Visitor attractions

Show visitors which gate of your attraction is open, and the last entry, on Google Maps

An attraction is usually visited once, by someone who does not know the town, has one free day and plans it on a phone the evening before. The listing has to send that person to a gate that is open, on a day the site is open, early enough to get in before the last entry. A dedicated manager keeps those facts true on your Business Profile and records every change and who confirmed it. Ticket prices, availability and booking systems are not part of this service.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The gate, the ticket, the clock, then the length of the visit

These four follow the order in which a first-time visitor gets stuck. Each step ends on something the operator has confirmed, and every change goes live after your approval.

1

Which gate, and which car park

The pin goes to the entrance visitors use with a ticket, never the center of the grounds or the delivery gate. Every other entrance is described with the days it opens and whether it has a ticket office, and the car park for visitors is named with the walk from it to the gate. A profile holds one point on the map, and Google sometimes shifts that point on the strength of its own sources, so the pin is looked at again every month.
2

Tickets: where they are sold, never what they cost

The listing says where tickets are sold: at which gate, online, or both, with the link going to the sales page you name as official. It carries no price, no promise that tickets are left and no discount. Admission details from Google's connectivity partners show up before the operator's own, so a reseller's offer can appear beside a listing. Prices, availability and your ticketing system stay outside this service.
3

Hours, last entry and the closed months

For a site with a staffed gate, the hours field carries the hours the grounds admit visitors. A natural feature or an event ground is a different case: Google's guidelines list both among the places that shouldn't provide hours, and the profile can be left with no main hours, with the season and the staffed times written in the description. The last entry is entered in the description and the season post by weekday. Where hours are set, public holidays go in as special hours in advance, and a closure of more than a week, including the whole off-season, is set as a temporary closure and lifted on the reopening date you give. Seasonal and event hours are published only from your own schedule.
4

How long a visit takes, and what the weather changes

The usual length of a visit goes into the description in your words, so a visitor can tell an hour from an afternoon. The zones that close in rain, wind or heat are listed there too, and on the day one of them stops, a post says so and comes down when it runs again. The typical time people spend on site that Google sometimes shows comes from Google's own data, and nobody edits it.

Send the gate list, the last entry and the season dates

Send a short list of the gates visitors use, with the days each is open and where tickets are sold, the last entry for each weekday and the dates of your season. A manager sets the live listing beside it, marks the lines that already disagree and proposes a package for the site.

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What a visitor reads the night before, and checks once more at the station

The visitor decides the night before and opens the listing once more at the station, only to learn which gate is open. If the pin and the gate disagree there, nothing else on the listing gets a second look.

The listing is read against a clock: is the site open tomorrow, until what time, and when does the turnstile stop letting people through. A closing time with no last entry beside it reads as permission to arrive late.
The length of a visit decides where it goes in the day. An hour fits before lunch; half a day replaces something else. A listing that says nothing about it leaves the visitor to guess from the size of the photos.
The route is taken from the pin. When the pin sits in the middle of the grounds, the navigation picks the nearest road, and the nearest road is often the one that ends at a delivery gate.
Families look for age and height limits and whether a buggy gets around. A visitor who uses a wheelchair checks the entrance, the toilets and the paths one by one, then reads the reviews to learn what the attributes left out.
The forecast is open in the next tab. People want to know what keeps running in the rain and what stops in the wind, and when the listing is silent, the reviews answer for it.
Reviews are read in the visitor's own language first. A short review in Polish or German about the queue at the east ticket office outweighs a star average for the person who reads that language.
Tickets are the last question, and it is answered elsewhere. People follow the official ticket link or walk to the ticket office; what they need from the listing is where tickets are sold, never what they cost today.

How an attraction listing falls behind the site

Most of it is time. The season turns, a hall closes for works, a holiday shortens the day, and the listing keeps showing the version of the site that was true when somebody last opened the editor.

