SEO
Get Your Pages Optimized for Google: Fixed Scope, Before/After Change-Log
On-page SEO is the optimization of individual pages, their titles, headings, content, internal links, and markup, so Google can read each page correctly and match it to the right queries.
We rewrite titles, rebuild heading structures, fix keyword mapping, add internal links, and implement entity schema on the specific pages you choose. You get optimized pages and a per-page before/after change-log, not a sitewide diagnostic report.
Fixed scope · Per-page change-log · No retainer · EU-registered
What we optimize
Title tag and meta description rewrite per page
We rewrite each title tag to lead with the primary keyword, match search intent, and stay within the character count Google renders without truncation. Each meta description is written as a conversion-supporting summary that matches what the page actually delivers. We implement directly in your CMS with read-only access or hand you copy-paste-ready changes if you prefer your team to publish.
Heading hierarchy rebuild
We give each page one clear, topic-stating H1 matched to the target query, then structure H2 and H3 subheadings around the sub-questions that query implies. A clean heading outline helps Google parse the page's scope, helps users navigate, and creates the extractable passage structure that AI Overviews draw from, though the page itself is optimized for classic Google results.
On-page keyword mapping and content gap fill
We assign one primary intent to each page in the agreed set, removing the conditions for your own pages to compete with each other for the same query. Thin sections that leave the query only half-answered get expanded to cover what actually ranks for that intent; keyword stuffing gets replaced with natural, intent-matched language. We show you the before state and the after state for every page.
Internal linking pass for each page
We audit the inbound and outbound internal links for each page in scope: replace generic anchor text with descriptive phrases, add contextual prose links from related content that should be passing equity to this page, and route internal links to the priority pages you want Google to treat as authoritative. Every link added is documented in the change-log.
Page-level entity markup and on-page schema
We add or correct the JSON-LD for each page (Article, Service, FAQ, or Breadcrumb as appropriate) and review image alt text and URL slugs for descriptive accuracy. The goal is machine-legibility and entity disambiguation: Google should be able to tell unambiguously what this page is about and who published it. We frame this as clarity, not a ranking guarantee.
Intent and SERP-fit review with per-page change-log
Before we touch any page we check what actually ranks for its target query: the format, depth, and angle the SERP rewards. If your page is structured as a how-to guide but every top result is a comparison table, we flag that mismatch and recommend the correction. Every page in the project gets a before/after change-log documenting what was changed, why, and what the page looks like after.
What is in scope, and what is not
Page-level optimization has clear edges. Here is where they sit, so nobody walks in with the wrong expectations.
In scope
- · Title tags and meta descriptions
- · Heading hierarchy: H1, H2, H3
- · Keyword mapping and cannibalization fixes
- · Internal links to and from the pages in scope
- · Page-level JSON-LD schema
- · Content gap fill against the target intent
Out of scope
- ·Link building and digital PR. We do not offer off-page work, and we say so on the scoping call if that is your real bottleneck.
- ·Crawl and index infrastructure: redirects, rendering, crawl budget. That layer belongs to Technical SEO.
- ·Catalog-scale template work for online stores: faceted navigation, product schema across thousands of URLs. See E-commerce SEO.
What the change-log looks like
One entry from a per-page change-log. Illustrative example, not a real client.
page: /boiler-repair-tallinn/
Before
title: Home | Example Ltd
H1: Welcome to our website
After
title: Boiler Repair in Tallinn: Prices and Same-Week Visits | Example Ltd
H1: Boiler repair in Tallinn
Why: the page sells boiler repair, but nothing in the old title or H1 said so. The new title leads with the query users actually search and names the city, so both Google and the searcher can match the page to the intent.
Each entry also records the meta description, the full heading outline, and every internal link added, with its anchor text and target page.
On-Page SEO Pricing
Fixed-scope projects priced by page count. The Page Pack costs €199 and covers up to 3 pages, the Section Pack costs €399 and covers up to 8 pages, and the Site-Wide Pack costs €750 and covers up to 20 pages. A free scoping call confirms the exact set of pages before you pay anything; results depend on execution, not promises.
