Real estate agencies

Keep a real estate agency's Google Business Profile true to its offices and districts

We keep your agency's Business Profile current: one profile for each real office, a named contact for selling, buying and renting, and the districts each office answers for. The properties you represent stay on your own site and the portals, never on the map as places of their own. Your manager drafts, you confirm, and each change is entered in the log kept in your dashboard.

One location from €75 a month

Discuss my profile

The request is free and creates no obligation; a manager replies within one business day.

Type of request, district, office and the first contact

The manager takes an agency's profile in this order. Every step closes with your confirmation, and nothing is edited ahead of it.

1

Selling, buying and renting each get a contact

The services are split into selling, buying and renting. For each line the agency names the person or the team that answers and the number or form that reaches them, and the manager tests every route once with a real call or message. A route that ends nowhere is proposed for change.
2

Who represents the agency in which district

You tell the manager which district each office and each person covers. The profile then names districts office by office, shows only real offices, and a person who has left is taken out of the profile text once you confirm the departure.
3

The agency profile, not the property listings

The manager draws a map of the profiles the agency holds: one for each real office, none for an apartment or a house. Any property that sits on the map as a point of its own goes onto a list for a removal request, with the reason that it is not a business. The decision is Google's.
4

The first contact and what the agency does next

An owner who wants to sell or rent out and a buyer who wants a showing start differently. The manager follows the profile link to a form or a number, and the agency writes in its own words what follows the first message: who answers, what the agency asks for, what it sends back. That wording goes into the description only after you approve it.

Tell us where your offices are and who answers sellers, buyers and tenants

A line per office is enough: the address, the districts it takes properties in and the person or team behind the owner line and the buyer line. The manager checks your profile as it stands against Google's rules, marks what is outdated or in breach of them, then suggests a package.

Discuss my profile

How an owner or a buyer picks an agency on the map

The same map answers two different people. An owner who wants to sell or rent out a property is choosing an agency, while a buyer is checking who the agent is and whether the agency works in the district at all. Both read the profile before they open a single property listing. In this text a profile always means the map entry of the agency, and a property listing means an apartment or a house the agency represents.

The district comes before the agency name. An owner searches for the area the property stands in, and an agency that does not say where it works leaves the owner to guess.
Selling, buying and renting are three different errands. A profile that says only real estate leaves the visitor to guess which of them this agency takes and who picks up for it.
An owner looks for proof that the office is real: an address with a sign, hours when somebody is in, and the people who receive visitors. A profile with no desk behind it reads as a broker with a phone.
A buyer checks who represents the agency in this district. A name on the map that no longer matches the voice on the phone sends the buyer back to the question of who represents the agency.
Reviews are read for the kind of deal. A tenant's praise says little to an owner who wants to sell, so the line of work behind a review matters as much as the stars.
Property listings are read on the agency's own site and on the portals. The map is where a person decides whether the agency is worth contacting at all, and what comes after the first message.
The language and the way in count too. Someone who has just moved to the city picks the profile that says whether to call, fill in a form, send a message or walk in.

Where an agency's profile starts to mislead

An agency's facts follow its people: agents join, move between offices and leave, and every property the agency takes on is something a staff member could enter on the map. Each of these can leave a trace that outlives the fact it came from.

A property listing turns into a place. An apartment or a house entered on the map as a business has no staff, no hours and no desk. Google's eligibility rules list rental and for-sale properties among the places that do not qualify, while sales and leasing offices do.
A departed agent keeps appearing. The name stays in a description, a post or an answer to a review, and the number in the contact details rings a cell phone the agency no longer controls.
An agent's own profile competes with the office. A personal profile at the office address, made by the agent, shows a buyer a second business at the same door under a different number.
An address with nobody behind it. A meeting room in a business center, a mailbox or an address that exists only in a contract shows up as an office, and a visitor arrives where the agency receives no one.
One number for three errands. A seller, a buyer and a tenant dial the same line and reach whoever is free, and that person may handle only one of the three.
The district list drifts. A profile that names every district of the city invites calls about properties the agency does not take on.
A promise about a sale. A date, a price estimate or a line saying the agency will sell something is a claim the agency has to keep, and no manager drafts it on the agency's behalf.

The fields that carry a real estate agency's profile

The set is small, and each field is a statement by the agency about itself. So every field is completed from what the agency confirms and from nothing else.