Summer hours still standing in November, with no temporary closure set, so the map shows an open site and the visitor finds a chained gate.
Last entry published nowhere. Open until six is read as come at half past five, and the argument happens at the turnstile.
The pin placed on the middle of the grounds or on the service entrance, and the car park for visitors never mentioned, so drivers stop on the verge.
A hall, a ride or a pavilion closed for works still first in the gallery and still named in the description, so people buy entry for the one thing they cannot see.
The website button opening the city tourism portal, or the site's own page with last season's timetable on it.
A cafe, a gift shop or a pavilion inside the grounds carrying its own pin under a similar name, with reviews about sandwiches landing on the rating of the museum.
Marketing words added to the name on the map, which Google's rules do not allow and which can get the profile suspended.

Where the gate, the last entry and the visit length each go

The last entry, the visit length and the gate are facts a visitor needs, so the work is mostly about putting each of them in the place where the visitor will actually read it.

The primary category, chosen for what the entrance fee actually buys: a museum, a zoo, an amusement park, an open-air site. It decides which searches can surface the site at all.
Opening hours, for a site with a staffed gate: the hours the grounds admit visitors. Google's guidelines keep show times and activity schedules out of this field, so a feeding, a guided tour or an evening concert never sets the hours of the site, and they say that event venues and natural features shouldn't provide hours at all (see the practices below).
Special hours for holidays and short days, set date by date. A closure of more than a week, including the off-season, is marked as a temporary closure instead, and the regular hours come back on the day you reopen.
Accessibility attributes. Each one describes a single thing (the entrance, a restroom, seating, parking, an elevator) against Google's own description, and is set only for the thing you have checked. None of them describes the whole route through the grounds.
The description: the season, the last entry by weekday, the usual length of a visit, what closes in bad weather and the rules a visitor meets at the gate, in the operator's own words and without superlatives.
The website link, pointing to the official page for this season, and a line saying where tickets are sold. Google says admission details from its connectivity partners show up before the operator's own, so a reseller's offer can appear beside the listing.
Photos of every entrance with its sign, the approach to the car park, the ticket office and the zones that are open this season, so the last stretch can be recognized from the pictures.

A month built around dates the site already knows

The month is organized around a calendar you give us, because nearly everything that goes stale on this kind of listing goes stale on a date that was known in advance.

The dashboard keeps the site's working record: the entrances and the days each one is used, the last entry by weekday, the season dates, the zones that close in bad weather and the rules published at the gate.
Every check starts with the calendar. Is the site in season, is a public holiday coming, is a hall closed for works, and does the listing say the same thing on each of those points?
Changes Google applied from its own sources are laid next to the calendar. Summer hours coming back in the middle of winter is a typical one, and the earlier value returns only on your word.
Event posts go up with a date and come down after it. Nothing about a concert, a night opening or a holiday program stays on the listing once it has run.
On a weather day, the closure you report goes out as a post naming the zones that stopped, and it comes down once you say they are running again.
Reviews are read by language and by theme: the gate people could not find, the last entry, the queue, the parts that were shut.
The monthly report lists what changed and on whose word, what Google changed by itself, what comes up on the calendar next month, and which ticket questions were passed to whoever runs your ticketing.

Settings for a site that most visitors see once

Each item is something Google lets the owner set, and why it counts for a visitor who has one day. Nothing is changed until the site confirms the fact it rests on.

1

Decide first whether the site gives opening hours at all

Google's guidelines say that event venues and natural features shouldn't provide hours, and that schedules for varied activities don't belong in hours either. A ticketed site with a staffed gate is a different case, and its regular hours are the hours the gate admits visitors. The manager asks which side of that line the site is on and settles it with the operator against the guidelines before changing anything. Where hours stay off, the profile can be set so that no main hours show, and the description says when the staffed parts are open. Google has the last word.

Google's help on this: Guidelines for representing your business on Google
2

Give each event an Event post with a start and an end

An Event post needs a title, a start and an end, with dates and times. Without times, Google treats the event as lasting the whole day on its dates, so a night opening has both of its times written out. The button leads to whichever page the operator names for that event or its tickets, and phone numbers stay out of the post body and go behind a Call button instead.

Google's help on this: Create & manage posts on your Business Profile
3

Find out who holds the listing before the first edit

Attractions can be put on the map by a tourist office, a municipality or a previous operator, and that creator may still hold the profile. If someone else already holds a verified profile of the site, the operator asks for ownership through Google's request form, and Google notifies the current holder by email. Separate businesses inside the grounds, such as a cafe or a gift shop with its own name and clearly visible signage, can keep their own profiles, so their reviews stay off the site's rating.

