Tennis and padel clubs

Show each tennis and padel court's surface on Google Maps and send each sport to its own booking calendar

On Google Maps, your manager shows which sports your courts are made for, what each surface is, whether a court is covered, where each booking link really lands, and how a lesson differs from renting a court. Your club rents a court by the hour and books a lesson on it, and the listing should say exactly that. Every change is recorded in your dashboard.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The kind of court, the booking, the lesson, then what a rental includes

Every step waits for a fact that only your club can supply. The manager edits the fields that hang on it afterward, and the wording it replaced stays recorded in the log.

1

Name each kind of court as the club confirms it

The club tells the manager which sports are played, on which surface, and whether each court is indoor, outdoor or covered. The services are rewritten with one entry per kind, the wording taken from the club, and the gallery is sorted to match so that a photo of one surface never stands for another.
2

Send each sport to its own booking page

The manager gets from you the booking page of each kind of court and opens it on a cell phone, signed out, to see what a player sees. The button then leads to the calendar of the sport the player searched for. The profile says that a booking exists only when the club's calendar shows it, and it names no free hour.
3

Keep training apart from renting

Lessons are written as services of their own, by the kind the club runs, with the way to ask for a place. The court entries say nothing about a coach, so the reader never supposes that a coach comes with a booked hour. A coach's name appears only when the coach or the club has approved it.
4

State what a rental includes

Rackets, balls, lighting, locker rooms and anything else that touches the price of an hour are listed by position: included, handed out separately, or not offered. The manager uses only what the club has stated, and where the club has not said, the profile stays silent instead of guessing.

Tell us which courts you have and where each one is booked

Send the list of courts with their sport, surface and cover, and the booking page each one opens. That is enough for the manager to press every button as a player would and report where it lands.

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How a player picks a court on the map

A player searches for something to play on: a padel court near me, an indoor tennis court, a clay court for tonight, a tennis coach. The listing has to show the kind of court and the way to a calendar.

The sport comes first. A person who typed padel expects to see padel on the listing, and a tennis club that added two padel courts has to say so where a padel player will read it.
The surface is part of the choice. A player who trains on clay wants clay, and a listing that says only tennis courts hands that question back to a phone call.
Covered or open decides the evening. An indoor court, a court under a roof and a court under the open sky with floodlights are three different offers, and the player sorts the shortlist by them.
The hour counts too: before work, after work, a weekend morning. The player wants to know that courts are bookable at that hour, and only the club's calendar can answer that.
The booking link is read as the front door. Someone who searched for padel expects the button to open the padel calendar, not a home page listing every court the club owns.
A second kind of visitor wants a lesson: an adult beginner, a parent looking for a junior group, a player who wants a coach for a single hour. They read the listing for who teaches and how to ask, and they treat that as a separate question from renting a court.
A first-time player without a racket checks whether equipment can be borrowed on the spot, and decides whether to book on what the listing says about it.

What goes stale on a racket club's listing

Courts stay where they are, so the listing looks finished. What changes is everything around them: which courts are open, which are covered, who teaches, and which link opens which calendar.

One word, courts, stands for a tennis court and a padel court alike. A player books the wrong sport, or drives to a club for a sport it no longer runs.
The surface or the roof is described as it was in the opening year. A court has since been resurfaced, a cover has gone up for the winter, or an open court has been taken out of use.
The booking button opens the booking system's front page or a list of every court, and the player has to find the right sport and the right hour alone.
The profile says the courts are open every evening, but the floodlight hours shorten as the season turns and the winter cover goes up on a date the profile never mentions, so a player arrives at an outdoor court that is already dark or at one that has gone under the cover.
A lesson is described inside a court booking, or a court booking inside a lesson. Somebody arrives expecting a coach who was never booked, or pays for a court and finds the coach was a separate product.
Rackets, balls, lighting and locker rooms are listed as if every rental included them, while some are paid for separately or exist on only some courts.
A coach's name, ranking or title was copied from a poster when the profile was first set up, in words the coach never approved.

The fields a racket club is judged on

Here the fields describe a court and the way to book it, and none of them has a place for a surface or a court count, so the wording has to carry it.

