Contractors and field services
Show homeowners on Google Maps your contracting crew, the towns it reaches and the jobs it has finished
Your manager keeps the company's Google profile matching the crew: the trades you still take, the towns a van reaches, whose finished jobs are in the gallery and where a quote request lands. Anything about an estimate, a deadline or a dispute comes to you before a word is published. Each change is logged in the dashboard.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Address, coverage, the quote link and photos
The manager usually takes a contractor listing in this order. Each step ends with your confirmation, and nothing changes before it.
- 1
The address comes first
You confirm whether customers are ever received at the registered address. If they are not, the manager proposes hiding it and setting the profile up as a business that travels to customers, with a service area shown instead.
- 2
Coverage from this season's jobs
The manager compares the served places with where the crew is taking jobs this season. A place that appears in neither, such as a town added for one subcontracted job, is proposed for removal. You say where the crew drives now and where it turns work down.
- 3
The quote link reaches your office
The manager follows the quote link from the listing, checks that it opens the form your dispatcher reads and proposes a replacement where it breaks. The check is repeated at each regular review. You confirm which form the office really reads.
- 4
Photos of the crew's own work
Shots from a supplier catalog, and frames the crew cannot place in its job reports, are proposed for removal. You say whose properties appear in the rest; a recognizable house goes up only once its owner has agreed.
Tell us the trades, the towns and where a quote request lands
Send a line about the trades you take, the towns a van reaches, where quote requests land, and whether a yard or an office is staffed. The manager compares the live listing with Google's rules for a business that travels to customers and marks what is out of date or against the rules.
Discuss my profileHow a homeowner picks a contractor on the map
Most first searches name the work and the town: "renovation company near me", "kitchen fitters [town]", "roof repair [town]". The homeowner compares a few profiles before calling any of them.
- Photos of finished jobs. A profile without them looks unproven next to one with a clear before and after set.
- The service area shown on the map tells a homeowner whether a call is even worth making; a crew that does not actually reach that street should not appear for it.
- Rating and the most recent reviews are read before anything else; a dispute left unanswered for weeks reads as a business that does not respond.
- The list of services (full refit, extension, kitchen fit-out, plastering and rendering) filters out mismatches before the phone rings. A vague profile loses to a specific one.
- Hours and response expectations are checked against urgency: a burst pipe search behaves differently from a kitchen renovation search.
- A working quote form or a phone number that is answered matters more than any badge or photo.
Where a crew's listing stops matching what the crew can prove
A listing for a business that travels to customers has to match four things: the trade categories, the area the crew really covers, photos of its own work and the documents behind any claim. When one of them drifts, the listing starts to mislead.
- Coverage claimed on the map runs past the last street a van reaches. A town added for one subcontracted job sits on the list years later and pulls in callers nobody will drive to.
- An address shows publicly although customers are never received there. For a business that travels to customers, Google asks for the address to be hidden and the service area shown instead.
- Trade categories outlive the trade. A crew that dropped roofing keeps the roofing category, so part of every week is spent turning down work it no longer takes.
- The evidence thins out. Last season's job, a supplier's product shot, or an empty gallery, none of which shows a homeowner what this particular crew leaves behind at the end of a job.
- Somebody else's edit lands on the dispatch number, the pin or the category, and a line that no longer rings anywhere loses jobs before the office hears about it.
- A second entry survives a rebrand, a change of van livery or a trade directory sign-up, and two versions of one crew now compete for the same street.
- A listing is opened for each crew. A crew is not a separate location under Google's rules, so these entries compete with each other for the same street and can be removed.
The fields a homeowner reads before asking a crew for a quote
Google gives businesses that travel to customers their own set of fields. They help only when set correctly and kept current.
- Service-area setting: the business is marked as visiting customers rather than receiving them, and the address is hidden from the public profile, Google's own rule for this business type.
- The list of cities, districts or postcodes actually served, kept realistic, not padded to look bigger than the crew can cover.
- Primary and secondary categories that match the real trade (general contractor, renovation company, roofer, window installer). A wrong category keeps the profile out of the right searches.
