Escape rooms

Show on Google Maps which escape room game plays at which address

An escape room is chosen by a group, for one game, one team size and one free evening. So the table that matters is short: the game, the address it plays at, the smallest and largest team, the youngest player and the page where that one game is booked. The listing has to show those, and the entrance a group should arrive at, without a word of the plot. Free sessions stay in your own booking system, and the listing never promises an open slot.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The game, its rules, its booking page, then the door

Four steps, in the order a group decides: which game, who may play it, how to book it and where to arrive. Each one waits for a fact from the operator.

1

Every game at the address where it is played

A game is written on the profile of the address where it plays and on no other. A profile has one address, so when two locations run different games, each profile names only its own. The manager builds a table of games by address from what you send and checks each line against the booking page, so that a group which picks a game arrives at the location that runs it.
2

Team size and age limits for each game, without the plot

For every game the listing states the smallest and the largest team, the youngest player and whether an adult has to be in the room, in the operator's own numbers. One more sentence gives the mood, such as bright, dark, loud or tight, and never mentions a puzzle, a prop or an ending. Anything you have not decided stays unwritten, because the manager does not fill a gap with a typical rule.
3

The booking path for one game and one session

The booking link opens the page of your own system where a group picks a game and a time. The manager follows it to the session picker for that game, and uses a link to the single game where your system allows one, so a group that chose one game does not land on a list of every room. Booking links that Google adds from third parties are compared with your list, and you decide which of them stay.
4

The entrance, the waiting area and when to arrive

Photographs of the street, the courtyard or the stairs, the door and the waiting area are published in the order a group meets them, with no puzzle, no prop and no room interior. The description says how early groups are asked to arrive and what to do if the door is locked, in your wording. The pin is rechecked each month, since Google can move it.

Send the table of your games, one row per game

Each row needs the game's title as it appears on the door, the address it plays at, the smallest and largest team, the age rule and the page where that game is booked. A manager compares the live profile with the rows and flags every line of the profile that says something else.

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How a group picks a game on the map

A group searches for a place and a game, not for the plot. Friends, colleagues or a family look for escape rooms near them, open a few listings and settle on the game that fits the people who are coming.

The first question is headcount. A group of five wants to know whether the game they like takes five, and a group of nine wants to know whether that means a larger game or two rooms booked side by side.
The second is age. A parent planning a birthday looks for the youngest player a game accepts and whether an adult has to be in the room, and teenagers want to know if they may come without one.
Difficulty and mood come from the words the operator picks. A bright family mystery and a dark game with actors and loud sound attract different groups, and the listing has to say which is which without saying what happens inside.
The address decides the evening. When one operator runs games in two neighborhoods, a group chooses by the game it wants and finds out afterwards where it is played, so the profile they opened has to be the one that names that game.
Photos are used to judge the place around the game: the street, the door, the waiting area and the desk. A picture of a locked box or a wall of clues is the one image the operator does not want on the listing.
Reviews are read for the evening rather than the room: whether the host was friendly, whether the start was on time, whether the game felt fair to a team of that size.
The last question is whether Saturday at seven is free, and the profile cannot answer it. The group follows the booking link, and what it finds there is the operator's own calendar.

Where an escape room listing drifts

A game can change while its listing stays as it was. A room is retired, a new one opens, the age limit moves after an awkward evening, a second location takes over half the games, and the profile is the last place to hear about it.

Two locations sharing one description. The listing for the older address still describes a game that now plays at the newer one, and a group books it and drives to the wrong neighborhood.
A retired game left in the description, in the posts and among the first photos, so people keep asking for a room that is no longer run.
A team size that changed in the booking system and not on the listing: the listing says six can play and the calendar takes five, and the sixth person learns it at the desk.
An age rule written once as children play with adults, with no age in it, so every parent reads a different rule into the sentence.
A spoiler in the wrong place: a photo of a locked box, a clue in a post, a review that walks through the ending. Once it is on the listing it sits in front of everyone who has not played yet.
A booking link that opens the front page of the operator's site or a reseller's page instead of the game, so a group has to find the right room again and some of them give up.
A door that cannot be seen from the street. When the room is in a courtyard, on an upper floor or behind a plain door, a group that arrives together at the wrong entrance is late for a game that starts on time.

The fields that carry an escape room

A game title, a team size and a minimum age are facts a group needs. The work is choosing, for each of them, the place where a group will actually read it.

