Speech therapy practices

Show families on Google Maps whom your speech therapy practice sees and in which language

Your manager makes sure Google Maps matches whom the specialist sees, children, adults or both, kept apart as your practice sees them. The same goes for the language of the sessions, the areas of work the specialist names, how a first appointment is made and what the first meeting is. Nothing about a child, a session or a diagnosis is published, and photos show only the empty room. Some owners still call the listing Google My Business.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Children and adults, language, the first contact, then the room

Four steps in the order a family needs them, each starting from a fact only the specialist can give. None of them describes a person who comes to the practice.

1

Separate children and adults as the practice sees them

You tell the manager whom the specialist sees: children, adults or both, from which age, and who is referred elsewhere. Each group turns into a separate service carrying its age range in your words, and a line in the description says whom the practice does not take. Whether a case fits is decided by the specialist at the first meeting and never by the listing.
2

Name the language and the areas of work

You name the languages the sessions run in and the areas of work as the specialist calls them. The manager writes each as what the practice works on, reads every sentence for a promise of a result or a time, and takes out the ones that sound like one. Google decides which languages an attribute can show, by category and country.
3

Explain the first contact and the first meeting

You say how a family asks for an appointment, who answers, what the first meeting is, who comes to it and what they are asked to bring. The description carries it in your words, the booking link opens the route you named, and the manager walks it through to its final screen, typing nothing personal. The assessment and the plan belong to the specialist alone.
4

Describe the room and the format of later sessions

Where later sessions are in person at the office, the address states the floor and the building's name, the description says where an accompanying adult waits and whether they stay in the room, and the gallery holds only photos of the empty room. You confirm the entrance, the waiting arrangements and the hours the door is open.

Start with a link to your profile

A link and one contact person are all it takes to begin. The manager reads the profile the way a parent and an adult would, marks where the ages, the language or the first meeting stay unclear, and proposes a package per location. The details of the specialist's work come later.

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How parents and adults choose a speech therapy practice on the map

Someone searching for a speech specialist starts from the age of the person who needs one and the language they want the sessions in. What they check next is practical, because they are choosing a person to spend regular hours with.

A parent looks for a specialist for a given age: a toddler, a child about to start school, a teenager. A profile that names the ages the specialist works with is easier to choose than one that says only speech therapy.
An adult searching for themselves reads the same listing differently. They check that adults are seen at all, at what time of day, and that the room is not set up as a children's playroom.
Language decides the call. A family in Warsaw that speaks Ukrainian at home, or a household that mixes two languages, checks which language the sessions run in before anything else.
The areas of work are read for fit, not for a verdict. People compare the specialist's own names for them with what they have noticed at home, and leave the assessment itself to the first meeting.
The first appointment: the way to request it, who answers, whether the first meeting is for the child, for the parent alone or for both, and what to bring. When the profile is silent, these questions arrive by phone.
Whether this is one named specialist or a team in a shared building, and which floor, which door and which corner a parent uses to wait while a session runs.
Reviews get read for how the specialist treats a parent and a child, whether sessions start on time and whether things are explained, and not for promises about what the sessions will achieve.

Lines that over-promise, give a family away or describe a room no longer used

Nothing on this listing is a clinical fact the manager can check. The risk is a line that over-promises, a line that gives someone away, or a line that no longer describes the room.

One line, speech therapist, covers everyone, so parents of small children and adults ask the same questions, and calls arrive for an age or an area the specialist does not take.
The language of the sessions is named nowhere, and a family books a specialist who works in the other language.
The description still promises that speech will be corrected by a date or in a set number of meetings. Whatever the specialist says in the room today, the public words are the ones a parent quotes back.
A post or a photo shows part of a session: a drawing, an exercise sheet with a name on it, a story about a family. A parent can recognize themselves in it, and the practice cannot take that back.
A photo of the empty room still carries the wall calendar, a name on a shelf or the screen of the appointment book.
The specialist moved to another room or another center, and the map keeps the old address, the name of a former colleague or the old phone number.
The booking link opens a form asking for a child's details and a description of the problem, and an adult looking for themselves finds no way in.

The fields where ages, languages and the first appointment are stated

Each of these fields answers a question that would otherwise be phoned in, so each is filled from the specialist's own words and from documents or photos the practice sends.

