Auto detailing studios

Say which treatments your detailing studio runs on its Google Business Profile

We keep your Google Business Profile clear about the treatments you actually run, show your own work with the owners' permission, and make it plain that the scope is agreed after somebody has looked at the car. A dedicated manager from our agency updates the listing and passes you the questions that need a technician's judgment.

One location from €75 a month

Discuss my profile

The request is free and creates no obligation; a manager replies within one business day.

Treatments, the album, the handover, the replies

Four steps, in this order. Your technician supplies the facts about the work, and nothing reaches the profile before you approve it.

1

Each treatment gets its own entry

Polishing, a correction stage, a coating and interior work become separate services, in your technician's wording, each saying what it does to the car and what it leaves alone. A separate entry covers the look at the car, the appointment most people can book first.
2

A photo goes up with the owner's yes

The manager picks frames from the month's finished work. Plates, VINs and anything that identifies the owner stay out of shot, and a frame goes up only once its owner has agreed to that photo. Before and after pairs are used only when both were taken from the same spot under the same light.
3

The handover is written out

You confirm where the unit sits on the estate, which door is yours, what has to come out of the car and how the owner hears it is ready. That goes into the description and the booking path, which asks what the car is, what the owner wants done and when it could be left.
4

Replies repeat the inspection rule

Review replies are drafted in the voice you set and go out after your approval. A reply about a result says what the listing already says: the scope and the day are agreed after the car has been looked at. Complaints that repeat go into the monthly report.

Send us your list of treatments

Tell us three things: the treatments you run and what each includes, which photos in your album you have permission for, and what you need to see before naming a scope. Your manager compares that with the live listing and says what to correct first.

Discuss my profile

How an owner picks a detailing studio on the map

People search for the problem they want fixed rather than for the trade name. Then they compare galleries, then the wording of the services, and only then the location.

The search starts from a specific problem: swirls visible under street lights, water spots that will not wash off, a mark on the headliner, a smell that came back. A listing that names the problem in the same plain words gets opened.
The gallery is read as evidence. An owner looks for a car and a finish like theirs, done in your unit and not taken from a supplier's brochure.
Owners compare the wording across profiles, because polishing, paint correction, a coating and a deep interior clean are different jobs with different time in the bay, and many studios use the terms loosely.
Some owners wonder whether their car is a candidate at all: a resprayed panel or paint that has already been polished twice limits what is possible. They look for a studio that says it inspects first.
Distance matters less than usual. Somebody booking a longer treatment will drive past closer studios, but the address has to work the first time.
Reviews are skimmed by treatment rather than by score. Somebody booking a coating reads what other people wrote about coatings and skips everything written about a wash.
The last check is practical: where the unit is, how the owner gets home from it, and when the car will be ready for collection.

What quietly goes wrong in a studio's listing

Most problems here come from wording that was true once, photos published without permission, and promises about a finish the paint may not allow.

All treatments sit in the listing under one word. An owner books what they call polishing, expects every scratch gone, and learns at handover that these were different jobs.
A category chosen years ago still points at washing, so the profile is shown to drivers who want a rinse and a coffee, and the phone rings for work that was never yours.
The description promises a car like new, and an owner who finds one remaining mark in daylight quotes that sentence back.
A protection period is written beside a coating as a fact about the car, when it is the product maker's claim and depends on the care the owner gives it.
The gallery shows customers' cars with a readable plate, a VIN through the windshield, a company livery or belongings on the seat. One recognizable car published without permission can cause more trouble than the whole album is worth.
Before and after photos taken hours apart, from different distances and under different light, look staged even when the work was real.
The pin points at the entrance of an industrial estate instead of your door, so a first-time customer drives between units looking for your sign.

Fields that name the work: category, treatments, the unit's door

A few fields need to be exact here, and most of them are about naming the work precisely and making the unit easy to find.

A primary category that describes work on paint and interiors rather than washing, with the trades next door cleared out of the secondary ones.
Every treatment as a service entry of its own, in the wording your own technician uses, so polishing, a correction stage, a coating, film and interior work stop sharing one line.
An entry for the look at the car itself, because that is the appointment most people can actually make, and everything else follows from it.
The address down to the unit: the roller door number, the name on the gate of the estate, and a landmark visible from the internal road.
Drop-off and collection hours, which can differ from working hours: when a car can be left and picked up, and who opens the door while a machine is running.
A booking path that asks what the car is, what the owner wants to be different about it, and when they could leave it, so the first conversation starts from something real.

