Houses, apartments, public buildings

How an architecture practice shows its built work and its role on Google Maps

We keep your practice's Business Profile current: the kinds of buildings you design, the stages and scope you take on, a portfolio that names your exact role in each work, and the way a first meeting happens at the studio or on a site. Building, renovation and interior decoration are never implied unless you do them. The manager drafts each change, you confirm it, and the log in your dashboard records what was done.

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The request is free and creates no obligation; a manager replies within one business day.

Project type, stages and scope, the portfolio and the first meeting

This is the order in which the manager works through a practice's profile. A step is closed by your word, and the profile is edited only after it.

1

The type of project comes first

You say which kinds of buildings the practice designs today: houses, apartments, commercial buildings, public ones, or a mix. The manager sets the services and the description to those types only, and a type the team has not drawn is left off, however often visitors ask for it.
2

Stages and scope, as the contract reads them

For each type you name the stages the practice carries out: concept, permit documentation, detailed drawings, site supervision. Related services appear only if the practice really has them, and building, renovation or turnkey delivery is never implied. Anything arranged through partners is written as that.
3

The portfolio, with a role for every work

The manager lists each work on the profile with the practice's role: lead designer, one stage, a partner team. A work is shown only when you confirm authorship and hold the rights to the images, and a visualization of an unbuilt design is labeled as one.
4

The first meeting, at the studio or on the site

The manager opens the contact route a client would use and asks where the first meeting takes place: the studio, a site visit or a call. The towns the team visits are written from your answer, and the way a meeting is arranged is described in your own words once you approve them.

Tell us what the practice designs

Send a few lines: the project types you take, the stages you carry out and where first meetings happen. The manager reads your profile against Google's rules, marks every line that promises more than the practice does, and comes back with a package to match.

Discuss my profile

A client compares your built work with their own project

A person who wants a house drawn, a developer who needs a commercial building designed and a municipality that is planning a school are not choosing the nearest studio by distance alone. They open the Business Profile to see whether the practice has designed buildings like theirs, what part it played in the photographed work and whether anyone will actually sit down with them. In this text a profile is the map entry of the practice, and the portfolio is the set of works the practice chooses to show.

The kind of building decides the shortlist. A family planning a house compares practices that design houses, a developer compares practices that draw commercial blocks, a municipality compares those that design schools and clinics. A profile that says only architecture hides which of these the practice actually draws.
Built work is held against the visitor's own lot and brief. They look at scale, at materials, at the kind of site and at whether the finished building resembles what they have in mind, long before they read a word about the team.
The role behind each work is read before the work is admired. A visitor wants to know whether the practice drew the whole building, led the design or delivered one stage for another firm, and a gallery that does not say leaves them guessing.
Design and building are separated in a visitor's mind only if the profile separates them. A visitor may arrive expecting one company to design, build and furnish, so the words on the profile decide what they ask for first.
Whether the team will come to the site matters early. A client with land in another town checks whether the practice travels or expects them to come to the studio, and everything else about the practice waits for that answer.
A way in has to be visible: an open studio door, an appointment agreed by phone or a form that carries the project type and the place. A practice with no visible way in loses the visitor to one that has it.
A reviewer is weighed by the kind of project described and by how the team dealt with them, because the design is finished long before anything stands on the site.

Where a design practice's profile starts to sound like a builder's

A building passes through several hands: the client, the practice, the engineers, the authorities and the builder. A profile tends to squeeze that chain into one promise, and the visitor then reads the promise as the practice's own.

A design reads as a finished building. Words such as build, renovate or turnkey, or a gallery of completed houses with no role beside them, lead a visitor to expect a ready building from the practice.
The gallery shows what the team did not do. A building drawn by another firm, or a work where the practice produced only a concept, sits among the others under the practice's name alone.
Renderings stand in for buildings. A rendering of a design that was never built is mixed in with photographs, and a visitor takes it for a finished work.
The list of towns grows past what the team can reach. A long list invites requests for site visits the practice cannot make, so the first conversation is a refusal.
The studio exists only on paper. A home address, a shared desk or a mailing address entered as a studio sends a visitor to a door where nobody receives clients, and it puts the whole profile at risk.
A sentence about authorities or building time. A line about how fast a design is approved or when a house will stand is a claim about people the practice does not control.
Credentials drift. A license number, a chamber membership or a title that has lapsed, or never belonged to the practice, stays on the profile after the paper behind it is gone.

Stages, studio door, first meeting: the fields that matter

These fields say what the practice designs, at which stages and where a client meets the team. The manager completes them from what you confirm and from nothing the practice has not said.

