Auto repair shops

Show drivers on Google Maps which makes and jobs your auto repair shop takes

We keep your Google Business Profile true to the makes and jobs your bays take, the way to book a first look at the car, and the gate a car can drive through. A dedicated manager from our agency updates the listing from the facts your service desk confirms and passes you anything that needs the shop's decision.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Makes and jobs, the first look, the way in, the scope

The service desk supplies one fact per step. The manager edits the matching fields once you agree, and the log records each change with its date.

1

What the bays take, in writing

The desk gives its own list: the makes it names, the jobs done in these bays, the jobs passed to a partner and the ones refused. The services and the description are cut to that list.
2

Diagnostics and repair as separate entries

What most drivers can book first is a look at the car. Diagnostics and repair become separate services, the wording says what the first visit involves, and the booking path is checked for what the desk needs: the car, its year and what it is doing.
3

The way in is checked with the route

The address, the pin and the route are checked together, and if the pin does not match where the shop is, a correction is proposed for Google to review. A landmark goes into the description, a photo of the gate from the street goes into the gallery, and the description says where a car waits once inside and who takes the keys.
4

The scope is agreed once the car is up

What a repair involves and costs is for the shop to agree with the driver. The listing says in advance that a visit starts with a look at the car and that nothing beyond it begins without a call.

Send us the makes you take and the jobs you pass on

Write us a few lines: the makes and jobs your desk takes, the work you pass to a partner, and the gate a car drives through, plus the link to your listing if you have it. Your manager compares the live listing with that and proposes what to change first.

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From a warning light to a booking: how a driver chooses

Drivers rarely type a workshop's name. They type the fault in their own words next to a place, or a make next to a job, and compare a handful of listings quickly.

First they check whether the shop works on their car at all. A profile that seems to accept every make and every job does not answer that, and the driver moves on to one that names its specialization.
Then the job in the driver's words: a noise when turning, a warning light, a part somebody else already named. The service list either uses those words or does not get read.
Distance behaves differently here than in most trades. A car that barely runs goes to the nearest bay that takes the work, while a planned job is driven right across town to a shop that sounds right for it.
Reviews are read for the same symptom rather than for an average. A driver skims for somebody with a similar car and a similar fault, and stops there.
Photos of the yard, the bays and the lifts show what kind of workshop this is. A gallery of rare cars can suggest to the owner of an ordinary family car that the shop will not take it.
The last check before setting off is the route. A car cannot take a pedestrian shortcut, so the driver looks for the gate, the yard and something recognizable from the street.
Whether the shop takes new cars right now is judged from the hours and from how recent the listing looks. A listing nobody has touched in a year looks like a shop that is full or closed.

A listing that still describes the shop of a few years ago

Problems here usually come from the gap between the shop of a few years ago and the shop today: equipment sold, a specialist who left, a job now passed to a partner. The listing still describes the old shop.

The service list still carries work the shop has quietly stopped doing, or work it now passes to a partner, so the phone rings for jobs nobody in these bays takes.
Makes get typed into the business name to catch searches. Google rewrites names that do not match the sign over the door, and a name that keeps being edited puts the whole profile under review.
A description written years ago claims a standing the shop cannot show on paper. Words like authorized service belong in a listing only when the agreement behind them is real and the shop can produce it.
The hours show when the shop is open, but nothing tells a driver that bookings for longer jobs are full this week, so they turn up expecting a slot.
The number on the listing rings in the workshop, where nobody hears it over the work, and the calls go unanswered.
The booking link opens a form that never asks what the car is, so the service desk meets the job for the first time when it is already in the yard.
The gallery is years old: plates and a VIN readable, somebody's belongings on the back seat, and cars from a season this shop no longer works on.

Where makes, jobs and the gate go in the profile

A few fields need to be exactly right here, and each of them depends on the service desk confirming what goes in it.

Categories, primary and secondary, that describe repair work and stay clear of the ones belonging to a parts counter, a wash or anything else sharing the yard.
A service list written job by job in the driver's language (diagnostics, brakes, suspension, clutch, cooling, air conditioning), where every entry is there because the desk confirmed these bays take that work.
A description that names the specialization: the makes and kinds of work the shop confirms, and nothing about models it does not take.
Diagnostics and repair as separate entries, because the visit begins with the first one and the second one is agreed only after the car has been looked at.
A phone number that reaches the service desk, plus an answer to the question of who picks up while the desk is handing a car back to its owner.
An appointment path that asks for the car, its year and what it is doing, so a bay and the time for it can be planned before the car turns up.
The entrance: the address and the pin checked together with the route, a landmark in the description, and a photo of the gate taken from the street drivers approach from.