What a month looks like for a detailing studio

Work happens inside the studio's own Business Profile. The pace is set by your package, and every fact comes from the technician who worked on the car.

The month's finished work is looked at as publishable material: which treatments it covers, which frames the customer agreed to, and which ones have a plate or a VIN in them.
The service list is read back to the technician treatment by treatment, because the wording drifts as the studio's own methods change.
Absolute claims in the text, such as like new, flawless or every scratch removed, are proposed for replacement with a sentence about what the inspection decides.
Booking pressure is reflected honestly. When the book is closed to new cars until a date, that is published as a note and taken down the day it opens again.
The route to the unit is rechecked whenever anything changes on the estate: a new barrier, a gate code, a unit next door changing hands, a sign taken down.
Review replies are drafted in the voice you set, and complaints that repeat are collected for the monthly report.
The month closes with a written record: what was edited, what Google accepted, which frames went up with a yes behind them, and what is still waiting on the studio.

Practices for a studio that sells paint and interior work, not a rinse

Five habits that suit a unit where the work is somebody else's car and the scope is only fixed after somebody has looked at it.

1

Choose the detailing category, and leave the wash off the list

Search Google's category list for the term that fits detailing most closely; Google does not allow a custom one. A second category earns its place only when the unit has a separate bay and team for that work, and the price board is not that: each treatment on it goes into the services editor. A leftover washing category keeps sending rinse traffic your way. Changing a category can trigger verification again, so schedule the edit for a quiet week.

Google's help on this: Manage your business category
2

Shoot before and after pairs as proof, not as ads

Google wants photos in focus, well lit and without significant alterations or heavy filters, so the same panel is shot from the same spot under the same light before and after. A video of up to 30 seconds at 720p or higher can show the light moving across the paint. New uploads are reviewed before they go live, so the album is finished well before an open day rather than on the morning of it.

Google's help on this: Manage your Business Profile photos & videos - Computer
3

One service per stage, with the price only where it is fixed

In the services editor each stage you run becomes its own service: polish, one correction stage, a coating, film, a deep interior job. Group them under headings such as paint, interior and protection and say in the description what the stage leaves untouched. A price goes into the price field of a package that always costs the same, never into the service name, where Google rejects it. A stage priced only after inspection gets a description and no price.

Google's help on this: Manage your services on your Business Profile
4

Point the Booking button at the inspection

Under Booking, add the link that books a look at the car, and set it as the preferred link, so the button opens the appointment the studio can honestly give before it knows the scope. The form behind it should ask what the car is, what the owner wants different and when it can be left. If a third-party provider's link showed up on its own, Remove provider takes it off.

Google's help on this: Manage your local business links
5

Give every stage a name a reviewer can pick

A reviewer of a service business may be asked which job was done. The options are drawn from the studio's own service list, its website and Google's generic list for the trade. When correction is not on your list, a correction job gets tagged as a polish and the review reads as a complaint about polishing. Add each stage you run as a service and the tag matches the work.

Google's help on this: About reviews for service businesses

The reviews a studio collects

Reviews here are rarely about rudeness. They are about a mark found later, a coating blamed after a brush wash, a car kept longer than expected, or an owner told their paint could not take the work. Replies are drafted in your voice and do not argue about the paint in public.

The most common one arrives a week later from an owner sure the mark was not there at handover. The reply invites the car back to be checked under the same light the work was checked under, and does not debate what was visible before.
A coating blamed for going dull is usually a care question rather than a product one. The reply points at the care you publish and offers to look at the car, and it never reads a finish from a photograph in a review.
A claim that paint was burned through, an edge was struck or a panel was damaged is not discussed in public. The text goes to you ahead of everything else, and any reply uses the wording you approve.
Reviews about waiting come from the booking book rather than from the bay, and they land differently once the profile has said in advance that the day is set after the car is seen.
An owner turned away because a repainted panel would not survive more work sometimes leaves a review about attitude. The reply can give your reason in your own words without discussing that particular car.
Themes that repeat reach you as a short list. When several reviews say "I only wanted a polish" about a car that needed a correction stage, the fault sits in the wording of the service list, and that entry is rewritten before anybody argues with the reviews.