Page Pack
€199
Up to 3 pages: landing pages, key service pages, or highest-traffic URLs
- Title tag and meta description rewrite (up to 3 pages)
- Heading hierarchy rebuild per page
- Keyword mapping and basic content gap fill
- Internal linking pass for each page in scope
- Free scoping call to confirm the page set
Most Popular
Section Pack
€399
Up to 8 pages: a product category, a hub plus its key sub-pages, or a content cluster
- Everything in Page Pack
- Page-level entity markup and JSON-LD schema per page
- SERP-fit intent review and format correction recommendations
- Cannibalization mapping across the full page set
- Per-page before/after change-log delivered on completion
Site-Wide Pack
€750
Up to 20 pages: a full content optimization cycle or a site migration clean-up
- Everything in Section Pack
- Priority page selection workshop (we help you choose the 20 pages with the highest upside)
- Full internal linking map across all pages in scope
- Image alt text review across scope
- 30-day implementation Q&A after delivery
Free scoping call first: the exact page set and price are agreed before any payment
Why a fixed-scope project and not a retainer?
Much of the market sells on-page work as a line item inside a monthly retainer, where it is hard to see which pages were actually touched. We run it as a project: the exact page set is agreed before payment, every change is documented in the change-log, and the project ends at delivery with no recurring fee. Ongoing monthly optimization exists only if you request it as a separately scoped engagement.
Prefer not to fill in a form? Write us on Telegram or WhatsApp (+48 668 155 303).
No lock-in, no surprises
We scope the exact page set on a free call before any payment. We implement with limited CMS access granted by email invite, with no passwords, and your accounts stay under your control. Prefer to publish changes yourself? We deliver copy-paste-ready title tags, meta descriptions, heading structures, and JSON-LD for your team. CyberLab.Team OÜ is EU-registered in Estonia, operates under GDPR, and issues a VAT invoice. A Data Processing Agreement is available on request. There is no retainer and no lock-in: the project ends when the agreed pages are done.
Free scoping call
Fixed scope, no retainer
Per-page change-log
When your pages are not doing enough work
These are the page-level problems we fix in a defined scope, not a sitewide crawl report you have to action yourself.
An SEO audit gave you a 100-item list that is still sitting in a spreadsheet
A diagnostic report finds problems sitewide. It does not fix them. If you have an audit already and the page-level items are the ones you want to close, this is where you go next. We take the priority pages from your existing report and implement the on-page fixes on a defined scope, so the audit investment actually leads somewhere.
Your own pages target the same keyword and compete with each other
When two or three of your pages rank for the same query, Google alternates between them and neither builds authority consistently. We map one primary intent to each page in the project, adjust titles and heading structures to reflect that assignment, and update internal links so each page is pulling in a distinct direction. Self-cannibalization is a fixable problem once it is mapped.
Strong content, titles that do not match what anyone is searching for
A well-written page with an intent-mismatched title tag is invisible to the people it should serve. Google reads the title as a primary relevance signal, and so do users scanning the SERP. We rewrite titles to lead with the primary keyword and reflect the page's actual offer, so the traffic you could be getting has a reason to click.
In Warszawa and Kraków you pay for packages and never see the actual page work
The Polish market has no shortage of agencies selling monthly retainers that include on-page SEO as a line item with nothing to show for it. We work on a fixed scope: you see the exact page set before you pay, and you get a before/after change-log for every page when we finish. No filler, no vague reporting on activity.
With the Ukrainian market down about 40% since 2022, every page has to earn its place
When overall search volume in your market has contracted significantly (a directional figure attributable to the post-2022 environment), the pages that are not pulling their weight in traffic or conversions are a real cost. We prioritize your highest-intent pages first and implement fixes on a scope that fits your budget, so you are not paying for a full-site rewrite to salvage five key URLs.
You sell to a Russian-speaking audience in the EU on Google, not Yandex
For businesses serving Russian-speaking communities in Germany, Estonia, Latvia, and across the EU, the channel is Google entirely. We optimize each page for exactly how Google reads it: intent-matched titles, clean entity markup, descriptive internal links. CyberLab.Team OÜ is EU-registered in Tallinn, issues a VAT invoice, and operates under GDPR.
