Dance schools and studios

Send every newcomer to the right class and door from your dance school's Google profile

Your manager makes Google Maps show the styles your school teaches, which group a child, an adult beginner or an engaged couple belongs in, how to reach the hall and the right studio room, and when the next course begins.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Styles, groups, the way in, then the calendar

The steps follow the questions a newcomer asks before stepping into the studio, in the order they ask them.

1

List the styles you really teach

You confirm which styles have classes on this season's schedule: ballroom, Latin, hip-hop, ballet, contemporary, wedding first dance, or whatever your school runs. Each one becomes its own service, named as people search for it, and a style with no class this season comes off the profile.
2

Place every class by age, level and format

Within each style the groups are described one by one: the age range for children, the level for adults, and whether it is a couple class or a solo one. A newcomer can read which group is the first step, and someone without a partner can read whether they are still welcome.
3

Show the way to the right hall and room

The address carries the floor and the unit, the pin stands at the entrance students use, and photos walk from the street through the door to the studio room. Where evening classes use a side door or a different room, the description says so, along with where to park.
4

Publish the schedule and the calendar as you announce them

Each course is published as an event running from its opening lesson to its closing one. A recital or a performance appears only after the school announces it, and the post comes down once it has taken place. The hours field says when someone answers the phone, not when a class is on.

Send this season's timetable, group by group

A photo of the timetable on the studio wall is enough, together with the link to your profile. Your manager reads the listing against it and comes back with the places where a newcomer would have to guess: a style not named, a level missing, a partner rule unwritten, a door not shown. A package is suggested for each hall.

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How people choose a dance school on the map

People search for a style, not for dancing in general. A parent looks for ballet for a young daughter, a couple for a first dance before a June wedding, an office worker for salsa at a level where nobody knows the steps yet. The listing is read to learn whether this school teaches that style to that person.

The style comes first, and people type it by name: ballroom, Latin, salsa, hip-hop, ballet, contemporary, a wedding first dance. A listing that only says dance school answers none of those searches in words the reader recognizes.
The second filter is who the class is for. A parent scans for a children's group with an age range; an adult who has never danced wants proof that a class exists where everyone starts from zero.
Couples and solo dancers read the same page differently. Someone without a partner looks for a sign that a ballroom or Latin group will take them alone; a couple looks for classes where they stay together all evening.
Engaged couples read against a date. They want to know whether the school teaches private first-dance lessons, how far ahead they should get in touch, and whether their own song can be used, as the school decides.
Photos are read as the room itself: a sprung or wooden floor, a mirror wall, a barre, the size of the studio, and whether the children's classes take place in the same space as the adult evenings.
Getting there counts, because a school may sit on an upper floor of an office building, in a basement or in a rear building. The reader wants to know which entrance, which floor and where to park on a weekday evening.
Last comes the calendar: when the next beginners' course starts, whether a child can join in the middle of the season, and whether the end-of-season show is something a family should plan around.

What goes wrong on a dance school's listing

These mistakes put a person in the wrong class or in front of the wrong door, and the first lesson can end up being the last one.

One service called dance classes covers every style and every age, so an adult who has never danced signs up for an intermediate Latin group and cancels after the first evening.
Nothing says whether a partner is needed. People without one assume the ballroom class is closed to them and never call, even though the school pairs single students.
The school moved to a new hall, but the photos, the pin or even the address still belong to the old one, and a family with a child in a leotard arrives at a locked door across town.
One building holds several studio rooms on different floors, and the address shows neither the floor nor the room, so a children's group opens the door of an adult Latin class and the parents lose the start of the lesson.
The hours field shows a long day from morning to night, as though anyone could walk in, while classes follow a fixed schedule. A parent brings a child at a time when the room is empty or another group is on the floor.
Last season's course start is still the newest post, so people ask to join a beginners' group that is already weeks into the steps, and the next intake goes unnoticed.
Copy inherited from a former teacher lists competition titles nobody at the school holds any more and hints that students will win, while photos of children from the last recital are online with no record that their parents agreed.

Where a dance school's facts live on the profile

Google gives a dance school no field for a style, an age group or a partner rule. These facts live in the services, the description, the photos and the posts, and every one of them has to agree with the schedule your school is actually running this season.