- Services list with the specific work offered: what is done, not a generic "home improvement" label.
- The estimate terms in plain words: a free or paid site visit, a call-out charge, and what the quote form asks the homeowner to send, such as photos, a floor plan or the address of the job. Attributes are filled only where Google offers them for your category and country, since they differ.
- A quote request form or a booking link only where it actually reaches the business and is checked regularly.
- The three answers people ring to ask for, call-out charges, areas covered and whether an estimate is free, written into the description and the services rather than left to guesswork.
- Message channels on the profile: a number that accepts texts, or a WhatsApp link where the feature is available for your category and country. They stay switched on only while somebody reads them every day; an urgent job sent with an address and a photo of a leak is lost if nobody sees it.
The monthly pass: towns, trades, photos and the quote form
The routine needs little from the office beyond confirming what changed. At each regular check the manager compares the live profile with what was last agreed and brings back only real differences.
- Coverage towns and districts are checked against where the crew is actually taking jobs this month, not what was true when the profile was first set up.
- The service-area setting itself (no public address, a service area shown instead) gets verified so a home address never leaks onto the public listing by accident.
- Trade categories and the services list are matched against the work the crew takes on now, so the listing stops offering work the crew has dropped.
- Job photos sent after a project wraps are added to the portfolio, and a private home clearly identifiable in a shot only goes up once its owner has agreed.
- The quote form and the listed phone number are checked with you: you confirm who receives each. A form nobody reads loses the enquiry without anyone noticing.
- Whatever Google or a stranger's suggested edit changed without asking (a category, a digit in the phone number, the address field) stays visible with its earlier value until you say to put that value back.
- Job photos that were uploaded and then disappeared from the gallery are traced and replaced. One possible reason is personal information shown without consent, such as a face in the frame.
Five settings that tell a homeowner which crew this is
A building firm's profile is read by someone about to let a crew into the house. These five settings are where Google's own pages give a contractor something specific to do.
- 1
Choose the narrowest true trade as the primary category
Google asks for a specific category, not a general one: its own example is "Nail salon" instead of "Salon". For a crew that means roofer, kitchen remodeler or general contractor, whichever it really is, rather than a home improvement label, with a few additional categories only for trades it takes every month and only if your country's list has them.
Google's help on this: Manage your business category
- 2
Group the services under each trade the crew takes
In the services editor a business can add a category and then the services under it, with a description for each. A firm that does roofing, extensions and kitchens sets three groups, so a homeowner looking for one of them reads that trade's jobs and not a mixed list.
Google's help on this: Manage your services on your Business Profile
- 3
Open the Booking link and check where it sends the homeowner
Google lets a profile carry links to book an appointment, with one marked as the preferred link, and links from third-party providers can appear on their own. One you do not use can be removed with a Remove Provider request, so a homeowner who wants a site visit is not sent to a page you do not control.
Google's help on this: Manage your local business links
- 4
Find out who holds access before applying for ads with a badge
Local Services Ads are screened separately from the profile: the checks may cover licence, insurance and background, and differ by trade and region. In selected countries the ad also has to be linked to a Business Profile, and whoever completes the application must be an owner or manager of it. A firm whose profile was set up years ago by a former employee or an agency should learn who holds access before it applies, so the application does not stall.
Google's help on this: How providers qualify for Local Services Ads
- 5
Photograph each kind of job from the same two angles
Google's photo standards ask for an image in focus, well lit and unaltered, so a picture has to show the job as it stands. Taking each kind of job from the same two angles, before and after, builds a gallery of the crew's own work and not a supplier catalog.
Google's help on this: Manage your Business Profile photos & videos - Computer
Reviews for a crew and the calls a person has to make
Reviews of building work are usually about money, mess or a missed deadline, so a template reply does not fit. The manager replies in the tone agreed with you, within the package's monthly limit, and brings you in when a complaint needs your decision.
- A thank-you for a straightforward job gets a specific answer about the kind of work, never the customer's street and never a line copied across every review.
