Google Business Profile Specialist & Travel Journalist
Kateryna Deruha has worked with Google Business Profile for ten years, since the days the product was still called Google My Business. She sets up and verifies listings, fixes wrong categories, opening hours and addresses, gets suspended profiles reinstated, handles reviews, photos and posts, and tracks how a listing shows up on Google Maps and in local search.
Trained in tourism management, she worked in tourism in different parts of the world, with a focus on coastal and sustainable tourism. That is the side of local business she knows from the inside: hotels, guesthouses, restaurants, tour operators and everyone else who lives off travellers and gets found through Google Maps.
Since December 2025 she has also been writing for the NovusNews network (novusnews.eu, novusnews.co.uk, novusnews.de, novusnews.fr, novusnews.ca): several hundred articles across the five editions, mostly on travel. On CyberLab.Team she writes about Google Business Profile: how a local business sets up, maintains and defends its listing, and what the changes in Maps and local search mean in practice.
What a business can do about a Google review: check the policy grounds, report it, read the status, use the one-time appeal and skip the shortcuts that fail.
How to run Google reviews for a business: neutral requests, who replies and how, what to do with missing or suspicious reviews, and turning feedback into fixes.
Google Business Profile optimization checklist: access, categories, address, hours, description, attributes, links, photos, reviews and how to verify each edit.
What Google Maps SEO covers, how relevance, distance and prominence work, which profile and website fixes come first, and how to measure visibility and leads.
How Google Business Profile verification works: the methods Google offers, what the video must show, how long review takes and what to do after a rejection.
Claim an existing business on Google Maps, request access from its current owner, or recover your own account. Which route applies and what Google asks for.
Google My Business became Google Business Profile in 2021. Where to manage the listing today and which chat, reporting and Gemini features changed since.
Create a Google Business Profile in eight steps: check eligibility, find or claim the listing, enter details, pass verification and check what customers see.
How to check eligibility, find and claim the listing, pass verification, fill in what customers rely on, run reviews and read performance without overclaiming.
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