Appliance repair services

Appliance repair on Google Maps: tell callers whether a technician comes or they bring the machine

We keep your Google Business Profile clear about what a caller needs to know first: which appliances you repair at the customer's home, which ones are brought to your counter, and what happens at the first look. A dedicated manager from our agency updates the listing from the facts your workshop confirms, and every change stays in your log next to the wording it replaced.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Home or counter first, then makers, the first look and the contacts

The repair format comes first, because it decides how every later line is written. The workshop supplies each fact, and the manager publishes the edit once you approve it.

1

Home repairs and counter repairs are split

You confirm which appliances the technician repairs at the customer's home and which are brought to the counter. The manager writes the services in those two groups and sets the address to match: shown where customers are received, hidden behind a service area where the technician only travels, and both where both are true.
2

Each maker is paired with its appliances

You confirm which appliances you take from each maker, and only those pairs go on, because a bare list of brands reads as covering everything they make. Official, approved or authorized status appears only after you send the agreement and approve the wording.
3

The first look gets its own line

The first visit, or the first hour at the bench, can end with a verdict and no repair, or with the machine taken to the workshop. The manager writes it as a separate service that says what it includes and how it can end. An estimate for a particular machine and an arrival time stay with the technician and are not published.
4

Then the hours, the cut-off and the number

The main hours say when the door is open. The counter's cut-off for taking machines in goes into the description, because no field holds it. You tell the manager which number reaches a person, and that is the number the listing shows.

Tell us which machines come to you and which you go to

Send a short note: the appliances you take, the makers, and which format each belongs to. A manager compares it with the live listing and with Google's rules for your trade, lists the questions it raises, and proposes a package for the locations you run.

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How somebody with a broken appliance picks a repairer on the map

People reach the same listing with two different errands. One cannot move the appliance and needs a technician who comes out. The other has it in the car and needs an address and a counter.

The appliance decides the format. A built-in or plumbed-in machine, or one too heavy to carry, needs a home visit; a small appliance is brought in. These two readers are comparing different businesses.
A reader bringing an appliance in looks for an address, a photo of the counter and a route. Without them the listing reads as a mobile technician, whatever the description says.
A reader who cannot move the appliance looks for the opposite: that somebody comes out, and how far. Their town narrows the list before the make of the machine does.
People search for the appliance more often than for the trade: washing machine, dishwasher, oven, fridge, coffee machine, vacuum. A listing that only says appliance repair matches none of these searches well.
The maker comes attached to an appliance. A brand name that turns out to cover only that maker's washing machines does not help somebody with its oven.
The owner of an older machine wants to know whether parts are still available for it. If the listing says nothing about that, they phone to ask.
Reviews are read for the first visit rather than the finished repair: whether the price was discussed before the machine was opened, and whether the customer knew a first look can end without a repair.

What quietly goes wrong on an appliance repair listing

Most problems here come from text added over time: appliances nobody confirmed, maker names added for reach, a word about official status, and a format that no longer matches how the work is done.

The description drifts toward repairing everything, and sewing machines, televisions and power tools start arriving at a workshop that does not take them.
Maker names appear with no appliance attached, so a brand listed for its washing machines brings a caller with a built-in oven of the same make.
The word official appears in the description with no agreement behind it.
A service area is added for home visits, the address stops showing, and regular customers can no longer get directions to the counter.
The hours describe the workshop while the person answering the phone is out on visits, or the counter stops taking appliances in before closing and the listing does not say so.
The services never say that the first step is a look and not a repair, so a customer told the machine is not worth repairing feels the terms changed.
A drop-off shelf inside another shop gets its own pin, and two listings split one workshop's calls and reviews.

The fields that decide whether the right machine reaches you

Google has no dedicated field for the two facts that matter most here: the repair format and the appliances you take. Both are written in the service lines and in the description.