- A complaint about a missed appointment window gets a factual, non-defensive answer agreed with you first, dates, what actually happened, nothing promised beyond what was part of the job.
- Patterns that show up more than once (a crew running late, quotes that don't match the final invoice, calls not returned) go into the report so whoever runs the business hears them directly.
- A review about a job the crew never did is reported through Google's process, with the evidence the office has.
Where a human has to step in
- Anything involving money, a missed deadline, property damage or a safety concern is never answered by the manager alone. It lands in front of you ahead of everything else in the queue. Nothing public goes out until you (and your lawyer or insurer, if you want them involved) have signed off on the wording.
Reviews answered while the crew is on site
A plain thank-you gets a reply about the kind of work done. Anything about money, mess or a missed date is drafted for you to approve, and complaints that repeat go into the report so the office hears them.
What a crew actually has to publish
Posts come from the crew's own work: finished jobs, seasonal work, how full the schedule is. The package decides the number per month, and the manager writes each one from what the crew sends from site.
- Finished-job posts built from the crew's own site photos, a completed bathroom, a replaced consumer unit, a re-tiled roof, and a recognizable house goes up only once its owner has agreed.
- Seasonal work the company actually takes on: gutters and roof checks after leaf fall, the first dry weeks of the rendering season, indoor refits through the winter.
- A newly covered town or a trade added to the crew's scope, published when it genuinely opens and not when it was first discussed.
- Schedule updates: booked until spring, estimates open again, a pause while a long job runs.
- Permit or trade-licence numbers go into the description only with the register entry on file; a number read off a van or an old website is not used.
- On Business and Pro, a content plan sets out the season's posts in advance.
Several crews from one yard stay one listing
One location
For a company with one base, the work comes down to three things: a category the trade qualifies for, a coverage list that ends where the crew stops traveling, and a gallery of this crew's own work. The manager keeps them correct, checks regularly and records what changed.
A network
Several crews working from one base are one listing with one coverage list. A second listing is possible only where the company has a second location that meets Google's rules, and that is checked before anything is set up. Where several listings exist, each has its own coverage list, gallery and reviews, while the reply tone and the reporting are shared.
Who signs off what on a contractor listing
What the manager does
- Keeps the listing within Google's rules for a business that travels to customers: a category the trade qualifies for, a service area instead of a public address, and a coverage list that ends where the crew stops.
- Builds the evidence layer out of site photos and job notes you send back, and holds a shot of a recognizable house until its owner has agreed to it.
- Passes anything touching an estimate, a variation, damage or a missed date to you rather than drafting an answer alone.
- Records each month what moved on the listing and why, and raises open questions in your dashboard, a town worth adding, a trade worth dropping, before acting on any of them.
What you confirm
- What only the office knows: this season's real driving radius, the jobs the crew takes and refuses, and which documents exist behind any credential the listing mentions.
- The wording whenever an estimate or an argument about a final invoice turns up in a public review; nothing goes out on that subject without your sign-off.
How a first month often runs for a service-area crew
an example of the process, not a client result-
Week 1
Eligibility first. The manager signs in to the account the business owns and lists every town the profile currently claims. The manager also checks whether an address sits on public view where the setting says it should not. Corrections then go in as the office confirms them; a line from you in the dashboard chat counts as that confirmation.
-
Week 2
Coverage next. The claimed towns come down to the ones a van genuinely reaches this season, trade categories are matched to work the crew still takes, and the office confirms which dispatch number somebody picks up, so that is the one the phone field shows.
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Week 3
Then the evidence. A first run of finished-job photos goes on with owner consent recorded for any recognizable property, unanswered reviews get replies within the package limit, and an argument about an estimate or damage is parked for your decision.
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Week 4
Written up. You receive what was found, which towns and trades came off the listing, which photo sets went on and what waits for you: an estimate dispute, a town worth adding or a job type the crew has dropped. On Business, an outline of the next month's posts comes with it.
An example of the order, in a contractor's terms: eligibility before coverage, coverage before photos. It is not a client result and forecasts nothing about your listing. Pace varies with the package and with how far the area setup has drifted.