Services split into a children's appointment and an adult appointment, each with the ages the specialist works with, in the specialist's own words, and a line on who is not seen.
A primary category that names a speech specialist, and extra categories only for work the practice really does.
The languages of the sessions, set in the languages attribute where Google offers it for the category and the country, and stated in the description and in the services as well.
The areas of work under the specialist's own names, each written as what the practice works on and what happens at a first meeting, and never as an outcome.
The contact route that starts a first appointment: a booking link walked to its last screen, a phone answered at stated times and, where Google allows it, a WhatsApp or text link in the contact details. Google's own chat in a profile was retired in 2024.
Hours only if the practice has regular times when someone receives visitors. Google's guidelines tell a business that works only by appointment to leave hours out, so the way to ask for an appointment is written in the description and behind the booking link instead.
The address, giving the floor and the building's name, then the entrance, and photos of the empty room, the hallway and the waiting corner.

The monthly routine in a speech therapy practice

The manager works at a distance, from the schedule, the wording and the photos your team passes on. No one from our side walks into the room, so a change in whom the specialist sees, in which language or in which room reaches the listing once you pass it on.

The age ranges and the list of areas are compared with what the specialist says is open this season. A line comes off in the month a direction stops, and a new one goes on only in the specialist's words.
The language line is compared with the team, so a language is not shown after the person who spoke it has left.
The first meeting is described again whenever the way an appointment starts changes, for example when the practice moves from the phone to a form.
The booking link is walked twice, once as the parent of a small child and once as an adult, and stops before any personal detail is typed.
Breaks go on before the specialist's leave and before school breaks, and the usual schedule returns after the date. A short break is entered as special hours where the profile shows hours, and announced in a post where it does not; an absence of a week or longer is marked as temporarily closed instead.
Every new post and photo is read for anything that could identify a person before it goes up, and older ones are read again when the room or the team changes.
Photos that visitors add to the gallery are checked as well. If one shows a person, the manager tells you and, if you decide so, files a request under Google's policy. Google decides whether it is removed.

Profile habits for a practice that sees both children and adults

Google's own rules answer several questions a speech therapy practice asks, from how many profiles one specialist may have to what a review may reveal about a child. Each item below is an action in the profile with the article behind it.

1

One profile for the specialist, not one per area of work

Google says a practitioner should not have several profiles to cover several specializations. A specialist who works on more than one area keeps a single profile, and its services and description name those areas in the specialist's own words.

Google's help on this: Guidelines for representing your business on Google
2

Name the practice or the person, and leave the service out of the name

A practice profile carries the name on the door and the letterhead, so "Speech Therapy for Children and Adults" added to it breaks the name rules. A profile for an individual practitioner may carry a title or degree. Where several specialists share an address, the practice has its own profile and each person's profile carries only that person's name.

Google's help on this: Guidelines for representing your business on Google
3

Name the appointments, with no price, phone or personal detail in the name

Services are kinds of appointment, such as a first appointment for children, a first appointment for adults and a follow-up, and the area of work sits in the service description. Google automatically rejects a custom name that includes a price, a phone number or personal information.

Google's help on this: Manage your services on your Business Profile
4

Settle a rented room before the profile is created or changed

A business qualifies for a profile when customers can meet it in person during its stated hours, and Google lists an ongoing service at a location the business does not own or have the authority to represent as ineligible. For a specialist who rents a room, that means finding out who holds authority over the address and writing down the hours the specialist receives there.

Google's help on this: Business eligibility and ownership guidelines
5

Report a review that discloses a diagnosis, not one that merely disappoints

Google's content policy lists medical information about a person, and a person's face in a photo or video, as personal information that may not be posted without consent. A review that gives a child's name together with a diagnosis falls under that line, so the practice can decide to report it. The decision is the practice's, and Google decides whether the text comes down.

Google's help on this: Prohibited & restricted content

Replies that never confirm that anyone was a client

A review of a speech therapy practice is written by a parent about their own child, or by an adult about themselves, and it may name a person, an age or a school. The reply speaks for the practice and keeps the discretion of a consulting room.

The reply thanks the writer for the experience they mention, without confirming that anyone attended, which area was worked on, at what age or with whom, even where the writer said so first.
A review that names a child, a diagnosis or a school is answered without repeating any of those words. The manager tells you, and if you decide that a request to Google about personal details is right, the manager files it. Google decides whether the text is removed.
A review praising quick progress receives brief thanks only, and the reply leaves out pace, outcome and any hint that the practice produced it.
A parent's review expecting a result by a certain date reaches you before any draft exists. If you choose to answer, the reply invites a conversation with the specialist and does not discuss the child or the plan.
An adult's review gets the shortest reply: a thank you, and nothing about what they came for.
Recurring themes, for example a cramped waiting corner or a late start, are recorded in the monthly report as themes only, with no names and no personal circumstances.

