Private childcare centers

Your childcare center's Google profile, kept true to the groups you run

Your manager keeps Google Maps faithful to the age groups and the daily schedule your center confirms, to the entrance and the windows a parent uses at drop-off and pick-up, and to rooms shown as they stand, without children in the frame. The listing also explains how a parent asks for an introduction visit and what follows it, and never promises a place.

One location from €75 a month

Discuss my profile

The request is free and creates no obligation; a manager replies within one business day.

Age groups and the day, the route, the rooms, then the introduction visit

Four things from the center, in the order a parent needs them before asking for a visit. Each step starts from a fact only the center can give.

1

The age groups and the daily schedule the center really runs

You tell the manager which age groups run this year, in which formats and how the day is laid out, in the words your center uses. Each group becomes a service with its age range, and a group that is not running comes off. Whether a place is free is stated by you and never by the listing.
2

The daily route: the address, the windows and the way in

The address carries the building and the floor, the pin stands at the door parents use, and the description gives the drop-off and pick-up windows and how a parent gets in, whether by a gate, an intercom or a door opened from inside. The manager walks the route from the street as a parent with a child on one arm would.
3

What the place looks like: the rooms, the program and the team

Photos of the playroom, the sleeping room, the dining area and the yard, taken empty of children, go into the gallery beside a description of the program in your words. Team members are named only with their own yes, and any image showing a child waits until you confirm the written consent the center holds.
4

The introduction visit and the contract

You describe how a parent asks for a visit, who receives them and what follows until a contract is signed. The description says it in your words, the link opens the request for a visit, and the manager follows it to the last screen. The center decides about a place after the visit, and the listing never does.

Which groups run this year, and which door do parents use?

Reply with the link to your listing and three short lists: the age groups and day formats you run this year, the door and the windows parents use at drop-off, and the steps between the first call and a signed contract. Your manager lays them beside the live profile and starts with the line that sends parents to the wrong place.

Discuss my profile

How a parent picks a childcare center on the map

A parent does not shop for care in general. They have a child of one particular age, a workday of a particular length and a commute that must not grow, and they read the listing for a group, a day and a door that fit. Then they decide whether to ask for a visit.

Age comes first. The parent types the age of their own child, or simply preschool or daycare, and reads the profile for a group that plainly takes that age. A listing that says only childcare leaves the parent of a toddler guessing which room is theirs.
The shape of the day is the next filter. Full days, short days and a few days a week are different things for a parent whose job has fixed hours, and the profile is read for the format before it is read for the program.
The route is walked twice every working day, so it weighs heavily. The parent reads how far the center is from home or from the station, whether there is a place to stop the car, and which door a person with a stroller and a bag actually uses.
The feel of the place is judged from pictures of the rooms, the yard and the entrance hall. Photos with no children in them are read as proof that the rooms exist and are kept up, while pictures years old make the parent doubt everything else.
Reviews are read by parents whose children are of a similar age. They look for how the center handled a change, a disagreement or a teacher leaving, and a run of the same praise tells them little.
The introduction visit is the real decision point. A parent looks for how to ask for it, who receives them and what happens afterward, because the contract follows the visit.
One-off classes and hourly clubs sit beside childcare on the map. A parent who needs a full day filters them out quickly, and a center whose services blur the two loses that parent before the first call.

What goes stale on a childcare center's listing

The trouble here sends a parent to the wrong door, to a group that does not take their child or to a place that looks different from the pictures. One plain sentence in the right field can do what a long description does not.