Services written as kinds of court: an indoor padel court, an outdoor clay tennis court, each with a sentence of its own in the words the club uses for it.
Lessons as services of their own, named by the kind the club runs, whether private, junior group or adult group, and never folded into the entries for renting a court.
The primary category closest to what the venue mainly is. Google's category list differs by country, so whether it has one for padel, for a tennis club or for a tennis court is settled on the list itself.
Booking links: a profile can hold more than one and mark one as preferred, so a club with two sports can point each sport at its own calendar page.
Hours that say when courts can be played, kept apart from the hours the front desk is staffed where your category offers a second hours type, with special hours for holidays and for days the whole club closes or changes hours.
Attributes that the club can confirm: locker rooms, showers, parking, an accessible entrance. A box ticked for something the club does not have costs a visit.
Photos ordered by court: each surface, indoor and outdoor, the view from the back line, and the route to the court entrance with the court numbers visible.

The monthly routine when a calendar drives the listing

Once a month the manager asks what changed on the courts and in the calendar around them, then opens every booking link the way a player would. The manager does not visit the club, so the facts come from your team.

The court list is checked against what your team tells the manager, and a court that was resurfaced, roofed, taken out of use or newly built is changed in the services as soon as the club says so.
Every booking link is opened on a cell phone without signing in, and the manager notes whether it lands on the right sport, on a home page, on a login wall or on an app store page.
The description and recent posts are read for wording that sounds like a promise of an open slot, and such wording is changed to point at the club's calendar.
Lesson entries are checked against the desk's current answer: who teaches, which groups run and how a newcomer asks for a place.
The terms of a rental are compared with the desk: what a booked hour includes, what is handed out separately and what the club does not provide.
Court hours and special hours are checked against the club's own schedule: holiday hours, a day the whole club closes or changes hours, the date a winter cover goes up. Each entry goes in once the club gives the date and comes out after it.
Closures follow the club's own notice, never a weather forecast, and each one comes off as soon as the club says the courts are open again.

What a racket club can set up in the profile before the season turns

Each item is a setting Google offers and a reason a tennis or padel club needs it, from the booking button to the winter cover. Edits wait until the club confirms what lies underneath.

1

Find the booking link a provider added, and have it removed if it is wrong

Links from third-party booking partners can appear on a profile on their own, so a club whose padel and tennis calendars sit in different systems may find a link it never added. The manager opens every link on a phone, and where a provider's link sends players to the wrong page, the club asks that provider to remove it. Providers must remove a third-party link after a removal request, and Google takes a report if one does not.

Google's help on this: Manage your local business links
2

Read the category list of the club's own country before choosing

Google does not let a business create its own category, and its list differs by country, so the manager picks the most specific entry the list offers for a tennis or padel venue and falls back to a general one where there is none. A cafe or pro shop that another operator runs inside the club is a separate business with its own profile and its own category, not an extra category on the club's.

Google's help on this: Manage your business category
3

Set the regular hours for the season, and use the off-season mark only when the courts are shut

For a club that closes for the winter, Google's guidance on seasonal hours is to set regular hours for the season it is open, say in the description that it trades for a seasonal period, mark the profile temporarily closed in the off-season and set regular hours again at reopening. A club whose courts go under a winter cover and keep trading may use its current seasonal hours as its regular hours instead.

Google's help on this: Guidelines for representing your business on Google
4

List racket and ball machine hire and each lesson type as its own service

In the services editor, which only some categories offer, a custom service takes a name and a description, and the name may not hold a price, a phone number or other personal information. Hire of a racket or a ball machine and every kind of lesson become plain named services, and the court each one applies to goes into the description, so renting a court, hiring kit and booking a coach do not blur into one line.

Google's help on this: Manage your services on your Business Profile
5

Publish a tournament as an Event post with its own dates

The Event type asks for a title and start and end dates and times, so a league weekend that holds some courts shows the dates players need and carries no wording about open slots. The manager edits or deletes the post after the date. Posts follow Google's content rules, and a phone number in the post text can get it rejected, so the way to reach the club goes on a button.

Google's help on this: Create & manage posts on your Business Profile

Replies about a surface, a light and a booking

Reviews of a racket club name a court and an evening: the surface after rain, a floodlight that failed, a booking that did not appear, a coach.

A remark about a worn surface or a sagging net gets a reply that names what the club will look at, in the club's own words, and never claims the courts are always in perfect condition.
A complaint that a booking did not go through gets a reply that points to the club's desk and its own booking record. The reply never confirms or cancels a booking, because only the club's calendar holds them.
A review that mixes a lesson with a court rental is answered for the part the club can act on, and the monthly report notes which of the two it concerned.
Complaints about lights and weather are answered from the club's notice for that day, never from a forecast.
A review that names a coach, in praise or in complaint, gets a reply that thanks the writer or takes the point without describing the coach's qualifications.
When one court keeps being named for a worn line, a slow surface after rain or a floodlight that flickers, the monthly report names that court, so the club knows where to send someone to look. The manager does not guess the cause.