Five things a contractor can check on the listing this week
- Open the list of profiles the business holds and look for one created at a job site address; a place the crew leaves when the work ends is not a company location on the map.
- Read the posts published after the last storm or cold snap. A post that names how fast a van will arrive is a promise the schedule now has to keep, long after the week it was written for.
- Compare the services list with the work the crew is taking this month; roofing left on the listing through a winter of indoor refits pulls in calls the crew will only turn down.
- Count the star ratings with no text that landed in one short stretch and set that against the jobs closed in the same days; a batch matching nothing on the schedule is worth writing down.
- Read your description and services the way a stranger does and look for the call-out charge and the towns you cover. Where the profile is silent on either, the answer gets invented on the phone, and it rarely matches your terms.
No time on site for a listing check?
Send the link and the manager runs these checks for you: stray job site profiles, old storm posts, out-of-season trades, odd batches of ratings. Fixes go in once you confirm the facts behind them.
What the listing never claims for a crew
- Insurance cover and round-the-clock availability appear on the profile only when the business has handed over the paperwork or confirmed the hours someone really answers. A logo on a van proves neither.
- We do not set up a listing in a town the crew does not serve to make the coverage look bigger. Google treats that as a policy breach.
- The service-area setting, which trades qualify for which category and what counts as an eligible business are Google's decisions, and they differ by country.
- Quotes, timelines and what a job costs come from the business, not from the manager's guess. An estimate goes on the profile only once the business has confirmed it.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Manage your service areas for service-area & hybrid businesses
The service area is set by cities or postcodes, and the article states Google's own limit on how far from the base it may reach.
- Resolve duplicate profiles & ownership issues
It explains why a crew or a job site is not a second profile, and what Google does with duplicates.
- Manage your business category
It shows how a trade category is chosen and changed, and that a changed category may need verifying again.
- Manage your business address
It shows how the address is hidden for a crew that starts from a yard or a home.
- Manage your local business links
It covers booking links on the profile, the preferred link and how to remove a provider's link.
- How providers qualify for Local Services Ads
It explains how Local Services Ads screen a business separately, and why profile ownership matters for them.
- Report inappropriate reviews on your Business Profile
It shows how to report a review of a job your crew never did, and what Google will not remove.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
One manager sets the listing up within Google's rules and keeps it there
Service area, trades, site photos, replies and the monthly record of changes are handled for you. The office tells us what the crew takes this season, and the manager makes the listing match.
Trades inside building and renovation
Three lines of work that sit on this page because the profile problem has the same shape, while the request that arrives does not.
Roofing contractors
A leak this week and a planned re-covering are two different requests, and the first step the profile offers for both is a visit to look at the roof, not a figure over the phone. The kinds of building the team works on belong in the profile, and the portfolio has to be work this team did, not a supplier catalog.
Discuss this kind of business →Window and door installers
Showroom, measurement and installation are three steps, and a customer needs to know which of them happens where. A showroom address and an area the fitters travel to are not the same thing, and a listing that blends them sends people to a door that is shut.
Discuss this kind of business →Landscaping services
A one-off project and regular upkeep are bought in different ways, so the profile has to let a customer say which one they are asking for. Seasonal offers are worth showing only while the team can still take the work on.
Discuss this kind of business →Frequently asked questions
We work across several towns. Can you keep our service area accurate? +
Our registered office is an accountant's address and the crew starts from a rented yard. Which address goes on the profile? +
A customer left a review disputing our invoice. What happens? +
Can we put our building-permit or trade-licence number in the description? +
We have three crews covering different regions. One package for all? +
Our profile is suspended. We had opened a second one for the crew that works the next county. Can you restore both? +
We only ask for a review after a handover goes well. Is that a problem? +
Can managing the profile get us the Google Verified badge? +
A neighboring industry, and what is different there
A profile that shows the trades, the towns and the work you have really finished
Ask for a review of the listing. Your manager answers inside one business day, with the first corrections and a ruling on which crews or yards would count as separate listings and which would not.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.