Beauty salons
Show your beauty salon's real prices, stylists and free slots on Google Maps
Your manager updates the salon's Business Profile from your price list and the current team, checks that the booking button leads to a real slot, and prepares posts from your own material. Client photos and replies go out after you approve them. The work follows your package, and the dashboard keeps a log of every change.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Price card, booking link, hours and photos, in that order
Every month the listing is read in the same order, price list first. The manager drafts each change from what the salon confirms, publishes it when you approve, and the dashboard log keeps the value it replaced.
- 1
Prices are read against your card
Services and prices on the profile are compared line by line with the card you confirmed. You send the current card and the date it applies from; the new price goes live after your yes, and the log keeps the treatment, the old figure and the new one.
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The booking button leads to a real slot
The manager follows the booking button through to the service itself. If it opens on a stylist who has left or a treatment the salon no longer does, a fix is proposed: a corrected link, or the button taken off until it works. You say who takes bookings this month and for which treatments, and when a stylist joins or leaves, which services and photos change with them.
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Hours as the salon really works
If the profile shows a wider window than the diary holds, the hours are set to how the salon really works. The time the last appointment is taken goes into the services and the description. You give that time for each day of the week.
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Client photos need a yes for each frame
A photo of a client from the salon's own set goes up only with a yes for that specific image, and a sensitive procedure needs its own yes. A salon photo already up with no consent on file is proposed for removal. Photos clients add themselves are not ours to remove; one that breaks Google's rules can be reported. You confirm consent in the dashboard chat.
Show us the listing next to the printed price card
Send the link to the listing, a photo of the price card as it is printed and the names of the stylists taking bookings. The manager reads the three together and tells you what is out of date, what is risky and which package fits.
Discuss my profileWhat a client checks before booking
People look for a salon in order to book, and they read the work before the name: whether it shows hair, nails or lashes like their own, and whether a slot exists on a day that suits them.
- Photos are read as the portfolio of this particular room. A client looks for their own hair length, texture or nail shape in the work, and a gallery of stock models answers nobody.
- Services and prices are read before anyone calls, and a price that differs at reception turns into a complaint on arrival.
- Recent reviews are read for a named stylist or treatment; a review that says who did the color tells a new client more than the star average.
- The booking button is used only when it leads to a real booking; a broken link means a lost one.
- Attributes, where Google offers them (appointment required, walk-ins accepted, unisex, wheelchair access) decide who even considers calling.
- New clients also look for practical answers: parking, whether a child can wait inside, whether the salon does a given treatment at all.
Where a salon listing drifts away from the chair
Four things change in a salon, each on its own schedule: the team, the prices, the hours the diary can take and which photos you may show.
- A stylist leaves, and the treatments only they performed and their work in the gallery stay on the listing, so clients keep booking someone who is no longer there.
- A price goes up on the printed card at reception weeks before it goes up on the listing, and the client arrives quoting the old figure.
- Evening and weekend slots close for a training week or a maternity leave while the listing keeps inviting bookings the diary cannot take.
- A before-and-after pair is posted straight from a phone, and later nobody can say whether that client agreed to be shown. That can be a privacy problem.
- A category can be moved from nail salon to beauty salon without anyone at the salon touching it, and the profile then answers a different set of searches.
- Booking systems attach themselves to a listing uninvited, and a link to a system the salon dropped last spring quietly takes appointments nobody sees.
The fields a salon is actually judged on
A salon profile is judged on specifics a generic service business does not need to show.
- Primary and secondary categories (hair salon, nail salon, spa, barbershop) decide which searches the profile can appear in.
- Services and prices exactly as they appear on your confirmed price list; nothing is estimated or left over from a previous season.
- Booking link or phone/messenger contact, set only for a provider the salon genuinely uses, not connected for completeness.
- Attributes, where Google offers them for the category: appointment required, walk-ins, unisex, accessibility, payment options, language spoken.
- Photo set: the salon inside, the entrance from the street and the team's work.
- The description and service lines carry the practical answers clients usually ask reception for, so they are read before a call.
- Opening hours and special hours for holidays, since a salon's calendar shifts around weddings and holiday seasons.
- A message route: a number that takes SMS, or a WhatsApp link where your country and category allow one, switched on only while someone at the desk reads it.
How a salon says what moved this month
In a salon a change shows first in the diary: a stylist's last day, a color line dropped, the price card reprinted. That is the moment to send the manager a few lines in the dashboard or the chat.
- The manager turns those lines into a draft edit of the team list, the treatment menu, the price card or the hours, and nothing goes live until you have said yes.
- A photo of the new price card or one line about who joined is enough; the manager asks when something is unclear.
- If the listing changed without you, a swapped category or an hour suggested by someone outside the salon, the manager shows you the old and the new value and waits for your decision.
- The month closes with a line-by-line note in the dashboard: what your messages changed, what Google changed, which consents are still missing.