A workshop month, from the lift to the listing

Everything happens in the shop's own Business Profile. Your manager works to a regular schedule and takes the facts from the service desk.

The service list is read against what the bays actually took last month, and anything now passed to a partner comes off instead of being left there to pull in calls.
Hours are updated for days the shop is closed or opens at different times, such as public holidays. A day when the shop only takes short jobs does not change the hours; it goes into a post.
When a lift or a machine the shop relies on is out of action, a short post says which jobs are paused and until when. Services you confirmed stay on the listing and come off only if the shop stops doing that work.
The route and the gate photo are rechecked whenever something changes around the site: a new fence, a barrier, a neighbor blocking the passage, roadworks on the approach.
Review replies are drafted in the voice the shop chose, and anything about how the scope of a repair was agreed goes to the desk as a note.
The questions that keep arriving by phone (parts brought by the driver, getting home while the car stays, whether a make is taken) become confirmed wording on the profile once the desk approves it.
Each month the jobs callers asked for are set against the service list. A job drivers keep asking for and the bays do not take is named as not taken, and one the bays do take but the list lacks is added once the desk confirms it.

Practices for a workshop whose lifts do different work

Five habits that suit a shop with several bays, several lines of work and a driver who types a symptom rather than a trade.

1

One secondary category for each line the bays really run

Add a secondary category only for a line of work with a lift and a person behind it, such as brakes, transmission, air conditioning or electrics, and only where the category list offers it. Categories describe the business, not every job it has ever done, so a line the shop passes to a partner stays off the list.

Google's help on this: Manage your business category
2

Fixed-price jobs as services with a description

Group the jobs in the services editor and give each a short description. Where the shop sets a fixed price for a standard job, such as an oil change or a tire swap, the price goes into that service's details and not into its name. A price goes on only when the shop confirms it, and it is dated in the log.

Google's help on this: Manage your services on your Business Profile
3

Keep the service list as the menu reviewers pick from

Where Google asks a reviewer which jobs were done, the choices come from the service list, the website or a standard list for the type of business. A job the bays do that is missing from the list cannot be picked, so it is added once the desk confirms it.

Google's help on this: About reviews for service businesses
4

Add a service area if a mechanic goes out to cars

A garage that also sends a mechanic to a car is a hybrid business. It keeps the workshop address and adds a service area written as cities or postal codes, never as a radius, and only for places the mechanic really reaches. If nobody goes out, no service area is added.

Google's help on this: Manage your service areas for service-area & hybrid businesses
5

Make the car-details form the preferred booking link

Add the appointment link that opens the form asking for the car, its year and what it is doing, and set it as the preferred link under Booking. A third-party booking link the desk does not use can be removed with Remove provider.

Google's help on this: Manage your local business links

Reviews about a bill, a part on order or a fault that came back

Reviews here are rarely about politeness. They are about a car that came back with another fault, a bill that grew once the car was on the lift, or a wait for a part. Your manager drafts replies in your voice, and the technical side of any dispute stays with the shop.

The review that repeats in this trade is the one saying work was done without a call first. It gets a reply about how scope is agreed here, never a public reconstruction of what was wrong with the car.
A review naming a mechanic and a diagnosis is answered without repeating either. The reply invites the driver to bring the car back so somebody can look at it properly.
A review claiming a repair left a car unsafe is not answered on the manager's judgment. It goes to the shop ahead of everything else, and any public reply, usually a short invitation to bring the car in, uses wording the shop approves.
Waiting for a part is a common complaint and it is often not about the mechanic at all. The reply explains how parts are ordered here, using wording you confirmed once.
Some reviews come from drivers the shop turned away. The desk's own book says whether there was ever a job, and the reply can then say calmly why that work is not taken in these bays.
Repeating themes go to the desk as a short list, because a problem in how scope gets agreed shows up in reviews long before it shows up anywhere else.

Where a human has to step in

A reply never states what a repair will cost or how long the car will stay. Both are the shop's to decide, after the car has been looked at.
No reply argues a diagnosis in public. Naming a part or a cause under a review turns into something the shop may later have to stand behind.