Thin or dated pages Google quietly stopped ranking
Pages that ranked two years ago and now sit on page four or five are usually recoverable if the cause is thin content, an outdated heading structure, or broken internal equity flow, not a domain-level trust problem. We refresh the pages in scope with intent-matched content depth, updated titles, and a rebuilt internal link structure, then document what changed.
You have worked through every on-page checklist and nothing moved
Generic checklists tell you to add a keyword to your H1 and call it done. We look at what actually ranks for your target query (the format, depth, and angle of the top results) and match your page to that, not to a list of items to tick. The deliverable is the implemented change, not the recommendation.
Who this is for, and who it is not for
Fits you if
- · You hold an audit report, ours or anyone's, with page-level findings nobody has actioned
- · Your key pages rank in positions 5 to 20 and the on-page side has never been done properly
- · You have a small, defined set of pages that matter: services, categories, key content
- · You want the work implemented and documented, not another list of recommendations
Not a fit if
- · Your main problem is a weak backlink profile: we do not build links, and we will say so on the scoping call
- · You need sitewide technical remediation such as redirects, rendering, or crawl budget: that is Technical SEO
- · You want someone to promise a ranking position: nobody outside Google can, and we will not
Which of our SEO services do you actually need?
The SEO Site Audit diagnoses the whole site. On-page SEO implements fixes at the page level. Technical SEO fixes the infrastructure underneath the pages. AI SEO targets Google's AI Overviews surface instead of the classic blue links.
| SEO Site Audit | On-Page SEOthis service | Technical SEO | AI SEO | |
|---|---|---|---|---|
| What it is | A sitewide diagnostic: technical health, content, backlink profile | Page-level optimization work on a defined set of pages | Implementation of infrastructure fixes: crawl, rendering, indexation | Optimization for citation in Google AI Overviews and AI Mode |
| The deliverable | A prioritized report of findings plus a walkthrough call | Optimized pages plus a per-page before/after change-log | Implemented technical fixes with documentation of what changed | Passage-level content and entity work aimed at AI answers |
| When to buy it | You do not yet know what is wrong or where to start | You know which pages matter and want them optimized | A report flagged crawl, speed or indexation problems | You want to appear in AI answers, not only blue links |
| What it does NOT do | It does not implement the fixes it recommends | No link building, no sitewide infrastructure work | It does not rewrite titles, content or page-level signals | It does not target classic ranking positions directly |
Process
How It Works
01
Free Consultation
We analyze your current situation — 24 hours, no cost.
02
Detailed Audit
Full report delivered in 5–10 business days with prioritized fixes.
03
Video Walkthrough
We explain every finding and answer your questions live.
04
Roadmap
Clear, prioritized action plan with timeline and expected results.
What does this look like in practice?
A typical project: a services company came to us holding a third-party audit whose page-level findings had sat unactioned for months. On the scoping call we picked a small set of pages, the ones already earning impressions in Search Console but few clicks. We checked each target query against the live SERP first, then rewrote the titles to lead with the primary keyword, rebuilt the heading outlines around the sub-questions the SERP rewards, merged two pages that competed for the same query, and rerouted internal links so the surviving page received the anchors. Every change went into the before/after change-log with a one-line rationale. The client's team published the remaining copy-paste items themselves. Over the following weeks the merged page settled as the single result Google showed for its query, and impressions began consolidating instead of alternating between duplicates.
Anonymized example of our process, not a promise of results.
Frequently Asked Questions
How is this different from your SEO Site Audit? +
The SEO Site Audit is a sitewide diagnostic: it crawls the whole site, checks technical health, backlink profile, and keyword gaps, and hands you a prioritized report of findings. On-page SEO is the implementation layer below that: we take a defined set of pages and optimize them directly, rewriting titles, rebuilding headings, fixing keyword mapping, adding internal links, and implementing schema. Many clients buy the audit first to see where the problems are, then bring us back for on-page work to close the most important gaps. If you already have an audit report with page-level findings you have not actioned, this is the service to start with.
How is this different from your AI SEO service? +
On-page SEO is about classic Google search: the blue-link results that appear when someone searches and clicks through to your site. The work is title tags, heading structures, keyword mapping, internal links, and JSON-LD, all oriented toward ranking in standard Google results. The AI SEO service is a different surface: it focuses on getting your pages cited inside Google AI Overviews and AI Mode, which requires passage-level content structuring, entity authority signals, and AI-extractor access checks. If your goal is stronger classic rankings, this is the right service. If your goal is citation inside Google's AI-generated answers, see AI SEO.