The name that is on the studio door and in the contracts, with no city, building type or list of services attached to it.
The category from Google's list that matches the work, the design of buildings. A trade next door, such as interior decoration or general building, is added only if the practice carries it out under its own contract.
Services written as stages and scope: concept design, documents for the permit, detailed drawings, site supervision, and any related service the practice names. A service that the practice only arranges through partners is described that way or left off.
The address of the studio where clients are received, with the entrance and the sign, plus a service area if the team also visits sites. A practice that works in both ways keeps both, as Google's rules for hybrid businesses allow.
Hours that tell the truth about the door: the days someone is at the studio, or no published hours where visitors come by appointment only, which is how Google's guidelines treat businesses that work that way.
The first meeting path: a phone number somebody answers, a form that asks for the project type and the site, and a website link that opens a public page of the portfolio.
Messaging: where Google allows it, the contact details can hold WhatsApp or a text-capable number, kept on only while a named person reads it.

A month on an architect's profile: types, stages, portfolio, door

The month follows the practice's projects, not the inquiries that arrive. The manager sets what the profile shows next to the last scope and portfolio list you confirmed, and reports only the differences.

The list of project types is compared with the types the practice takes on this month. A type the team has stopped accepting is proposed for removal before the next inquiry for it arrives.
The services are read again as stages. A stage the practice has stopped doing, or started doing, is proposed for a change, and a related service appears only once you say it is the practice's own.
Every work the profile shows is checked against your role list and the note you keep about rights to the images. A work with no stated role waits for your answer and stays unpublished meanwhile.
The first meeting path is walked once: a call to the number, a form sent with a project type, the website link opened on a phone. The manager notes who answered and what came back.
Hours and the studio door are read twice, once for the hours someone is in and once for how a visitor gets inside. A short holiday week or a site trip of a few days goes in as special hours; a longer closure, or one with no end date, is set as temporarily closed.
The travel area is compared with the meetings the team actually held or agreed to. A town where the practice never goes is proposed for removal, and a town it now visits is added only on your word.
Credentials the profile names are checked against the papers you hold, and a membership or license that has lapsed comes off once you confirm it.

Five settings for a profile that has to show built work honestly

Each rests on a Google article cited beside it. A line on why it counts for a practice that draws buildings opens every one.

1

Group the services by kind of building, with the stages inside

Services in the editor can be filed under categories, and each one has room for a description. Make a group for houses, one for commercial buildings and one for public ones, and enter concept, permit documentation, detailed drawings and supervision only inside the groups where the practice really does them. A municipality planning a school then sees the stages offered for public buildings and not one flat list for everything.

Google's help on this: Manage your services on your Business Profile
2

Add the floor and the unit to the studio address

Google wants the full street address, with the building number, suite and floor included wherever the official address has them, and it allows the pin to be dragged where the system cannot locate the studio. Studios sit in courtyards, on upper floors and in converted buildings, so a client who stands at the street front may find nobody. The manager enters the unit details, checks the pin against the actual entrance and looks at the Street View image the profile shows.

Google's help on this: Manage your business address
3

Keep renderings out of the photo gallery

Google says photos should be in focus and well lit and should represent reality, with no significant alterations or excessive filters. A rendering of a design that stands nowhere does not represent reality, and in a gallery it reads as a building. Photographs of built works go in as business photos, with the role line kept in the portfolio text, and renderings appear only in a post labeled as a design in progress.

Google's help on this: Manage your Business Profile photos & videos - Computer
4

Announce an open studio day as an Event post with its own start and end

An Event post asks for a name and for dates with start and end times; leave the times out and Google shows it as running for the whole day. For a practice the occasions are an open studio day, an exhibition of models or a talk in the meeting room. Such a post tells a visitor the door is open that day without touching the regular hours, and the contact goes in through a button, since a phone number in the post text may get it rejected.

Google's help on this: Create & manage posts on your Business Profile
5

Send the review link when the design is handed over, not when the house is finished

Google lets a verified profile share a review request link or QR code. A client asked as the design stage closes is writing about the design and the people who drew it, while one asked after the build may write about the builder and the schedule, which the practice did not control. The manager gives the practice the link and the QR code, and the practice decides who receives them at the end of which stage.

Google's help on this: Manage customer reviews

Reviews from people who commissioned a design

A review of an architecture practice is written by someone who went through a long process with several parties, and it often blends the design with the building that followed. The manager writes each reply in the tone agreed at the start, up to the package's monthly allowance, and sends the matter to you whenever it concerns the building, an authority or money.