Where a human has to step in

A review about a payment, a refund or a cancellation charge goes to you before anything is drafted, and the words that go public are yours.
A reply never offers a court or an hour to the reviewer or to anyone else.

The worn line and the missed booking, answered without delay

Your manager replies from the club's own notices and booking record and never argues about weather or a coach. Anything naming a coach or a court problem comes to you first, and the reply goes out after you agree.

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Posts a racket club has any business publishing

Useful posts show what is happening on the courts this week and where to book them. None of them tells the reader that a slot is waiting.

A court reopened after resurfacing, or a cover going up for the winter, photographed on the court, with the date the club gives.
A tournament or league weekend: which courts are held for it and when they return to normal booking.
A new group opening, such as a junior session or an adult beginners' group, with the way to ask for a place as the club states it.
Rental of rackets or a ball machine, where the club offers it, with the courts it applies to and a link to where it is booked.
Holiday hours and the hours the floodlights run, with the dates the club gives, removed after the day.
An outdoor closure notice for the days the club itself has shut the courts, removed when the club reopens them.

One club, or several sites under one name

One location

A single club with a handful of courts has one entrance, one calendar and a front desk. What needs upkeep is the kinds of court, the link for each sport and the line between renting and training.

A network

Sites in a group differ in sports, surfaces, roofs, coaches and booking pages, so every address gets a profile of its own. The group can share how lessons are described and the tone of replies, but a shared photo set or court list is how a padel court ends up on a site that has only tennis. Each location is billed on its own, with its own package.

Who settles what on a racket club's profile

What the manager does

Writes each kind of court into the services and description as your team names it, by sport, surface and cover, and keeps lessons in entries of their own.
Opens each booking link as a player would and reports which page it lands on.
Reads the profile for wording that promises an open slot and replaces it with wording that sends the reader to the club's calendar.
Keeps coach names and qualifications off the profile unless the coach or the club supplies them in writing.

What you confirm

Which courts exist this month, their sport, surface and cover, and which are out of use.
Which booking page belongs to which sport, and who is allowed to book it.
What a rental includes, what is charged separately, and how a lesson is requested.

How a first month can run in a racket club

an example of the process, not a client result

Week 1

The courts. The manager lists every court with its sport, surface and cover as your team names them, then sets that list beside the service entries, the description text and the gallery. Photos that show a surface the club does not have are set aside for your decision.
Week 2

The booking links. Each link is opened as a player would open it, on a cell phone and signed out. Where a page exists for a single sport, you choose whether it replaces the general link, and nothing on the profile suggests that a slot is waiting.
Week 3

Rentals and lessons. The terms of a court rental are written by position: included, handed out separately, not offered. Lessons get their own entries, with the way to ask for a place and only the coach names you approve.
Week 4

Hours, reviews and the report. Court hours and special hours are set against the club's schedule, the backlog of reviews is answered in the tone agreed at the start, and a short written summary closes the month: what was edited, which courts still lack photographs, and what to look at next.

Take this as an example of one possible order for the work. It reports nothing that happened at a real club, and your calendar may reorder it. A club with one sport and one booking page has fewer links to walk than a club with two sports and a coaching program.

What a club owner can check with a phone and the listing open

Type the sport into Google Maps the way a player would, for example padel court near me, and open your listing. Does the first screen say which sport is played and on which surface, or does it show only the word courts?
On a cell phone, signed out, press your booking button. If it opens a home page, a login wall or an app store page instead of the calendar of that sport, every player has to find the court alone.
Search your description and recent posts for any sentence a player could read as a promise of an open slot. If the calendar decides, the sentence should say so.
Compare what your listing says a rental includes with what the desk hands over. If rackets or lighting appear on the profile and cost extra at the desk, the argument happens on the court.
Look at the gallery and name the surface in each photo. A clay photo on a club with hard courts, or the reverse, is a wrong promise about the game.
Read every coach's name on the profile and ask whether that coach and the club approved it. A qualification that cannot be shown on paper should not be there.

Search like a player, or leave the search to us

These checks take a phone and a signed-out booking button. The manager can run them for every court, correct the surface photos and rental text and list what the club still has to settle.