A bill that grew on the lift, answered in your voice

The manager drafts replies to complaints about a bill, a part on order or a fault that returned. Anything touching a car's safety comes to the shop first, and nothing is posted without that read.

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What explains a visit before the car arrives

Posts here explain what a visit involves, so a driver knows what to expect before arriving.

A post that explains what a diagnostic appointment involves and what the driver leaves with, since that is the step most people misread as the repair itself.
Photographs of the yard, the gate and the bays, framed so that no plate, no VIN and nothing belonging to a customer is readable in them.
Equipment the shop wants known about, shown with the jobs the desk confirms are done on it.
Work tied to a season while the shop is still taking it: a check before a long drive, air conditioning before the heat arrives. Each one comes down when the desk stops putting it in the book.
The kinds of car that were in the bays this month, so the gallery matches the traffic the shop actually wants rather than the one interesting car of the year.
What is not published: an estimate for a particular repair, a promise about how long a car will be off the road, or a make the desk has not confirmed.

One yard, or several workshops with different lifts

One location

For a single shop, the manager keeps the service list, the hours, the phone and the gate photo in line with what the bays can take this month, and every edit is based on a fact the desk gave.

A network

Several sites under one name often have different equipment: heavy work at one, quick jobs at another, a specialist at one of them only on some days. Each site that meets Google's rules for a separate location gets its own listing, with its own services, gate and reviews. The tone of replies and the reporting are shared.

Which calls stay at the service desk

What the manager does

Keeps the service list and the categories to the repair lines the desk confirmed, such as brakes, transmission, air conditioning or electrics, and takes off anything the shop now passes to a partner or has stopped taking.
Rechecks the route, the address and the entrance photo after changes around the site, and proposes a pin correction only when the pin does not match where the business is.
Drafts review replies and sends anything touching a car's safety to the shop before any reply goes up.
Flags wording that claims a standing, a make or an inspection right the shop has not confirmed, and proposes wording that says only what you can back up.

What you confirm

The facts that live at the desk: which makes and jobs go into the book this month, what goes to a partner, and what the shop no longer takes at all.
How scope is agreed once a car is on the lift, and who calls the driver before anything beyond the agreed work is started.
Which gate cars come through, where they wait once they are in the yard, and who takes the keys when the desk is busy.

Four weeks, starting from the make list

an example of the process, not a client result

Week 1

Access first, then the truth about the shop. Your manager works from your own account, then writes down two lists side by side: the makes and jobs the desk confirms, and the ones the listing currently promises. The gap between those two lists is most of the first month.
Week 2

The way in. The route from the main road is checked against the gate cars actually use, the address and the pin are checked together with it, a photo of the gate taken from the street goes into the gallery, and the appointment path is tested the way a driver would use it.
Week 3

The listing itself. Categories and services are cut back to the confirmed list, the name goes back to what the sign says, hours are set for holidays and other days the shop is closed or opens differently, and anything in the description that cannot be backed up is proposed for removal.
Week 4

Reviews and what the desk keeps hearing. Replies are drafted in the voice the shop chose, the recurring complaint about scope is gathered for the desk to look at, and the month ends with a record of every edit, the make list as it now stands, and the facts still waiting on your confirmation, such as the parts rule or the gate in use.

This is an example of the usual order of work, not a result any shop was promised and not a schedule yours has to follow. A profile with makes typed into its name starts from a longer list than one that already matches the sign.

Checks to run at the desk and from the main road

Count the secondary categories on the listing and name the bay or lift behind each one. A category with no bay behind it comes off.
Write your shop's name exactly as it appears on the sign and compare it with the listing: makes stuffed into a name are what Google rewrites.
Ask the map for directions to your own address from the main road, and see which gate a car is sent to.
Compare the makes on the listing with last month's jobs at the desk, and strike any make nobody brought in.
Open your own appointment path as a driver would: does anything ask what the car is and what it is doing.
Look at the gallery the way the owner of an ordinary family car does, and ask whether it says your car is welcome. Then look for plates, a VIN or belongings on a seat.

Check your listing from the main road

You can compare categories, makes and directions against what the desk does. Or send the link and the manager compares them, strikes the makes nobody brings in and asks the desk only what it knows.