Where a human has to step in

The manager does not answer in public anything that touches a child's welfare, the specialist's conduct, a refund or legal action. It reaches you first, and the words are yours to choose.
No reply states that a person attended, what was worked on, at what age, in which language or with whom.

Parents write about a child; the reply names no one

The manager's draft thanks the writer and repeats no child, diagnosis, school or outcome. Any review touching a child comes to you first, and a reply is published only if you choose to answer and approve it.

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What a practice can post without describing anyone who comes

Posts answer the questions a family would otherwise phone with. They describe the practice and never a person who comes to it.

What a first meeting is, in the specialist's own plain sentences: who comes, what is talked through and what the family is asked to bring, with no assessment and no forecast.
The languages of the sessions and the ages the specialist works with, restated whenever either changes.
A new area of work, described as what the specialist works on and what the first meeting involves, with no word about results.
Dates when the practice is closed or the specialist is away, published before the break, with the way a family reaches the practice meanwhile.
The schedule for the new school year, described as which hours are for adults and which for school-age children.
Photos of the empty room, the hallway, the door and the waiting corner, taken with the wall calendar, the screen and any names out of the frame.

One specialist, a shared room, several addresses

One location

For a single specialist the first step is deciding what the listing is: a practice under a name, or a practitioner under a person's name, and whether the room is rented inside a clinic or a center that has a listing of its own. Google's rules differ by case, so the manager sets out the options and you decide. After that the job is to keep four facts exact: the ages, the languages, the first meeting and the room.

A network

A practice with several specialists at one address keeps one listing for the address, with each specialist's ages and languages written into the services. A practice with several addresses gives each its own entrance photos, waiting arrangements and hours, since the rooms, the specialists and the languages can differ between them. The wording for the first meeting and the rule that nothing identifies a person are shared. Each location is billed separately.

What the specialist knows and what the manager checks

What the manager does

Reads the profile as the parent of a small child and as an adult, and proposes a split of services by age that each of them can find.
Checks every line about areas of work for a promise of a result or a time, and proposes neutral wording to the specialist.
Reads every post and photo for anything that identifies a person before it is published, and flags what visitors add to the gallery.
Walks the booking route to its last screen without typing any personal detail.

What you confirm

The facts only the specialist holds: whom the practice sees, from which age, in which language and in which areas, and what it does not take.
The first meeting in the specialist's own words, and which papers, if any, the practice names publicly, with the documents behind each.
The decision on any review that touches a child, a complaint or a refund, and the rule for what a reply may say.

From the age split to the photos of the empty room: four weeks

an example of the process, not a client result

Week 1

Whom the practice sees. The manager reads the profile as a parent and as an adult, and agrees with you the split of services by age and the line on whom the practice does not take. The rule for review replies is settled alongside.
Week 2

Language and areas of work. Session languages go on each service line, in the description and in the matching attribute where Google offers one. Each area of work is rewritten in the specialist's own words, with any word about a time or a result taken out.
Week 3

The first contact. The booking route is walked as a parent and as an adult, the first meeting is described in your sentences, and the hours for sessions are separated from the hours when the phone is answered.
Week 4

The room and the report. The address is completed with a floor and an entrance, the photos of the empty room are read for names and screens, and the report sets out the changes made and the points that wait on you.

An example of the sequence the work tends to follow, not a client result. The starting point shifts with your package, the condition of the profile, how many addresses there are and how much the specialist has already put in writing.

Read the listing once as a parent and once as an adult

Read your own service list twice, once as the parent of a four-year-old and once as an adult looking for themselves. If either cannot find a line, the profile is written for the other.
Search for your practice and read the description for any word about a time or an outcome. A sentence saying that speech will be corrected by a date is a promise the specialist never made.
Check that the languages of the sessions appear in the description and in the services, and not only on the door.
Go through your booking link the way a parent does. If it asks for the child's details or a description of the problem before anyone has spoken to you, decide whether that is what you want public.
Open your photos and zoom in. A wall calendar, a schedule, a name on a shelf or a screen showing the appointment book is enough to give a family away.
Check the address for a floor, a building name and a door. A family looking for a room inside a bigger building is the one that arrives late.

