Audit firms

On Google Maps, tell company leaders which kind of audit your audit firm does

A named manager looks after your firm's Business Profile: the kind of engagement you take, the team and professional details as you word them, the sectors you know and how a company leader opens a scoping talk. Taking on an engagement stays the firm's decision, and nothing on the profile promises an opinion or a result. The dashboard keeps a log of every change.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The kind of engagement, the team, the sectors and how a scoping talk starts

These four steps run in this order unless your profile already covers one of them. Each one finishes with wording the firm has confirmed before anything is published.

1

Keep the audit of statements apart from the checks that share its name

The manager reads every service line, category and description for the other things a reader may mean by audit: a website check, an advertising review, an energy survey, a quality system check, a visit from a tax authority. Each is either named as not offered or left out. You confirm which engagement types the firm takes, required or requested, and which it turns away.
2

Professional details and the team, as the firm words them

Names, roles, titles and memberships are collected from the documents you send and entered in your wording. A link to a public register entry goes up only if you send it. The manager tests that it opens, not what it proves. You confirm each line, and a line nobody confirms stays off.
3

The sectors, with no company in sight

Sectors and company sizes are written as kinds of business the firm will discuss, never as a list of names, logos or places. You confirm which sectors the firm knows well enough to talk through and which it would leave to another firm.
4

How a scoping talk starts, and what the firm decides before it accepts

The profile names the route a company leader uses for a first talk, who answers and what to have ready, and says plainly that acceptance is decided by the firm after that talk. The manager follows the contact route through to the final screen. You approve the route, the hours and the wording, and the decision on acceptance and independence remains yours.

Tell us which engagements the firm takes and which it turns away

Share the profile link, the engagement types you take, the sectors you will discuss and the people a company leader should ask for. The manager looks at everything published under your name, flags the lines that could be mistaken for another kind of audit and suggests a package for each address.

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How a company leader picks an audit firm on the map

A finance director, an owner or a board member looks at a few profiles to settle three questions before writing to anyone: is this the kind of audit I mean, who stands behind it, and does the firm know a company like mine.

The word is shared. Someone typing audit may want statements checked for a lender or an investor, or a website reviewed, an energy survey, a quality system check or a visit from a tax authority, and the results page mixes them all. A profile that does not name the kind of engagement leaves the reader to guess.
Required or requested. In many countries the law asks some companies to have an audit, and others commission one because a bank, a buyer or a shareholder wants it. The reader hunts for any hint that the firm carries out the type that applies to the company.
The people. A leader who is about to open the company's books to outsiders looks for names, roles and the professional details the firm itself states. A firm with no name on its profile looks like a firm with nobody to ask for.
The sector. A manufacturer, a shipping company or a non-profit wants to see that the firm has looked at a business shaped like theirs. Sector words are read as a statement, so they carry weight and need a confirmation from inside the firm.
Reviews get read as a sample of the firm's manners. A leader knows that a review cannot reveal what an engagement found, so attention goes to the tone of the replies and to the silence where a reply would give something away.
The way in. Whether first contact is a phone call to a named person, a form or an email, and what the firm says it wants for a first talk. A leader holding a request from a lender looks for the shortest honest route to a person.

What goes stale, and what puts an audit firm in a corner

Trouble takes two forms: details that went stale because nobody owns them, and public wording that goes further than the firm can stand behind.

The word audit pulls in the wrong inquiries: requests for a website review, an energy survey or an inspection by a tax authority, none of which the firm carries out. Each such call begins with an explanation of the firm's own line of work.
A team list from two years ago, with a partner who has left still named, a new senior missing and a title the firm no longer uses. A reader who looks for a name and cannot find the person stops trusting the rest of the page.
A professional title or membership written in the firm's voice that nobody has compared with a document for a long time. It is not our place to vouch for it. It is the firm's place to stand behind it, and the profile has to be worded so that this is plain.
Wording that sells an outcome: a clean opinion, a review without remarks, a result a regulator will like. An opinion belongs to the auditor and is reached after the work. A profile that offers one in advance reads as the opposite of an independent examination.
Blanket lines about independence or about taking every engagement. The firm decides on both, case by case, and a general sentence on the map can later be read against it in a hard conversation with a company it declined.
A company's name, logo or sector detail that gives it away: a line about a plant in the north, a thank-you plaque on a meeting room wall in a photo. Even a flattering mention confirms a relationship the company never agreed to publish.

The fields that carry an audit firm's listing

Few fields matter, and every one reads as a statement by a firm whose product is trust in other people's numbers. Nothing goes into a field unless the firm has confirmed it, worded the way the firm words it.

