Physiotherapy and rehabilitation

Show patients how to get in and book at your physiotherapy practice on Google Maps

Your manager shows on Google Maps the directions your practice works in, how to get through the entrance and how to book a first or a return visit. Access details are published only as your team confirms them, with photos. Every change is agreed with you and logged in your dashboard, so a patient can prepare for the visit before setting off.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Directions, the entrance, booking, then home visits

The steps run from what the practice treats to how a patient gets in and books, and last to where the session takes place.

1

Name the directions the practice works in

The service list is rewritten direction by direction in the words patients use, with a note on what the practice does not take on. You confirm which directions are running this month and which therapist leads each, and the primary category is checked against that list.
2

Describe the entrance from your photos

A patient plans the journey around a step-free mark, so each accessibility detail comes from the practice. You send photos and notes of the route from parking to the treatment room: the threshold, the door, the lift and its hours, the toilet. You confirm which entrance a patient with a wheelchair or a walking frame uses and who opens it, and only the attributes your photos support stay on the profile.
3

Make booking work for a return visit

If the booking link opens only a first assessment form, a patient partway through a course cannot use it. The manager follows the booking path as a returning patient and points the profile at the screen for a follow-up appointment. You confirm which system holds the course schedule; which link types are available is set by Google for your category and country.
4

Keep practice sessions and home visits apart

Sessions at the practice and home visits differ in equipment, in the first visit and in how they are booked. They become separate services, the home visit area covers only where a therapist goes, and replies keep the two apart. You confirm which directions are offered at home and how far a therapist travels.

Send the profile link and a photo of your front door

Add which directions run this month and whether courses are booked in a diary system. The manager reads the profile against that, notes which access claims lack a photo and where home visits and practice sessions run together, and suggests a package for each address.

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How a patient picks a physiotherapy practice on the map

People search by a direction of work, a body part or an operation, and they write physiotherapy, physical therapy or rehabilitation. What they check next depends on their situation.

A first visit: whether the practice works in this direction, whether a referral is needed, whether the visit is private or under a public program, and what happens at the first assessment.
A return booking: someone already in a course looks for a quick way to book the next session, ideally with the same therapist.
A home visit: a family caring for someone who cannot yet leave home checks whether the practice travels and how far.
Access: someone on crutches or in a wheelchair checks the accessibility attributes and looks for a photo of the actual entrance before setting off.
Reviews are read for continuity: whether sessions are moved at short notice and whether the plan agreed at the first visit holds.

What goes out of date on a physiotherapy listing

Most problems concern what the practice does, whether a patient can get in and where the session takes place.

The service list is a single generic line, so calls come for work the team does not take, and the direction the practice is known for stays hidden.
An accessibility attribute was set when a ramp was planned, the ramp never came, and the profile still promises a step free entrance.
The lift belongs to the landlord and is locked after office hours or out of service, and nothing on the profile says so.
Sessions at the practice and home visits share one line, so a family expects a therapist at home and finds a booking in the hall.
Old copy, written back when the tool was called Google My Business, promises a recovery time, and the practice has to answer for a sentence nobody on the team would say.

The fields that matter for a physiotherapy practice

A patient plans a journey or an appointment on each of these fields, so each one is backed by something from the practice: a photo, a document or the team's confirmation.

Services named as the directions the team works in, in the words patients use, with a note on what the practice does not take, and a primary category that matches them.
Accessibility attributes, each backed by a photo from the practice: steps or none at the entrance, the lift and its hours, an accessible toilet, parking near the door.
Appointment hours kept apart from the hours of the exercise hall, using a second hours type where the profile offers one.
A booking link that also works for a return visit, not only for a first assessment.
A service area for home visits drawn to the streets a therapist actually reaches.

The monthly routine in a physiotherapy practice

The manager works remotely from what your team sends: photos, the rota and the diary. Nobody from our side visits the practice, so a change at the entrance reaches the profile once you tell us about it.

Access is checked against your latest photos and notes. Scaffolding, a new entry code or a lift out of service goes onto the profile as soon as you report it.
The list of directions is compared with the rota, and a direction leaves the profile in the month the therapist who ran it leaves.
A therapist's leave is announced early: a running course moves to a named colleague or to new dates, and the profile says whom to ask. Only when the whole practice closes does the break go in as special hours, before it starts.
The home visit area is compared with the visits actually made, and streets nobody reached come off.

Settings that suit a practice with courses, ramps and home visits

Each item is one change inside the profile, the reason a patient of this trade notices it, and the Google article that backs it.

1

Pick the category for the direction you are known for

Choose the most specific primary category from Google's list that matches the lead direction, among the closest ones it offers, such as physical therapy, sports medicine or rehabilitation, and add a second only where the practice really works that way. A category cannot be invented, and a change can ask for verification again, so make it on a day someone at the practice can answer.

