Cleaning services
Show on Google Maps which premises your cleaning company takes and which districts its teams reach
We keep your cleaning company's Google profile clear about the work you take: flats, offices, cleaning after renovation, what a visit includes and the districts you cover. Your manager updates the profile, prepares posts and review replies, and agrees anything contentious with you. Every change is logged in the dashboard.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Premises, rounds, hours and access, then districts
The premises you take come first, since they decide how the rest of the listing is written. The office confirms the facts, and each drafted change waits for your approval.
- 1
Flats, offices and after renovation as separate lines
You confirm which premises your teams take, which only after somebody has looked, and which never. The services and the description are then written premises first, with what a standard visit includes and which jobs are agreed separately.
- 2
Standing rounds and one-off visits
A regular round and a single visit answer different questions. You confirm which rhythms the company runs, whether the team stays the same and how a substitution works, and each becomes its own service line in the words a customer uses.
- 3
Hours when somebody answers, and how teams get in
The hours field reads as the time a call will be picked up, so it carries the hours somebody answers the phone. The window when teams work goes into the description, with the company's usual way of letting a team in: a key handed over, an entry code, a concierge or somebody on site. You confirm both.
- 4
The districts the teams cover
You say where the teams start their day and where the company turns work down, and the manager rebuilds the district list from that. The address stays hidden, since customers do not come to you.
Send the three kinds of premises your teams take most
Three lines are enough: the premises your teams clean most, the standing rounds that run every week, and the districts a team reaches before its first appointment. We read the live listing against Google's rules for a business that travels to customers and mark what is out of date or against the rules.
Discuss my profileHow somebody buying a clean picks a company on the map
People search by the kind of premises: a flat, an office, a home after renovation. The map shows them a short list, and they pick the profile that names their kind of job.
- Searches name the premises: a flat, an office, an apartment between tenants, a house after the builders. A profile that only says "cleaning" answers none of them well.
- Scope is read for what is left out. A profile that offers to clean everything reads as a profile nobody has thought through, and the reader moves to the one naming rooms, surfaces and the jobs that are agreed separately.
- Reviews get skimmed for two things only: whether the same people came back, and what happened the time something was missed or moved.
- Photos show who will come into a home or an office: the team, the equipment, the vehicles.
Where a cleaning listing stops matching what the teams actually do
A cleaning listing usually goes wrong by growing: more services, more districts, longer hours. Each addition brings enquiries the teams cannot take.
- The services grow into an offer to clean anything, anywhere, of any size. Each enquiry this brings has to be narrowed down on the phone.
- Cleaning after renovation sits inside the ordinary cleaning line, gets booked as a routine visit, and the team arrives without the machines the job needs.
- The recurring slots on the listing outlive the rounds behind them: a weekly two-hour flat clean with the same cleaner is still advertised after that round has gone, and the first call about it ends in a refusal.
- Only the coordinator knows how a team gets in: keys, an entry code, a concierge, a manager who unlocks early. Nothing is written down, so a first visit can start at a locked door.
- A second entry survives an old sub-brand, window cleaning or after builders work, or one was opened per district to look wider. One company's reviews are then split across profiles competing with each other.
Where premises, scope and districts are written on a cleaning profile
Two groups of fields matter most here: which premises you clean and what a visit includes.
- Services are written premises first and job second: a flat, an apartment between tenants, an office, the common parts of a building, a site the trades have just left. Each of those is a separate reader with a separate question.
- The scope of a standard visit is named room by room and surface by surface, and the jobs that are agreed separately are named too, so nobody has to guess where a visit ends.
- A standing round is its own service line, written in the words a customer uses: weekly, every other week, after hours, the same team, a key held by the company.
- The districts served are the ones the teams actually cover, not a circle drawn around the base.
- Customers never come to you, so the street address is hidden and the districts you serve are shown instead, as Google provides for businesses that travel to customers.
- A link earns its place only where it opens the form that asks for the premises type and the floor area and lands with the coordinator, rather than a home page sitting two clicks above it.
- The three questions that keep arriving are settled in the description and in the service lines: how a team is let in, whether the company brings its own materials and machines, and whether anybody has to be there.
What gets compared with the rounds every month
Nothing here turns into homework for the office. Every month the manager compares what is live now against what you last confirmed and brings back only the gaps, each one shaped so a coordinator can settle it between calls.
- The wording of each service is checked against the month's disputes. A job that keeps being disputed may need a clearer description.
- The district list is compared with where the teams actually worked this month, and districts that only bring refusals are proposed for removal; you decide.
- The standing rounds in the services are matched to the rounds actually running, so a weekday that no longer exists stops being advertised to people who would book it.
- The hours follow whoever is holding a phone this month, and special hours are entered ahead of the dates when offices are shut and homes are not.
- The access answer is reread whenever a building changes its entry system or a client changes how keys are handed over.
- Photos from jobs are checked before publication. Equipment, vehicles and staff who agreed to appear can go up; the inside of a client's home or office only with written consent for those frames.