Read your listing as a parent, or let us do it

Run these checks as a parent and as an adult. If you have no spare hour, the manager works through them and fixes languages, address and booking path, then sends you what needs a specialist's word.

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Where the listing stops and the specialist's own word begins

No line on the profile is clinical advice, an assessment or a promise. How long work takes, whether it will help and what a person needs are for the specialist at the first meeting, and the profile publishes only conditions the practice has confirmed.
Nothing about a child, a session or a diagnosis is published. Examples of sessions, stories, drawings and recordings stay out, and photos show the empty room only.
A degree, a registration or an association membership goes on the profile in the specialist's own words and with a document the specialist has sent. It reads as the specialist's statement, and we do not vouch for it.
The profile does not collect or keep anyone's details. What a booking form asks for, and how it is protected, belongs to the practice.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
Covers the rule of one profile per practitioner, how names are written and why appointment-only businesses leave hours out.
Business eligibility and ownership guidelines
Tells a specialist who rents a room which arrangements qualify for a profile and which do not.
Resolve duplicate profiles & ownership issues
Explains when two businesses at one address, such as a specialist and the clinic around the room, can each keep a profile.
Manage your services on your Business Profile
Where appointment types and their descriptions are entered, and which service names Google rejects.
Prohibited & restricted content
The policy text on personal and medical information, which decides what can be reported in a review about a child.
Report inappropriate reviews on your Business Profile
The steps for reporting a review, the status that follows and the one appeal Google allows.
About photo updates from customers
Where photos added by visitors appear, and how the practice can reply to them or report one.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Foreign edits Someone changed your Google Maps profile. Your manager checks it against the details you agreed.

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A first meeting a family can plan from the listing

The manager sets up whom you see, in which languages and how the first meeting works, then keeps it current. You confirm clinical facts, ages and the papers, if any, that families bring.

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Frequently asked questions

How do we separate children's and adults' appointments in how the practice is presented? +

As two groups of services, each with the ages the specialist works with, and one line in the description saying whom the practice does not take. You confirm the ages and the split, and the manager writes them in your words. If the two groups are seen at different hours, the hours are stated too, so an adult does not arrive in the after-school block.

How do we describe our areas of work without promising to fix speech by a certain date? +

Each area is written as what the specialist works on and what happens at a first meeting, and it stops there. No number of weeks, no number of meetings and no verb such as fix or correct appears. The specialist, not the profile, decides what a person needs.

Can the profile list the conditions or diagnoses we work with? +

Only as an area of work the specialist names, in the specialist's own wording, with no claim that a person has one and no advice about it. Whether an area applies to someone is decided at the first meeting.

A parent writes through the contact link and asks whether their child needs therapy. Who answers? +

The practice. The manager does not read or send messages. The profile carries a line saying that an assessment is made by the specialist at a meeting, and where Google allows a WhatsApp or text link, the number is yours. Google's own chat in a profile was retired in 2024.

Can we show a short example of a session so parents see what it is like? +

No. An example that shows a child, a drawing, an exercise sheet or a recording can identify a family, and the practice cannot take it back. The first meeting is described in words, and the gallery shows the empty room.

Can we publish our qualifications and our registration? +

Yes, as the specialist names them and for the period the documents cover. The manager asks for the document and notes in the log what it covers. The profile gives the claim as the specialist's statement and never as ours.

Our specialist rents a room inside a clinic. Whose profile is it? +

It depends on the facts: whether the specialist receives under their own name, has a room, a sign and a phone of their own, and whether the clinic already has a listing for the address. The manager sets out the options and you decide.

Can the profile say that sessions run in two languages? +

Yes, for the languages the specialist really works in and for the ages and areas where that is true. The manager asks who leads in which language, and a language comes off the listing in the month the person who spoke it leaves.

A parent left a review with the child's name and a diagnosis. Do we reply? +

Only if you decide to, and without repeating any of it or confirming that the person attended. The manager can file a request about personal details under Google's policy if you want one, and Google decides whether the text is removed.

A neighboring industry, and what is different there

Physiotherapy and rehabilitation The directions your practice works in, how to get through the door, how to book a first or return visit, and home visits where you offer them, kept accurate on your Google profile. Private clinics Branches, departments and doctors on Google Maps: a profile structure that follows Google's rules, current services and hours, and review replies that never reveal patient data.

A listing a family can plan a first meeting on

Share the link to the profile. Your manager's reply comes in one business day and names what the listing leaves unsaid about ages, language and the first meeting, along with a package for each location.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.