Hotels and guesthouses

Keep your hotel's amenities, check-in times and night entrance true on Google Maps

We keep your hotel's Business Profile accurate: amenities, check-in and check-out, instructions for late arrivals, room photos and replies to reviews. Every change is agreed with your team first. Room rates and free dates come from your booking connections, and this service does not manage them.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The building, the arrival, the reviews, then the booking questions

Every change is drafted from what the hotel confirms and goes live after your approval. The last step covers the part of a hotel listing this service does not operate.

1

Amenities as the building has them

Each amenity is set only against something the hotel has confirmed in writing. Seasonal ones carry the dates they open and close, and anything nobody can confirm comes off. A class rating that looks wrong goes to Google's hotel support, not into a field. Which amenity groups exist is Google's decision, by country and category.
2

Check-in, reception and the way in

Check-in and check-out go into their own fields instead of opening hours (the fields list below gives the reason), and the reception schedule and late arrival instructions are written in the description. The pin is checked against the building, and the parking entrance and the nearest stop are described from photos you send. Google can move a pin using its own data and may ask for the address to be confirmed.
3

Replies that never reveal a stay

The manager drafts each reply and you approve it. A reply to a noise review does not say which floor the guest was on, and none quotes a booking reference. Reviews alleging theft, insects, illness or injury go to you first, repeated complaints become themes in the monthly report, and only Google removes a review.
4

Rates and free dates go to whoever runs your booking connections

Rates and availability beside the listing come through Google's hotel channels from the connections the hotel already uses, and editing the profile does not change them. The manager traces a wrong figure to its source, passes it to the person who runs that connection and notes where it went. Operating those connections is separate work.

Send the address, the room types and the hour reception closes

Add the amenities you can confirm and the name of whoever runs your booking connections. The manager compares the live profile with them, notes what contradicts the building and says which package fits.

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How a traveler picks a hotel on the map

Some people compare places weeks before the trip. Others are already in town late in the evening and need to know how to get in. The same profile has to answer both.

Photos are checked for the room a guest will actually get. A shot of the lobby says nothing about the bed.
Amenities work as filters before any text is read: parking, breakfast, a lift, air conditioning, a room for three.
Location is judged by the walk from the station or the stop, whatever the description says about it.
Reviews are read for what photos do not show: road noise, heat in the top rooms, water pressure, breakfast, whether anyone answered the phone at midnight.
A guest arriving after the last train needs to know whether someone will be at reception, and what to do if nobody is.
Check-in and check-out times decide the day for anyone arriving in the morning or leaving in the evening.

What goes out of date on a hotel listing

Amenities, house rules and seasonal opening change at different times, while the profile stays as it was last edited.

Amenities set once and never checked again: a sauna that closed, a shuttle that stopped running, a breakfast replaced by a vending machine.
Room photos from an old brochure shoot, showing furniture replaced two refurbishments ago.
The category switching between hotel, guesthouse and serviced apartment, which changes the accommodation fields that come with it.
Reception hours entered as the business's opening hours, so the profile suggests someone is at the door at three in the morning when nobody is.
A pool, terrace or wing closed for the winter but still listed, which brings reviews about a locked door.
Booking links from platforms the hotel no longer works with, while the hotel's own website is missing.
A second building across the road or a ground floor restaurant under the same name, with reviews mixed between them.

Fields hotels have and other businesses do not

Accommodation listings get their own set of fields, and travelers filter on them before they read the hotel's name.

The primary category (hotel, guesthouse or serviced apartment), which decides which accommodation fields appear at all.
Amenities: parking, breakfast, a lift, air conditioning, laundry, a pool, pets, family rooms. Each is set only where the building offers it on an ordinary day.
Check-in and check-out times. Google's guidelines ask hotels not to set ordinary opening hours, so these fields and the description tell a guest when they can get in.
Accessibility as the building really is: a step at the entrance, a lift that does not reach the top floor, a bathroom a wheelchair fits into.
House rules guests filter on: pets, children, extra beds, a deposit, quiet hours, smoking.
Room types written as service entries, since the profile has no room list of its own.
Extras paid separately (parking, breakfast, a pet, late check-out), named without prices so guests know about them before booking.

How a month of upkeep runs for a hotel

Each check starts with one question: does the listing describe the building as it is this week, including the parts that are closed?