The service list says preschool and nothing else. The parent of a two-year-old learns at the door that the center starts with older children, and the director spends the visit explaining what the listing should have said.
The pin stands on the street, but the entrance used in the morning is in the courtyard behind a gate with an intercom. A parent with a child on one arm looks for the door during the minutes set aside for drop-off.
The photos are from two years ago. Rooms have been rearranged, the program has changed and part of the team has left, so the parent says at the visit that this is not the place they chose from the map.
A post and the description talk about enrollment being open. The parent reads that a place is waiting, while the center confirms places only after a visit, and the first conversation begins with disappointment.
A short closure, such as a public holiday, is not entered as special hours, and a longer one, such as the summer break, is not marked as temporarily closed. Parents arrive to a closed door, or bring a child to a group that does not run in the summer format.
The description mentions a license or a program accreditation that the owner named from memory, or it drops the wording after a move. The parent then finds no paper behind a phrase the center is answerable for.
The gallery holds photographs of a party or a class with children's faces in them. There is no record that a parent agreed, and another family may recognize their child on a public page.

The fields a childcare center depends on

The age of a group, the length of a day and the state of enrollment are stated through services, the description, hours, photos and the link, and they must say the same thing, or the parent trusts none of them.

The primary category names what the center does every day at this address. Occasional classes for children from outside are not childcare, and any that the center runs are kept as separate services marked as classes.
One service per age group, named in the center's own words, with the age range, the format (a full day, a short day or a few days a week) and a sentence on how the day is laid out.
An address with the building, the floor or the gate, and a pin standing at the door parents use at drop-off. A second building becomes its own listing only if it receives children during its own stated hours.
Hours that say when the doors are open to families. The drop-off and pick-up windows and the way in are written into the description, since the hours field does not know about windows or intercoms.
A description that tells the reader about the day, the program and the rooms, and adds one plain line saying that the center confirms a place in a group after the introduction visit and that the listing does not.
A link that opens the request for an introduction visit, not the home page of the site, and a phone, WhatsApp or text contact answered by someone who knows the groups and the calendar.
Photos in the sections Google offers, showing the playroom, the sleeping room, the dining area, the yard and the approach from the street to the door, all taken with no children in the frame.

How the month runs for a childcare center

Every month the center answers a short set of questions, in the order the steps under the hero follow, and a field is edited only when its answer is new.

Which age groups and formats run this month. A group that is paused for a period, or a new one that opens, changes the text of a service and not just the roster inside the building.
The entrance and the windows, walked as a parent with a child on one arm would walk them. A new gate code, a door that moved or a parking lot closed for work is written into the description once you tell the manager.
The rooms and the program. If a room was rearranged or the program changed, the old photos and lines are replaced by ones the center supplies, and the log records what came down and what went up.
The introduction visit. The manager opens the link as a parent would, through to the final page, and compares the note on what follows the visit with what the director says follows.
The calendar. A shorter closure, such as a public holiday, is entered as special hours. The summer break, or any closure lasting seven days or more, is marked as temporarily closed, and the mark comes off when the center reopens. Both are set as soon as you give the dates.
A review that speaks of a child, a teacher or an incident goes to you first, and the reply is prepared only once the center has chosen its words.
The desk's notes on callers who never booked a visit, read for the pattern: an age the center does not take, a format it does not run, a door nobody found. The line of the listing that drew each of those callers is the one corrected.

Settings that matter most to a parent at the gate

Each item below is a single action in the profile, with what it means to a parent; the article under it is the page of Google's own help that backs it.

1

Pick the category by the weekday routine

Choose the primary category from Google's own list by what the center does every working day at this address, and do not add a second one for each extra activity. Saturday classes for outside children stay in the services. Google may ask to verify the business again after a category change, so make it when the director can answer the verification.

Google's help on this: Manage your business category
2

Keep drop-off and pick-up windows out of the hours editor

Enter the hours as the times the doors are open to families, with a midday break written as two entries for the same day if the center has one. The windows for handing over and collecting children are a separate fact and go into the description as a labeled line, because the hours editor takes open periods and breaks, not handover windows.

Google's help on this: Edit your business hours
3

Confirm the holiday calendar once, at the start of the year

Enter each public holiday as special hours, including those on which the center keeps its usual hours: Google suggests confirming official holidays so that parents can see the dates are accurate. Special hours cover closures of up to six days, and they appear only while the profile has main hours set.