- The key rule is confirmed again each month: whether the company still holds keys for any client, who collects them when a tenant or a building manager changes, and what the access line on the profile says about it.
Cleaning company settings, with Google's own rule beside each
Five settings for a business that goes to its customers. Google's own page for each is linked beside it.
- 1
Let your largest line choose the primary category
From Google's list take the specific category that fits the line bringing most jobs, whether house, office or post-construction cleaning, and add the others as additional categories, a few at most. Google advises against one category per service, and a changed category can prompt a new verification, so settle them together in a single edit instead of testing them one at a time.
Google's help on this: Manage your business category
- 2
Build the service area from cities and postal codes, never a radius
Google will not take a service area set as a radius from the base. List up to 20 cities or postal codes, keep them to places a team can reach from where the company is based, within about two hours of driving, and hide the street address because the cleaners go to the customer.
Google's help on this: Manage your service areas for service-area & hybrid businesses
- 3
Keep staff vetting inside Local Services Ads, not in a profile sentence
Where Local Services Ads cover cleaning in your country, Google screens advertisers itself, and the checks can include license and insurance checks and background checks on the owner and, in some cases, on the people who do the work. A passed screening is marked on the ad profile. A claim about vetted or insured staff therefore belongs to that program and to your documents, not to a line in the description.
Google's help on this: How providers qualify for Local Services Ads
- 4
Shoot before and after from the same doorway, unfiltered
Under Google's standard a photo has to be sharp, properly lit and unretouched, with no heavy filters, so that it matches reality. A hallway or kitchen taken from the same doorway in the same light, before the team starts and after it finishes, shows the work more honestly than a polished gallery shot. Inside a client's premises the written consent for those frames still comes first.
Google's help on this: Manage your Business Profile photos & videos - Computer
- 5
List each kind of clean as its own service, because reviewers pick from the list
Reviewers of a service firm may be asked which task was carried out, and the offered tasks are drawn from the firm's own service list, among other sources. With the weekly flat clean, the move-out clean and the after-builders clean each listed, a reviewer writing about a missed corner can pick the job it concerns instead of cleaning in general.
Google's help on this: About reviews for service businesses
Reviews about a missed corner, and reviews about a moved object
Two kinds of complaint come up here: something was not done, or something was moved or touched. Both can be answered in public without naming the address, the floor or the person on the job.
- A review about a skipped surface is answered with the scope of the visit, in the wording already published, and never with a description of the state the rooms were in.
- A review about a moved or missing object is met with the company's rule for moving things and an invitation into a private channel. No public reply speculates about where an item went.
- A review from a regular client about the week a different person came is answered with the substitution rule.
- An office review that is really about the building, the waste arrangements or a shared kitchen nobody agreed to touch, is answered on where the agreed scope stops.
- A complaint that repeats (the same corner, the same late start, the same team) goes into the report for whoever runs the rounds.
Where a human has to step in
- A missing item, a damaged floor or surface, or a claim against an insurance policy: none of those is answered by the manager on their own. They reach you ahead of everything else, and the text waits for you.
- No reply names the address, the floor, the client's employer or the person who was on the job, and no reply states what was or was not lying in a room.
A missed corner or a moved object, answered in public
The manager replies without naming the address, the floor or the person on the job. Whenever a review mentions a missing item or a damaged surface, the wording is yours to approve first.
Seasons, districts and visit scopes: what a cleaning company can post
Posts follow the real calendar of the trade: moving dates, the end of building work, spring cleaning. Most of the material is already on the coordinator's phone.
- The scope of a standard visit, published as a readable list once a season, so a reader can see where the visit ends before booking one.
- Seasonal demand the company actually sees: spring deep cleaning, end-of-month move-outs, the weeks after building work finishes in a block.
- A district opened or dropped, published in the current month of work once the rounds really change rather than when it was discussed.
- What the company brings and what it needs to find on site: water, power, somewhere to leave a van with the equipment in it.
- Photos of the team, the equipment and the vehicles, used with the staff's agreement.
- Schedule updates: regular rounds full, one-off deep cleans open again, a week with no new bookings.
A team on one round, or several rounds across a city
One location
For a single team, the work is about scope and rhythm. What a visit includes is written down, the regular round is its own service, and the district list matches where the teams really work. The manager keeps those three correct at each regular check and records what changed.
A network
Several teams covering different parts of a city are still one business and usually one listing. Separate listings stand only where separate eligible premises stand behind them; across those, the reply tone and reporting are shared, and each listing is billed separately, at the price of its own package. We do not create an entry for a district no team starts from, because Google treats that as a breach.
What stays on the cleaning company's side
What the manager does
- Keeps the services written premises first, and keeps the scope of a standard visit apart from the jobs that are agreed separately.
- Holds the standing round and the single visit as two different things on the profile, including the way a substitution is described.
- Publishes photos taken inside a client's premises only with written consent for those frames, and uses photos of the team, equipment and vehicles that the company provides.