The dashboard holds the agreed record for the address: confirmed amenities, arrival rules, room types, photos and the seasonal dates for each.
The check starts with amenities, because they change when a pool is drained, a shuttle stops or the breakfast room is let out.
The reception schedule and the late arrival instructions are compared with how the door really opens after dark, and corrected where they no longer match.
Photos are matched to room types, and photos from a previous season or layout are removed.
Seasonal facilities (a pool, a terrace, a wing) follow the calendar you gave us, each with the date it comes off.
Changes made by Google or by other users since the last check are listed next to the old value, and the old value goes back only on your word.
The monthly report covers the same points and lists the rate and availability questions that came in and who they were passed to.

What a hotel can set in its profile, and what Google keeps for itself

Each item is a setting Google offers a hotel, or a restriction it puts on one, with what it changes for a guest planning a stay. The manager changes a setting only against what the hotel confirms in writing.

1

Edit amenities in Hotel details and report wrong highlights

On a claimed and verified profile, amenities are edited in the Hotel details section: search for the attribute, fill it in and save. The colorful highlight icons beside the amenities, such as Pet Friendly, Free Wi-Fi or Free Parking, are Google's own and not guaranteed for every hotel, so a wrong one goes to Google's support and is not edited. Sustainability practices can be added there as well.

Google's help on this: Manage your hotel's details
2

Apply Google's test to each accessibility attribute

For the wheelchair-accessible entrance, Google asks for a one meter opening without steps, or a permanent or movable ramp where steps exist. The elevator attribute is for a building with several floors and a lift large enough for a wheelchair, and the restroom needs a one meter entrance and a stall a wheelchair can enter. A hotel with a step at the door and a lift that does not reach the top floor decides each answer against that test, and the manager records what the hotel confirmed.

Google's help on this: Manage your business attributes
3

Write no offer posts, because Google does not allow them for hotels

Hotels can't create offer posts, or any post that mentions or links to deals, promotions, special offers or discounts. Google's reason is that guests should not be confused about where to find organic and ad prices on the hotel's page. Posts here describe the building and the season: a floor under refurbishment, the day the terrace opens, the night entrance.

Google's help on this: Business Profile photos, videos & posts content policy
4

Pick a cover photo of a real room, and expect a swap if it is weak

Google does not guarantee that the cover photo is the first image shown, and when the chosen one is low quality a photo submitted by a customer may be used instead. A guest chooses a hotel by the room, so the cover is a room as it is today. A new upload does not reach guests until its status changes from Pending to Live.

Google's help on this: Manage your Business Profile photos & videos - Computer
5

Keep the restaurant's category off the hotel when it runs on its own

Google asks that independent, public-facing departments, separately owned and operated within the location, get a profile of their own and that their categories stay off the main profile. Where a restaurant or spa has such a profile, the hotel keeps hotel as its primary category, and additional categories describe real departments, not every service.

Google's help on this: Manage your business category

Reviews here, beside the ones on the platforms

Google usually holds fewer reviews than the booking platforms, but they are the ones people read on the map. The manager drafts a reply, you approve it, the manager publishes it; short replies to routine reviews can go out on a template agreed in advance. You choose the tone of replies when the work begins, and the number of replies per month follows the address's package.

No reply confirms that the person stayed, on which dates or in which room. That is booking data about a named person, and a public reply would show it to everyone.
This holds even when the review is wrong and the booking record proves it. The public reply stays general, and the details go to the private channel the hotel already uses with that guest.
A reply to a review of a noisy night does not say which floor or room the guest slept in. It says what the house does at night, such as its quiet hours, and nothing that points to the stay.
Repeated complaints (road noise, heat in the top rooms, a cold shower, breakfast ending too early) are collected as themes in the monthly report instead of getting the same sentence under each review.
A review about a rate, deposit or cancellation fee set by a platform is answered only about what the hotel itself decides, without arguing the platform's terms in public.
A review about a different property, or from someone who never reached the building, is reported to Google under its rules.

Where a human has to step in

Reviews alleging theft, insects, illness or injury skip the queue and go to you first. No draft is written before you have read the review, and the published wording is yours, checked with your lawyer or insurer if you want.
No reply names a member of staff the reviewer did not name first, and none quotes a booking reference.

Reviews on the map get an answer that suits your house

Each reply is drafted by the manager, approved by you and then published by us. No reply names a room, a floor or a stay date, and repeated complaints go into the monthly report as themes.

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What a hotel can publish

The most useful posts are about the building and the season: what the rooms look like now, what is open this month and what a late guest needs to know before setting out.

