Hardware and building supply

Tell builders on Google Maps which counter, gate and hours your hardware store keeps

Hardware gets bought halfway through a job. The sealant ran out with half the bathroom done, a hinge snapped as the door went back on, a board came up a hand's width short, and somebody with dust on their sleeves has an hour before the shutters close. They are not comparing brands. They want to know which counter in your store handles this, where a van can stand to load, and whether the yard or the trade desk will still be open on arrival. A dedicated manager keeps those three answers true on your Google Business Profile and logs each change with the name of whoever at the store confirmed it.

One location from €75 a month

Discuss my profile

The request is free and creates no obligation; a manager replies within one business day.

The item, the counter, the gate, then the clock

These four steps follow the way somebody with a job left open thinks on the way to the store, and each one ends with something the store has confirmed. Nothing on the listing moves before that.

1

The item needed today, as a product line and not as stock

Nobody searches for a hardware store; they search for the thing that ran out. So the product lines the store always keeps (fixings, adhesives and sealants, plumbing parts, sheet materials) go into the services or the products as lines, each confirmed by the store, and the listing says nothing about one particular item. How a customer checks one is written once, in the description, where every reader meets it.
2

Then the department and the counter where it happens

A store is a set of counters as much as a set of aisles. Key cutting, paint tinting and cutting sheet materials to size each become their own service entry, saying where in the store the counter stands and on which days it runs, and each appears only as the store confirms it. Where a secondary category matches a department that genuinely exists, it is added; where the department is a single shelf, it is not. A service paused while a machine is away is written as paused with the date it returns, rather than left there to disappoint.
3

Then the gate a van or a trailer uses, and where loading happens

Bulky goods are collected somewhere other than the front door, and the driver usually discovers that on arrival. The store says where loading happens, who loads and with what, whether a trailer fits and whether a height barrier stands at the entrance. The pin moves to the gate if the store decides so, the gate goes into the address detail, and the approach is photographed from the driver's seat. Google can update profile details from its own sources, so a corrected pin is looked at again on the next pass.
4

Then the hours of the floor against the yard and the trade desk

Three clocks run in many of these stores and the listing has one main hours line. It carries the shop floor. The yard, which often locks at dusk in winter, and the trade desk, which often opens before the floor, go into a second hours type where the category offers one, and otherwise into the description and the services that depend on them, written by weekday. A stocktaking day goes in as special hours as soon as the store names the date.

Send us the counter list and the gate

A few lines are enough: the departments, which counter services are running this month, where a vehicle reaches the goods, and when the floor, the yard and the trade desk open. The manager lays the live listing over them, marks where the two part ways and suggests a package.

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A short phone search, a job left open and a closing time

The search is short, made on a phone with a job left open behind it, and it usually names the thing rather than the shop. Whichever listing answers fastest and most plainly gets the drive.

The need arrives as an object: wood screws of one length, a tube of gray sealant, a replacement trap for a sink, a key to copy. The reader types the object and near me, then picks the listing most likely to carry that kind of thing. A store whose categories and services name its departments gets the benefit of the doubt; one that shows only a name and a phone number loses to the store that says paints, fixings, plumbing parts.
Distance is weighed against the closing time rather than counted in kilometers. A store twenty minutes away that is still open beats one five minutes away that shuts before the van gets there, so the hours line is read before the address.
Photographs are opened to settle one question: is this a counter shop with three aisles, or a store with a yard, a timber rack and a mixing desk. The reader who needs a dozen sheets of board and the one who needs a single hinge are looking for opposite things in the same gallery.
Counter services are checked before the drive, because a wasted trip costs most here: does the store still cut keys, will it tint paint to a code, will it cut a board to size, and does it do that on a Saturday afternoon or only on weekday mornings.
Trade buyers read the listing in their own way. A builder or a fitter looks for the hour the trade desk and the yard open, often well before the shop floor, and for whether an account customer collects from the same door as everybody else.
Anyone arriving with a van or a trailer checks the way in: where loading happens, whether a height barrier stands at the entrance, and whether there is room to wait while the goods come out on a forklift or a flatbed trolley.
Reviews are skimmed for two kinds of sentence in particular: that somebody on the floor knew what was needed, and that the item was actually there. A store with no replies under the second kind looks as if it does not know what its own website says.

A machine is sold, the yard shortens its day, and the listing says nothing

A store changes aisle by aisle. A counter service stops when a machine is sold, the yard shortens its day when the evenings draw in, the website shows a stock level the shelf does not. None of that reaches the listing unless somebody carries it there.