Google's help on this: Resolve duplicate profiles & ownership issues
4

Set accessibility attributes against Google's own wording, one element at a time

Google describes each accessibility attribute by a physical test: whether the entrance has steps or a ramp and how wide it is, whether the restroom door and the stall allow a wheelchair, whether there is a reserved parking spot, whether the elevator is large enough. The manager asks the operator to confirm each one for the thing Google names, and what the attributes cannot say, such as a cobbled path or stairs to the upper terrace, goes into the description in words.

Google's help on this: Manage your business attributes
5

Read the photos visitors post, and answer or report the ones that mislead

Photo updates arrive from visitors through the Maps app, and Google lists changes to hours among the things they can show. A snapshot of the old north gate, or of a hall that has been shut since spring, goes on sending people to the wrong place. Owners cannot turn visitor photo updates off, but each one can be answered in the Maps app, and a photo that violates a Google content policy is reported from the same place.

Google's help on this: About photo updates from customers

Reviews from people who came once

An attraction collects reviews from visitors who will not be back, many of them in a language the ticket office does not speak. They are written for the next stranger, so a reply is really written for that reader too. You set the tone once at the start, and how many replies a month fit follows the package the site is on.

A review in Polish, Ukrainian or German is answered in that language, from wording agreed with you for that language. Where nobody on your side can read a language, the reply stays short and says only what you have approved.
A complaint about being turned away after the last entry is answered with the time and where it is published. The reply does not argue about whose clock was right at the gate.
A complaint about the price of entry is answered without figures. The reply speaks about what the site decides itself and points to the official ticket channel; prices are not debated in public, and this service does not set them.
A visitor who found half the site shut in the wind gets a reply naming what closes in bad weather and where that is announced on the day.
The monthly report gathers the same complaint from different languages into one line: the queue at the east ticket office, the hall that was shut, the gate nobody found. A queue at one office goes to whoever runs the gates as a note about that office, while each reply stays about its own visit.
A review about a different place with a similar name, or about a cafe that runs a listing of its own, goes to Google as a report under the rules for reviews, and whether it stays is Google's call.

Where a human has to step in

A review describing an injury on a ride, a lost child or a confrontation with security leaves the queue the day it arrives. It reaches you before anyone writes a word, and the reply that goes public is worded by you, with a lawyer or an insurer reading it first if you choose.
No reply confirms who came on which day, and no reply puts a name to a guide, a cashier or a steward unless the reviewer already did.

One-time visitors get an answer too

Every review gets a reply written for the next stranger reading it, in the tone you chose once. When a complaint concerns safety or a refund, it comes to you before anything is posted.

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Posts for dated facts: the season, the program, the hall that is shut

Posts on this kind of listing are mostly dated facts: when the season starts, what runs this month, what is shut today. Each one goes up from something you confirmed and comes down on a date agreed in advance.

The season itself: the first day, the last day and the hours in between, posted as soon as you confirm the dates.
The program for the month, one event per post, with its date, whether it needs a separate ticket or a booking, and the day the post comes off.
A hall, a ride or a trail closed for works: what is closed, from when, until when, and what a visitor can see instead.
Weather days: which zones stopped today, posted when you tell the manager and taken down when they run again.
The way in, photographed: each gate with its sign, the car park entrance seen from the road, the ticket office, the path from the stop.
The usual length of a visit, written in the description as the operator estimates it. The typical time Google sometimes shows comes from its own data and is not edited here, so the operator's estimate sits beside it in words and nobody has to guess which one is meant.

A single gate, or one ticket across a castle, a museum and a garden

One location

A single site needs its gates, its last entry and its season written down once and then checked against the calendar every month, because the dates that make an attraction listing wrong are nearly always dates somebody knew about in advance.

A network

An operator with several sites, or one ticket that covers a castle, a museum and a garden in different streets, has several entries on the map, each with its own gate, hours, season and reviews. How replies sound, how photos are shot and how the last entry is worded get settled once for the whole group. Each location is billed separately, on the package chosen for it.