One profile for each real office: an address where clients are received, a sign, stated hours and staff on site. An office that exists only on paper does not become a profile.
The name exactly as it is on the sign and in the agency's papers, without a district or the words buy an apartment added to it.
Categories from Google's list that match what the agency does now: selling, renting, managing buildings, new construction, commercial space. Only the ones it really does, and nothing it dropped.
Services split into selling, buying and renting, as a client would phrase them, and the kinds of work the agency turns away listed alongside.
Districts in the service area, kept to the districts each office really takes properties in. An agency with an office and agents who travel to showings is a hybrid business, so the address and the area both stay on the profile.
Contacts by type of request: the number or form for owners, and the one for buyers and tenants, each tested by a call or a message before it is kept.
Messaging: Google's own chat button has been retired. Today the options are a WhatsApp address or a text-capable number in the contact fields, in countries where Google offers it, and the channel stays on only while someone reads what comes in.

The monthly routine of a real estate agency profile

The monthly work follows the people and the offices, not the stock of properties. The manager lays the live profile next to the agency's last confirmation and reports only what differs.

The list of offices is compared with the offices the agency keeps this month. An office that has moved or closed is proposed for a change or a closure, so that no client is sent to the old door.
Names and numbers in the profile are matched to the staff list the agency confirms. A person who has left is removed from profile text only after the agency says so.
Each contact is tested: a call to the owner line, a message to the buyer line, a form submission. The manager notes who picked up, so a request that gets lost has a place in the report.
Hours are read twice, once for when the office is open to visitors and once for when someone answers the line. Special hours cover holidays and any closure lasting no more than six consecutive days; a longer closure shows the profile as temporarily closed.
A property that sits on the map as a point of its own is flagged. The manager lists the entry, drafts a removal request with the reason and keeps the evidence, and what comes of it is for Google to decide.
A new agent, or one who moves to another office, is connected to an office in the profile only with the agency's confirmation. An agent's own profile stays with the agent unless the agency holds the access to it.
The service area and the district list are matched to the districts each office takes properties in right now, and a district the agency stopped serving comes out of the list.

Habits for an agency listing: offices, districts and agents on the map

Five habits that keep the map entry of an agency to its real offices and the districts it takes properties in, with the matching Google help page linked under each.

1

Give a new-development sales office a profile and give the flats none

Google's eligibility rules list rental and for-sale properties, such as model homes and vacant apartments, among the places that do not qualify, and say that sales or leasing offices can be verified. An agency that sells a new building from a staffed sales office on site can have a profile for that office, because the office makes in-person contact during stated hours. The flats stay on the agency's site and the portals.

Google's help on this: Business eligibility and ownership guidelines
2

Name districts one by one, never as a radius around the office

A service area is entered by city, postal code or another named area, up to 20 of them, and Google does not accept one set as a radius around the office. Its boundaries should stay within about two hours of driving from where the business is based. An agency with an office and agents who drive to showings enters both the address and the districts, and drops a district it no longer takes.

Google's help on this: Manage your service areas for service-area & hybrid businesses
3

Let an agent's own profile carry the agent's name and nothing of the agency

Google counts a public-facing real estate agent as an individual practitioner, who may have one profile of their own when reachable at the verified location in stated hours. When several practitioners share one office, the agency keeps the office's own profile, and an agent's profile is titled with the agent's name and nothing else. Support staff should not create profiles of their own.

Google's help on this: Guidelines for representing your business on Google
4

Request a merge when staff opened a second profile for the same office

Staff sometimes open a second profile for the office itself. Google's route is a merge request from Google Maps, which combines the reviews of the two profiles, and the profiles must represent the same business and carry the same details. Replies to reviews may be lost in a merge, so the manager keeps a copy of each reply first. An agent's personal profile or another eligible business at the same address is not a duplicate and is not merged.

Google's help on this: Resolve duplicate profiles & ownership issues
5

Enter the opening date of a new office before it receives anyone

When the agency opens an office in a new district, the profile can carry the opening date, month and year, up to a year ahead. After verification the profile shows on Google 90 days before that date, posts and photos can announce the office, and after opening it carries a Recently opened tag for 90 days. The district goes on the profile's list when the office takes properties there, not when the plan is made.

Google's help on this: Add a business opening date

Reviews from owners, buyers and tenants

A review of an agency is about one person's deal, and it can carry an address, a sum or a name. The manager drafts each reply without those details and brings you in whenever the deal itself is the subject.

A thank-you from an owner gets an answer about the agency's work in general, with no address of the property and no word about the price or the buyer.
A review that names an agent who has since left gets a reply about the agency, not about the person, and the agency decides before anything goes up whether the departure may be mentioned.
A tenant's complaint about a deposit or an unreturned call is shown to you before anything is said in public. The reply states what the agency does next and leaves the settlement for a private conversation.
Reviews are sorted by the line of work, selling, buying or renting, so the same complaint repeating in one line reaches the person who runs it.
A review about a property the agency never handled, or one that looks written by a competing office, is taken to Google as a report, together with whatever evidence the agency holds.