- Writes down what moved on the listing each month and puts the open questions into your dashboard: a district worth dropping, a job that needs its condition beside it, an access answer that has gone out of date.
What you confirm
- The facts only the rounds know: which premises the teams take, which they refuse outright, and which they take only once somebody has looked at them.
- How access works, in general terms, and what the company is willing to say about it in public. Codes and where keys are kept never go on the profile.
- The wording whenever a review is about a missing item or a damaged surface. Nothing on that subject goes out in your name without your yes.
From the first stock-taking to the first report on a cleaning listing
an example of the process, not a client result-
Week 1
Access and stock-taking. Work happens in the account the business owns, and the manager writes out everything the listing currently claims about premises, scope, hours and districts. Each fix goes on once you have confirmed it, and for the small ones a quick reply from the office is enough.
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Week 2
Premises and scope. The services are rebuilt one kind of premises at a time from what you confirm, the standard visit is written room by room, and the jobs that need somebody to look before a team is sent are named with that condition beside them.
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Week 3
Rhythm, access and reach. The regular round becomes its own line, the hours shrink to the window when somebody answers the phone, the general access procedure is written into the description, and the districts come down to the ones you confirm. Waiting reviews get their first replies within the package limit.
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Week 4
The report sets out, premises type by premises type, what the listing claimed and what stands now, which standing rounds were added or retired, how access is described and which districts came off. What is still exposed is usually short: one district nobody drives to, one job promised without its condition, one answer written by a stranger.
This is an example of the order work goes in on a cleaning listing, not a promised result, and your own calendar of rounds may move it. If the listing currently offers to clean everything, that sentence is the first thing to come off.
What a coordinator can test on the listing between two calls
- Read your services and mark every line that does not say which kind of premises it belongs to. Each unmarked line is an enquiry somebody will have to turn down on the phone.
- Find the sentence offering to clean everything, of every size, in every building, and take it off first.
- Read your profile the way a stranger would and look for how access is arranged. If it says nothing, every first visit starts with a call from the doorstep.
- Put the published hours next to last week exactly as it ran, then shrink them to the stretch when somebody was actually holding a phone.
- Read the district list and stop at the first place no team can reach before its first appointment. The places after it only bring refusals.
- Open the gallery and pick out the frames shot inside somebody's home or office. For each one, ask yourself whether the written yes exists and where it is filed.
What a coordinator can test between two calls
Read your services, access wording, hours and district list yourself if you like. Or the manager does it, takes off any sentence that offers every kind of building and sends you only the gaps.
What the listing cannot say about your cleaners and your results
- Vetted staff, background checks and an insurance policy are not things we assert about your business. Each of them reaches the listing only from a document you send and a sentence you approve, and none of it is inferred from a uniform or the lettering on a van.
- We do not create an entry for a district the teams never start from, or use a rented address so a city name appears on the map. Google treats either as a breach.
- What a visit contains, and how long a team stays, is the company's own statement once it knows the premises. The profile carries the agreed scope; it never carries a promise about how a particular room will look afterwards.
- Photographs shot inside a customer's premises go up only against a written yes for those frames, and a tenant saying fine is not the owner agreeing.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Manage your service areas for service-area & hybrid businesses
Why a cleaning company hides its address and shows districts instead, and how many areas it may list.
- Manage your business category
How the primary category is chosen, and why a few additional categories are enough for house, office and building-site work.
- How providers qualify for Local Services Ads
What Google's own screening of service providers covers, which is where staff checks, licenses and insurance are verified.
- Manage your Business Profile photos & videos - Computer
What Google expects of photos, so that before-and-after shots stay honest.
- About reviews for service businesses
How the job a reviewer picks is drawn from your service list, which is why each kind of clean needs its own entry.
- Manage your services on your Business Profile
How services are grouped and described, and which custom names Google rejects.
- Guidelines for representing your business on Google
The eligibility rules for a business that travels to customers, including that a rented desk or mailbox is not an eligible address.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
The listing for your teams, written premises first
A dedicated manager keeps services by kind of premises, separates standing rounds from a single visit and publishes interior photos only with written consent. You confirm what you take, what you refuse and how access works.
Frequently asked questions
How do we separate regular upkeep cleaning from a clean after renovation work? +
How do we show which jobs have to be agreed separately? +
Our teams clean when the offices are empty. What should the opening hours say? +
Nobody visits our office. Should the address be on the profile? +
Can you widen our service area so we appear across the whole city? +
A review says a ring went missing after a clean. What happens? +
Can the profile say our cleaners are checked and insured? +
Can we use photographs of a client's flat in the gallery? +
We clean premises, so why do people ask us about laundry and dry cleaning? +
A neighboring industry, and what is different there
A listing that names the flats, offices and just-finished building sites your teams clean
Send the link to your listing and the checklist a team follows on a standard visit, even as a photo of a paper sheet. A dedicated manager's first answer comes within one business day and names the first thing to correct, the facts the office will need to confirm and the package that fits each serviced location.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.