SEO
Shopify store management and maintenance
Shopify store management is the monthly work of keeping your catalog, its Google signals, the theme and the apps in working order. We take both sides: the marketing upkeep in Google, and the Liquid and app work in the store.
We are a member of the Shopify Partner Program.
What we look after
Other maintenance services cover the theme and the apps. Your store also lives in Google, so we check that side every month too.
Marketing upkeep
- Products, variants and collections added or edited from your list or spreadsheet.
- SEO fields: titles, meta descriptions, image alt text, redirects when a handle changes.
- The product feed in Google Merchant Center: disapproved items reviewed and fixed at the source.
- Search Console and Merchant Center errors checked every month.
- GA4: purchases and key events re-tested after theme or app changes.
- Seasonal storefront changes: banners, sale collections, holiday sections, planned with you.
Technical upkeep
- Theme code edits in Liquid, CSS and small scripts.
- Apps installed, set up, updated, and removed when you no longer use them, leftover code included.
- Bugs fixed, starting with anything that stops customers from buying.
- Speed and the purchase path checked after every app install or update.
What a month looks like
Search Console, Merchant Center, GA4, speed and the purchase path.
Product and collection edits, SEO fields, feed fixes.
Code edits, app updates, cleanup.
What we did, what we found, what we recommend, and how the hours were used.
Urgent problems do not wait for their week.
Plans
Plans are blocks of hours a month. We log the time and show the balance in every report.
- 6 hours of work a month
- Urgent problems taken on the same day
- Unused hours carry over to the next month, then expire
- Monthly report
- 14 hours of work a month
- Urgent problems taken on the same day
- Unused hours carry over to the next month, then expire
- Monthly report
- 25 hours of work a month
- Urgent problems taken on the same day
- Unused hours carry over to the next month, then expire
- Monthly report
Need more hours in a month? We tell you when the plan runs out and quote extra work at €45 an hour. Nothing is billed without your approval.
Plans run month to month; you can stop or change the plan with 30 days' notice. Shopify and app subscriptions are billed to you directly; our fee covers our work only.
Prefer not to fill in a form? Write us on Telegram or WhatsApp.
What is not included
- New themes or stores built from scratch are a separate service: online store development.
- Moving the store from another platform.
- Developing your own custom apps.
- Daily store operations: orders, customer support, stock, accounting.
- Google Ads campaigns and ongoing SEO work: those are our Google Ads for Shopify and Shopify SEO services.
Bigger projects are quoted separately, so the monthly hours stay for upkeep.
How we get access, without your password
As members of the Shopify Partner Program we request a collaborator account. You give us the four-digit request code, choose the permissions, and approve the request. You never share your password, the account does not use up one of your staff seats, and you can remove it at any time. If that route does not suit you, a staff account with limited permissions works too.
For Google, you invite us to Merchant Center, Search Console and GA4 with the role the task needs. All accounts, the theme code and your data stay yours.
How we change the theme safely
- 1 We duplicate the live theme before any change, so the previous version is always one click away.
- 2 We make the edit in the copy and preview it.
- 3 We check the main pages and the purchase path.
- 4 Only then we publish. If something goes wrong, we restore the working version first and look for the cause after.
When monthly care is not needed
The store rarely changes and runs few apps: a one-off fix when something comes up may be enough.
You need a new theme or a rebuild: that is a project, not upkeep.
You only need someone to process orders and answer customers: that is an assistant, not this service.
Process
How the work starts
Step 1. Express review
A call of up to twenty minutes. We look at your store, name up to three problems and tell you whether a plan makes sense. No written report at this stage.
Step 2. Access and review
You approve our collaborator request and invite us to the Google accounts. We go through the theme, the apps, the feed and the tracking.
Step 3. Scope and routine
We agree what we will and will not touch, and how you send requests.
Step 4. Monthly work
The most pressing fixes first, then the monthly routine and the report.
What we can show
We do not have published Shopify case studies yet, and we will not rename other work as Shopify results. What we can show is how we work on online stores: the sample and the e-commerce case below. Neither was built on Shopify.
Frequently Asked Questions
What is included
What does Shopify store management and maintenance include?
What is the marketing side of the service?
What is the technical side of the service?
What is not included?
Do you handle orders, customer support or stock?
Doesn't Shopify already maintain my store?
Do I need maintenance if my store works fine today?
Do you work on a store you did not build?
Can you upload and edit products and collections?
Google checks
Do you manage the Google Merchant Center product feed?
Do you check Search Console and Merchant Center errors?
Do you check GA4 tracking?
Do you edit SEO fields and redirects?
Do you check speed after app updates?
Do you remove apps I no longer use?
Access and ownership
How do you access my store without my password?
Which permissions do you need?
Do you need access to my Google accounts?
Who owns the theme code, the content and the data?
Safe changes
How do you change the theme without breaking my live store?
What if an app update breaks my theme or checkout?
What counts as an urgent problem?
Will my store go offline while you work?
Working together
How do I send you requests?
How fast do you reply?
What reports will I get?
Price and terms
How much does Shopify maintenance cost?
What happens to unused hours?
What if I need more hours than my plan includes?
Is there a contract or a minimum term?
Not what you need?
For organic growth on Shopify, see Shopify SEO. For paid campaigns, see Google Ads for Shopify. For a store on another platform, see E-commerce SEO.
Want it handled every month?
Tell us what you run and what it needs. We reply with a plan and a monthly price; month to month, no lock-in.
Discuss a retainerNo commitment. Response within one business day.