Praise for the design gets an answer about the work with the client and the stage it covered, with no street and no detail of the house.
A review that is really about the builder, such as a delay or a defect in the finished work, gets a reply that stays inside the practice's role. The practice does not judge the builder in public.
A review that credits the practice with something an authority decided, or blames it for that decision, is shown to you first. The reply explains what the practice does and leaves the decision to the body that took it.
A review that names the street, the family or the layout is answered without repeating any of it, and the manager asks you whether the client should be contacted privately.
A review meant for another firm, such as an interior designer or a builder with a similar name, is reported to Google with the evidence you hold; a reply would not fix a review aimed at the wrong business.
A review asking about renovation or interior work gets a plain reply on what the practice takes on, drawn from the scope list you confirmed.

Where a human has to step in

Anything touching a dispute over a design fee, an alleged error in the drawings or the question of who is responsible for a defect gets a public answer only in wording you approve. The manager never says in public who is at fault.

Replies to clients who lived through the whole build

The manager answers in the tone set at the start. Reviews that touch the building, an authority or money come to you first, and the reply goes out after you approve it.

Discuss my profile

What a practice can post: built work with a role line, models, the studio

What goes on the map is what the practice really does: the projects it draws, the stages it takes, the meetings it holds and the people at the table. The package sets how many posts a month, and each is drafted from material you send.

A built work, shown with its type, the role of the practice named in plain words and photographs the practice has the right to use. Nothing about the client's family, the budget or the exact address.
A project still in progress, shown through a photograph of a model that the client has agreed to publish, labeled as a design in progress and not as a building that stands.
How a first meeting goes, in the practice's own words: what a client brings, what the team asks about the site and what a person leaves with, with no timeline for approvals.
A post about the studio: a new entrance, a meeting room with the models on the table, hours for a holiday week, photographed as it really looks.
A team post with a person who agreed to appear, the role they hold and the kinds of project they lead.
A note on the area the practice now visits, published once a first meeting there is really possible, not while the plan is still only talk.

One studio, or a team spread over several

One location

Three things carry the profile of a one-studio practice: the studio as the place clients come to, the project types and stages it names, and a travel area that ends where the team stops going. Every change goes into the log with the value before and after.

A network

A practice with several studios has one profile per real studio, each with its own address, door, team and travel area, while every reply is written in one voice and every monthly report follows one layout. A building designed by teams from two studios appears in the portfolio of each only with the role that studio played. Each profile takes its own package, and each location is billed separately.

What the practice confirms and what the manager only records

What the manager does

Lists the project types, the stages and the related services from what you say, and turns away every service you have not named.
Writes each portfolio entry with the role you stated and holds it back until the rights note for the images is on file.
Keeps promises about approvals, building dates and building cost out of everything it drafts for the profile.
Walks the first meeting path as a client would and records who answered.

What you confirm

Which project types the practice takes, which stages it carries out, which related services are its own and which come through partners.
The role of the practice in each work shown, the rights to the images, and any license, chamber membership or title the practice claims, with its document.
Where the team goes for a site visit and where it asks the client to come to the studio.

The first four weeks: scope, portfolio, first meeting, report

an example of the process, not a client result

Week 1

The scope. You tell the manager which project types the practice designs, which stages it takes and which related services are its own. The manager sets every line of the live profile beside that list and marks the ones that say more or less than the practice does.
Week 2

The portfolio. Each work on the profile gets its role line and a rights note from you. Visualizations are separated from photographs of buildings that stand, and any work whose role is unclear waits.
Week 3

The first meeting. The manager calls the number, sends the form and opens the website link, then asks which meetings take place at the studio and which on a site, and which towns the team agrees to visit.
Week 4

The report. You receive the list of what was changed and what waits for Google or for your answer, which works still wait for a role line, together with the manager's proposals for the following month.

This example shows the order of the work and is not a result for any client. The pace is set by the package and by how many works the practice wants to show.

Look at your profile as a client who lives far from the studio

Look up the practice's name on a phone and read the first photographs. Any picture of a rendering, or of a building the team did not design, is a line for the role list.
Read the services list as a client who wants a house built or an apartment furnished. If the list could be read as promising either, mark the line.
Look at the category and the description for words that name a trade the practice does not carry out, such as contracting or interior decoration.
Call the number and send the form as someone with land in a town you do not visit. The answer should say plainly that the team does not go there.
Follow the website link on the profile. It should reach a public page of the portfolio, not a closed client area or a project that was taken down.
Compare the license numbers, memberships and titles on the profile with the papers in your files, and mark any that has lapsed.

Let the manager look you up the way a new client would

You can look the practice up on a phone and read the services. Or send the link and the manager runs the checks, removes wording that names work you do not do, and asks you for the papers behind each title.