The website link is the listing's only answer to the stock question, and the page it opens says available while the shelf is bare. The disappointed customer writes the review against the listing, not against the website.
A service outlives the machine behind it. The key machine went back to the supplier, the tinting unit was swapped and nobody learned the new one, the panel saw runs only when one particular person is in, and the listing still offers all three every day of the week.
Installation creeps in. Google suggests typical services for the category, somebody accepts them, and the listing now offers fitting kitchens and laying floors, so the phone fills with people wanting a tradesperson the store never employed.
The pin sits on the pedestrian door on the main road while loading happens at a gate around the back, and a van with a trailer ends up blocking the customer parking lot with nowhere to turn.
One hours line describes the shop floor. The yard that shuts at dusk in winter and the trade desk that opens early are absent from the listing, so the builder arrives at a locked gate and the retail customer arrives before the doors open.
The gallery fills with brand shots from supplier catalogs. They show a drill in a studio and nothing about whether the store has a yard, a mixing desk or a key machine, which is what the reader opened the photographs to learn.
A second entry appears for the yard or the trade counter, opened by a supplier, a delivery app or a helpful customer, and the reviews, the phone number and the hours split between two pins at one address.

Fields where a department map, a counter list and a yard gate live

A department, a counter and a yard gate each ride on a field built for something else, which is why every one of them is set on purpose and checked against what the store confirms.

The primary category, chosen by what the store actually lives on, with secondary categories added only for departments that exist on the floor.
The services list doing the job of a department map: each counter service as its own entry (key cutting, paint tinting, cutting to size, delivery in the store's own vehicle) with the counter it happens at and the days it runs, and nothing the store does not run itself.
Products, where the product editor suits the store, used for product lines rather than single items: fixings, adhesives and sealants, sheet materials, hand tools. No price is filled in, and no line reads as a promise that a given item sits on the shelf today.
The hours field for the shop floor and, where the category allows a second type of hours, the yard or the trade desk in it. Where it does not, those hours move into the description and into the service entries that depend on them.
The address and the pin set by where a vehicle loads, if that is what the store decides, with the gate named in the address detail and a landmark a driver can see before the turn.
Attributes set only from what the store has confirmed: an accessible entrance and accessible parking. Google fills some of them from what shoppers report, so they are read at every pass rather than assumed.
The description, the one place that can say in plain words how a customer checks a specific item before driving over, and that the store sells materials and does not carry out the work.

A month on a hardware listing: counters first, then the clocks

Each month starts from the store's counter list: which counters ran, which machines were out, which hours moved. The manager holds the live listing against that list and returns only the lines that no longer match.

The counter list lives in the dashboard: each counter service with the days it runs and who is trained on it, the gate, and the hours of the floor, the yard and the trade desk, each confirmed by name.
Counter services are read first, because they change without warning: a machine away for repair, the only person trained on the saw away on leave. A pause goes onto the listing in words with the date it ends, and a service that has stopped for good comes off.
The hours are compared across the floor, the yard and the trade desk. The yard's seasonal change is agreed before the evenings shorten, and a stocktaking day goes in as special hours as soon as the store names the date.
The pin, the gate and the approach are checked on the map as it stands, since Google can update profile details from its own sources, and the pin can end up away from the gate.
The services list and the categories are read for anything Google or a stranger added: a fitting service, a contractor category, a suggested edit to the name. Each one is shown to you with the earlier value beside it, and nothing moves until you decide.
Photographs from shoppers are looked at for what they put first: a bare rack, a blocked aisle, a close up of a shelf label. Fresh frames of the departments are proposed wherever the gallery has drifted away from the store as it is.
The month ends with the enquiries that reached the listing grouped by topic, and the ones about a single item tallied on their own, because those show which departments people cannot find from the map.

Settings for a counter, a yard and a trade desk, each with Google's own page

A hardware listing carries three clocks, a counter list and a loading gate. Each setting below is backed by a Google page that says what the profile will hold.

1

The shop floor takes the main hours, the yard or the trade desk takes More hours

Google's More hours page covers hours for particular services, such as delivery or pickup, and says they appear only after regular hours are set and should generally sit inside them. So the shop floor takes the main hours, a yard or trade window that fits inside it goes into the matching More hours type where the profile offers one, and a window that falls outside the main hours is written by weekday in the description.

Google's help on this: How to set More hours
2

Answer Google's yes or no product questions yourself

Google may ask quick yes or no questions about the products a store sells; they show under Products in the Maps app and on Search. Someone who knows the shelves answers them, and answers again when a department opens or closes, since Google's page says that misrepresenting inventory breaks its policies.