What the site confirms and what the manager enters

What the manager does

Places the pin at the gate visitors use with a ticket and describes every other entrance with the days it opens.
Keeps the hours field to the hours the grounds admit visitors and writes the last entry, the visit length and the weather zones where a visitor reads them.
Runs the seasonal calendar: the temporary closure at the end of the season, the holiday hours, the posts that come off on their dates.
Sends every question about ticket prices, availability or a reseller's offer to the person who runs your ticketing, and notes in the log who got it.

What you confirm

Which gates are open to visitors on which days, and where tickets are sold at each.
The season dates, the last entry by weekday, and the month's program with the events that need a separate ticket.
What closes in rain, wind or heat, who on site decides that on the day, and what the site confirms about accessibility, element by element.

A first month, starting from the gate

an example of the process, not a client result

Week 1

Access comes first: the manager works from the account the site owns and writes down the listing exactly as it stands, from the pin, the hours, the category and the website link to the first photos and whatever the description claims about the season. No edit goes out until that snapshot is saved.
Week 2

You send the gates, the last entry by weekday, the season dates and the holiday calendar. The first approved edits follow: the hours field narrowed to visitor hours, holiday dates entered ahead of time, the category settled, the website link pointed at this season's page.
Week 3

Then the walk in. The pin moves to the visitor gate, each entrance and the car park approach are photographed, the rules visitors meet at the gate go up in your wording, and waiting reviews get replies inside what the package allows, every draft cleared by you before it goes out.
Week 4

The written summary arrives with the calendar attached: the date the off-season closure goes on, the date the hours return, the program posts already queued, the zones that stop in bad weather as the site confirmed them, and every ticket question sent on to the person who runs your ticketing.

This is an example of sequence at an attraction, and no operator's result: which corrections usually come before which. A site with a closed season starts from the calendar, and one that opens all year starts from the gate. How far your own month gets depends on the package and on how far the listing has drifted from the site.

Six checks to run from the station to the turnstile

Tap the directions button on the listing from the nearest station. If the route ends anywhere other than the gate where tickets are checked, that is where first-time visitors are walking.
Read the listing as someone arriving an hour before closing. If nothing tells them when the last entry is, the answer is being given at the turnstile.
Scroll the opening photos. If one shows a ride, a hall or an exhibition that is closed or gone, people are buying entry for it.
Open the website button. It should land on your page for this season, not on the city tourism portal or on last year's timetable.
Check the name on the map against your sign. Any word that is not on the sign, the town included, can lead to the listing being suspended.
Put next year's public holidays beside the listing's hours. Every holiday without special hours set will show a normal day to someone planning their only visit.

Walk from the station to the turnstile, or let us

These checks cover directions, last entry, photos and holidays. The manager makes them for each site, fixes what disagrees with your schedule and brings you the few questions only the operator can answer.

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What the ticket office keeps and what Google decides

Ticket prices, availability, discounts and your ticketing or booking system are not managed here. The listing says where tickets are sold, and any question about a price or a reseller's offer is handed to the person who runs your ticketing.
Accessibility goes on the listing only as the site confirms it, element by element. Nothing says the whole site is accessible unless the operator has checked the whole site.
The season, event and holiday hours come only from your own schedule, and the length of a visit appears only as the operator's estimate, never as a promise that the site can be seen in an hour.
Where the pin settles, whether a pavilion may have a listing of its own, whether a review comes down and what Google shows in its own visit data are Google's decisions.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
Names event venues and natural features among the places that shouldn't provide hours, and gives the rule for seasonal hours.
Edit your business hours
Shows the setting that leaves main hours off, which a site uses when Google's guidelines say it should not show hours.
How to set Special hours
Explains special hours for holidays and short days, and how long a closure can run before it needs a different mark.
Mark your business as closed
Draws the line between special hours and the temporary closure used for the off-season.
Create & manage posts on your Business Profile
Describes Event posts with dates and times and the buttons a post can carry.
Manage your business attributes
Lists the accessibility attributes with the physical test Google sets for each one.
About photo updates from customers
Visitors post photo updates of gates and halls, and this shows how to reply to them or report the ones that break the rules.
Resolve duplicate profiles & ownership issues
Explains when a cafe or a shop inside the grounds is its own business and when it would only be a duplicate pin.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager who keeps the season on the map

The manager places the pin at the gate visitors use, sets seasonal closures and holiday hours, and posts your program. You tell us which gates open when and what closes in bad weather.