Categories: a category with audit in its name may not exist for you. We pick the closest one the firm confirms and do not add a second just to catch a word.
Services, one engagement per line: the audit of annual financial statements, a limited review where the firm does one, agreed procedures where it offers them and, beside them, the work the firm declines to do.
Required and requested engagements named apart, as the firm confirms which of them it carries out. We do not explain what the law asks of a company, because that belongs to the firm's own talk with its client.
People: the names and roles of those who meet company leaders, each title spelled the way the firm spells it, and a public register link only when the firm supplies one. The manager tests that the link opens and does not comment on what the entry proves.
Sectors and size: the kinds of company the firm discusses, in words such as manufacturing, trade or non-profit, and single company or group, with no company names, no logos and no places.
Hours and contact: the hours when someone answers, and the number or address a company leader should use to start a scoping talk, which may differ from the one used for the firm's current work.
Photos: the front door, the reception desk and a meeting room with an empty table, plus colleagues who agreed to appear. Never a screen, a folder label or a company's gift on the wall.

A month of upkeep at an audit firm

The manager works without seeing statements, reports or anything a company has handed over, and asks for none of it. If a task would depend on such material, the manager stops there and sends it back to the firm.

The services list is read against the engagement types the firm has confirmed lately. Any line that lets the audit of statements blur into another check is rewritten or taken down.
The team text is compared with the people the firm names now. When someone leaves or changes role, the manager corrects the description, the posts and the photo captions once the firm reports the change.
Each title, membership and register link is returned to the firm to be confirmed in its own words, and the date of the confirmation is logged. A line that nobody will vouch for is removed.
Sector words are checked against what the firm confirms, so a sector the firm has stopped taking does not keep drawing inquiries.
Replies keep to the wording settled in the first month. The manager does not ask who wrote a review or whether an engagement ever stood behind it.
Special hours cover a closing of up to six consecutive days and are entered before it begins; a longer closing is marked as temporarily closed. This applies to weeks when the whole team works at client premises as well as to days the office is closed.

Habits for a profile that must never imply a client or an outcome

Each habit is an action inside the profile. They suit an audit firm because the profile may say nothing about clients, results or acceptance and still has to tell a company leader which audit this is.

1

Use the name on the door, with no engagement type added

The profile carries the firm's name as it appears on the door, the website and the stationery. Adding words such as statutory audit to catch searches counts as service information, which Google does not allow in a business name. The kind of work goes into the category and the services.

Google's help on this: Guidelines for representing your business on Google
2

Make the audit of financial statements a service of its own

Create a custom service for it, with a short description of what is examined, and give related work such as agreed procedures lines of their own. Services can be grouped into categories, which suits a firm that keeps the audit of statements apart from its other work.

Google's help on this: Manage your services on your Business Profile
3

Review what Google has changed on its own, shown in blue in the editor

Google may update a profile from user reports and other sources, and the editor shows information changed by Google in blue; a notification flags a profile that has such updates. For a firm whose wording is confirmed line by line, each blue line is compared with the confirmation log, and a value nobody confirmed is raised with the firm.

Google's help on this: Understand Google updates on your Business Profile
4

A partner gets a profile of their own only if the practitioner test is met

Google allows a profile for an individual practitioner who has a public-facing role and can be contacted directly at the verified location during stated hours. Support staff do not get one, and a practitioner does not get several to cover specialisms. Where several practitioners work at the office, the partner's profile is titled with the person's name alone, without the firm's. Whether a given partner meets the test is for the firm to judge; otherwise the partner is named in the team text.

Google's help on this: Guidelines for representing your business on Google
5

Point a post button at the page that explains the scoping talk

An update post can carry an action button, and Google says it should lead to a website where the person can complete the action, such as learning more. Point it to the page that describes a first talk, not to a form that asks for company data. Posts can also be scheduled ahead, so a notice about a week when the team is at client premises is written once and goes up on its date.

Google's help on this: Create & manage posts on your Business Profile

Replies when nobody can say whether there was an engagement

A public thank-you for good cooperation tells everyone that a company was engaged, and an audit firm cannot say that on its own. The firm and the manager agree the wording once, before the first reply. The manager then drafts, the firm signs off, and a template the firm fixed in advance can cover routine acknowledgments.

The reply acknowledges the review and thanks the author for writing. Nothing in it confirms an engagement, a year, a sector, a team member or a finding.
A kind review from a company leader gets a reply that repeats nothing from it, since repeating the praise would turn it into a public statement by the firm about a company.
A review from someone who wanted a different kind of audit gets a short, courteous reply that says the firm examines financial statements and does not carry out website or advertising checks. It does not imply that the author was ever engaged.
A review from a company the firm did not take on gets no reason for the refusal. Whether to accept is the firm's call, and the reasons for declining are for the firm to keep.
Reviews that describe an opinion, a finding or a quarrel with an auditor are passed to the firm before any wording is written, and the manager waits for the firm to say whether it wants to reply at all.