Where a human has to step in

Anything about a deposit, a dispute over fees, a deal that fell through or a claim that a client was misled is answered only in wording you have approved. The manager never states in public whether a sale or a rental took place.

Owners, buyers and tenants each get the right reply

The manager sorts reviews by selling, buying and renting and drafts replies with no address or sum. Tenant deposit complaints reach you before anything is public, and you approve what goes out.

Discuss my profile

What an agency can publish on the map

Posts come from what the agency does as an agency: its offices, its people, the districts it takes on and the way a first conversation works. The package sets the monthly number, and each post is written from what you send.

A post about an office: a new address, a changed entrance, hours around a public holiday, with a photograph of the entrance as the office sees it.
A post about a district the agency now takes properties in, published when the office actually starts taking them and not when the idea was discussed.
The first conversation for each type of request: what an owner can expect after asking to sell, and what a buyer or a tenant does to begin, in the agency's own words and with no deadline or estimate.
A team post with a photograph of a person who agreed to it, the role and the district covered, so a buyer knows who stands for the agency there.
A property appears only to show how the agency works, with the owner's written agreement for every photograph, and never as a post that is simply an advertisement for the property or carries its price.
Seasonal notes the agency can stand behind: when it opens a round of rentals, when an office closes for a holiday, when it starts a new district.

Offices, districts and agents once the agency has more than one door

One location

For an agency with one office, three things matter: the profile of that office, a contact for each type of request, and a district list that ends where the agency stops taking properties. The manager keeps all three true to what you confirm, rechecks them at each regular review and records what changed.

A network

Several offices mean several profiles, one per real office, every office keeping its own address, opening hours, staff list and districts, while how replies sound and what the monthly report covers are common to all. Agents who work out of one office share that office's profile, and a personal profile for an agent is a separate matter under the rules Google sets for individual practitioners. Packages are chosen profile by profile, and every location is billed separately. A property listing never becomes one of these profiles.

What the agency confirms and what the manager enters

What the manager does

Keeps one profile for each real office, lists any property that was entered as a place so it can be reported, and never opens a profile for a property itself.
Tests each contact by type of request and records who picked up, so a lost request has a line in the report.
Matches the names, numbers and districts in the profile to the staff list you confirm, and holds any change about a departing agent until you confirm it.
Keeps valuations, sale times, prices and commission out of every post, reply and description it drafts.

What you confirm

Who represents the agency in which district, which offices receive clients, and when a person leaves or moves to another office.
Which licenses, memberships or titles the agency names about itself, with the paper behind each one, and the owner's written consent for any photograph of a property.

Four weeks at an agency: offices, then people, then reviews, then the map of profiles

an example of the process, not a client result

Week 1

The offices. The manager lists every profile of the agency, every personal profile at an office address and every point on the map that belongs to a property. The agency says which offices receive clients.
Week 2

The people and the contacts. The staff list is matched to the names and numbers in the profile, each office gets its district list, and the owner line, the buyer line and the form are each tested with a call or a message.
Week 3

The reviews and the photographs. Waiting reviews get replies. A review naming a former agent waits for your wording, and photographs of a client's property stay off until the owner's consent is on file.
Week 4

The report. You get the map of profiles, the list of what was corrected and what is waiting for Google, and the manager's shortlist for the month ahead.

An example of how four weeks can run at a real estate agency, set out in the order the work is done and never as a result for any client. The pace differs by package and by how many offices and personal profiles the agency already has on the map.

Six checks for an agency profile, from stray property points to the door sign

Search for the agency's name and read what the map shows beside your office. A point carrying the address of an apartment, or a personal profile of an agent at your own door, means something else has been entered.
Call the number the profile gives, first as a seller, then as a buyer. If both reach the same person, or someone who has left, the types of request are not yet separate.
Compare the people named in the description, in posts and in replies with the team as it stands today.
Open the website link from the profile on a phone. It should reach your agency's own page, not the page of a property that was taken down.
Read the name and the description for any wording about how fast, how high or how certain a sale will be, and mark each such sentence for confirmation or removal.
Check that each office address has a sign on the door and a person at the desk during the stated hours.

Stray points on the map are our problem now

These checks cover the map, the phone and the door sign of each office. Send us the link and the manager runs them, corrects what the listing says and flags the points that need your decision.