I run a store or use WordPress. Should I buy this, E-commerce SEO, or WordPress SEO? +
If you want specific pages optimized (product pages, category pages, or key content pages) regardless of your platform, this service applies directly. E-commerce SEO covers the structural layer specific to online stores: faceted navigation, product schema at scale, catalog architecture, and indexation hygiene across thousands of URLs. WordPress SEO covers the platform layer: plugin configuration, taxonomy duplication, theme-level Core Web Vitals, and permalink handling. The services do not overlap; some clients run them in sequence. A free scoping call will tell you which layer your main problem sits in.
Do you implement the changes or just tell me what to do? +
We implement directly where we have CMS access. We request read or limited-editor access by email invite, with no passwords, and your account stays under your control. If you prefer to keep all publishing in-house, we deliver every change as copy-paste-ready material: the exact title tag text, meta description, heading outline, body paragraph additions, internal link anchors, and the JSON-LD block, formatted for your CMS. Either way, you get a before/after change-log showing what each page looked like before we started and what it looks like at delivery.
How do you choose which pages to optimize? +
We start from a free scoping call where we look at your site together. We prioritize pages that already have some impressions or traffic but are not converting the clicks they attract, pages that rank in positions 5 to 20 where on-page improvements are most likely to move the needle, and pages you have identified as strategically important even if they currently rank poorly. For the Site-Wide Pack we run a priority-selection workshop as part of the project to make sure the 20-page scope covers the highest-upside URLs.
How many pages are included in each package? +
The Page Pack covers up to 3 pages, suited to landing pages or a small set of key service pages. The Section Pack covers up to 8 pages, designed for a product category, a hub page plus its sub-pages, or a tightly related content cluster. The Site-Wide Pack covers up to 20 pages and is designed for a full implementation cycle or a site migration clean-up. If your scope is larger than 20 pages or you want ongoing monthly optimization, we quote that as a separate scoped engagement on request.
Will this guarantee higher rankings or more traffic? +
No, and we say that plainly. We implement correct, intent-matched on-page optimization on the pages in scope and document every change. How Google responds to those changes, whether rankings move, by how much, and over what period, is Google's decision and is not predictable or guaranteeable by anyone. What we can promise is that the work is done correctly and that you have a before/after record to evaluate it against. If a page's title is mismatched to search intent, that is a fixable problem. Whether fixing it moves you from position 8 to position 4 is not something we can commit to.
Do I get a report or actual changes? +
Actual changes, documented. The deliverable is the optimized page or the copy-paste-ready material for your team to publish, plus a per-page before/after change-log. The change-log records what the title, meta description, H1, and internal link structure looked like before we started and what they look like at delivery, along with a note on the intent rationale for each change. This is page-level optimization work, not a diagnostic report.
Will you rewrite my content or just tweak tags? +
Both, depending on what the page needs. Title tags, meta descriptions, heading structures, and JSON-LD are always in scope. For thin pages or sections that leave the target query only partially answered, we expand the content as part of the on-page work. We do not rewrite entire pages from scratch unless that is agreed in the scoping call. The focus is on filling the gaps that prevent Google from understanding what the page is about and who it serves.
Is keyword research included? +
Keyword mapping is included for the pages in scope: we identify the primary intent of each page, check what the SERP actually rewards for that intent, and confirm there is a realistic ranking opportunity before we optimize for it. We also flag any cannibalization between pages in the agreed set. Full-site keyword research, building a keyword universe from scratch across all topics, is a larger piece of work that sits upstream of optimization and is quoted separately if needed.
Can on-page SEO fix cannibalization between my own pages? +
Yes, within the agreed scope. Cannibalization happens when two or more of your pages signal the same intent to Google, causing it to alternate between them rather than consolidating authority on one. We resolve this at the page level by assigning one distinct primary intent to each page in the project, adjusting the title, H1, and internal link anchors to reflect that assignment, and updating how the pages link to each other. The result is a cleaner signal to Google about which page should rank for which query.