One service for each style the school teaches, named the way people search for it, and only for styles that have a class on the current schedule.
Inside each style, separate entries or clear descriptions for children, teenagers and adults, and for complete beginners and those who have danced before, with the age ranges and level names your school uses.
A plain line on partners for every couple style: whether a student can come alone, whether the school pairs people up, whether partners rotate during the class, and whether some groups are for couples only.
A service for wedding first-dance lessons where the school offers them, described as private lessons for a couple, with nothing said about how the dance will turn out on the day.
The address with the floor and the unit number, and a pin on the entrance students really use. Where the building has several doors, the description and the photos name the right one.
Hours that tell the truth about a school working to a class schedule: the hours the office or the phone is staffed, or no hours in that field, since Google's guidelines say a business whose hours vary with its classes should not show them.
A primary category for a dance school, and extra categories only for activity the school really runs at that address, never one category per style and never a gym or a nightclub added for reach.

The monthly routine in a dance school

Once a month you get the same few questions from the manager, following the steps of the workflow, and only an answer that differs from last month leads to an edit. The facts come from you; nobody from our side visits the studio.

Which styles and groups run this month, which new group opened and which one folded for lack of students, so the services match the schedule on the wall of the studio.
Whether any group changed its age range or level or merged with another, and what a newcomer should now be told before a first lesson.
Whether a class moved to another studio room or another building, and whether the entrance or the parking changed for the evening groups.
Which course starts next and which groups have stopped taking newcomers. The next intake is published as an event with its dates, and withdrawn once you tell the manager the group is closed to new students.
The sign-up link on the profile is opened all the way to its final screen, to check that it still opens the newcomers' sign-up form rather than last season's schedule.
Pictures from a recital or an open lesson are checked against the school's written list of families who agreed before they reach the gallery; a group shot is held back if any child in it is missing from that list.

Habits that keep a dance profile true from one season to the next

Each of these is a setting or an entry inside the profile itself, and each links to the Google article that explains it.

1

Group the services by age band, with each style under it

Where the services editor is offered for your category, Google lets a business group services and add a description to each one. Make the groups Children, Teenagers and Adults, put every style under the band it is taught to, and name the level in the description. A parent then finds the band for the child's age instead of scanning one mixed list of styles. The names themselves stay free of prices and phone numbers.

Google's help on this: Manage your services on your Business Profile
2

Put the floor and the shoe rule into the description

Google asks the description to say what you offer and what makes you special. For a dance school that is the studio floor (sprung or wooden, with or without a mirror wall), the shoes each style needs, and how many weeks ahead a couple should ask about first-dance lessons. A parent buying a first pair of shoes wants that answer before the first evening.

Google's help on this: Edit your Business Profile
3

Give the showcase or open lesson a start time and an end time

An Event post takes a name and the days it starts and ends, and the times are optional. Without a start or end time, Google shows the showcase as lasting a full day on its dates, which tells a parent nothing about when to be at the door. Enter the hour the doors open and the hour the program ends, so a family can plan the evening around it.

Google's help on this: Create & manage posts on your Business Profile
4

Mark the elevator and the entrance only after measuring them

A studio on an upper floor or behind a courtyard is where a family with a stroller or a dancer in a wheelchair most needs an answer before coming. Google's yardstick for the entrance attribute is a door about a meter wide that has no steps or has a ramp, and for the elevator attribute a lift into which a wheelchair fits. Measure the door and the lift once and set each attribute to what the measurement shows.

Google's help on this: Manage your business attributes
5

Mark the whole school as closed for the summer break

Google says to use Temporarily closed when a business is shut for more than seven days, for the off-season or for an unknown period, and special hours for seven days or fewer. A school that stops for the summer fits the first case. A parent who searches the school by name in July then sees that the closure is temporary. When the new season's dates are set, tell the manager and the profile is reopened.

Google's help on this: Mark your business as closed

Answering reviews of a dance school

A dance school's reviews come from a parent writing about a child or from a couple writing about a day that mattered enormously to them. A reply speaks to that person and never grades anyone's dancing.

When an adult writes that the class moved too fast, the reply explains which group is meant for people starting from zero and how to switch into it, and never implies the reviewer should have kept up.
A couple disappointed after their wedding gets a reply about how the private lessons were planned and an offer to talk, never a remark about how they danced on the day.
A parent unhappy about a child's part in the recital, or about the group the child was placed in, gets a reply that explains how roles and groups are decided at your school, in your own words.
A reply to a happy parent after the end-of-season show says when registration for the next season opens, as your school has announced it, and never which child danced which part.
A child is never named in a reply, even when the parent used the child's name in the review.
Complaints about the building itself, the stairs, a cold locker room, the side gate locked in the evening, are collected by topic in the monthly report, since what fixes them is a change in the building, not a sentence under a review.