Google's help on this: Manage your business category
2

Draw the home visit area from the visit log

Where a therapist visits patients at home, keep the practice's own address and add a service area made of the towns or postal codes the therapist really reaches. Google does not accept a radius, and a family caring for someone who cannot leave home reads the area as the answer to whether the practice comes to them.

Google's help on this: Manage your service areas for service-area & hybrid businesses
3

Back each accessibility mark with Google's own test

At the entrance Google asks for a doorway of at least a meter and no steps, or, where there are steps, a ramp that is fixed or movable; for parking it asks for a reserved spot, and for a lift one large enough for a wheelchair. Answer Yes only where a photo from the practice shows exactly that. Some attributes are also filled in from what visitors say, so each one is read again every month.

Google's help on this: Manage your business attributes
4

Give the follow-up booking its own link

A profile can hold several booking links, and one of them can be set as the business's preferred link. Add the screen for a follow-up appointment beside the first-assessment form and agree with the practice which of the two is preferred. Which link types Google allows still depends on your category and country.

Google's help on this: Manage your local business links
5

Decide whether a senior therapist gets a profile of their own

Google lets a public-facing professional with their own patients, reachable at the practice's address during stated hours, hold an individual profile. Support staff cannot, and one practitioner cannot hold several profiles to cover several specializations. Where a practice has several therapists, the practice keeps its own profile for the address and a therapist's profile carries the therapist's name only. Whether a therapist qualifies is Google's call, so the manager goes through the rules with you first and creates nothing before that.

Google's help on this: Guidelines for representing your business on Google

Replies that help without confirming anyone was a patient

Reviews of a physiotherapy practice often mention an operation, a body part and a name. The reply keeps the discretion of a clinic whatever the reviewer wrote. The manager drafts the reply, you approve it, the manager publishes. A short reply to an ordinary review can follow a template agreed with you once.

The reply thanks the person for the experience they describe and does not confirm that they attended, what was treated, which therapist saw them or when.
A review that thanks one therapist or describes an exercise plan gets a reply about the practice as a whole. Neither the name nor the plan is repeated: the therapist may leave, and the plan says what was treated.
A review that credits the practice with a cure is thanked, and the reply does not repeat the outcome as something the practice achieves.
Repeated themes, such as sessions moved at short notice, go into the monthly report without names or conditions.

Where a human has to step in

Anything about pain after a session, an injury, a refund or a lawyer gets no public reply from the manager. You get it first, and the wording is yours.
No reply confirms attendance, what was worked on or with which therapist, even if the reviewer said it first.

Reviews that mention an operation, answered with discretion

The manager drafts a reply that thanks the writer and confirms nothing about treatment. You read each draft and approve it before it is published, so the practice speaks only for itself.

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What is worth publishing from a physiotherapy practice

The most useful posts answer a question a patient would otherwise phone about before setting off.

The way in as a short series of photos: parking, the door, the threshold, the lift.
A temporary change to access while it lasts: a lift out of service, building work, a side door in use.
Dates when a therapist is away, published early enough for people in a course to plan.
A new direction or a change to the home visit area, described as what happens at a first appointment, with no claim about results.

One practice, several addresses or home visits

One location

The first step is agreeing how the practice actually works: at one address, with home visits, or both. For one practice the work is keeping a few facts exact: the entrance, the appointment hours, the directions and the therapists on the rota, and putting a break in the schedule on the profile before it interrupts anyone's course.

A network

With several addresses the access answer differs at each, so every address gets its own entrance photos, lift details and hours. The names of directions, the privacy rule for replies and the reporting are shared. Home visits are shown as a service area on the practice's own profile, never as a separate listing at a therapist's home. Each address has its own package and its own bill.

Clinical facts stay with the practice, publishing with the manager

What the manager does

Compares the published accessibility attributes with the photos and notes the practice sends, and proposes removing any mark the practice cannot confirm.
Keeps the list of directions to what the current team works in.
Keeps sessions at the practice and home visits apart in the services, the service area and the replies.
Posts a therapist's absence ahead of time, and sets special hours when the whole practice closes, so a course in progress is never left guessing.

What you confirm

The clinical facts only the practice holds: which directions run this month and who runs them, which need a referral, how far a therapist travels.
Photos and notes on the entrance, and news of any change such as a broken lift, since the manager cannot learn it any other way.
The documents behind any qualification named on the profile, and the rule for reviews about pain, injury or money.

An example first month in a practice where courses are already running

an example of the process, not a client result

Week 1

Access. The manager is added to the practice's own account, which stays yours, records what the profile says about the entrance, the lift, the toilet and parking, and checks it against photos you supply. The privacy rule for replies is agreed at the same time.
Week 2

Directions and formats. The service list is rewritten as the directions the team works in, sessions at the practice and home visits become separate services, and the home visit area is set.
Week 3

Booking. The booking link is tested as a return visit, appointment hours are separated from the hall hours, and any short closure already planned goes in as special hours.
Week 4

Replies and the access ledger. Replies follow the agreed privacy rule and anything about pain or money goes to you. The report lists which entrance, lift, toilet and parking details now have a photo, which still lack one and which marks were taken off.

