Cafes
Show your cafe's real opening hours, seasonal drinks and seating on Google Maps
Your manager corrects the cafe's Business Profile from what you send: the Sunday opening time, this week's drink board, whether the seat by the window has a socket. Posts are prepared from photos of your own counter. The work follows your package, and each change shows up in your dashboard log.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Hours, order channels, attributes and the seasonal board
Each round follows the same order and starts from your short note, such as an opening time that changes on Sundays. The manager turns the note into a drafted edit, which you approve before it appears on the profile.
- 1
Opening hours checked day by day
A single line of hours hides the mornings the counter opens later, so each weekday is checked on its own. You confirm the opening time for each day, the manager corrects the main hours, and the log names the day, the old value and the new one.
- 2
Order channels matched to the ones you run
Service options and order links are checked against the channels you actually run: dine-in, collection, delivery and through whom. The preferred link stays and the rest are proposed for removal. A partner's link comes off through that partner's own process.
- 3
Outlets and a quiet corner, only if confirmed
Attributes such as outlets or a place to work with a laptop are set only where you confirm them, with a photo of the spot. Which attributes can be edited depends on the country and the category, and some come from visitors.
- 4
Seasonal items go up with an end date
Each seasonal drink or dish goes on a calendar with the date it is published, the date it comes off and what replaces it; you give the dates. Menu items do not retire on their own, and a post without a date range stays until Google archives it after six months, so the manager takes each one down on the agreed date.
Send this week's board and the Sunday opening time
Send the opening time for each weekday and for Sunday, a photo of the board as it stands and a line on which seats have sockets. The manager reads them against the live profile and says which package fits.
Discuss my profileWhat a visitor checks on the way
People look for a cafe that is close and open now: "coffee near me", "breakfast open now", "cafe with wifi". The choice is often made on the map, on foot.
- "Open now" is checked first, and a cafe's weak spot is the weekend: the counter opens at seven on weekdays and at nine on Saturday, and someone searching at eight with only the weekday hours entered sees a closed door.
- Photos of the counter, the coffee and the room decide the click; a gallery of the pastry case sells better than a logo.
- Reviews get skimmed for two things only: how long the wait looked, and whether the coffee was right this week rather than last year.
- Attributes people filter by before walking in, takeaway, seating, outlets and wifi if the cafe genuinely has them, dog-friendly if it is true.
- Distance and walking time weigh heavily here, and a cafe two minutes closer often wins.
- Questions the hours cannot answer still get asked: room for a laptop, a table for six, whether a dog can come in.
What drifts between one week and the next
Hours, the menu board and the room change faster than anyone remembers to update the listing.
- An hour is changed for one Sunday and stays wrong for a month, so every early search that week reads the counter as shut.
- Takeaway, seating, sockets and dog-friendly get switched by strangers' suggestions, and the person who came for a table with a plug finds neither.
- The room is repainted and the machine replaced, while the newest picture on the listing is still a guest photo of the old fit-out.
- The board turns over with the weather, and the listing goes on selling a summer drink in November.
- Google can update profile details from other sources, and if the category moves between cafe, coffee shop and bakery, the searches the listing shows up in can change with it.
- A hatch window, a second counter or a delivery-only entry ends up as a listing of its own, and the reviews split between the two.
- Pastry is listed with no hour against it, so the customer who comes at six meets a cleared case and writes the review that says so.
What a cafe listing has to get right
A cafe gets picked on small facts that somebody has to tick or leave blank: a table to work at, a socket, the dog rule, the hour the counter opens on Sunday. Each one is worth having only while it is true.
- Primary category (cafe, coffee shop or bakery), chosen for what the place mainly is; it affects which searches the profile shows up in.
- Opening hours plus special hours for every early close, holiday and one-off event; a cafe's hours change often enough that this is never a one-time job.
- Attributes that filter searches before anyone walks in: takeaway, dine-in, outdoor seating, wifi, outlets, dog-friendly, set only where they are true and where Google offers them for your country and category.
- The drink and food list or menu link, kept close to what is actually on the counter this week, not last season.
- Photo set: the room, the counter, the coffee itself and the pastries, supplied by you, not stock photography.
- The description and the attributes carrying the answers the counter gets asked for all day: laptops, big tables, bookings, dogs.
- The order and booking links, with the preferred link set, so the button sends people to the page the cafe wants them to use.
- The breakfast window kept apart from the door hours, where Google offers that type of more hours for the category, and repeated at the top of the menu section so nobody arrives at noon for it.
The note behind a cafe listing
Hours, the board and the pastry case can change within a week, so the listing is kept current from your short notes.
- Whenever something moves, you send a line: an hour, a drink, an attribute, a picture of the case. It takes a sentence.
- At the regular check the manager compares your notes with what the listing shows and lists what is missing.
- Anything the listing changed without you, a category swapped, a phone number, an hour nobody set, comes back with the previous value beside it.