Where a human has to step in

Nothing public may say that a company was ever the firm's client, what an engagement covered or how it ended. A reply does not correct an unfair account with facts, even facts the author posted first.
Whether the firm may reply to reviews in public is a question for its professional rules, and they are the firm's to read, not ours. Where they forbid it, the review goes into the report and stays unanswered.

Thank-you replies that do not confirm an engagement

The firm and the manager settle the wording once. After that the manager drafts every reply, and the firm signs off before anything is published; a template you fix in advance can cover routine acknowledgments.

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What an audit firm can post without naming a single company

Posts that help here describe how the firm itself works and say nothing about anybody's figures. The firm writes or signs off each sentence, and no post is advice on a company's statements.

What a scoping talk is, who from the firm takes it and what a company leader should have ready: the kind of engagement wanted, the period, the reporting framework the company uses and the person inside the company who will be the contact.
The difference between the audit of financial statements and the other checks that carry the name, in two plain paragraphs the firm approves.
A new senior or partner, with their consent, titled as the firm titles them, and nothing about their record or their earlier engagements.
A sector the firm now takes or has dropped, described as work on offer and never as an outcome.
Days the office is closed, days the team is out at client premises, and the way to leave a message that somebody picks up.

A firm under one roof, or offices in several cities

One location

In a single office the upkeep comes down to four facts that must stay accurate: the engagement types, the names and titles of the people, the sectors and the way a scoping talk begins. The work is keeping each one true while people arrive and depart and the firm takes up or drops a kind of engagement.

A network

Several offices mean several listings, each with its own address, phone number, hours and reviews. Reply wording and the firm's publishing rules are fixed once and apply to every office, but the team and the sectors are confirmed office by office, because a partner in one city may not work in another. Every address is a separately billed serviced location.

What the manager handles and what the firm keeps

What the manager does

Keeps the engagement types, team details and sectors on the profile as the firm confirms them, and logs each confirmation.
Reads every service line for the other kinds of audit it could be mistaken for, and proposes wording that keeps them apart.
Drafts review replies in the wording settled at the start, with no questions about the author or about any engagement behind the review.
Sends any review about an opinion, a finding or a refused engagement to the firm before a reply is drafted.

What you confirm

Which engagement types the firm takes now, which it turns away, and which sectors and company sizes it will discuss.
Every title, membership and register link in the exact wording the firm stands behind, with the document behind it.
Whether to accept an engagement and every question of independence. Both stay with the firm, and no profile text speaks for them.
Whether professional rules allow public replies to reviews, and which contact route a scoping inquiry should use.

Four weeks for an audit firm, from the word audit to the scoping talk

an example of the process, not a client result

Week 1

Identity and words. First the profile is read through a company leader's eyes: every place where the word audit could mean another check is marked, and what is published about the team is listed. The oldest listing may date from the years when the product was named Google My Business. Reply wording is settled alongside.
Week 2

Engagement types. The services list is rewritten from what the firm confirms: the audit of financial statements as its own line, other work beside it, the work turned away named. Lines that speak for the firm's independence or acceptance come off.
Week 3

People and sectors. Each name, title and link goes to the firm to confirm in its own words, sector wording is trimmed to what the firm confirms, and photos are checked for anything that could place a company in the room.
Week 4

The way in and the report. The manager tries the route from the profile to a scoping talk all the way to its final screen, sets the hours to match who picks up the phone, and writes a report listing the edits made, the points the firm declined to confirm and the reviews waiting for a decision.

An example of one way to sequence the work. It is a sketch, not an outcome, and it does not portray any real firm. Your own first month depends on where the profile stands today and on the rules your firm works under.

Six spots in an audit firm's own listing to check as a stranger would

Type audit and your city into the map as a company leader would, then read your own listing as one result of that search. Does the first sentence say financial statements, or could it describe a website check?
Go through your services one line at a time and mark any line that could equally describe an advertising, energy or quality review.
Compare the team named on the profile with the people at the firm today, and open each public register link to see that it still opens.
Read the sector words aloud. Each should be a kind of business, with no company name, no place and no detail that points at one company.
Phone the number on your profile from a cell phone during office hours, as a stranger would, and note who picks up and what they ask first.
Look at each photo at its largest size and scan walls, desks and screens for a label, a plaque, a logo or a name that places a company in the room.

Service lines checked against what an audit firm does

You can compare each service line with other kinds of audit yourself. Or the manager does the comparison, checks the team against the public registers and sends you only the lines that need your word.