Where a human has to step in

A review about a child hurt in class, or about how a teacher treated a child, goes to you ahead of every other reply. The manager writes nothing until the school has chosen its words, and drafts the reply once you have given the manager those words.
A reply never promises a place in a performance team, a move to a higher group or a result at a competition.

Replies for the parent and for the wedding couple

The manager drafts each answer in your tone for the person who wrote it, a parent or a wedding couple, and never grades anyone's dancing.

Discuss my profile

Posts a dance school can publish: courses, shows and rooms

Posts for a dance school are mostly about its calendar: a new group, a new season, a room that changed, and a show the school has announced itself.

Every new beginners' course as an event, dated from its opening lesson to its closing one, naming the style and the age group or level.
A post for the recital or showcase, only after the school has announced it, with the date, the venue if it is not your own hall, and who may attend. It is taken down once the day has passed.
Photos of each studio room in its current state: the floor, the mirror wall, the barre in the ballet room, the locker rooms, the waiting area where parents sit.
Directions as pictures: the building from the street, the right entrance, the stairs or the elevator, the door of each studio room.
The gear for a first lesson in each style, as your teachers describe it: shoes, clothing, water, and for children what a parent needs to know about drop-off and pickup.
A new teacher joining, with the styles they teach and the groups they lead; a title or an award is added only in the teacher's own words.

Your own studio, and halls you only rent by the evening

One location

A school with one studio has one address, one entrance and one schedule. The work is keeping the list of styles and groups in step with that schedule, and the way from the street to the right studio room plain enough for someone arriving for the first time.

A network

A school that teaches in several halls gets its own profile only for a hall it runs itself, with its own sign and people who receive students there during stated hours. Evenings rented in a school gym or a community center do not make a location of their own. Each location is billed separately, on the package chosen for it.

The timetable is yours, and the profile wording follows it

What the manager does

Keeps each style as its own service and splits children from adults and beginners from experienced dancers, in the words you confirm.
Keeps the partner line for each couple style identical in services, description and course posts alike.
Keeps the address, the floor, the pin and the entrance photos in line with the hall and the room each group actually uses.
Publishes course starts and shows only once you have announced them, and removes them when they are over.

What you confirm

Which styles and groups run this season, with their ages, levels and partner rules.
Where each group meets: the building, the entrance, the floor and the studio room.
The dates of new courses and of any recital or performance, once you decide to make them public.
A written yes from a parent for every photo of a child, and the exact wording of any title or award a teacher wants shown.

The first four weeks: retired styles off, next intake on

an example of the process, not a client result

Week 1

Styles and access. The manager writes down every style the profile currently claims. You mark which of them are on this season's schedule, and anything you no longer teach comes off first.
Week 2

Groups, ages and partners. Each style is split into the groups you actually run, children apart from adults and beginners apart from the rest, and every couple style gets one plain line on whether a partner is needed.
Week 3

The way in. You send photos of the entrance, the stairs and each studio room, the address gets its floor and unit, and the pin moves to the right door if it stands elsewhere. The hours either shrink to the office day or disappear.
Week 4

Calendar, reviews and the report. The next beginners' intake is published as an event, unanswered reviews are answered in the voice you chose, any photo of a child without a parent's yes is removed, and a short written summary lists what changed: styles added or retired, groups described, the entrance corrected, the event posted, and what still needs your decision.

An example of how a first month usually runs in a studio, built around a season's timetable, not a result from one school. How long each step takes varies with the package and with the state of the listing you start from.

A self-check before the new season opens

Search for the style you teach most, together with your neighborhood, and see whether your listing mentions that style at all, in the services or in the description.
Read your services as an adult who has never danced. If no group plainly says it is for beginners, that reader will guess, and may guess wrong.
Look for the word partner anywhere on your listing. If a person without one cannot tell whether they can join your ballroom or Latin classes, some of them will never ask.
Open your photos and check that every picture was taken in the hall you use now. A picture from the old studio keeps sending people to the old address in their heads.
Walk from your map pin to the studio door with your phone in hand. Count the turns, doors and floors a first-time visitor would have to guess.
Go through every photo with a child in it and ask whether you could show the parent's yes for it today. If you could not, take it down.

Before the new season opens, test it as a beginner

Search for your main style with your neighborhood and walk the route to the studio door. Or hand the route to the manager, who fixes levels and partner lines and ask you what the timetable leaves out.