- Guest photos that misrepresent the room can be reported under Google's rules, and Google decides whether they stay. What the cafe controls is its own photo set, which your new pictures keep current.
- Each pass closes with three lines in your dashboard: what your week moved, what the listing moved, what is still open.
Settings a cafe profile has for the board, the beans and the counter hours
Each item is something Google lets a cafe do in the profile, and why it counts when the drink list turns over every few weeks. The counter confirms each fact first, and only then does the manager edit the profile.
- 1
Schedule the October post in August and date the morning combo
A post can be set to publish later by turning on Schedule this post and choosing a date and time, so the launch post is ready for the morning the board changes. An Offer post, such as a coffee and pastry combo, requires a title, dates and a time, so its last day is part of it. Posts without a date range are archived after six months, which is one more reason to date each one.
Google's help on this: Create & manage posts on your Business Profile
- 2
Put the seasonal drinks in a section of their own
In the menu editor, items sit in sections such as espresso, filter and seasonal. A section can be deleted together with all its items, so the winter section comes off in one step on the day the board changes, not drink by drink. Google puts the delay for menu changes at 24 to 48 hours, so the swap is entered ahead.
Google's help on this: About the menu editor
- 3
Sell bags of beans through the product editor, with a photo each
A cafe that sells its own beans or a branded cup, with no online shop for them and no barcodes on them, fits Google's product editor, where each item is added with an image. The shopping ads policy applies to these items, and one that breaks it puts the whole upload at risk, so only what the counter sells every day goes in.
Google's help on this: About product editor
- 4
Give the take-away hatch its own hours inside the door hours
Take-out is one of the More hours types, each type is set separately, and Google advises keeping them inside the main hours; they do not show until regular hours exist. A hatch that stops serving at four while the room stays open until six gets a take-out line that ends at four, so nobody queues at a closed window.
Google's help on this: How to set More hours
- 5
Reread the Wi-Fi and outdoor seating answers every month
Google says some attributes can be edited directly while others may be filled in from what visitors report, and that the attribute names and which ones exist differ by country and category. Wi-Fi and outdoor seats are its own examples. A monthly look at the group shows whether someone else's input flipped one, and an edit can take from about ten minutes to 30 days to be reviewed.
Google's help on this: Manage your business attributes
- 6
Show the pour in a video under half a minute
Google accepts videos up to 30 seconds and 75 MB at 720p or higher. A short clip of the counter shows what a still of the pastry case cannot. The upload status reads Pending while Google reviews it, and customers see the clip only once it reads Live, so one meant for Saturday goes up days earlier.
Google's help on this: Manage your Business Profile photos & videos - Computer
Answering cafe reviews without sounding like a script
Most cafe reviews are about one small thing: a wait, a temperature, whether there was a seat by the window. The tone is agreed at the start, and the number of replies a month arrives with the package.
- A review from a regular, the kind that mentions the Saturday queue or the seat by the window, gets a one-line reply that picks up that detail and promises nothing about the next visit.
- A complaint about a long queue or a lukewarm cup gets a specific, calm answer that you've seen and approved before it goes live.
- When the same complaint shows up three times in a month (slow mornings, no seats, a noisy corner), that pattern goes into the report instead of three separate quiet replies.
- A one-star rating with no text after a busy Saturday is worth a short reply when there is something useful to say; the manager suggests which ones and you decide.
Where a human has to step in
- Anything about illness after eating, a scald at the machine or an injury on the premises stops the reply queue: it reaches you first, ahead of everything else, and the wording that eventually goes public is yours.
Replies for the wait, the temperature and the window seat
Cafe reviews usually concern one small thing, and the manager answers it in the tone you agreed while you stay behind the counter.
The seasonal board and the other posts a cafe has
Most cafe posts are about the rotation: a drink that arrives in October and is gone by February. What you send is what gets published, and how much fits in a month depends on the package.
- Seasonal drink launches (iced, spiced, a limited syrup) with your own photo of the actual cup.
- Morning offers with clear conditions: the hours they apply, what is included, until when.
- Practical updates customers search for directly: an early close, a terrace opening for the season, a one-day closure.
- New pastries or a rotating bake, posted while they are still on the counter, not after they sell out.
- Local events the cafe has confirmed it takes part in, such as a market day or a street festival, posted with the date.
- Business adds the content plan, which is how an October line-up gets agreed in August.
Counters that open at different hours
One location
A single cafe needs its hours, board and photos kept current. Start covers it through a set number of change requests a month; Business keeps the data current as it changes and adds the posting pace a board that changes every week needs.
A network
With several counters, the hours, drink boards and photos rarely match. Each location keeps its own hours, seasonal line-up and reviews, while the manager and the reply tone are shared. Packages can differ from one counter to the next, and each counter is billed separately.
