HVAC contractors
Say on Google Maps which heating and cooling units your HVAC company fits and repairs this season
We show on Google Maps which equipment you install, service and repair, so a customer can tell whether you are the right firm for their job. Your manager agrees the services, the makes you work with, seasonal changes and posts with your team, and every edit is kept in your dashboard log.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Job types, equipment, seasonal changes, then the phone
The manager drafts each change from what your firm confirms, and nothing goes live before you approve it. Every edit stays in the dashboard log.
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Installation, maintenance and repair listed apart
You confirm which of these jobs you take now, which you pass on and on what terms. The service lines, the description and the posts are then written in separate groups, so a reader can see which job you take before calling.
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Equipment classes and the makes you confirm
Google has no field for equipment, so the classes you take, from wall units in flats to rooftop plant, and the limit you will not go past are written into the service lines and the description. Makes go on only where you confirm them in writing, and manufacturer approval only once you send the agreement.
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Seasonal changes when you report them
When you tell us the season has turned for your firm, the manager ends the current offer, takes down last season's and updates the jobs you accept, for example repairs open while the installation diary is closed. An out-of-hours line is described by the months it runs. Each seasonal value is logged with the date it went up and came down.
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The phone, and what the listing does not promise
The number you confirm as answered goes into the phone field. There is no arrival time and no promise that a unit will be fixed; the engineer settles that on the call. The only waiting time stated here is the manager's first reply about your listing, which takes one business day.
Tell us which units you service and which season is on
The link to your listing is enough to start; the equipment classes and makes follow once the work begins. The manager reads the listing against what Google expects, marks what belongs to a past season and suggests a package.
Discuss my profileHow a customer picks an HVAC contractor on the map
People come to an HVAC listing with one of three jobs: choosing and fitting a unit, booking the yearly service, or reporting a breakdown. A listing that describes only installation answers one of them.
- Whoever fits the unit is often the firm called for servicing later, so readers look for signs that you also service what you install.
- People search by manufacturer and sometimes by model range. A listing that never names the makes you service has nothing to match.
- Homeowners and commercial clients read differently. A homeowner thinks about one unit in one room; a shop or office manager thinks about rooftop equipment and a building that cannot close for a day.
- In the first cold or hot week many people call at once, and they read two things: whether you are open and whether the number is answered.
- Many readers want to know whether you take on equipment someone else installed, and few listings in this trade say.
- Reviews are read for what happened later: did the firm come back for the service, and did it come back when the same unit failed again.
What goes wrong on an HVAC listing between seasons
Most problems on HVAC listings come from seasonal text left over from the previous season and from manufacturer names added for reach.
- Manufacturer names added to the description for reach bring calls about warranty faults on makes the crew has never worked on.
- The word authorized stays in the text after a manufacturer agreement has lapsed, or appears without one ever being signed.
- Last season's offer is still the newest post, so in the heating months the firm looks as if it only does cooling.
- The hours describe the office and say nothing about a seasonal out-of-hours line, or still promise evenings that stopped when the season ended.
- The service area was drawn for installations, which travel far, so service requests arrive from towns the crew will not drive to twice.
- The services list shows installation only, so the maintenance work that fills the quiet months is invisible.
- Installation and service appear as two entries on the map, and reviews end up split between them.
The fields that decide which of the three jobs reaches you
Neither the type of job nor the type of equipment has a field of its own. Both are written in the service lines and in the description.
- Services split into installation, scheduled maintenance and repair, each named the way customers say it.
- Equipment classes in the same place, since Google has no field for them: wall units in flats, light commercial systems, rooftop or plant room equipment. A reader with the wrong equipment should see that before calling.
- Manufacturer names only where you have confirmed them in writing, and never in the business name, which Google does not allow to carry other companies' names. Approved or authorized by a manufacturer appears only once you have sent the agreement.
- The primary category follows the direction that brings most of the work, and the other goes into secondary categories, so the firm is found in both seasons.
- The service area matches the distance you drive for a routine visit. Where installations go further, that is said in the description rather than drawn on the map.
- The three questions that keep coming up (which makes you service, whether you take on equipment you did not install, how often a unit needs a service) are answered in the description, the service entries and the posts.
Monthly work on an HVAC listing: peak weeks and quiet months
When the season turns, most of the month goes on seasonal changes you tell us about. In the quiet months it goes on checking the services and the list of makes. Either way you get a short list of differences to confirm.
- First comes which jobs you are taking this week, because at peak the installation diary may close while repairs stay open.
- The makes on the listing are checked against your written confirmation, and anything added since the last check is proposed for removal.
- When you tell us the season has turned, the current offer gets an end date and last season's offer comes down.
- Hours are set to when someone can really be reached this month, including a seasonal out-of-hours line described by the months it runs.
- You tell us which number is answered when everyone calls at once, in the first week of a heatwave or a cold snap, and only that one stays in the phone field.