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What an agency profile cannot claim: valuations, licenses, outcomes

No valuation of a property, no price forecast, no time to sell and no line saying the agency will sell something comes from us. Such words are a promise only the agency can make, and they stay off the profile.
Licenses, memberships and titles appear only as the agency names them and shows the paper for. We add none of them as our own statement about the agency.
Whether a personal profile may exist for an agent and what Google does about a property entered as a place are Google's calls, and the agency cannot promise either.
Photographs of a property are published once its owner has agreed in writing, and no price or commission figure appears in any text we draft.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Business eligibility and ownership guidelines
Which places qualify, among them sales and leasing offices, and why a flat entered as a place does not.
Manage your service areas for service-area & hybrid businesses
How districts go into the service area, and what a business with both an office and visits shows.
Guidelines for representing your business on Google
What Google says about individual practitioners such as agents and about several practitioners at one office.
Resolve duplicate profiles & ownership issues
How duplicates and merges work, including what happens to reviews and replies.
Add a business opening date
How the opening date of a new office is set and what the profile shows before and after it.
Manage your business address
How an office's full address, floor and map pin are entered.
Chat with customers from your Business Profile
Which messaging options a profile can show, and where Google offers them.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Foreign edits Someone changed your Google Maps profile. Your manager checks it against the details you agreed.

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager sets up your offices, districts and agents

A manager builds the profile around your real offices and keeps agents, districts and contacts up to date. You tell us who represents the agency where, and which licenses you may name.

Discuss my profile

Frequently asked questions

How do you run an agency's profile without creating a profile for every apartment? +

The profile belongs to the agency's office, not to the properties it represents. The manager keeps one profile for each real office and leaves apartments and houses on your site and the portals. If a property already appears on the map as if it were a business, it goes on a list for a removal request, and Google decides.

How do you update the profile when an agent changes office or team? +

Only when the agency tells the manager. The staff list you confirm is the source for names, numbers and districts, and the manager changes the profile text to match it. A departure is reflected once you confirm it, and an agent's own profile stays with that agent unless the agency holds the access.

Can each of our agents have a profile as well as the agency? +

Google's guidelines treat a real estate agent as an individual practitioner, who may have a profile when working in a public-facing role and reachable at the verified location in stated hours. One practitioner should not hold several. The manager starts with the agency's own profile and checks what the personal ones add, because a second business at the same door can confuse a buyer.

An owner wants us to take properties in a district where we have no office. Can we add that district? +

Yes, if the agency really takes properties there. Districts are entered in the service area by name, as cities or other areas, up to 20 of them, and the boundaries should not reach beyond about two hours of driving from the office. Google does not accept a service area set as a radius. A district the agency has stopped taking comes out, and one where nobody from the agency would go does not go in.

Our profile was suspended after staff added profiles for properties. What happens? +

The manager reads the notice and checks it against the map of profiles the agency holds, looking first for the points staff added for properties and for the personal profiles at the office address. You are told which cause is established and which is only a guess. The reinstatement request itself follows the same steps as for any profile.

A review thanks an agent who no longer works with us. Can the name be removed? +

Not in the review itself. The reply is written about the agency, leaves the person out, and goes live once the agency has agreed how to treat the departure.

Can you add our broker license and our memberships? +

Only as the agency names them, and with the paper behind each one. We do not state a license or a membership as our own fact about the agency, and nothing is added from a plaque on a wall or a line on a website.

Can we post our properties on the profile? +

To show how the agency works, yes, with the owner's written agreement for every photograph and with no price. A post that is simply an advertisement for one property is not the job of this profile, and the property pages stay on your site.

Should the profile name the agent who handles showings in each district? +

Only for an agent who agreed and is on the staff list you confirm this month. A name in the description goes stale the day the agent moves, so the manager prefers the role, the district and the office number, and puts a person's name in a post only with a date. Whoever leaves is taken out once you confirm it.

A neighboring industry, and what is different there

Notary offices People arrive for one specific act. The acts the notary confirms, how a visit is booked, the office's own instructions for it and the real door: what keeps the trip from being wasted. Building and renovation contractors Service area, the work the crew actually takes on, real photos of finished jobs and honest review handling: the fields a homeowner checks before calling a building or renovation firm, kept correct every month. Property valuation firms A valuation firm is picked for one report and the purpose behind it. The purposes, the kinds of objects, how an inspection is agreed and how a first request is written: never a value, never a property for sale.

A profile with your real offices, contacts and districts

Send the link to your agency's profile and, if you have it, the list of agents with the office each one sits in. The manager's answer, with the first corrections, arrives inside one business day, and every location is billed separately.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.