Google's help on this: Answer questions about your inventory
3

If the till reads manufacturer barcodes, let the till feed Google

In the countries the page lists (the US, Canada, the UK, Ireland and Australia), a store with a barcode scanner or a compatible point-of-sale system and a verified profile can sync its products through the Local Inventory app, and the products can then show on Search and Maps. The feed runs from the store's own till and sits outside this service; the manager only checks that nothing on the listing contradicts it, and remembers that signing up for automatic sync replaces anything added by hand.

Google's help on this: Showcase in-store products on Google Search & Maps
4

A stocktaking day is special hours, a longer shutdown is temporarily closed

A stocktaking day or a short shutdown goes in as special hours; Google says that covers a closure of less than a week, and a longer one, or one with no known end, is marked temporarily closed. The date goes in as soon as the store names it, so the builder who planned a Saturday run reads it before setting out.

Google's help on this: How to set Special hours
5

A stray second entry for the yard is better merged than ignored

Sometimes a supplier, a delivery app or a helpful customer opens a second entry for the yard or the trade counter. Google's duplicate page allows one profile per business and keeps a profile it judges a duplicate off Search and Maps. A merge request combines the reviews, though replies to them may be lost, so it is filed from the main profile before the stray entry collects reviews of its own.

Google's help on this: Resolve duplicate profiles & ownership issues

Reviews about an empty shelf, a mixed color and a closed gate

Hardware reviews are seldom about the store in general. They are about one tin tinted to the wrong shade, one board cut short, one trailer that could not get in, or an item the website showed and the shelf did not hold. The reply says what the store can check, in the tone agreed with you, inside the package's monthly limit.

A review saying the website showed an item in stock and the shelf was empty is answered without an argument about stock. The reply says how the store confirms an item before a trip and invites the person to use that route next time; the particular case goes to the store.
A complaint about tinting or cutting is not answered on the facts until the store has looked: the order, the color code, the measurement that was taken. The reply offers that check in public and moves the particulars to the counter.
A thank-you from a tradesperson for a quick answer at the trade desk names the desk and the problem it solved, never the job, the address or what was spent.
A review asking who can fit what was bought is answered the way the store would answer it at the counter: the store sells the materials and does not do the work, and the reply recommends no tradesperson on the store's behalf unless you have agreed that wording.
Themes are gathered across the month (the gate nobody can find, the yard locked before the time on the listing, the queue at one counter) so they reach whoever can change the store instead of being answered one at a time.
A review written about another store with a similar name, or by somebody who never visited, is reported under Google's rules with whatever the store can show. Whether it comes down is Google's decision.

Where a human has to step in

A review that alleges an injury in the yard, a load that shifted, a product that failed and caused damage, or a demand for money is held out of the ordinary queue. It reaches you before any word is written, and the public wording is yours, with your insurer or your lawyer beside you if you want them.
No reply says an item is in stock, will be back by a date or costs a given amount, whatever the review asks.

An empty shelf or a mixed tin, answered the way the counter would

The manager drafts replies that say how the store confirms an item before a trip and keep jobs, addresses and amounts out. Complaints about tinting, cutting or refunds wait for your approval.

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What the store can post: a department, a counter, the yard from the driver's seat

The material worth a post is the store as a person with a job underway will meet it: the departments, the counters and the yard, and whatever changes with the season or the week.

A department at a time, photographed as it stands: the fixings wall, the plumbing aisle, the sheet materials rack, with the aisle signage in frame so a reader can match it on arrival.
The counters that do something: the key machine, the mixing desk with its color fans, the panel saw, each with the days it runs, published only after the store confirms it runs.
The yard from the driver's seat: the turn off the road, the gate, the height barrier if there is one, and the spot a van waits in while the goods come out.
Seasonal departments as the store actually opens them: garden and outdoor ranges in spring, insulation and draft proofing in autumn, salt and shovels in the first cold week. Each post carries a date to come down and no line saying the shelf will stay full.
Changes said out loud: a counter paused while a machine is away, a stocktaking day, a gate shut for resurfacing, published on the store's word and removed when it ends.
Nothing about being the cheapest, the biggest or never running out. A department that exists is a fact; what stands on its shelves this afternoon is not something a post can hold.

A shop floor with a yard behind it, or several branches under one name

One location

A store with one front door and one gate is still three places: a shop floor, a yard and a trade desk, each with its own clock. The manager keeps one short page of facts for each, reads the listing against them on a fixed rhythm and asks the store only about what moved.

