Agencies love to sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. Here is what Google actually does with spammy links, what the 2024 API leak really showed, and the short list of cases where disavowing is worth your time.
Vendor write-ups claim Cloudflare's EmDash can cut small-business site costs by up to 85% with scale-to-zero hosting. Here is the honest cost math: what serverless genuinely saves, what the headline numbers leave out, and what a small business should actually optimise.
Cloudflare's EmDash is a real WordPress challenger, but it is a v0.1.0 preview. Here is an honest, SEO-first take on migrating a small-business site: what EmDash is, where migrations quietly lose rankings, and why 'wait' is often the right answer for now.