Where a human has to step in

No reply says how long a car will be in the bay or what the work will come to. Both belong to the studio, and both are settled after the car has been looked at.
No reply decides in public whether a defect was there before the work. That is settled with the car under the lights, and a review thread cannot do it.

Reviews about a mark or a coating, handled without a fight

Replies come in your voice and leave the paint argument out of public view. If an owner questions the work itself, the draft waits for you.

Discuss my profile

What to publish from the bay, and what to keep off

The work itself is the material here, and the work is somebody else's car, so permission comes before publishing.

Finished work, one treatment at a time, so the album reads as a set of jobs rather than as a pile of shiny cars.
Before and after pairs of the same panel, from the same distance and under the same light, captioned with the treatment that made the difference.
A note on handover: what to take out of the car, what happens to the keys, how the owner gets away from the estate and when they will be called.
What each word on your service list means in your unit, published once so it can be pointed at every time somebody asks for polishing and means something else entirely.
Seasonal work while you are taking it, such as protection before winter or preparation before a car is sold. Each post comes down when the studio stops taking that work.
What never goes up: a car whose owner has not agreed to that photo, a readable plate, or a protection period presented as a fact.

One unit, a second unit, or a van that comes to the driveway

One location

A single studio has one booking calendar, one team and one unit. The listing shows the treatments that team performs, the days the calendar is open to new cars, and the unit a car is driven to, and your manager keeps it matched to that.

A network

A second unit with its own team and calendar gets its own profile, with its own treatments, photos of its own work and reviews, so an owner who read one listing does not drive to the other. A van that only works on customers' driveways has no unit to show: it is a service-area business, so the address stays off the profile and the towns it reaches are listed. A studio that has a unit and also sends a van keeps the unit's address and adds the service area.

What only the studio can decide

What the manager does

Keeps every treatment named the way the technician names it, and rewrites a service entry as soon as the method behind it changes.
Proposes the removal of any sentence promising a finish, a period of protection or a collection day before the car has been looked at.
Publishes only frames the studio has a yes for, with plates and identifying marks out of shot, and pulls anything that turns out to lack one.
Keeps the unit findable inside the estate, and passes anything claiming damage to a customer's car straight to you first, ahead of the rest of the queue.

What you confirm

What each word on your list means here: what a polish is in your unit, where a correction stage begins, what a deep interior job includes, and what you will not take on.
Which cars you say no to and why, so the profile can say it before somebody drives across town.
The yes behind each photograph, from the owner of that car, and the care you ask of somebody once a coating is on.

A first month, from the album audit to the handover note

an example of the process, not a client result

Week 1

Access, then the wording. Working in your own account, your manager goes through what you call each treatment, what a customer understands by it, and what the listing currently says.
Week 2

The portfolio. The album is sorted by treatment, every frame is checked for a plate, a VIN or a car somebody would recognize, and the ones with no yes behind them come down while the studio decides what it can still ask for.
Week 3

The listing itself. Treatments become separate entries in your own wording, the look at the car becomes something bookable, absolute promises come out, coatings are rewritten around preparation and care, and the unit gets its own pin and a photograph you take from the internal road.
Week 4

Handover and reviews. What happens to the owner while the car is in the bay goes onto the profile and replies are drafted in your voice. The month's record lists the treatments renamed, the frames published with a yes, the frames pulled, and the replies waiting for you.

Take this as an example of the sequence, not a promised outcome. A studio with a full album and no permission for any of it will spend these four weeks very differently from one with three photographs and a clear service list.

Six checks for a detailing profile, from the service list to the roller door

Read the names on your service list as a stranger would, and ask whether they could tell your polishing from your correction work without a phone call.
Open your gallery and stop at the first car whose plate you can read, then ask whether that owner ever said yes to the picture.
Look for any sentence promising a finish, a flawless panel or a stated period of protection, and mark it for rewriting.
Ask the map for directions to your own unit and see whether the route ends at your roller door or at the gate of the estate.
Open your own booking path as a customer and check whether it asks what the car is and what the owner wants changed.
Find where your profile explains what happens to somebody who leaves a car with you for a day, and if there is nothing there, that is the gap.