The business name, exactly as it appears on the sign. Game titles, themes and words such as best or number one do not belong there, because Google's guidelines ask for the real-world name and say that unnecessary information in it is not permitted.
The primary category, picked from Google's list for what the customer buys, which is the game. The choice decides which searches can show the profile at all.
The description, where each game gets a short paragraph in the operator's words: the address it plays at, the team size, the age rule and the mood, with no clue and no ending.
The services list, where Google offers it for the category: one line for each game, with the limits of that game beside its title. It is the natural home for a rule that applies to one game and not to another.
The booking link and the preferred link, one for each purpose, each opened and followed before it stays, and pointing at the page of a game wherever the operator's system allows a link to a single game.
The address and the pin, one profile for each real location that receives groups, with the entrance described in words when the door is not on the street.
Photos of the street, the entrance, the waiting area and the desk, in the order a group meets them, and none of the rooms.

What a month of upkeep covers in an escape room

The month starts from a list of games. Everything that goes stale here goes stale because a game, a limit or a link changed and the listing was the last to hear.

The dashboard holds one table for the operator: every game with its address, its team size, its age rule, its booking page and the date each of those facts was last confirmed.
Each month the manager reads the listing against that table game by game and marks every line where the profile says something else.
Every booking link is opened and followed to the session picker of the game it should show. A link that lands on the front page, or on a game that no longer runs, is reported to you, and nothing replaces it until you say which page is right.
The photos are scrolled for anything that gives a game away and for anything that shows a retired room. Your own photos are swapped once you approve.
Anything Google or a visitor changed since the last check is compared with the game table, and a change that contradicts a game's address, team size or age rule goes into the report.
Posts announce a new game, a seasonal game or a room out of use, each with a start date and an end date, and they come down when the date passes.
The report records each change and who confirmed it, which reviews mentioned a wrong address, a team size or an age rule, and which questions were passed back to whoever runs your booking system.

Five settings for a profile whose product is a surprise

An escape room sells something it must not describe, so the profile's fields are used to say how, where and for whom a game runs, and never what happens inside.

1

List each game as a service with its own description

Where the category offers the services editor, each game can be added as a custom service, and services can be grouped and given descriptions. That is the place for the team size, the age rule and the mood of one game, next to its title, instead of one long paragraph about all of them. Google screens custom service names automatically, so the name stays a plain game title and the details sit in the description of the line.

Google's help on this: Manage your services on your Business Profile
2

One address is one profile, however many games run there

Google allows one profile per business and treats another profile of the same business at that address as a duplicate, which does not show on Search or Maps. A game with its own name on the door is still a service of the business, and Google tells a business that offers several services to list them rather than open a profile for each. A profile per game title, made to be found for each title, would add a duplicate that Google keeps out of the results.

Google's help on this: Resolve duplicate profiles & ownership issues
3

Cut the teaser video to show the street, the door and the host

A video must meet limits on length, size and resolution, and anything Google does not approve is never shown. For a game that lives on surprise, the clip shows the way in: the street, the courtyard, the door, the desk and the host greeting a group. The rooms and the props stay off the clip, and the cover photo of the profile follows the same rule.

Google's help on this: Manage your Business Profile photos & videos - Computer
4

Answer the accessibility attributes against Google's definitions

Google defines each accessibility attribute by what the building has: a wheelchair-accessible entrance has to be wide enough and free of steps or have a ramp, and the restroom, seating, parking and elevator have their own conditions. Stairs and tight rooms decide whether a group can play at all, so each attribute is set from a walk through the entrance, not from the room's reputation. A few attributes are populated from what customers report, so the manager looks at what is shown each month.

Google's help on this: Manage your business attributes
5

Give a seasonal game an event post with its dates

Google offers event posts with a title, start and end dates and an optional button. A seasonal game gets the dates it really runs, and the button leads to that game's booking page instead of a phone number, since a post that includes a phone number may be rejected. When the dates pass, the post goes with them and the game leaves the description too.

Google's help on this: Create & manage posts on your Business Profile

Reviews from groups who played once

A review of an escape room is written the same evening by one member of a group, about a game the next reader has not played. The reply is written for that reader as much as for the reviewer, and it never says anything about the game itself.

A friendly review gets a short thanks that names the team and says nothing about the room: no hint about a puzzle, no line about how far they got. Whether a team escaped is theirs to tell.
A complaint that a game was canceled because of the size or the age of the group is answered with the rule exactly as you publish it, and names the page that carries it. The reply takes no side in the booking dispute and says nothing about the payment.
A complaint about a wrong address or a wrong entrance is answered with the address and the door in plain words, and the report counts it against the game and the location it names.
A review that gives away a solution or the ending is not answered with a correction and is not removed by us. The manager reads it against Google's rules for reviews. If it breaks them it is reported and Google decides, and if it only gives the plot away it stays and the reply confirms nothing.
A review about the host, a group that felt rushed or a room that felt hot is sorted by theme for the report, and the same sentence is never pasted under all of them.