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What the listing leaves to the shop once the car is up

The shop decides what a repair involves and what it costs once the car has been looked at. We publish no estimate of our own; a fixed price the shop sets for a standard job can be published as the shop's.
A make appears on the listing only when the shop has confirmed that it takes that make and those jobs.
How long a car stays in a bay is not something the listing promises. The shop gives the timing when the car has been looked at.
An agreement with a manufacturer, or the right to carry out a mandatory inspection, goes into the listing only where the shop actually holds it and can show the paperwork.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your business category
It explains primary and secondary categories, and why each extra one should match a line of work the bays really run.
Manage your services on your Business Profile
The services editor holds the job-by-job list drivers read, with a description and, where the shop confirms it, a price for a standard job.
Manage your local business links
It shows where the appointment link goes, how to set the preferred one and how to remove a provider link the desk does not use.
About reviews for service businesses
Where Google asks reviewers which jobs were done, the choices come from the service list, which is a reason to keep that list complete.
Manage your service areas for service-area & hybrid businesses
A shop with a garage that also sends a mechanic out needs the rules for hybrid businesses and for writing a service area.
Guidelines for representing your business on Google
It holds the name rule that car makes added to a shop name break, and the limits on what a description may claim.
Manage your business address
It explains how to check the address and adjust the pin so that the map sends cars to the gate they can drive through.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your listing's details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Content A listing that looks alive: posts and offers go out on a plan

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager keeps the repair shop listing in line with your bays

The manager sets the categories, makes and jobs to what the desk takes this month and rechecks the route when things change around the site. You tell us which gate cars use and how scope is agreed.

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Body and paint work

One close neighbor often shares the same yard and still needs the listing to behave differently.

Auto body shops

The car usually arrives after an accident, and frequently through an insurance claim, so the first thing the listing has to make possible is an appointment for an inspection rather than a booking for a repair. What matters in the fields is the kind of damage the shop takes on, whether it handles the paperwork side of a claim, and how a car that cannot be driven gets to the yard. Photographs are the delicate part: finished work is worth showing, but a plate, a VIN or a damaged car its owner would recognize belongs in the gallery only with permission the shop has actually asked for.

Discuss this kind of business →

Frequently asked questions

How do we show which makes we specialize in without promising to repair every model? +

We publish the makes and kinds of work you confirm, in the description and the service list, and the business name goes back to what the sign says. A driver with a car you do not take can see that before setting off.

The map sends drivers to a gate they cannot drive through. Can that be fixed? +

Usually, yes. The route, the address and the pin are checked together, a landmark goes into the description and a photo of the gate from the street goes into the gallery. If the pin does not match where the business is, a correction is proposed, and Google decides whether to accept it.

Drivers keep bringing their own parts. Can the listing answer that once and for all? +

Yes, once you give us the wording: whether you accept parts brought by the driver, on what terms, and what that means for your warranty on the work. That sentence goes into the description and is used again when the question comes in.

When a driver reviews us, Google asks which jobs were done. Where do those choices come from? +

Where Google asks, the choices come from your service list, your website and a standard list for the type of business. If a job your bays really do is missing, it goes onto the service list so a reviewer can pick it, once the desk confirms it. The aspects customers are asked to rate cannot be changed.

People ask us for the mandatory technical inspection and we are not that kind of station. Can the listing stop that? +

Largely, yes. We take out anything that reads as a right to carry out the inspection, describe the work you do perform, and answer the recurring question in plain words. Where you do hold that status, it goes back in as a confirmed fact rather than as a hint.

Our number rings in the workshop, where nobody hears it. Is that a profile question? +

Yes, because the number on the listing is where the map sends calls. We propose the number that reaches the service desk, agree who answers it while the desk is busy, and you confirm it before it goes live.

We also send a mechanic out to a car that will not start. Does the profile show that? +

It can, if it is true. A garage that also goes out to cars is a hybrid business for Google: the workshop address stays visible and a service area, given as cities or postal codes, is added. Google decides how the area is displayed, and the area covers only places the mechanic actually reaches.

A neighboring industry, and what is different there

Tire shops Today's puncture, the seasonal changeover booked ahead, the wheels your bay takes, and storage for the second set, kept current on the map. Auto detailing studios We keep a detailing studio's listing clear about the treatments you run, the work you have permission to show, and the inspection that comes before any scope is agreed. Car rental companies The pickup point that really hands over cars, the return with any after-hours drop-off the company confirms, the classes the fleet covers, and the path to a car the company itself confirms.

A listing that fits the work your bays really take

Ask us to look over your shop's profile. A dedicated manager comes back within one business day, saying what to correct first and which facts the desk will need to confirm.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.