Discuss my profile

What a dance profile never promises

Nothing published promises that a student will dance at a certain level by a certain date, that a couple's first dance will go perfectly, or that a student or a team will win a competition.
Teachers' titles, ranks and awards appear only as your school names them and can back them up. We never state them as our own fact.
Photos of children go up only with a written yes from a parent, and a child is never named on the profile, in a caption or in a reply.
Evenings rented in someone else's building, such as a school gym or a community center, cannot be listed as a location under Google's rules, so classes held there are described in posts and in the description rather than given a separate pin.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
Says that a business whose hours follow a class schedule should not show regular hours, and sets the rules for the name and the address with floor and unit.
Business eligibility and ownership guidelines
Explains why evenings in a rented gym or community center cannot become a location of the school's own.
Manage your services on your Business Profile
Shows how to list each style as a service, group the services and describe each group, which is how children, teenagers and adults are told apart.
Edit your Business Profile
Lists what Google asks the business description to say, the place for the floor type, the shoe rule and the lead time for couples.
Create & manage posts on your Business Profile
Describes how a course start or a showcase is posted as an event with dates and times, and how Google checks posts before they show.
Manage your business attributes
Gives Google's own measurements for the entrance and elevator attributes that a studio on an upper floor needs.
Mark your business as closed
Tells which closure setting to use when the school stops for the summer and which for a shorter break.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Styles, groups and doors, kept straight all season

The manager gives each style its own service, splits children from adults and beginners from experienced, and keeps the entrance details right. You confirm which groups run, where they meet and when new courses start.

Discuss my profile

Frequently asked questions

How do we explain whether someone needs a partner for a style? +

Write one line for each couple style, in your own terms: come alone and the school pairs you, come alone and partners rotate during class, or come as a couple. The same line goes into the service, the description and every course post, so nobody reads two different answers.

How do we stop beginners from landing in a group at another level? +

Name the level in every group's service entry, point to the one class meant for someone who has never danced, and say what a student should already be able to do before joining the next group. The sign-up link opens on the newcomers' form rather than on the whole schedule.

Can we offer wedding first-dance lessons without promising how the dance will go? +

Yes. The service describes private lessons for a couple, what happens at the first session and how far ahead couples should get in touch, as you set it. It never promises how the dance will look on the day or how many lessons it will take.

Our building has several studio rooms on different floors. How do people find the right one? +

The address carries the floor and the room number, the pin stands at the entrance you name, and photos show the door of each room and the stairs or elevator leading to it. The description says which room each group uses, so a children's group does not walk into an adult class. If the building locks its main door in the evening, it also says which door the evening groups use.

Should our profile show opening hours when classes run to a schedule? +

Google's guidelines say a business whose hours vary with its classes should not show regular hours. A school can show the hours its office or phone is staffed instead, or leave hours off, with the class schedule behind the link. A single long day reads as an invitation to walk in.

Can we post photos from our recital with children on stage? +

Only photos for which a parent of every recognizable child has said yes in writing. The manager checks the consent list before anything goes up, and no child is named in a caption or a reply.

We rent a hall in a community center on weekday evenings. Can that be a second location? +

No. A ballroom or Latin evening in a hall you hire from the community center belongs to that building, and Google does not list a regular class held where the school cannot represent the place. Those evenings are covered in the description and in course posts, with the address and the door to use, while the profile stays with your own studio.

Can our teachers' competition titles go on the profile? +

Yes, in the words each teacher uses and only where the school can show what stands behind them. Nothing on the listing presents a title or an award as our statement, and it never suggests that students will win because of it.

Parents message us on WhatsApp asking whether their child can join mid-season. How should that be handled? +

Where Google offers the chat option in your region, its button leads to WhatsApp or a text message at the number or link you give it. The manager can prepare a reply you approve once, stating which groups accept newcomers during the season and which wait for the next start.

A parent writes that their daughter got a place in the chorus, not the lead, and calls the recital unfair. How do we answer? +

The school answers, and nothing is drafted until you have chosen the words. The reply can say in a sentence or two how roles are assigned at your school; it never names the child, never argues the casting and invites the parent to talk to a teacher directly. What the school says to the family afterwards is its own conversation.

A neighboring industry, and what is different there

Gyms and fitness clubs The equipment this club really has, how a first visit works, staffed hours and card access, and photos taken in this building, kept accurate on your Google profile every month. Dog trainers and training schools Where your lessons happen, at your ground or in the owner's home, which formats and course start dates are open, and the specializations you confirm, kept current on your Google profile. Private music schools The instruments taught in person, individual lessons kept apart from group programs, what a beginner brings to the first lesson, and the teacher, address and sign-up link behind each schedule.

Do your styles, ages and doors match the new season?

Send the link to your school's listing and the timetable. A reply comes within one business day. It starts with the first things to fix: styles you retired, groups without a level, the door a newcomer should use.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.