How long until results show? +
Changes that affect how Google reads a page, such as title tag rewrites, new heading structures, and added JSON-LD, are typically picked up within days once the page is recrawled. Ranking movement that follows those changes is slower and varies by how competitive the target query is, how much authority the page already has, and how many other signals are working for or against it. We do not give timeline estimates beyond saying that pages with impressions already and moderate competition tend to respond faster than new pages in competitive niches. Ranking improvement is never promised.
Do you need access to my CMS? +
For direct implementation we need limited editor or content-editor access, granted by email invite. We never ask for admin passwords or full account credentials. If your CMS does not allow granular permission levels, or if you prefer not to grant external access at all, we prepare copy-paste-ready changes for your team to publish. Access is scoped to the pages in the project and can be revoked at any time. We are EU-registered and operate under GDPR; a Data Processing Agreement is available on request.
Is this one-time or ongoing? +
The packaged service is one-time: a defined scope, a fixed price, a change-log at delivery. There is no retainer, no recurring payment, and no lock-in. If you want ongoing monthly optimization, such as adding new pages, refreshing dated content, or monitoring how implemented changes settled, we scope that as a separate monthly engagement on request. Most clients start with a one-time project on their highest-priority pages and reassess from there.
Do you also do off-page SEO or backlinks? +
No. Off-page work, such as link building, digital PR, and backlink acquisition, is not part of this service and is not something we currently offer. The scope is strictly on-page: what is on your page and how it is marked up. If your main ranking problem is a weak backlink profile rather than weak on-page signals, we will tell you that in the scoping call rather than sell you an optimization project that will not move the needle.
GDPR and EU invoicing? +
CyberLab.Team OÜ is registered in Estonia (Registry: 14647320, VAT: EE102131851) and operates under GDPR. Any personal data shared during the project (access credentials, contact details, site analytics) is processed according to GDPR Article 28 requirements. A formal Data Processing Agreement is available on request before the project starts. We issue a proper EU VAT invoice on completion. You retain full ownership of all accounts, content, and data at all times.
Do you optimize pages in Polish, Ukrainian, or Russian, or only in English? +
All four languages the team works in: English, Polish, Ukrainian, and Russian. On-page work is done natively in the page's language, not translated from an English template. That includes the intent check: we look at what actually ranks in the local-language SERP for your target query, because the format that wins in the Polish results is often different from what wins in the English ones. Titles, headings, and meta descriptions are written by someone who works in that language.
Can you work from an audit report made by another agency or an SEO tool? +
Yes. An existing audit from another agency, or an export from Ahrefs, Semrush, or Screaming Frog, is a valid starting input. We validate the page-level items against the live SERP before implementing anything: some findings age quickly, and some tool recommendations are not worth actioning for your specific pages. If a finding does not hold up, we say so and skip it rather than implement it for the sake of completeness. The scoping call is where we agree which items make the cut.
How do you measure whether the work helped? +
Two instruments. The before/after change-log records exactly what changed on each page, so there is never a question of what was done. For impact, we recommend snapshotting Search Console impressions and average positions for the scoped pages before we start, so you can compare the same pages over the following weeks. To restate what we say elsewhere on this page: whether and how much rankings move is Google's decision, and we never promise movement. What the measurement gives you is an honest basis to judge the project on.
Can I start with the Page Pack and add more pages later? +
Yes, and it is a common path: start with 3 priority pages, review the change-log and how the pages settle, then commission a further set as a new fixed-scope project. Each project is scoped and priced independently, so there is no subscription and nothing renews automatically. If the next set is larger, the Section Pack or Site-Wide Pack usually works out better per page than repeating the Page Pack.
Do you use AI tools to write or optimize the content? +
Tools, including AI assistants, may support drafting and SERP research. The final wording does not come from a tool: every title, meta description, heading, and paragraph that goes on your pages is written or reviewed by a person on our team and checked against the live SERP before delivery. The change-log then records each change, so you can see exactly what was written and why.
Not sure which pages need work?
Start upstream with the SEO Site Audit: it identifies sitewide problems and prioritizes the pages worth optimizing first. When you are ready to implement those findings at the page level, this service closes the gap. For the technical layer beneath the pages, see Technical SEO; to appear in Google AI Overviews rather than classic results, see AI SEO.
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