Services are split by format first: repairs at the customer's home, and appliances brought to the counter. Each line says which of the two it is, in the words a customer would use.
Appliance types are listed one by one instead of under a single trade word, because people search for their appliance and not for your trade.
Maker names are paired with the appliances you take from that maker, and only pairs you have confirmed go on. A bare list of brands reads as covering everything they make.
The address setting matches how you work. A workshop that receives customers shows its address; a technician who only travels hides it and shows a service area; a business that does both can show both, as long as customers really are received at that address.
The primary category follows the part of the work that brings most jobs, and large and small appliance repair are separate categories. What your country's category list lacks goes into the services, in your own words.
Three questions come up again and again: can the appliance be looked at where it stands, are parts still available for an older model, and what happens at the first appointment. The answers go into the description and the services, where a caller can read them before phoning.

A month's checks on a workshop listing: formats, makers, counter

Each month the manager compares what the listing says with what you last confirmed. Only the differences come back to you, as short questions you can answer between jobs.

The two formats are checked against the work you actually took, in case the workshop has started or stopped doing home visits.
The appliance list and the maker pairs are checked against what you confirmed, and anything added since without your confirmation is proposed for removal.
The address setting is checked again, because a merge, a new verification or a suggested edit can hide the address of a counter customers use.
Hours are compared with who is actually there this month. The counter's cut-off for taking appliances in goes into the text, because no field holds it.
You confirm which number reaches a person while the technician is out on a visit and the counter is busy, and only that one stays in the phone field.
Photos are checked before they go up, and anything showing a customer's kitchen, a rating plate with a serial number or personal belongings is left out.

Habits for a repair listing that is both a door and a van

Six habits that keep the listing honest about the counter and the van, each tied to the Google help page it follows.

1

Choose the category by what you are, and put each appliance in the services

Google cautions against picking a category per product or per service. Washers, fridges, ovens and dishwashers therefore become service lines with a short description each, while the category stays the single one that answers "This business is a…".

Google's help on this: Manage your business category
2

Count the counter as a storefront only if the door has a sign

A business that receives customers at its address and also visits them is a hybrid business, and Google lets it show the address, set hours for when staff are available and add a service area. Without permanent signage the address does not count as a storefront and the business is listed as a service-area one, with the address hidden. If the counter has no sign on the door, the profile cannot promise one.

Google's help on this: Manage your service areas for service-area & hybrid businesses
3

Put the entrance in a photo, with the door sign visible

An exterior photo is how a customer who arrives with a machine in their arms recognizes the door, and photos show on Google only after verification. Show the street side, the sign and the step. The photo has to show the real place, without heavy filters.

Google's help on this: Manage your Business Profile photos & videos - Computer
4

Enter the lunch break as two periods, not as a short day

If the counter shuts at midday while the technician is still out, enter two periods on the same day, as Google describes for hour breaks. The cut-off for taking appliances in has no field of its own and stays in the text of the description.

Google's help on this: Edit your business hours
5

Give the first look its own service line, and each appliance too

Customers may be asked which task you performed, and the choices come from your service list, your website or a standard list for the business type. If a job type is missing it can be added to the list, so a review about a first look that ended without a repair can name the job it was.

Google's help on this: About reviews for service businesses
6

Report the pin of a former counter or a drop-off shelf as a duplicate

A listing left behind by an old counter, or a second pin for a shelf in a partner shop, splits calls and reviews. Google marks profiles as duplicates when they share an address or stand for the same business. On a merge it combines the reviews but may lose the replies to them; the request goes through a suggestion on Maps, and which pin stays is agreed with you first.

Google's help on this: Resolve duplicate profiles & ownership issues

Reviews about a visit that ended without a repair

Disputes here are usually about what happened before a repair: a visit that ended without one, an appliance that had to go to the workshop after all, a wait counted from the day it was handed in. Each can be answered in public without discussing the particular machine.

A review from somebody whose appliance was looked at but not repaired gets a reply explaining what the first look is and how it can end, with nothing said about their machine.
A review counting two visits, one at home and one at the workshop, is answered with the rule that decides when a machine has to come in, so the next reader meets it before booking instead of afterwards.
A review measuring the wait from the day the appliance was handed in is answered by separating two dates the customer never saw as separate: the day the work finished and the day it was picked up.
A review about a part that never came is answered by saying how parts are sourced and what happens when a model is no longer supplied, without a word of promise about that part.
Themes that repeat, such as an appliance type that is often turned away or a maker whose machines keep arriving under warranty, go into the monthly report instead of being answered one review at a time.
A draft that names a model number, a serial off a rating plate, an address or a rival workshop is rewritten before anybody outside sees it.