Let the manager open your roller door as a customer would

Go through these checks on your service names, gallery and directions if you have the time. Otherwise the manager runs them, splits muddled treatment names and holds back any photo you have no yes for.

Discuss my profile

What the listing will not promise about a finished car

We do not publish an estimate for a particular car. The studio decides scope and cost after seeing it. A price you have set for a treatment can be published as yours.
How long a car will be in the bay is not something a listing can promise. What it can say is that the day is agreed after the car is looked at, which stays true of every vehicle you ever take.
A coating's protection is a claim of whoever makes the product and it depends on care the owner controls. We publish what you can stand behind and the care you ask for, and nothing beyond it.
Photos of customers' cars go up only with permission for that photo, with plates and identifying details out of shot. Google also asks for photos that represent reality, so a before and after pair is shown without heavy filters.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your business category
It explains primary and secondary categories, which is where a detailing unit separates itself from a wash.
Manage your services on your Business Profile
Each treatment stage needs its own service entry with a description, and this article shows how the services editor takes prices.
Manage your local business links
It covers the Booking link, the preferred link and how to remove a provider link, so the button opens the inspection.
Manage your Business Profile photos & videos - Computer
Before and after pairs and short clips have to meet Google's photo and video rules, which the article lists.
About reviews for service businesses
It shows how a reviewer picks the job done from your service list, so a missing stage gets tagged as the wrong treatment.
About photo updates from customers
Customers can post photos of their own cars with a mark circled, and the article says what you can reply to and report.
Manage your service areas for service-area & hybrid businesses
A van that comes to the driveway needs the hybrid and service-area rules, including when the address stays off the profile.
Manage your business address
A unit inside an estate needs the unit number, the pin and the Street View photo set up so a first-time customer finds the door.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Content A listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business Profile data Your listing's details are right, and we keep them that way

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Treatments named your way, kept that way

A dedicated manager writes each treatment as your technician names it, keeps promises of a finish off the page, and updates the listing as your studio changes. You confirm what each word means in your unit and which cars you turn away.

Discuss my profile

Frequently asked questions

How do we show what makes detailing different from an ordinary car wash? +

By describing the work instead of claiming to be better. The primary category is set to detailing rather than washing, each treatment is a separate service, and the profile says that scope and timing are agreed after the car has been looked at.

How do we describe coatings without promising how long the protection lasts? +

Describe the preparation, what is applied and the care you ask of the owner afterward. A figure stated by the product's maker is attributed to that maker and never presented as a fact about the car in your bay.

Somebody sends a photo of a scratch and wants to know what it will cost. Can the profile answer that? +

Yes, once and in your words: why a photo cannot settle it, what you check when the car is in front of you, and how to book that inspection. The same wording is then used when the question comes in through messages.

The map sends people to the gate of the estate rather than to our unit. What can be done? +

The unit number and the name on the estate gate go into the description, and a photo of your door taken from the internal road goes into the gallery. If the pin itself is in the wrong place, a correction is proposed to Google, which reviews it and may not accept it.

We are booked out for weeks. Should the listing say so? +

Yes. Publish a post saying the calendar is full for new cars until a certain date, and take it down the day it opens again. The profile itself stays open, because the studio is working.

Half the enquiries want work we send out, like film or wheel refurbishment. Can the listing filter that? +

The listing should say who does the work. If you arrange film or wheel refurbishment through a partner, that service can stay with a note that a partner performs it and on what terms. Work you do not arrange at all comes off the list.

A customer posted a photo of our work with a mark circled. Can we have it taken down? +

Google does not let you stop customers from posting photo updates. You can reply to one in the Google Maps app, and you can report it if it breaks Google's content policies. A genuine photo of a mark does not usually do that, so the reply invites the car back to be looked at under the light the work was checked in, and the dispute does not run in public.

A neighboring industry, and what is different there

Car washes The format you run, how cars turn in, the bay that is out of use today and hours that change with the weather, kept current on your listing. Auto repair shops Which makes and jobs the bays really take, how an appointment is made, the gate a car can drive through, and the scope agreed once the car is on the lift, kept correct every month.

A listing that says what your unit really does

Send us the link to your studio's profile and three finished jobs whose owners agreed to be shown. A named manager reads them against your service list. The reply takes one business day and covers which treatment names to split first and which frames need a yes before they stay.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.