A network

Branches differ in what they own: one has a yard and a panel saw, another is a shop floor with a key machine. Each branch gets its own listing, its own counter list and its own gate, since a trailer sent to a branch without a yard is a wasted afternoon. A yard or a trade desk at the same address becomes a profile of its own only if it meets Google's rules for a separate department, which is checked before anything is created. Reply tone, department names and the photo standard are set once for the group. Each location sits on its own package and its own invoice.

The counter, the yard and the listing: who holds which fact

What the manager does

Lists each counter service with the days it runs, and takes it off the day the store says the machine or the person is gone.
Keeps three sets of hours apart: the shop floor in the main hours, the yard and the trade desk in More hours where they fit, and in words where they do not.
Moves the pin or rewrites the approach only on the store's word about where loading happens.
Removes installation, fitting or any work at a customer's premises wherever it has crept onto the listing, because the store sells materials and does not do the job.

What you confirm

Which departments exist on the floor, which counter services run on which days, and who is trained on each machine this month.
Where vehicles load, who loads and with what, whether a trailer fits, and when the yard and the trade desk open on each weekday.
How an unhappy customer is answered about a mixed tin, a cut board or a refund, and how a customer confirms one item before driving over.

A first month at a store, counter by counter

an example of the process, not a client result

Week 1

The manager writes the store down from the account the business owns: departments, counter services and their days, the loading gate, and the hours of the floor, the yard and the trade desk. You read the record before a single field is touched.
Week 2

Corrections you have signed off: categories that match what the store lives on, installation and fitting services removed, each counter service entered with its days, and the main hours narrowed to the shop floor.
Week 3

The approach and the photographs: the pin on the loading gate if you decide so, the gate named in the address detail, and departments, counters and yard shot from where a customer stands. Waiting reviews get replies inside the package limit; anything about injury, damage or money waits for you.
Week 4

The report: every correction beside the name of whoever approved it, the month's enquiries grouped by topic with single-item questions counted apart, which counters changed status, and what to check before the season turns.

Below is one example of how four weeks could go on a hardware store listing; it is not a result and forecasts no calls or visits. How far it gets varies with the package and with how far the listing has drifted from the store.

Checks to run standing at the yard gate with your phone

Search for your own store from a phone and look for the words yard, gate or loading anywhere on the listing. If none of them appears, every driver with a trailer is finding the way in by trial and error.
Read your services list line by line and strike out anything the store does not do itself. Fitting, installation or repair at a customer's premises left on there brings calls the counter can only turn away.
Open your website from the listing and look up one item you know is out today. If the page says it is available, that is the page an unhappy review will quote.
Compare the hours line with the hour the yard gate actually locks this month. If the yard closes earlier and the listing does not say so, the builder who trusted it writes the next review.
Count the photographs that show your own aisles, counters and yard against the ones that show products in a studio. If the studio shots win, a reader still cannot tell what kind of store this is.
Check whether the name on the map matches the sign over the door word for word. A list of products tucked into the name is the kind of edit that can get a listing suspended.

Stand at the yard gate with your phone, or send us the link

Gate, loading and trade desk hours need to be findable on the listing, and the services list should hold only what the store does itself. The manager runs these checks and tells you what to confirm.

Discuss my profile

What a hardware store's profile can and cannot promise

The listing never says an item is in stock, due by a date or priced at anything: stock and prices live in the store's own systems. The profile holds product lines and a way to check one item before the trip.
Counter services, delivery and pickup appear as the store confirms them and come off the day it says they stopped; a key machine in the corner that nobody runs is not a service.
The store sells materials; it does not quote or do jobs. The listing implies no installation, no fitting and no visit to a customer's premises, and a category or a suggested service that says otherwise is removed.
Where the pin settles, whether a yard qualifies for a listing of its own, whether Google shows in-store products, and whether a review comes down are Google's decisions, and they differ by market.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

How to set More hours
The shop floor, the yard and the trade desk keep different hours, and this page explains how More hours sit under the main ones.
Answer questions about your inventory
Google asks a store yes or no questions about the product types on its shelves, and this page says where they appear and how to change an answer.
Showcase in-store products on Google Search & Maps
A store with barcodes at the till can feed in-store products to Search and Maps, and this page sets out who is eligible and how to unlink a source.
How to set Special hours
A stocktaking day or a short shutdown is a special-hours entry, and this page shows how to set and delete one.
Resolve duplicate profiles & ownership issues
A yard or trade counter opened as a second entry can be judged a duplicate, and this page explains merging and when two businesses may share an address.
Manage your business category
A hardware store has many departments, and this page explains how few categories Google wants and when a department gets its own profile.
Manage your business address
Row and pavilion numbers on a building market go in the address lines, and this page explains how to place the pin.
Manage your services on your Business Profile
Key cutting, tinting and cutting to size are entries of the services editor, and this page lists what a service name may not hold.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Let the listing send the driver to the right gate

A manager sets up the departments, counter services, yard and trade desk details, then revises them whenever the store changes. You confirm who loads, what trailers fit and when each counter opens.

