Head of client management for Google Business Profile and Google Maps advertising
Kateryna Deruha leads client management for Google Business Profile and Google Maps advertising at CyberLab.Team, where she has worked for more than ten years. She has known the product since it was still called Google My Business, and she has watched every rename, every rule change and every wave of suspensions since.
Her team looks after the listings small businesses actually live on. They set profiles up and get them verified, correct categories, hours and addresses that quietly send customers to the wrong door, recover suspended profiles, answer reviews, keep photos and posts current, and read the performance report for what it really measures. The other half of the work is paid visibility on the map, where a campaign is judged by calls, direction requests and enquiries that turn into customers, not by impressions.
Trained in tourism management, she spent years in the industry in several countries, with a focus on coastal and sustainable tourism. That is the side of local business she knows from the inside: hotels, guesthouses, restaurants, tour operators and everyone else who lives off travelers and gets found through Google Maps.
Since December 2025 she has also written for the NovusNews network (novusnews.eu, novusnews.co.uk, novusnews.de, novusnews.fr, novusnews.ca): several hundred articles across the five editions, mostly on travel. On CyberLab.Team she writes about Google Business Profile, and what she writes is what her team does every week: how a local business sets up, maintains and defends its listing, and what the changes in Maps and local search mean in practice.
Google now shows what its automated calls and chats learned about a business. Who has the tab, what Delete does, and the GDPR questions it raises in the EU.
Whether a business can remove a Google review: the policy grounds, how to report, what the statuses mean, the one-time appeal and the routes that lead nowhere.
How to run Google reviews as a routine: who gets access, how to ask neutrally, how to reply, how suppliers fit in and how to turn complaints into service fixes.
Check name, categories, address, hours, description, attributes, links and photos in order, then keep a log of which edits Google actually published.
Relevance, distance and prominence in plain terms, why a ranking checked from your own office misleads, and how to measure visibility apart from sales.
The verification methods Google offers, what the video must show, how long review and mailed codes take, and what to do after a rejection.
A listing exists and you cannot manage it: which of three routes applies (claim, request access or recover your account) and what Google answers.
Google My Business became Google Business Profile in 2021. Where to manage the listing today and which chat, reporting and Gemini features changed since.
Eight steps from eligibility to the public listing, with two businesses compared: what a home-based plumber and a street-front salon enter for location.
Who holds access, what to check weekly and monthly and in what order, what counts as published, and the handover record that lets someone else take over.
Start with the free express review: we name up to three biggest issues and what to do about them. A talk of up to twenty minutes, no written report.
Get the express reviewNo commitment. Response within one business day.