An example of the order the work usually runs in at a physiotherapy practice, not a client result. Where your month starts depends on your package, the state of the profile, the number of addresses and how much of the access information is already documented.

Checks from the sidewalk to the booking screen

Stand at your door with the accessibility attributes open on your phone. A step with no ramp, or a door too narrow for a wheelchair, is enough to make a step free mark untrue.
Find the lift on your profile. If its hours, or the fact that it belongs to the landlord, appear nowhere, the patient who needs that most does not have it.
Read your service list and count how many of your directions a patient could name from it.
Use your booking link as if this were your fifth visit. If the only path is an assessment form, everyone in a course is sent to the phone.
Search your practice by the name of a therapist who has left. If the profile still carries it, it recommends someone who is not on the rota.

Your front door is part of the profile

Walk from the sidewalk to the booking screen yourself, or ask the manager to walk it from the listing. The manager then fixes attributes, services and a departed therapist's name and asks you for a photo of the entrance.

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What the profile of a physiotherapy practice cannot do

Physical access belongs to the building. The profile can describe and photograph an entrance and warn about a lift, it cannot change the building, and it shows a change only after the practice reports it.
Nothing on the profile is a clinical judgment. Questions about how long something takes or whether a course will help belong to the first assessment. The profile publishes confirmed conditions and does not organize treatment.
Qualifications, specializations and memberships are published only from documents the practice sends, in its own wording.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your business attributes
The accessibility attributes are what someone on crutches or in a wheelchair checks first, so the exact wording of each one matters.
Manage your service areas for service-area & hybrid businesses
Home visits belong in a service area built from towns or postal codes, and this article says how it is set and what it cannot be.
Manage your local business links
Explains how booking links are added and how one is set as preferred, which is the way to give a follow-up visit its own path.
Guidelines for representing your business on Google
Covers how Google treats an individual practitioner next to the practice, and the rules for names, hours and one profile per location.
Manage your business category
A physiotherapy practice sits between several close categories, and this article explains choosing a primary one and what a change can trigger.
Manage your services on your Business Profile
The services editor is where practice sessions and home visits become two separate services with their own descriptions.
Manage your Business Profile photos & videos - Computer
Entrance photos carry the access claims, and this article gives the photo rules and how long an upload can take to appear.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Reports and dashboard See what was done, and what it cost

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager who sets up the practice's profile for you

The manager writes the service list, the access details and the booking path, and revisits them monthly. You confirm clinical facts and qualifications, and tell us when something like the lift breaks.

Discuss my profile

Frequently asked questions

How do we separate sessions at the practice from a therapist visiting a patient's home? +

As two separate services, with a service area covering only the streets a therapist reaches. Home visits stay on the practice's own profile; a second listing for the same practice at a therapist's home address would be a duplicate, and Google's guidelines allow one profile per business.

How do we show what we specialize in without promising how fast someone recovers? +

Describe what happens at a first assessment and who the direction suits, and stop there. No recovery period or number of sessions appears anywhere on the profile.

Our entrance has two steps. Should we still mark ourselves as accessible? +

Only if there is a ramp. Google's wording for the wheelchair-accessible entrance is a door about a meter wide with no steps, or steps with a permanent or at least a movable ramp. With neither, the mark comes off and the entrance is described instead: a photo of the threshold, the other door if there is one, and who opens it and when.

Some of our directions need a doctor's referral. Where do we say so? +

In those services and in the description, in your wording. The same goes for whether a visit is private or under a public program: the practice supplies the rule and the manager publishes it.

Can the booking button take someone straight to their next session in a course? +

It can open whichever screen your booking system offers for a return appointment, if there is one and Google allows that link type for your category and country. Where no such screen exists, the profile gives the number of the person who holds the schedule.

Our only therapist is away for two weeks. Can the profile say so? +

Yes. For a break of up to six days, special hours go in before it; a longer closure is marked as temporarily closed. A short post says how courses continue. Send the dates, and who is covering, through the dashboard chat.

We rent a room inside a fitness club. Can we have a profile of our own? +

Sometimes. Google looks for a distinct business with its own name and its own visible sign, so your own entrance, sign, phone and hours matter. The manager checks your situation against them and sets out the options, and the decision is yours. If a separate profile is not justified, the alternative is to agree with the club how its listing mentions your practice.

A neighboring industry, and what is different there

Private clinics Branches, departments and doctors on Google Maps: a profile structure that follows Google's rules, current services and hours, and review replies that never reveal patient data. Gyms and fitness clubs The equipment this club really has, how a first visit works, staffed hours and card access, and photos taken in this building, kept accurate on your Google profile every month. Speech therapy practices Whom the specialist sees, in which language, how a first meeting begins and what the room looks like, kept exact on your Google profile, with no promise of a result.

A patient should know the entrance before leaving home

Send us the practice's profile. A dedicated manager replies within one business day with the access claims that need checking, what the service list leaves out and a package suggested for each address.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.