Profile settings that decide whether a client books the right treatment
These are settings of the profile itself, one step below the monthly routine. Each links to Google's own article, so the front desk can read the rule for themselves.
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Pick the category of the work that fills the diary
A salon doing hair, nails and lashes chooses the category of the work that fills most of the diary as primary, in its specific form: Google asks for a nail salon rather than just a salon. A second category is added only for a service that runs as its own corner of the room: Google's advice is to stop at the few categories that say what the business is, not everything it does.
Google's help on this: Manage your business category
- 2
Give every treatment its own service with a price field
In the services editor each treatment is a separate service with its own price and a description that says how long it takes and what it includes. The price goes in the price field, never into the service name: Google rejects custom services whose names carry a price. A client who reads one line saying hair books a slot of the wrong length.
Google's help on this: Manage your services on your Business Profile
- 3
Remove the booking system the salon left
Booking links from outside providers sometimes show up on a profile without the salon adding them. If the salon stopped using a system, the link comes off through the profile's Booking section with Remove provider, and the provider has to take it down once asked; if it does not, the violation can be reported. Where several links stay, one is marked as preferred.
Google's help on this: Manage your local business links
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Answer the accessibility attributes at the real door
A salon behind a step or above a shop has to answer the entrance question honestly. Google defines the attribute through the entrance: no steps or stairs and about a meter of width, or a permanent or movable ramp where there is a step. The answer is for the door a client uses, not the lobby of the building.
Google's help on this: Manage your business attributes
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Enter special hours before the holiday weeks
Special hours cover a short change in the diary, such as a holiday, a private event or a training day, and leave the regular hours alone. Google also suggests confirming official holidays even when the salon keeps its usual hours, so a client can see the date was checked.
Google's help on this: How to set Special hours
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Photograph the color as it looked in daylight
A photo on the profile has to represent reality, in Google's words: sharp, lit properly, with no heavy filters or alterations. For a salon that means a color or a set of nails shot without a beauty filter, which is also the picture the next client will hold against the result.
Google's help on this: Manage your Business Profile photos & videos - Computer
Replies that do not put a stylist on the spot
Salon reviews are about a specific visit, so replies speak to that visit. You set the tone once; how many replies fit into a month comes with the package.
- A warm review is answered through the treatment the client actually had, a balayage, a fill, a lash removal, and the person who did it stays unnamed unless the client named them.
- A complaint about a slot that vanished, or a color that came out different, is answered calmly and only after you have read the draft.
- Complaints that keep repeating, the phone at the desk, one treatment always running over, go into the month's note as a pattern for you to decide on.
- A review about a different address, or one that breaks Google's rules, is reported to Google.
Where a human has to step in
- A review about a burn, a reaction or damage after a treatment goes to you before anything else, and nothing is drafted until you, and your insurer if you involve one, have agreed what to say.
Replies about the visit, written while you are with a client
The manager writes each answer around the visit the client described and posts it in the tone you chose, so reviews stop waiting for a gap between appointments.
What a salon actually has to announce
Salon posts are mostly about the team, the treatment menu and the season. How many go out a month follows the package, and the material is yours.
- A new stylist introduced through their own work, once you confirm they can be named in public.
- A treatment leaving the menu, said plainly, so nobody books what the salon has stopped doing.
- Before-and-after pairs, sorted by treatment so a client can find work of their own kind.
- Season work that fills a diary: bridal, prom, the fortnight before the holidays, with the conditions written out.
- Availability news people search for directly: a holiday rota, a room closed for refurbishment, a stylist away on leave.
- Trial appointments for a bride or a prom client: what the trial includes and when to book it, written out so the front desk is not asked the same question every week.
When the salon opens a second address
One location
One salon keeps one profile that follows the diary: who is working this month, which treatments the card lists and which slots can still be booked.
A network
With several locations, each salon keeps its own team, price list, booking route and reviews, while the photo consent process and the reply tone are the same everywhere. Each salon is billed separately by its own package, one on Pro and a smaller one on Start.
The price card is yours, the match against it is the manager's
What the manager does
- Compares the prices on the profile with your current card and drafts the fix when they differ.
- Turns a new stylist's work into an introduction post, once you confirm they can be named.
- Logs every price, team and hours change of the month in the dashboard, so you can see what changed, when and on whose word.
- Tests the booking route from the profile button through to a confirmed slot, and flags it when a provider you dropped is still attached.
What you confirm
- Only you confirm the price card, who is working this month and that consent exists for a given before-and-after photo.
A first month in a salon, from the roster to the diary
an example of the process, not a client result-
Week 1
Access arrives through your own business account, and the first sitting is spent hearing it from you: the roster as it stands, the price card as it is printed, the hours the diary really holds, and which images already carry consent.
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Week 2
Corrections go out from what you told the manager. Categories, treatments and prices are lined up with the card at reception, the booking route is tested end to end, and only consented pairs are added to the gallery.
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Week 3
Open reviews are worked through within the month's allowance, with no stylist named unless the client named them first, and the first post introduces whoever joined the team most recently.