Where a human has to step in

A review that describes an injury, a panic, a person who felt unable to leave the room or a use of the emergency exit is set apart from ordinary replies as soon as the manager reads it. It reaches you before a word is drafted, and you write the public reply yourself, passing it to your insurer or lawyer first if you choose.
No reply confirms who was in a group, on which evening or in which room, and no reply names a host unless the reviewer already did.

Groups who played once, answered without spoiling the room

The manager writes each reply for the next group reading it as much as for the reviewer, and keeps every puzzle secret.

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What an escape room has to publish

Posts here announce a game, a change to a game or a date. They are written from the facts you send and they never contain a clue.

A new game: its title as it appears on the door, the address it plays at, the team size, the age rule and the mood in one sentence, with the date it opens for booking.
A seasonal game, with the dates it runs and the date the post is taken down. When the season ends the game leaves the description as well.
A room closed for repair or rebuilding: which game, from when until when, and which other games at the same address are running.
The way in: the entrance photographed from the street, the courtyard, the stairs, the desk, with a line saying how early groups are asked to arrive.
The rules stated plainly as you set them: the minimum age, the adult in the room, the team size, what to leave at the desk. Nothing about the game itself.
A private format such as a corporate evening or a birthday, only where you really run it and book it through your own system, with the link to that page.

One door or several, and which game plays behind each

One location

One address needs one thing done well: a table of the games played there, with the team size, the age rule and the booking page for each, checked every month against the calendar you run. A game that is added or retired is a change to that table first and to the listing second.

A network

An operator with games at several addresses has one profile for each real location, each with its own door, hours, photos and reviews, and every game is written on the profile of the address where it is played. The brand name, the tone of replies and the wording of the rules are agreed once for the group. Every address is billed on a package of its own.

Who holds which fact in an escape room

What the manager does

Writes each game on the profile of the address where it is played, in the operator's words and without a clue.
Puts the team size and the age rule of every game where a group reads them, and changes them when the operator says they changed.
Follows each booking link to the session picker of its game and reports the ones that lead somewhere else.
Checks photos and posts for spoilers and holds back any that gives away a room.

What you confirm

The list of games with the address of each, the team sizes, the age rules and whether an adult has to be in the room.
Which booking page belongs to which game, when a new game opens for booking and when a room is out of use.
The door groups use, how early they are asked to arrive and what the waiting area allows, plus the decision on any review about safety.

A first month that starts from the table of games

an example of the process, not a client result

Week 1

The manager writes down what the profile shows now: the name, the category, the address, every game it mentions, the team and age lines, each link, the photos and the open reviews. No edit is made before that record is saved.
Week 2

You send the table of games: the address of each, the team size, the age rule and the booking page. The first agreed edits follow: the description rewritten game by game, the booking link pointed at the right page, a retired game taken out.
Week 3

The manager goes through the photos and the way in. Anything that shows a room is set aside for your decision, the entrance and the waiting area are photographed as you approve, and the reviews that are waiting get replies within what the package allows.
Week 4

The first written summary arrives: each change and who confirmed it, which games still have no page to book them, and what the calendar shows for next month, whether a new game, a seasonal room or a room going out of use.

An example of a first month for an operator with a few games, drawn from no real company and promising no result. The order changes with the number of addresses you run and with the distance between the listing and the games you actually offer.

Six checks to run on your listing as a group would

Open the listing of each address and read only the games named on it. Any game that plays at another address is a group heading for the wrong door.
Compare the team size and the age rule on the listing with the ones in your booking system for every game. A single difference is a canceled evening waiting to happen.
Tap the booking button and follow it to the end. It should land on the session picker of a game, not on the front page and not on a reseller you no longer work with.
Scroll the first photos. If one shows a puzzle, a prop or the inside of a room, it is a spoiler, and if one shows a room you have retired, it is a false promise.
Tap directions from the nearest stop and walk the last stretch. Where the route ends is where a group will stand, and it should be your door.
Read the latest reviews for the words wrong address, canceled and too young. Each one points at a line the listing should have carried.

Follow the booking button to the end, or have it followed for you

Read each address's game list, team sizes, age rules and photos as a group would. Or the manager does, reports links that miss the session picker and brings you only the open questions.

