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CyberLab.Team

Petro Deruha

Founder & Digital Strategist

Petro Deruha is the founder of CyberLab.Team and has spent more than ten years in digital marketing. He came into the field from IT, and that background still shapes how he works: he looks at how platforms, algorithms and tracking actually behave underneath, not just at the tactics on the surface.

Over the years he has built and grown his own online projects, working hands-on with content strategy, audience growth and performance. Alongside that, he advises several news publishers on digital strategy, traffic, monetization and the technical setup that holds it together.

Technology and science are long-standing interests, not just a job. He follows AI, cybersecurity and the startup scene closely, and pays attention to how each shift changes the way media and businesses earn. As an author he writes about digital transformation and where search, AI and publishing are heading: trying to make complex topics clear enough to act on, not just nod along to.

He has also been part of the Google Product Experts program for twelve years.

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Dark network operations room where several blue fiber-optic conduits run along a wall and one bright green conduit plugs into a desk console
AI Visibility / GEO

ChatGPT Now Fetches Some Results Through Bing

Researchers saw result_source: "bing" in ChatGPT's traffic on some accounts. What the field does and does not say, and a short check for your own site.

The US Capitol dome beside a field of glowing blue data cubes, suggesting AI policy and regulation
AI Visibility / GEO

Google's US AI Rulebook, Read From Europe

Google's June 2026 paper argues for light-touch, evidence-based AI regulation in the US. Read from the EU, the useful question is what a site owner should do.

A printing press and a glowing data stream, suggesting news content flowing into an AI system
Publishers

Google's AI Licensing Squeeze on Publishers

The Information reports Google is pushing news publishers toward broad AI licensing, using old Showcase payments as leverage. What is confirmed and what is not.

A small newsroom desk with a laptop, an open notebook and a coffee cup in warm morning light
Publishers

Publisher Survival in the AI-First Era

The AI-first shift is real, but several scary publisher stats don't match their sources. A guide for smaller EU publishers: what holds up and what to do.

An abstract network of dots with one coordinated cluster highlighted in green
AI Visibility / GEO

Google's AI-Slop Detection, Explained

A Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. How it works and the verified results.

A glowing translucent search panel rising from a solid concrete foundation block
AI Visibility / GEO

Good SEO Is Good GEO: What Google Said

Google's Think with Google piece says AI search runs on the same systems as ordinary search. What it asks you to stop, what it suggests, and what it leaves out.

Start with the free express review: we name up to three biggest issues and what to do about them. A talk of up to twenty minutes, no written report.

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