Founder & Digital Strategist
Petro Deruha is the founder of CyberLab.Team and has spent more than ten years in digital marketing. He came into the field from IT, and that background still shapes how he works: he looks at how platforms, algorithms and tracking actually behave underneath, not just at the tactics on the surface.
Over the years he has built and grown his own online projects, working hands-on with content strategy, audience growth and performance. Alongside that, he advises several news publishers on digital strategy, traffic, monetization and the technical setup that holds it together.
Technology and science are long-standing interests, not just a job. He follows AI, cybersecurity and the startup scene closely, and pays attention to how each shift changes the way media and businesses earn. As an author he writes about digital transformation and where search, AI and publishing are heading — trying to make complex topics clear enough to act on, not just nod along to.
He has also been part of the Google Product Experts program for twelve years.
Google published a dedicated Subscription Linking policy for news publishers. We unpack what the feature does, the engagement gain Google has documented, the Enterprise-tier catch, and why it matters as AI search reshapes referrals.
A new Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. We unpack how it works, the verified results, and what the rising quality bar means if you publish content.
Google quietly told marketers to stop optimizing for robots. What really changes in the AI-search era — and where the company leaves a few things unsaid.
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