Discuss my profile

Frequently asked questions

How do we show where bulky goods are collected, separately from the shop entrance? +

With the fields the profile has. Collection of bulky goods becomes its own service entry saying where it happens (the yard gate, the side door, the back of the building), where it is paid for, who loads and whether a trailer fits. The gate goes into the address detail, a photograph from the driver's seat goes into the gallery, and if the store prefers, the pin moves to the gate instead of the front door. One listing keeps one pin, so the description names the other entrance in words for whoever arrives on foot.

Do we add a category for every department, from keys to paint? +

No. Google asks for a few categories, not one per product or service: one primary category chosen by what the store lives on, and extra ones only for departments that really stand on the floor. A department that is owned and run separately inside your location, such as a rented key kiosk, has a profile of its own and its category does not go on yours. Counter services such as key cutting and tinting go into the services list as entries, not into the category list.

Can the listing show what is actually in stock today? +

Only through Google's in-store products, which is a separate setup: the store's own till supplies the data, and this service does not run it. Anything else a listing says about stock is out of date the hour a shelf empties, so the listing carries product lines and the way to ask.

People call us asking who can fit a kitchen or lay a floor. What do we do with the listing? +

First, find out why they think the store does that. Usually a fitting or installation service was accepted from Google's suggestions, or a contractor category sits on the listing. Both come off, since the store sells materials and does not take on jobs. Whether the counter hands out a tradesperson's number is the store's own call; the listing makes no such recommendation on the store's behalf.

Our yard and trade counter open at different times from the shop floor. Where does that go? +

The main hours line carries the shop floor, because that is what most readers need. The yard and the trade desk go into a second type of hours where the category and country offer one, and otherwise into the description and into the service entries that depend on them, written by weekday. The yard's seasonal change is agreed before the evenings shorten, not after the first builder finds the gate locked.

Should our timber yard have its own listing? +

Only if it works as a separate department under Google's rules: its own public entrance, its own hours and its own category, not simply the back of the same store. The manager checks that against the store as it is before anything is created. A yard that does not qualify stays on the main listing, described in the services and the address detail, because a second entry opened without that check splits the reviews and can be removed.

The key machine is out for repair for two weeks. Do we take key cutting off? +

Not for two weeks. The service stays, and the description or a post says in plain words that key cutting is paused, with the date it returns, so nobody drives over for it. If the machine does not come back, the service comes off on the day the store says so, and both changes go into the log.

A delivery partner's product feed appeared on our listing. Can we remove it? +

Where Google offers in-store products through delivery partners, a partner's inventory can link to a Business Profile automatically. Google's page says the owner is notified and can decline a pending source or unlink one that is already linked, from Business Profile Manager or on Search, and that unlinked inventory leaves Google. The manager flags a source nobody at the store set up and asks you whether to decline it. Whether to keep it is your call.

We trade from a pavilion on a building market. How do customers find the pavilion and not just the market? +

The row and the pavilion number go into the address lines as unit details, as far as they are part of the official address, and the pin moves onto the pavilion. The description names the gate a vehicle uses, which is often not the one pedestrians use. The market sets the outer limit of your opening hours, so the listing says which of the two a reader is looking at. A neighbor with a similar name is common here, which is why the sign and the name on the map have to match.

A neighboring industry, and what is different there

Building and renovation contractors Service area, the work the crew actually takes on, real photos of finished jobs and honest review handling: the fields a homeowner checks before calling a building or renovation firm, kept correct every month. Pet stores A pet shop is chosen for one urgent item and for the animals it knows: the departments you really run, the range you confirm, aisles as they look and the evening hours. Furniture showrooms A buyer who wants to sit on the sofa, run a hand over the finish and check the size before anything is ordered needs the listing to say what is really on the floor and how a visit turns into an order. Convenience stores The corner shop people pick as the nearest one open right now: Sunday and holiday hours as the door really opens, the till's services as confirmed, and no post that sells alcohol or tobacco.

Send the driver to the right gate

Ask for a read of your store's listing. The reply comes from a dedicated manager inside one business day and starts with the first corrections to departments, counters, gate and hours, plus a package for each location on its own invoice.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.