SEO
Google's Helpful Content Guide Now Defines Main Content
On October 1, 2026 Google added a main content section and a fake author warning to its helpful content guide. What changed, where it came from, what to check.
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SEO
SEO
How Often to Do an SEO Audit: Set It by What Changes
Google suggests a Search Console check about once a month. A full SEO audit earns its cost at moments of change: a migration, a redesign, a core update drop.
SEO
Free Product Carousels Gone in the EEA: What Shops Can Do
Free product carousels have all but vanished from Google in the EEA. We read the DMA decision, checked results from Poland and list what a small shop can do.
SEO
Toxic Backlinks: Do They Actually Hurt Your SEO?
Agencies sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. What Google really does with spammy links, and when disavow helps.
SEO
Serverless Hosting Costs: What the 85% Claim Leaves Out
A write-up says EmDash on Cloudflare cuts small-site costs by up to 85%. What that figure measures, which costs it leaves out, and what to compare yourself.
SEO
Moving Off WordPress Without Losing Rankings
Cloudflare's EmDash is only a v0.1.0 preview, but any WordPress move fails the same way: unmapped URLs and lost metadata. A continuity checklist.