Where a human has to step in

Where a review alleges damage to a home during a repair, a fire, a flood or an insurance claim, the manager publishes nothing on their own judgment. The text reaches you ahead of everything else in the queue, and you either word the reply or decide that none goes up.
A reply never explains why an appliance failed or what the repair will take. That belongs to the technician who opened it, and a public guess gets quoted back later.

A visit that ended without a repair, answered calmly

The manager writes the replies to disputes about a wait or a workshop trip without discussing the machine. Anything about damage, a warranty or money waits for your decision before it goes out.

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What an appliance workshop already has worth publishing

Most of what is worth publishing answers a question customers would otherwise phone about, and much of the material is already on a phone at the workshop.

A short post listing which appliances you repair at home and which are brought in, so the format can be read in one place.
A post on what the first look includes and how it can end, written once and linked whenever the question comes up.
Where the rating plate is on common appliances, since the model number on it is what the workshop needs before it can say anything about parts.
Which appliances you are taking right now, in the weeks when one type of work fills the workshop and other jobs wait.
Photos of the counter, the entrance and the team, not only of opened machines. A reader bringing an appliance in wants to see where to go.
The maker pairs you have confirmed, updated in the month they change.

A single bench, a second workshop, a shelf in somebody else's shop

One location

For a workshop with one bench and one van, the listing has one job: fewer calls about an appliance or a format you do not take. The manager keeps the format split, the appliance list, the maker pairs and the address setting in line with what you confirm, and records every change against the wording it replaced.

A network

With several workshops, each one that has its own entrance, hours and counter gets its own listing, checked against Google's rules for that location. A drop-off point run by somebody else is a separate question, answered below. Each location is billed by its own package, with one agreed tone for replies and one report schedule for all of them.

What stays with the workshop

What the manager does

Keeps the two formats apart in the services and in line with what you are taking this month, at the counter and on home visits.
Keeps the appliance list and the maker pairs to what you confirmed, and leaves any official status off the listing until you send the agreement.
Keeps the address setting in line with where customers are actually received.
Sums up the month in a report and leaves open items in your dashboard chat: a maker pair nobody confirmed, a first look not yet described, a number nobody answered.

What you confirm

The facts that live at the bench and nowhere else: which appliances you take, in which format, and which ones get refused during the first question.
The document behind any official or approved status, and the exact wording you are ready to stand behind.
Your decision on any review that turns into a dispute about damage, a warranty or money. Nothing on those is published in your name until you approve it.

First month at the bench: format first, then makers, then the first look

an example of the process, not a client result

Week 1

Access and an inventory. Work happens in the account your business already owns. We write down what the listing claims today: appliances, makers, format, hours, address setting and any wording about official status. Every correction, small ones included, goes up only after you confirm it, and a short note from you is enough.
Week 2

Format and address. The services are split into repairs at the customer's home and appliances brought to the counter, and the address setting is made to match: address shown where customers are received, service area where the technician goes out, both where both are true.
Week 3

Appliances and makers. Appliance types are listed one by one, each maker is paired with the appliances you take from it, and anything unconfirmed comes out of the description. The first look gets its own line. Reviews that are waiting get their first replies, within the monthly allowance of your package.
Week 4

The report. It lists what the listing claimed, which appliances and makers it named, what was corrected or removed and what is still open, usually a few specific items such as an unconfirmed maker pair or a counter cut-off not yet described.

This is one workshop's example, not a result from any client. What gets corrected first depends on whether the listing reads today as a counter, as a van or as neither.

Your entry, read by a stranger with a broken oven: what to check this week

Open your listing on a phone as a stranger would and ask for directions. If your counter takes appliances in all day and no route leads to it, many readers cannot tell there is an entrance.
Read your services and put each line into one of two groups: repaired at home, or brought to the counter. A line that fits neither is a question somebody will phone about.
Find each maker name in your text and finish the sentence: from this brand we take these appliances. A name you cannot finish it for should get its pair or come off.
Search your text for the word official, in whichever language it was written, and ask whether you could show the agreement today. If not, take the sentence down.
Ring the number on your entry from a handset nobody at the workshop uses, at the hour the counter is busiest, and see what happens before a person is on the line.
Read your text as the owner of a fifteen year old machine would, and check whether it says anything about parts for older models.