- Photos are sorted into installation, maintenance and repair before upload, and anything showing an address plate, a serial number or the inside of a home is held back.
- After each change of season the answers to recurring questions in the description, services and posts are reread, because winter and summer questions differ.
Seasonal habits for an HVAC listing, each tied to a Google rule
Six habits the manager keeps in step with your season; the link under each goes to the Google help article behind it.
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Run the seasonal offer as a dated Offer post
An Offer post needs a title and dates, so last season's promotion carries its own end. An ordinary update has no end date, and Google archives posts only after six months unless a date range is set, which can leave a cooling offer on view well into the heating season. Keep the out-of-hours number out of the post text, because posts that include a phone number might be rejected; the profile's own number does the work.
Google's help on this: Create & manage posts on your Business Profile
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Put a cold snap or a heatwave week in as special hours
When the evening line opens for the first extreme week, enter it as special hours for those dates and leave the regular week alone. Check that the profile is on the Open with main hours setting, since special hours are not displayed otherwise; Google also suggests confirming holiday dates, so the line promised on a holiday is a line that exists.
Google's help on this: How to set Special hours
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Let the larger season choose the primary category
Pick the primary category from whichever direction brings most of the year's jobs, add the other direction as a second category, and put heat pumps, furnaces and ducted systems in the services instead of in more categories. Google's advice is to keep categories few and to skip one for each product or service.
Google's help on this: Manage your business category
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Read the monthly search terms before the season turns
The performance report lists the search terms people used to find the profile, refreshed at the start of each month. Read it for the first signs that people are asking about heating rather than cooling, or the reverse, and bring that direction forward in the services and posts. Google notes that these terms cannot be managed directly; they tell you what to write, not what to switch on.
Google's help on this: Understand your Business Profile performance & insights
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List the jobs the way a customer will pick them in a review
A review can name the job only if the job exists: when a customer is asked what you did, the options are drawn partly from the services you list. With a service visit and a repair as separate lines, a review about a failed unit is no longer filed under installation.
Google's help on this: About reviews for service businesses
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Keep makes and out-of-hours words out of the business name
Neither service or product details nor opening hours may appear in the business name, and unnecessary extras can lead to suspension. A list of makes or a line such as service at any hour belongs in the description and the services, in the wording you confirmed, and the name stays as it appears on the van and the invoices.
Google's help on this: Guidelines for representing your business on Google
Reviews written years apart about the same machine
HVAC reviews often mix an installation from years ago with a breakdown last week, or come from a week when everyone called at once. Both can be answered in public without a verdict. Replies are drafted by the manager, approved by you and then published; routine reviews can get short replies from a template agreed in advance.
- A review mixing an old installation with a recent failure is answered by listing the visits and their dates, with no statement about why the unit stopped.
- A review from a peak week saying nobody got through is answered by explaining how calls are handled when everyone calls in the same few days, never with a time.
- A review expecting the manufacturer's warranty from you is answered by separating your warranty on the work from the manufacturer's warranty on the equipment.
- A complaint that you would not take on a unit installed by someone else is answered with the condition stated plainly, so the next reader sees it before calling.
- Recurring themes (a quote that changed after the survey, a unit failing a second winter) go into the report.
- Drafts never name a serial number, a flat, an address plate or another firm.
Where a human has to step in
- Anything alleging a gas leak, fire, carbon monoxide, water damage or an insurance claim goes to you first, and nothing is published without your wording.
- No reply says when anyone will arrive or why a unit failed. Only the engineer who has seen it can say that.
Winter breakdown or old installation, each answered on its own terms
The manager drafts replies that list visits and keep out any verdict on why a unit stopped. Reviews about safety, damage or warranty are decided by you and stay unpublished until you do.
What an HVAC firm already has that is worth publishing
Posts follow the season in your area and the questions callers ask anyway.
- The change of season, posted when you tell us it has started locally, not on last year's date.
- What a scheduled service visit includes, written once, because most owners have never been told.
- How an installation quote is reached: a survey of the room, the choice of equipment, then the proposal. It reduces calls that open with a demand for a price, though it does not stop them.
- Which jobs you are taking right now, stated plainly in the weeks when installations are booked up and repairs are not.
- Photos of maintenance and the people who do it, not only new units on clean walls.
Crews and branches: whose season does each listing follow
One location
For a sole trader or one crew, the listing keeps the wrong equipment and the wrong season away from the phone: the three jobs separated in the services, only confirmed makes, and an area that matches a routine service visit. Your manager keeps these steady and logs what changed.
A network
With several branches, each listing describes what that branch really does: the equipment its engineers handle, the makes it services, its own area and hours. Where branches are far apart the season may also turn in different weeks, so seasonal posts are set per branch. The reply tone and the reporting are shared. A listing is added only for a branch that qualifies under Google's rules, never for a town the crew visited for one installation.
What stays with the engineer
What the manager does
- Keeps installation, maintenance and repair separate in the services, matching what you are accepting this month.
