How we write and check the blog
The CyberLab.Team blog covers Google Maps, search, advertising, publishing and AI search for small businesses and publishers. This page explains who writes it, where the facts come from, what AI tools do in our work, and what happens when we get something wrong.
Last updated: 29 September 2026
Who writes
Every article carries the name of a real author with a profile page: what they work on, their experience and links to their other work. The author answers for the article. Today the blog is written by Petro Deruha, Kateryna Deruha and Viacheslav Varenia.
Where the facts come from
Before writing an article we collect thirty to forty sources, and we look for four kinds: primary sources (Google help pages and documentation, official announcements, regulatory texts), measurements and studies, practitioners who have worked on the problem, and sources that disagree with the main point. Every fact that goes into the text is first written into the article's source ledger with its link, and a claim with no source there does not go into the article. Readers see the same sources: links inside the text and a list at the end.
Numbers
A figure about our own work appears only when we can support it. A figure from someone else's study keeps the name of whoever measured it and the year. A number we cannot trace back to its origin is left out, even when it circulates widely. A single person's observation over a few days is presented as exactly that, with the method and its limits, and never as a fact about the platform.
How we use AI
We use AI tools for research and drafting, and every text then goes through fact checking against its source ledger and editing before it is published. A statement stays in the text only if its source is in the ledger, whoever or whatever drafted it. The main image of an article is usually generated with AI and serves as an illustration; it is never passed off as a photograph of a real event, a screenshot or data. Charts are drawn by us from the figures in the ledger, with the data source named on the chart. Screenshots of interfaces are real and credited to whoever took them.
Four languages
Each article is published in English, Ukrainian, Russian and Polish. The other versions are adapted from the English text for their readers and checked against it for meaning, so that no language promises more or states a different figure.
Commercial interest
CyberLab.Team is a marketing agency, and some articles discuss work we sell. Links to our services in an article lead to our own pages. Facts in such an article are checked the same way as in any other.
Corrections
If you find a mistake, write to info@cyberlab.team with the article's link and what is wrong. We check the claim against the sources, correct the text when the claim does not hold, and show the date of the update under the headline.