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Frequently asked questions

How do we keep the hours of the grounds apart from the schedule of individual events? +

By giving each its own place. The hours field carries only the hours the grounds admit visitors; Google's guidelines keep show times and activity schedules out of it. Each event goes up as a dated post that says whether it needs a separate ticket or a booking, and comes off when it has run. A night opening that extends the day for a separate ticket holder is described in its post, never entered as the site's hours.

How do we say that part of the site is temporarily unavailable without promising access to everything else? +

In words, with dates, and naming only what is closed. The closed status applies to the whole listing, so a single hall or ride cannot be marked shut with it. A post names what is closed, from when and until when, and what a visitor can see instead; the closed part comes out of the description and off the first photos for the duration. Nothing claims that the rest is fully open unless you have confirmed it, and the notice comes down on the reopening date.

We close from November to March. What does the listing show in the winter? +

On your last day of the season it is marked temporarily closed, and the description says the site opens seasonally. On the reopening date you give, the regular hours come back. A closure of a week or less, such as a few days of maintenance, goes in as special hours instead. How Google shows a closed listing in the meantime is up to Google.

Can the listing show our ticket prices, or say that tickets for Saturday are still available? +

No. Prices and availability belong to your ticketing, which sits outside this service. The listing says where tickets are sold and links to the page you name as official. A reseller's offer shown beside the listing can come from one of Google's connectivity partners, whose admission details show before the operator's own; the manager finds where it comes from, hands it to the person who runs your ticketing and notes that in the log.

Visitors keep going to the old north gate. Can we mark two entrances on the map? +

A profile holds one point on the map, so the pin goes to the entrance visitors use with a ticket. The other gates are described in the description with the days they open and whether tickets are sold there, and each is photographed with its sign. Google sometimes shifts a pin on the strength of its own sources, which is why the pin is looked at again every month.

Can we tick wheelchair accessible for the whole site? +

Only what you have checked. Each accessibility attribute covers one thing (the entrance, a restroom, seating, parking, an elevator) against Google's description of it. What the attributes cannot say, such as stairs to an upper terrace or a cobbled path, goes into the description in your words, so nobody learns it at the foot of the steps.

Half our reviews are in languages nobody here speaks. Who answers them? +

The manager drafts a reply in the reviewer's language from wording you agreed for that language, and you approve it. Where nobody on your side can check a language, the reply stays short and says only what was approved. Complaints are grouped by theme across all languages in the monthly report, because a gate that nobody can find is the same problem in every language.

The cafe inside the grounds has its own pin, and its reviews mix with ours. What can be done? +

It depends on whether the cafe works as a separate business under Google's rules: its own entrance, name and hours usually point that way. If it does, it keeps its own listing and the two pins are made easy to tell apart. If it is part of the ticketed visit, a duplicate pin is reported to Google with your evidence. You decide which way to go before anything is sent, and the ruling is Google's.

Our site is a hillside with a ruin, no gate and no ticket office. Do we give opening hours? +

Probably not. Google's guidelines list event venues and natural features among the places that shouldn't provide hours, and the profile has a setting that leaves the main hours off. Whether a given site counts as a natural feature or as a ticketed attraction is judged against those guidelines with you before anything changes, and Google has the last word. Where hours stay off, the description says when any staffed part is open, and a season post gives the dates.

A neighboring industry, and what is different there

Hotels and guesthouses Amenities as the building really has them, arrival details a late guest can follow, and review replies that confirm no stay. Rates and availability stay with your booking systems. Cafes Morning hours, take-away, the drink that changes with the season and photographs of the counter as it looks now: the details a coffee break gets decided on, checked every month. Escape rooms Which game plays at which address, who may play it, how one session is booked and which door to arrive at, kept true without giving the plot away. Free slots stay in your own system.

A listing a stranger can follow to the right gate

Tell us which sites to look at. The first reply from a manager comes within one business day, and the review after it covers the lines that are wrong now, the ones that turn wrong when the season changes, and a package for each location.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.