- Publishes only the makes you have confirmed in writing, and no claim of manufacturer approval without the agreement.
- Updates the seasonal parts (the offer, the out-of-hours window, the jobs accepted) when you confirm the season has changed.
- Records the month in your dashboard and lists open points: a make to drop, a condition not yet written, a number nobody answered.
What you confirm
- Which equipment classes and makes you take now, and which jobs you turn away.
- The agreement behind any manufacturer approval, and the wording you are ready to use with customers.
- The decision on any review about safety, damage or a warranty. None of it goes public before you have decided.
- When the season has turned for you: when installations close, when the out-of-hours line starts and when it stops.
A first month for an HVAC firm: inventory, three jobs, then the season
an example of the process, not a client result-
Week 1
Access and an inventory. Everything happens in the account your business already owns. The manager records what the listing claims today: makes, equipment classes, services, hours and any wording that reads as manufacturer approval. Routine data (hours, categories, services, contacts) changes only after you confirm it, and a note of your own reporting a change counts; claims about makes, approvals, safety or warranties wait for your word.
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Week 2
The three jobs and the equipment. Installation, maintenance and repair become three groups in the services, with the equipment classes you take beside them. Makes you have not confirmed come out of the description.
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Week 3
Season and phone. The current offer gets an end date and the old one comes down, the out-of-hours window is described by its months, and you confirm which number is answered, so that number alone goes in the phone field. Unanswered reviews get their first replies within your package.
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Week 4
The report: what the listing claimed, which season each post and offer belonged to, what was corrected and what is still open, such as an unconfirmed make or a condition not yet written.
An example month, not a result from any client. If it begins in the first week of a heatwave, the season's offer and the out-of-hours line come first.
Before the season turns: five things to read on your own listing
- Read your services aloud and sort each line into one of three groups: fitting, servicing, repairing. Anything that fits no group turns into a phone call to sort out.
- Find every manufacturer name on the listing and ask whether you would take a warranty fault on that make tomorrow. If not, remove the name.
- Look at the newest post and ask which season it belongs to. If it is last season's, the listing describes a business you are not running this month.
- Call every published number from a phone nobody at the firm uses, at the time the out-of-hours line is supposed to be open.
- Look for a service interval on your listing. If the description and services do not give yours, your engineer ends up arguing with someone else's figure.
Read your services aloud, or let a manager do the reading
The manager sorts each service line into fitting, servicing or repair, checks every manufacturer name against what you confirm and flags posts from the wrong season. You answer only what concerns your business.
What an HVAC listing leaves out on purpose
- Manufacturer names appear only where you confirm you service that make, and we never state manufacturer approval as fact without the agreement.
- The listing gives no arrival time and no promise that a unit will be fixed; the engineer says what can be committed to during the call. Our own turnaround is a first reply about your listing within one business day, and that is all it covers.
- An out-of-hours line is published only for the hours someone really answers, described by its months. The listing never claims a line that never closes.
- Refrigerant-handling or gas-registration claims stay off the listing unless the certificate is on file, and a line comes down when the certificate lapses. Neither this page nor the listing tells anyone how to work on their own heating or cooling equipment.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Guidelines for representing your business on Google
The rules on the business name and on seasonal hours, which decide what a firm may call itself and when it counts as open.
- Manage your service areas for service-area & hybrid businesses
How the service area is set, and why one drawn from installation distances brings service calls from towns the crew will not visit twice.
- Manage your services on your Business Profile
Where installation, maintenance and repair become three separate service lines with their own descriptions.
- Create & manage posts on your Business Profile
How offer posts carry dates, so a cooling offer does not stay on the profile after the season turns.
- How to set Special hours
How a short spell of different hours is entered without changing the regular week.
- Understand your Business Profile performance & insights
Where the monthly search terms are read, which show what season people are asking about.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
A listing that fits whichever season you are in
A manager sets up the services, makes and out-of-hours details you confirm, and swaps the seasonal posts as the weather turns. You tell us which units you take now and which jobs you decline.
Frequently asked questions
How do we keep servicing air conditioners in buildings separate from car air conditioning? +
How do we refresh seasonal offers while keeping the conditions real? +
Can you put the brands we work with on the profile? +
We are not an approved service for the manufacturer. What can the listing say about warranty work? +
Somebody wants a fixed installation price on the phone before anyone has seen the room. +
One crew fits units and another services them, each with its own number. Which number goes in the profile? +
We only look after equipment we installed ourselves. How does that go on the profile? +
Our out-of-hours line runs in the heating months only. Which hours go in the fields? +
Half our year is heating and the profile reads as a cooling company. +
People send photographs of an error code on the display. Is messaging worth having on? +
A neighboring industry, and what is different there
A listing that still fits your business in the other season.
Send us your profile link and the makes you service. The reply takes one business day and says which parts of the listing belong to the wrong season and which package fits every location.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.