What the counter tells the manager each week
What the manager does
- Corrects the hours from the times you give, checks them against what the listing shows, and lists the change in the month's note.
- Turns a photo of this week's drink or a new pastry into a post, timed so it's live while the item still is.
- Keeps a written trail of every hour, attribute and menu line moved this month, so nothing is corrected twice in the same week.
What you confirm
- You're the only source for what's actually true this week, a new closing time, a seasonal drink, a photo from the counter, whether the dog policy changed.
A cafe's first four weeks, from shutter times to the first seasonal post
an example of the process, not a client result-
Week 1
You hand over access inside the business account you already own, and the opening days go into a baseline of the current week: shutter times, what is on the board, the price band, which attributes are true at your counter, and every review still open.
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Week 2
The first corrections go live: hours and holiday hours, the category settled between coffee shop and bakery, take-away and seating attributes matched to the room, and the photo set replaced with pictures of the counter as it looks now.
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Week 3
The notes start running. You send a line whenever something moves, the answer queue is worked down inside the month's allowance, and the first drink of the rotation is posted while it is still being poured.
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Week 4
The write-up lists what your notes changed, which hours and attributes Google moved by itself, the mornings and weekend queues the reviews keep mentioning, and which seasonal drink needs its end date next.
As an example, a first month could run like this at a cafe with a changing board and weekend hours. It is not a result anyone achieved; your own first weeks depend on the package and on what the listing shows when we start.
Six things worth checking on a cafe listing before the next busy morning
- Search for the cafe on a phone as a stranger would. An address that is only the shopping center's, with no floor, landmark or photo of the way in, leaves the last stretch to guesswork.
- Look at which photograph sits first in the gallery. A guest shot of the room before the refit, with nothing newer of your own behind it, is showing a cafe that no longer exists.
- Check where the last early closing went. A private event typed into the weekly hours instead of the dated ones leaves that Thursday wrong every week afterwards.
- Read the payment attributes, then read the service names. Blank payment fields, or a number typed into a service name, both leave the same question standing at the counter.
- Line up the frames you sent with the ones actually showing. Shots of the price board or a promo poster, with text or a code across them, can be removed under Google's rules on promotional content.
- Put the school holiday weeks for your region and the center's Sunday opening beside your weekly hours. Where they differ and no dated hours are set, whole weeks read wrong.
Check the listing before the next busy morning, or pass it on
You can run these checks on a phone. If you would rather not, the manager runs them for each counter, corrects hours and attributes and asks only about this week's facts.
Wifi, sockets and prices: what the manager will not guess
- Wifi, outlets and dog-friendly are set only while they are true at that counter and switched off once they stop being true.
- The board and its prices are yours to state; the manager never guesses a figure, and a drink that has finished its run leaves the listing when it leaves the counter.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Create & manage posts on your Business Profile
Seasonal drinks need scheduled, dated posts, and the article says what each post type asks for.
- About the menu editor
The drink list and the pastry case live in the menu editor, where a whole seasonal section can be deleted at once.
- How to set Special hours
A one-off Sunday or a school holiday week belongs in special hours, and the article explains when they show and when to mark the cafe closed instead.
- How to set More hours
Take-away hours are set as More hours inside the door hours.
- About product editor
Bags of beans and branded cups can be listed in the product editor when the cafe has no online shop.
- Manage your business attributes
Wi-Fi and outdoor seating are attributes, and the article says which can be edited and which visitors can fill in.
- About photo updates from customers
Guests post photo updates of seasonal menus and changed hours, and the article shows where the owner finds and answers them.
- Manage your Business Profile photos & videos - Computer
It lists the size and quality rules for photos, the 30 second limit for video and what each upload status means.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
A manager keeps the cafe profile current while you run the counter
A manager looks after hours, photos, attributes and drink posts, and keeps a written trail of each change. You confirm what is true this week: closing times, seasonal drinks, sockets.
Bakeries and pastry shops
A bakery stands in the same street and often in the same category as a coffee shop, and then the order that arrives is a different one.
Bakeries and pastry shops
A bakery is chosen in the morning for what is on the counter today, or weeks ahead for a cake tied to a date, and the profile has to keep those two apart. The everyday range and made-to-order work run on different lead times, and only the bakery can say how late an order is still accepted.
Discuss this kind of business →Frequently asked questions
Our hours move almost every week. How does that work in practice? +
Will you tick wifi, outlets or dog-friendly for us? +
Can you post the seasonal drinks? +
Three counters, three different opening times. One package for all? +
Google suspended the cafe's listing. What can be done? +
We opened a hatch window for take-away on the terrace. Does it get a profile of its own? +
People have it fixed in their heads that oat milk is free here, and it is not. Where did that come from? +
A neighboring industry, and what is different there
A listing that reads right at eight in the morning
Name the counters you want looked at, and mark the one that opens earliest. A named manager replies in one business day with what to fix first at each counter and the package that fits it.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.