Room photos as guests receive them, sorted by room type.
Seasonal facilities, posted on the day they open and taken down on the day they close.
Refurbishment while it is happening: which floor, which weeks, what guests will hear and what works as normal.
How to get in after dark: the night entrance, the car park entrance, the nearest stop, written once where guests find it before the trip.
Local events and seasons (a fair, a festival, summer on the water) where the hotel really is close to them.
No claims to be the best located, the quietest or the nearest. A walking distance is a fact and can be stated; a superlative will be tested by the next review.

A hotel with an annex, a restaurant or a second building

One location

A guesthouse with a few rooms needs a listing that works for a guest arriving at midnight: the real amenities, the door that is actually used and a photo of the room they will get. After that it needs regular checks that the season has not made part of it untrue.

A network

Each building is its own listing, with its own address, reception schedule, arrival instructions and reviews. The reply tone, the photo standard and the seasonal calendar are agreed once for the group. Whether an annex or a hotel restaurant may have a listing of its own is checked against Google's rules before anything is applied for. Each profile is billed separately by its package, and a larger group is quoted separately.

What the front desk knows that the profile does not

What the manager does

Checks the amenity list against what the hotel has confirmed in writing and removes whatever is no longer true.
Keeps arrival information in the fields meant for it (check-in and check-out times) and describes the reception schedule and late arrival in words, so the profile never suggests a staffed door when nobody is there.
Drafts review replies, publishes them after your approval, and passes any review about theft, insects or injury to you first.
Passes every question about rates, free dates or booking links to whoever runs your booking connections, and records where it went.

What you confirm

The amenities the building delivers on an ordinary day of the year, and the dates on which the seasonal ones open and close.
The desk rota, the arrival window, and what a guest is told to do when they get there after the desk has closed.
Who runs the booking connections and the platform accounts, so a rate or availability problem reaches the person who is able to change it.

A hotel's first month, from the amenity list to the late arrival

an example of the process, not a client result

Week 1

The manager is added to the account the hotel owns, and the current state is recorded before anything changes: amenities, reception schedule, check-in window, room types and which photos still show existing rooms.
Week 2

The first agreed changes go out: amenities that are no longer true come off, missing ones go on, the category is settled, and check-in and check-out times and the reception schedule go where they belong.
Week 3

Arrival is checked end to end: the pin, the night entrance, the car park entrance and the nearest stop, each with a photo you send. Open reviews are answered within your package, each draft approved by you, and anything alleging harm goes to you instead.
Week 4

The report lists the amenities removed and added, the arrival check with its photos, the replies drafted and approved, and the seasonal calendar: what comes off in autumn, what returns in spring, and which rate or availability questions were passed to whoever runs your booking connections.

One example of how the month could run for a house with rooms and a reception that closes at night; it is nobody's outcome. Your own first month follows the package and the state the listing is in when it is opened.

Five things to check from the street and from a guest's phone

Open the listing on a phone as a guest arriving at midnight would. If nothing says how to get in after reception closes, your night staff will get that call.
Stand in front of the building and read the amenity list. Stop at every line that is no longer true; the sauna, the shuttle and the breakfast are the usual ones.
Count the room types you sell, then count the photos of rooms. A type with no recent photo of its own is the one guests will ask about by phone, and the first four photos may all show a lobby.
Open the map and check which door the pin points to, then look for a night photo of that door and one of the car park entrance.
Ask someone who has never stayed with you to say, from the listing alone, when they could check in and when they must check out. If they cannot, those questions will come by phone.

Arrive at midnight with the listing, or ask us to check it

The manager reads the listing as a late guest would, checks every amenity line against what the building offers and notes which room types lack a recent photo. You decide only on what the checks turn up.

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What a hotel profile does not decide: rates, free dates and the pin

Room rates, availability and hotel ads are not managed here. They come through your booking connections and platforms; the manager traces a wrong figure to its source and passes it to whoever owns it.
Amenities and statements about the location go on the listing only when the hotel confirms them and can back them up. The class rating shown is Google's own evaluation, not a field the hotel sets.
Where the pin sits, whether a review is removed, whether a second building may have its own listing and whether a suspended profile is restored are decided by Google, on its own timetable.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your hotel's details
The hotel-specific article: amenities, highlights, class rating, why hours cannot be edited and where booking links come from.
Guidelines for representing your business on Google
Google's guidelines say lodging should not set ordinary opening hours, which is why check-in times and the description carry arrival.
Business Profile photos, videos & posts content policy
It states that hotels cannot publish offer posts and what a hotel post may contain.
Manage your business attributes
It defines the accessibility attributes that a building with steps or a short lift has to answer one by one.
Manage your Business Profile photos & videos - Computer
Cover photos, upload status and review time decide when a room photo reaches a guest.
Mark your business as closed
A hotel that closes for the winter needs the steps for marking a profile temporarily closed and for reopening it.
Manage your business category
It explains additional categories and why an independently run restaurant or spa gets its own profile.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your listing's details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Reports and dashboard See what was done, and what it cost