A manager can ring your own number for you

You can walk through these checks with a broken oven in mind. Or the manager does it, fixes the home-visit and counter lines, and brings you only the facts that live at your bench.

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What the appliance listing never claims for you

A maker name goes on only where you have confirmed which of its appliances you take. We do not publish official, approved or authorized as a statement of fact unless you send the document, and then only what the document says.
The listing carries no estimate for a particular appliance and no arrival time; both depend on the technician who looks at the machine. A rate you set and confirm yourself can be published as yours. Our own turnaround is one business day for a first reply about your listing, and it is not a promise about any repair.
An address is published only where customers are actually received. Whether a drop-off point or a second site can have its own listing is checked against Google's rules for that specific setup, and Google makes the decision.
Whether you service gas cookers or gas boilers goes on the listing only in your confirmed words, and nothing is said about handling refrigerants unless the document is on file. Neither this page nor the entry tells anybody how to open or repair an appliance themselves.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your business address
How the address is shown or hidden, which decides whether a customer with a machine can find the counter at all.
Manage your service areas for service-area & hybrid businesses
How a business that visits customers and also receives them sets its address and service area together.
Manage your services on your Business Profile
Where the two formats and each appliance become separate service lines with their own descriptions.
Resolve duplicate profiles & ownership issues
What Google does with a second pin for a former counter or a drop-off shelf, and what happens to the reviews.
Edit your business hours
How hours and a lunch break are entered, since the counter's cut-off for taking appliances has no field.
Manage your Business Profile photos & videos - Computer
How entrance and counter photos are added and which photo standards Google applies.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your listing's details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Foreign edits Someone changed your profile. Your manager checks it against the details you agreed.

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager builds the repair listing around your bench

A dedicated manager separates repairs at home from the counter, matches makers to the appliances you take, and revisits it all as your work changes. You confirm the appliances and any approved status with papers.

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Frequently asked questions

How do we show which appliances we repair at home and which have to be brought into the workshop? +

Split the services into two groups, repairs at the customer's home and appliances brought to the counter, and name each appliance the way customers do. The description repeats the rule in one plain sentence.

How do we describe the makers we work with without claiming an official service status? +

Pair each maker with the appliances you take from it and stop there. Official, approved or authorized status appears only after you have sent the agreement and approved the wording.

We are a mobile technician with no workshop. What happens to the address? +

The address stays private and the profile shows a service area instead, which is how Google treats a business that goes to its customers; a home base is the usual case. The address you registered must still be a real place where the business can be reached for verification.

We have a shelf in a partner shop where people drop machines off. Should it get its own listing? +

Usually not. Google gives a listing to a place where your own staff meet customers during stated hours, and a shelf in somebody else's shop normally does not meet that. We check the actual setup against Google's rules; where it does not qualify, the drop-off point is described inside your own listing.

Half the year the bench is full of refrigeration and the small carry-in work waits. Say so or not? +

Yes, for the weeks it is true. A post says which appliances you are taking at the moment, and it comes down when that changes.

People message us asking whether to drive over with the machine right now. +

The question is about driving over now, so a messaging channel only helps if somebody reads it during the working day. Agree the reply in advance: what the counter takes, until what time, and what to do when it is closed. The manager does not judge a machine from a photo.

Our counter stops taking machines in before we close. Where does that go? +

Into the text, because the hours field shows only open or closed. The main hours say when the door is open; the cut-off for taking appliances in and the pickup times go into the service lines and the description. Where your category offers additional hours, they can show the days the technician goes out.

A neighboring industry, and what is different there

HVAC contractors Installation, servicing and repair shown as three separate jobs, only the makes you have confirmed in writing, and seasonal changes made when you tell us. Phone and electronics repair The devices and repairs you take, how drop-off works, your counter's own hours and the way to find it, kept current on your Google profile.

A listing that says whether there is a door.

Send your profile link and the three appliances you are asked about most. A manager answers in one business day, naming the first line worth correcting and the package for each location you run.

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We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.