Discuss my profile

What the profile cannot say for an audit firm

No line on the profile is an audit, an opinion or advice on a company's statements. The manager does not read, test or comment on anybody's numbers, and the profile makes no statement of assurance of its own.
Registrations, memberships and professional titles appear only in the wording the firm itself uses, based on documents it supplies, and are never presented as our statement about your people.
Acceptance and independence are decisions the firm takes for itself, engagement by engagement. Neither the description, nor a post, nor a reply speaks for them, and none promises a clean or favorable opinion.
The professional rules of the firm's own country decide what it may say about itself and whether it may answer reviews. Whether a booking link or a messaging link is available depends on the category and the country.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
Covers the name as it is on the door, profiles for individual practitioners and offices in shared buildings, which a firm with several partners has to settle.
Manage your services on your Business Profile
How to add the audit of statements and each other engagement type as a service with its own description.
About reviews for service businesses
How reviewers of service businesses pick the task performed from the service list, which is why each engagement type is a line of its own.
Manage customer reviews
A reply is public under the firm's name and the author is notified and can change the review, so the wording is settled before the first reply.
Create & manage posts on your Business Profile
How update posts and their action buttons work, for posts about a scoping talk or changed hours.
Manage your Business Profile photos & videos - Computer
Photo types and requirements, for the front door and reception photos the firm may show.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Foreign edits Someone changed your Google Maps profile. Your manager checks it against the details you agreed.

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Give the profile to a manager who knows the limits

The manager keeps engagement types, sectors and team details as the firm confirms them and rewrites blurry lines. You supply titles with their documents and decide which engagements to accept.

Discuss my profile

Frequently asked questions

How do we separate the audit of financial statements from an SEO audit and the other checks called audits? +

By saying so on the profile, in the firm's words. The services list names the audit of financial statements as its own line, any other work the firm does sits beside it, and one sentence says what the firm does not examine, such as websites, advertising accounts or energy use. The manager reads every line for a second meaning and the firm confirms the wording. Some wrong inquiries will still arrive, because the word is shared across the whole map.

How can we show audit competence without promising a favorable opinion? +

By describing the work and leaving the outcome out. Competence shows in the engagement types the firm takes, the people who run the first talk, the sectors the firm knows and the way a scoping talk begins. Any line about a clean or positive result comes off, because an opinion is reached by the auditor after the work and is never agreed in advance.

Can the profile list our registrations, memberships and professional titles? +

Yes, in the firm's own spelling and based on documents the firm sends. If the firm supplies a link to a public register entry, the manager tests that it opens. We do not look the entry up, read meaning into it or present it as our statement about your team. When a title changes, the profile is updated after the firm reports the new wording.

Can we say which industries we audit? +

As kinds of business the firm is ready to discuss, for example manufacturing, trade or a non-profit, and only where the firm confirms them. Company names, logos, places and details that would identify a company stay off the profile, photos included. A sector word says what the firm will talk about. It says nothing about who the clients are.

A company leader asks whether you will take them on. Can the profile say the firm accepts new engagements? +

No. Taking on an engagement is the firm's decision, made after a scoping talk and the firm's own checks, so the profile cannot make it in advance. It says how a talk begins, who answers and what to have ready, and that acceptance follows the firm's own decision. Independence is treated the same way: the firm decides it, and nothing on the profile speaks for it.

A one-star review came from somebody who wanted their website audited. What can be done? +

The manager measures the review against Google's rules. Disagreeing with a review is not a reason to report it, so the manager reports the review only when a specific rule applies, and the status of the report appears in your dashboard. If your professional rules permit a reply, it stays brief: the firm examines financial statements, and the wording does not confirm that the author was ever engaged.

A company we declined has left an angry review. How do we respond? +

If your professional rules permit a reply, it acknowledges the review and goes no further. It gives no reason for the refusal, because the decision to accept belongs to the firm and so do its reasons for declining. A review that accuses the firm of misconduct is handed to the firm first, and the manager drafts nothing until the firm chooses to respond.

Our firm belongs to an international network. Whose name goes on the profile? +

The name the firm uses on its door, its website and its stationery. Google asks that a profile carry the business name as it is consistently used in the real world, with no taglines or service words added. A network name goes on only if the firm's own signage and papers use it, and the manager asks the firm for that proof before adding it. A line saying the firm belongs to a network can sit in the description, in the firm's wording, if the firm confirms it.

A neighboring industry, and what is different there

Accounting firms Which kinds of business the firm takes, what the monthly service includes and leaves out, whether documents go to an office or the firm comes to you, and a first consultation that asks for no ledger. Law firms A firm and a lawyer are two listings with different rules. The areas and languages the firm confirms, the first consultation as the firm runs it, and replies that never confirm anyone was a client.

A profile that tells the audit of statements from every other audit

Send the firm's profile link and the list of engagement types it takes. A reply takes one business day. It flags the lines that blur the type of engagement and the team details nobody has confirmed, and proposes a package for each address.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.