and reassess from there.

No. Off-page work, such as link building, digital PR, and backlink acquisition, is not part of this service and is not something we currently offer. The scope is strictly on-page: what is on your page and how it is marked up. If your main ranking problem is a weak backlink profile rather than weak on-page signals, we will tell you that in the scoping call rather than sell you an optimization project that will not move the needle.

CyberLab.Team OÜ is registered in Estonia (Registry: 14647320, VAT: EE102131851) and operates under GDPR. Any personal data shared during the project (access credentials, contact details, site analytics) is processed according to GDPR Article 28 requirements. A formal Data Processing Agreement is available on request before the project starts. We issue a proper EU VAT invoice on completion. You retain full ownership of all accounts, content, and data at all times.