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Week 4
The month is written up in the salon's own terms: prices changed against the card, stylists added or retired, the booking route as tested, photos taken down for want of consent, and the dates the diary suggests opening or closing before the next busy season.
An example of how the first month runs in a salon, ordered by the roster, the price card and the diary, and not an account of anybody's results. Yours follows the package you pick and the shape the listing is in on day one.
Five things to look at from the client's side of the chair
- Look at the map pin and the photo set: a pin on the building with no picture of the facade, the door or the way in from the street is why clients call from outside.
- Open the booking link the way a client would. Landing on a home page instead of a booking screen, or on a system the salon stopped taking appointments through, means the route is broken.
- If a room is out for refurbishment, read the service list: no special hours, no temporary status and every treatment still listed means the profile invites bookings the salon cannot take.
- Compare the ratings left without any text with the diary. A burst that does not match the flow of appointments is worth a question at reception, for example whether anyone offered a discount for a review.
- Ask the front desk whether anyone else is messaging clients for reviews. A run of near identical reviews and approaches the salon never started is the sign to look for.
The client's side of the chair, checked for you
These checks cover the pin, the booking link, closed rooms and odd rating bursts. The manager works through them, fixes the profile against your printed price card and asks you only what the front desk knows.
What a salon profile cannot promise about a visit
- Prices come from the card you confirmed and are never estimated; a retired treatment comes off the listing.
- A photo is published against a consent for that exact image, and a sensitive procedure needs its own separate yes. Google's rules on photos of identifiable people apply on top.
- The profile describes treatments and how a visit is arranged. It does not promise a result, a color match or how long a style will hold.
- A booking button is tied to the system the salon books in today. A salon that books by phone or message gets that route shown instead, not a link added to fill the space.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Manage your services on your Business Profile
Treatments, prices and descriptions live in the services editor, and the article lists what Google rejects in a service name.
- Manage your business category
Shows why a specific category such as nail salon is asked for instead of a plain salon, and that health and beauty businesses can add a booking button.
- Set up bookings through a provider
Shows how a booking provider is connected and what a client gets from it, such as reminders to come to the appointment.
- Manage your local business links
Covers booking links, the preferred link and removing a booking provider the salon no longer uses.
- Manage your business attributes
The attributes a client filters by, accessibility among them, and the note that some are filled in from visitors' input.
- How to set Special hours
How to put holiday weeks and training days into the profile without touching the regular hours.
- Manage your Business Profile photos & videos - Computer
The photo standards for a gallery of real work: focus, light and no heavy filters, and what a photo's review status means.
- Business Profile photos, videos & posts content policy
Images of clients fall under Google's photo policy, and the salon answers for them under the laws where it works.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
A salon profile that stays as current as your card
The manager keeps prices, hours and team in line with what you confirm, turns a new stylist into an introduction post and logs every change. You confirm the price card, who works this month and which photos have consent.
Studios that specialize
Five kinds of studio are usually filed as one, and each of them loses a different booking when a field is wrong.
Hair salons
The choice runs on the work itself: a cut, a color correction, a particular stylist. The service list has to name what is actually done in this room, and a photograph has to sit with the service it belongs to, or the booking arrives for something nobody here offers.
Discuss this kind of business →Barbershops
A man's cut and beard work are chosen with a person in mind, so the profile has to make choosing the barber and the slot possible rather than just quoting a figure. If the same room also colors hair, that goes into the service list; a second category is added only when it describes what the business is.
Discuss this kind of business →Nail salons
What decides the visit is the procedure and what is on the nails right now: a fill, a removal, a fresh set. Naming the procedures separately and saying what the visit starts from helps avoid bookings made for the wrong length of time.
Discuss this kind of business →Hair removal studios
Method and area are the whole choice, and both have to be named the way the studio actually performs them. Nothing on the profile should read as a promise about the outcome: what can be described is the procedure, the preparation and how a first visit is arranged.
Discuss this kind of business →Spas and massage studios
A session is booked for its length and for who is coming along, so the programs and what each of them includes have to be legible before anyone calls. Describe the session as what it is. Wording about treatment or rehabilitation belongs only where the studio is allowed to offer it in your country.
Discuss this kind of business →Frequently asked questions
Can you keep the price on the listing in step with the card at reception? +
A stylist left this week. What happens to their services and photos? +
Can each stylist have a booking link of their own? +
Our evening slots are booked out for a month. Should the listing say so? +
Will you put the stylist's name in a review reply? +
A client posted a photo of our work that we did not take. Can you remove it? +
A stylist who rents a chair here wants a Google profile of their own at our address. Is that allowed? +
Clients arrive not knowing a patch test was needed. Can the profile say so? +
A neighboring industry, and what is different there
A salon profile that says what the front desk says
Send the salons you want looked at, with the current card and team for each. Within one business day a named manager writes back and agrees with you what to check first and which package suits each address.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.