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What this listing leaves to your booking system

Free sessions, prices and the calendar are not managed here. The profile links to your booking system and never says that a session is free, that a room is full or what a game costs.
Team size and age rules are published only as you set them. The manager does not decide who may play, and the profile makes no safety, medical or accessibility promise that you have not stated and checked.
The plot stays off the listing: no clue, no ending, no photo of a puzzle. A guest's photo or review that gives a room away is not ours to remove; the manager tells you which ones do.
A game title or a theme word does not go into the business name, because Google asks for the name as it appears on your sign.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
It sets what the business name may contain, which is why a game title stays out, and says that an address needs permanent signage with the name.
Manage your services on your Business Profile
Every game gets its own service and description, and the article tells you what to keep out of the name you give each one.
Resolve duplicate profiles & ownership issues
It explains why a profile for each game at one address counts as a duplicate, and what Google does with a duplicate.
Manage your local business links
Booking links belong here: how to add one, set a preferred link and remove a third-party provider the operator never chose.
Manage your Business Profile photos & videos - Computer
Photos and videos pass a review before they show, and the article gives the rules that the teaser clip and the street photos must meet.
Manage your business attributes
Stairs and tight rooms decide who can play, and the article defines each accessibility attribute so the answers match the building.
Create & manage posts on your Business Profile
A new game or a seasonal one is announced with a post, and the article says which post types carry dates and a booking button.
About photo updates from customers
Guests post photos of the rooms, and the article shows how to find, answer and report visitor photo updates in the Google Maps app.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Each game at its own address, set once

A manager writes every game on the profile of the address where it plays and puts team size and age rule where groups read them. You confirm the games, booking pages and the door groups should use.

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Frequently asked questions

How do we show several games if they are held at different addresses? +

Each address has its own profile, and each game is written on the profile of the address where it is played. A profile has one address, so a game named on the wrong one sends a group to the wrong door. The brand name is the same on every profile, while the games, the door, the photos and the reviews belong to each address. Every address has its own package, and you approve the table of games before anything goes live.

How do we explain team size and age limits without giving away the plot? +

State each rule as a number and leave the room out of it: the smallest and the largest team, the youngest player, and whether an adult comes in. Then add one sentence about the mood, such as bright, dark or loud, with no puzzle, no prop and no ending. Whether a limit exists for space, safety or difficulty can be said in a word, and you decide how much of that to say.

Can the profile show that Saturday evening is still free? +

No. The calendar is yours and it changes with every booking. The profile carries the link to your booking system and the game a group should book, and the group sees the free sessions there. Phrases such as last places left or book now for tonight are not written, because the manager cannot see your calendar.

Does each game get its own listing? +

A profile describes a business at an address, and the games at one location are services of that business. Game titles do not go into the business name, because Google asks for the name on your sign. If a game runs in a separate space with its own door, its own staff and its own name on that door, that is a question for Google's rules. The manager reads them with you before anything is created, and the decision is Google's.

Our door has no sign. Is that a problem for the listing? +

Google's guidelines expect a business that shows its address to keep permanent, fixed signage with its name at that address. If groups arrive at a plain door in a courtyard, the sign is a matter for you and your landlord, and the manager describes the way in and photographs it. Nothing on the profile replaces the sign.

Can we say a game is scary, or unsuitable for someone who dislikes small spaces? +

Yes, in your own words. A game that is dark, loud or tight, or that uses actors, can say so in a sentence without saying what happens. Health or safety advice is not written unless you provide it, and a warning is never presented as a medical statement.

Groups message us asking whether Friday is free. Should we add a chat button? +

Google lets a verified profile add a WhatsApp or a text message option to its contact details, in select regions. Add one only if somebody can answer with your calendar open before the group decides, because otherwise the first message is a question the profile cannot answer. If you add one, the manager works out with you the answers that repeat, such as age, team size, the location of the door and how early to come. Availability is answered by you.

Can we ask guests not to post spoilers, and can we ask them for reviews at all? +

A request to keep the game's secrets belongs in the room and on your booking page, and it is your house rule. Asking for a review is allowed, and its wording is agreed with you first; keep it separate from the spoiler request so that neither reads as a condition of the other. A reply to a review that spoils the game never repeats a detail from it.

Guests post photos of the puzzles. Can the manager take them down? +

Not on its own. Customers can add photos to a profile and the owner cannot stop them; a photo that breaks Google's content rules can be reported, and whether it comes down is Google's decision. A photo that only shows a puzzle is this trade's own spoiler problem and may well stay up, so the manager lists such photos in the report, and your answer to guests is the house rule at the door.

A neighboring industry, and what is different there

Visitor attractions Which gate to walk to, when the last entry is, which months the site is shut and how long a visit takes, kept true for people who come once. Ticket prices stay with your ticketing. Restaurants The menu and its prices, the hours the kitchen serves and a booking link that works: your manager keeps a restaurant's Google profile in line with what you actually serve.

A listing that sends the right group to the right door

Tell us which addresses to look at. A dedicated manager replies within one business day: which lines already disagree with your games and which will slip when a game changes. Each address gets its own package.

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We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.