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Limits of what a racket club's profile can say

No page text promises a free court at a given hour. A booking exists only when the club's calendar shows it, and the profile points readers there.
A coach's qualification, ranking or federation title appears only from a document the coach or the club provides, in their wording, and is never our own claim about a person.
Surfaces, court counts, covers, lighting and equipment are published only as the club confirms them. Where the club does not say, the profile says nothing.
Whether Google's category list has a category for padel, and which booking features a profile offers, depends on country and profile, and that can push two clubs to word one arrangement in different places.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your local business links
Explains how several booking links sit on one profile, how to mark the preferred one and how to remove a link a provider added.
Set up bookings through a provider
Shows how a club's booking system connects through a provider and that a provider may charge for it, while a club can also add its own link.
Manage your services on your Business Profile
Lessons and equipment hire sit in the services list, and the article states which words are off limits when you name them.
Manage your business category
The category list differs by country and Google does not let you create one, which is the first thing to check for padel.
How to set More hours
Court hours can differ from the hours the front desk is staffed, and this is where the second hours type is set.
How to set Special hours
Holiday and club-wide changes of hours are special hours, and the article says how long a closure can run before it needs another mark.
Mark your business as closed
A closure longer than a week, or the off-season, is a temporary closure, and this article shows how to mark it and take it off again.
Create & manage posts on your Business Profile
A tournament or league weekend is an Event post with dates, and the article covers post types and why a post can be refused.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Each court set up with its surface and booking page

The manager sets up each court with its surface and booking page, then keeps the listing in line with the club. Your part is telling us which courts exist, what a rental includes and who may book.

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Frequently asked questions

How do we separate renting a court from booking a coach? +

Write them as different services. The court entry says which court, which surface and what the hour includes, and it does not mention a coach. The lesson entry says which kind of session the club runs and how to ask for a place. Two different questions then reach two different pages.

How do we avoid promising an open slot without an up-to-date booking calendar? +

The profile never states availability. It describes the courts and sends the reader to the club's own calendar, which is the only place that knows which hours are taken. Sentences such as courts available tonight are replaced with wording that names the calendar.

Our tennis and padel courts sit behind one booking system. Which link goes on the profile? +

If the system has a page for each sport, each sport gets its own link and one of them is marked as preferred. If it has only a general page, the profile uses that link and the services say which sport is booked where, so the player is not left guessing.

Can the profile say our courts are indoor? +

Only for the courts that are. If some are covered and some are open, they go into separate entries, so that the word indoor never sits on a court under the sky. The winter cover is described as a seasonal arrangement, with dates from the club.

Should rackets and balls be listed as included? +

Only if the club includes them. Otherwise they are listed as a separate item, with the courts they apply to, or not listed at all. A rental that quietly leaves them out is the beginning of an argument at the desk.

Can we put our coaches' names and titles on the profile? +

A name can appear when the coach and the club approve it. A title, ranking or federation membership goes on only from a document you supply, in your wording. We do not describe anyone's qualifications on our own authority.

Some hours are for members only. How does the profile say so? +

In the club's own words, written into the description and the service entries: which hours are open to anyone who books, and which need membership. The profile cannot limit who books, so the rule is written where a guest will read it and enforced in your booking system.

What does the profile show when courts close for rain or frost? +

What the club itself announces, never a forecast. When you tell the manager that the outdoor courts are shut, a post names the closed courts while the hours stay as they are, because special hours and the temporarily closed mark apply to the whole club. If the whole club shuts, a short closure goes in as special hours, and a closure longer than a week, or the off-season, goes in as temporarily closed. Each comes off when you say the courts are open again.

A tournament takes the courts for a weekend. Should the profile show it? +

Yes, when the club wants players to know. The manager records which courts are held and until when in a post and removes it after the date. Special hours cover the whole club, so they are used only if the whole club closes or changes its hours.

A neighboring industry, and what is different there

Gyms and fitness clubs The equipment this club really has, how a first visit works, staffed hours and card access, and photos taken in this building, kept accurate on your Google profile every month. Martial arts schools The disciplines and age groups your school really teaches, the first class as you run it, the hall and the gear a beginner needs, and the schedule by group, kept accurate on your Google profile.

A listing that names the court, and a booking button that opens its calendar

Send us your club's profile and the link behind each booking button. A dedicated manager replies in one business day, naming the first fix and the package for each address.

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We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.