Discuss my profile

What no profile of ours says about permits, building dates or fees

No approval, permit or building timing comes from us or from the profile. Those belong to the authorities and the builders, so a sentence about them never appears in a post, a reply or a description.
A license number, a chamber membership or a title goes on the profile in the practice's words and only while the paper behind it is current. We do not present any of them as something we established.
Closed drawings, project documents and client data are never placed on the profile. Portfolio works are shown only with the practice's confirmed authorship and the rights to the images.
Whether an architect can hold a personal profile, whether a studio counts as a place clients visit and how a travel area is shown are for Google to decide.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your services on your Business Profile
Services and their descriptions can be grouped by category here, which suits a practice that offers different stages for houses, commercial and public buildings.
Manage your Business Profile photos & videos - Computer
It states what Google expects of photos and logos and how upload statuses work, which decides how built work is shown.
Manage your business address
It explains unit details, the map pin and Street View, for a studio whose entrance is not at the street front.
Guidelines for representing your business on Google
It states when an office in a shared space or a mailing address counts as a place, and how an office relates to individual practitioners.
Manage your service areas for service-area & hybrid businesses
A practice that visits sites keeps its studio address and adds the towns it travels to, and this article sets out how.
Create & manage posts on your Business Profile
It describes update, offer and event posts, which fit a studio announcement or an open day.
Manage customer reviews
It shows how to reply to reviews and how to share a review link or QR code with clients.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A profile that shows the work your practice does

The manager lists project types, stages and related services, adds portfolio entries once the image rights are clear, and keeps the profile current. You confirm your role in each project and where first meetings happen.

Discuss my profile

Frequently asked questions

How do I tell an architect's work from interior design and from building contracting on the profile? +

By naming what the practice itself does. The architect designs a building: its form, its plan, the documents for the permit and the drawings a builder works from. Interior design plans the rooms inside, and contracting builds. The manager writes the category and the services from your list, and adds an interior or a building service only if the practice carries it out; work done through partners is written as arranged through them.

How do you show a project in the portfolio with the practice's exact role? +

Each work carries a role line you supply, such as lead designer for every stage, concept only or a partner practice on one part, and the manager publishes it only with the rights to the images on file. A visualization is labeled as a design, and a building another team drew is not shown as the practice's. If the role is unclear, the work waits for your answer.

Our clients ask for a finished house. Can the profile say we build? +

Only if the practice carries out building under its own contract. Otherwise the profile names the design stages as they are, with supervision only if the practice does it, and says that construction is done by a builder the client chooses. We do not imply turnkey delivery.

Can we list the towns we will travel to? +

Yes, from what you confirm. Google lets a business that has a studio and also visits sites keep both its address and a service area, set by city or postal code, and the manager lists only the places the team agrees to reach. A town you would refuse is not added to look broader.

Our studio is a desk in a shared office, or a room at home. Can it appear as a studio? +

Google's guidelines say an office in a coworking space qualifies only with its own signage, with your staff present in the stated hours and with customers received there, and a rented mailing address that is not used does not qualify. For a room at home, the manager discusses a profile with no public address and a service area. Which setup is allowed is for Google to decide.

May the founder have a personal profile besides the practice's? +

The examples Google gives of individual practitioners are doctors, lawyers, agents and similar professionals, and architects are not named among them. The manager does not open a second profile by default and checks the case against Google's rules, because a second profile at the same door can compete with your own.

Can you add our license number and chamber membership? +

Yes, in the practice's words, for as long as the paper behind each is current. A lapsed number or membership comes off the profile once you confirm it.

Is it worth enabling messaging on our profile? +

Only if a named person reads it. The option is WhatsApp or a text-capable phone number in the contact details, where Google offers it. Plans and project documents should not travel through it, so the first reply points to the practice's own way of receiving them.

A review praises the design but blames the builder. What do you reply? +

The reply thanks the client for the work done together, stays inside the practice's role and says nothing about the builder, the defect or who is at fault. If the review touches a fee or an error in the drawings, you see it before anything is posted, and the wording goes up only once you approve it.

Visitors ask about renovation and interiors. Where do those answers go? +

Into the profile's own text. The services list and the description say what the practice designs, what it does not do and where a first meeting takes place, in the wording you confirmed. The questions section is not available everywhere, so nothing here relies on it.

A neighboring industry, and what is different there

Building and renovation contractors Service area, the work the crew actually takes on, real photos of finished jobs and honest review handling: the fields a homeowner checks before calling a building or renovation firm, kept correct every month. Real estate agencies One profile for each real office, a named contact for selling, buying and renting, and never a profile for an apartment or a house. Who answers for which district, kept to what the agency confirms.

A profile that shows the work you really do

Share the link to your practice's profile and one line on the project types you take. We reply in one business day. Each location is billed separately.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.