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

One manager for the hotel's presence on the map

The manager sets up amenities, arrival instructions and photos, and keeps them accurate as seasons change. You confirm the desk rota and the after-hours entry, and tell us who runs the booking connections.

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Hostels

A hostel sits in the same group on the map, but guests choose it on different questions, since they often book a bed rather than a room.

Hostels

A hostel listing has to make clear the difference between a bed in a shared room and a private room; a guest who expected the second complains on arrival. An age policy, if there is one, belongs on the listing. Arrival matters even more than in a hotel, because reception is often staffed for part of the day, so the late arrival instructions (a code, a key box, a number to call) must be readable before the trip. The kitchen, lockers and common room are what people filter on, so they are described and photographed as they are. Reviews are mostly about noise and other guests, which changes what a reply can usefully say.

Discuss this kind of business →

Frequently asked questions

Which parts of a hotel listing can you actually edit, and which come from our booking systems? +

Here: the category, amenities, accessibility, house rules, check-in and check-out times, room types written as services, photos, posts and review replies. Not here: rates and free dates. They come through Google's hotel channels from your booking connections, and editing the profile does not change them.

How do we make sure nobody thinks profile management includes running our room availability? +

It is written in the agreement and repeated in every report. When a wrong figure appears, the manager finds its source and passes it to whoever runs that connection. Setting up or running that side is separate work, quoted separately if you want it.

The pool is drained from October. What is the right way to handle that? +

With a date. The pool goes on the seasonal calendar with the day it closes and the day it opens, and the amenity and its photos come off on the first of those dates. A pool ticked in June stays ticked in January unless someone removes it.

The desk is not staffed all night. Can the listing say so without making us look shut? +

Yes. The listing shows check-in and check-out times instead of opening hours (the fields list above gives the reason) and gives the reception hours in words. What a late guest does, who to call and how the door opens, goes where it is read before the trip.

A guest claims in a review that they never got the room they paid for. Can we just publish the booking reference and settle it? +

No, for the privacy reason set out in the reviews section above. The reply states the hotel's general position and invites the guest to continue on the channel you already use, where your records can settle the matter.

Are we a hotel or a guesthouse on Google, and does it matter? +

Yes. The primary category affects which searches the listing appears in and which accommodation fields it gets. The manager sets it to what the property is on paper and how it presents itself to guests, and other types go into secondary categories. The list of categories is Google's and differs by country.

Our restaurant is open to non-residents, and we have a second building across the road. Do they need their own listings? +

Not automatically. A restaurant, spa or annex gets its own listing only if it works as a separate business or department under Google's rules, and that is checked before anything is applied for. Otherwise it stays on the hotel's profile, described in words so guests find the right entrance. Google decides whether a separate listing is allowed.

We close from November until the spring. What happens to the listing? +

The listing is marked temporarily closed when you close, and the status is switched back when the hotel reopens. How Google shows the profile meanwhile is up to Google. At the same time the manager lists what to check again before the first guest of the season: amenities, times, photos and links.

The stars on Google do not match the stars on our sign. +

Google shows a class rating only for hotels it has evaluated, and the rating is its own, not a field the hotel fills in. If you believe it is wrong, or the hotel has none, Google's hotel support is the place to ask. The manager gathers the paperwork and sends the request; what happens next is Google's decision.

A neighboring industry, and what is different there

Restaurants The menu and its prices, the hours the kitchen serves and a booking link that works: your manager keeps a restaurant's Google profile in line with what you actually serve. Self-storage facilities Unit sizes a renter can picture, gate hours kept apart from office hours, the way in for a loaded van, and what to bring on signing day. Campgrounds Open dates, the kinds of campsites, the entrance a camper van can actually take and the amenities that work this season. Site availability and rates stay with your own reservation channel.

A hotel listing guests can rely on when they arrive

List the properties and mark any that close for a season. A manager replies in one business day with what each listing says today, which amenities it still claims and the package that fits the property.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.