Google's help on this: How to set Special hours
4

Show the door, not only the building

Add a photo of the outside, taken from where a parent walks up to the center, so that a parent arriving for the first time recognizes the door. Show the entrance as it looks today, gate and intercom in the frame: Google wants photos of the real place, sharp and unaltered.

Google's help on this: Manage your Business Profile photos & videos - Computer
5

Date every open day as an event

Publish an open day or an introduction session as an Event, with a title and both a start and an end time. Leave out the times and Google stretches the event across each date, which would tell a parent the center takes visitors from morning to night. Leave the phone number out of the text, since a post that carries one might be rejected.

Google's help on this: Create & manage posts on your Business Profile
6

Look at what visitors add to the listing

Parents can post photo updates to the listing, and a center cannot stop them. Once a month someone opens the Google Maps app, in the section for updates by visitors, and looks for pictures the center would not have chosen, children among them. A photo that breaks Google's policies can be reported from there, and replies to photo updates are written there too.

Google's help on this: About photo updates from customers

Reviews from parents: settling in, the handover, the team

Parents write about how a child settled in, about the morning handover and about a teacher, and the next parent reads for the same three things. The center answers in its own voice and keeps the child out of it: no name, no group, no confirmation that the family attends, no argument in public.

Praise for the care in a group is thanked in the center's voice. The reply carries no child's name and does not confirm that the reviewer's family attends, even where the parent has said so.
A review that describes a difficult first few weeks gets a reply explaining, in the center's words, how new children are welcomed, and an invitation to talk with the director. It does not comment on the child.
A review from a parent who was told there was no place gets a reply saying that the center confirms places itself, after a visit, and giving the way to ask. It promises neither a place nor a spot on a list.
A thank-you that names a part of the day, such as the morning walk or the meals, tells the next reader something true about the center and is worth writing in the same terms. It never says which group the reviewer's child is in.
A dispute about the terms of a contract is answered with an invitation to speak with the director. The terms themselves are never discussed under a public review.
A parking lot that fills at drop-off or a door nobody finds turns up in more than one review. Those go to the director as a list at month end, since the fix is a sign, a line in the description or a change at the gate, never a sentence under a review.

Where a human has to step in

A review that speaks of a child's welfare, an injury or a teacher's conduct goes to you before anything is drafted, and no reply is prepared until the center has decided whether and how to respond.
A reply never states that a child attended, when, in which group or how the child behaved, even where the reviewer wrote it first.

Parents read the reply too, so it is written carefully

The manager drafts every answer without naming the child, the group or whether the family attends. Because these reviews concern children, the center approves each reply before it is published.

Discuss my profile

Posts worth publishing for a childcare center

Posts for a childcare center are about doors and days: when the center is open to visitors, which day it is closed, what a parent sees on a visit. Children stay out of the picture, and no post talks about outcomes.

An open day or an introduction session as an event, with the date, the address and the entrance, taken down once it has passed. The wording invites a parent to see the rooms and never says that places are available.
The rooms as they stand today: the playroom, the sleeping room, the dining area, the yard and the coat hooks in the hall, each photographed empty and captioned with what the space is used for.
The day described in the words the center uses, from arrival through meals and rest to the pick-up window, with nothing about what a child will learn or be ready for by a certain age.
A notice of a break or a closure with the last open day, the first day back and, where there is one, the summer format and where it meets.
The route in pictures: the street, the gate, the door and the place for strollers, with a line for the days when the usual entrance is closed.
A new teacher introduced in their own words and with their own yes. Never published: a child's face without the consent the center holds, a promise of a place, a claim about safety or the quality of care.

A second building, a summer site and the park next door

One location

A center in one building has one listing, and its address is where children are received, each age group is a service and the day is described in words. The work is keeping those words true as groups, rooms and the school year change.

A network

A center with several buildings has a separate listing for each one that receives children during its own stated hours, with its own entrance. Each building is billed as its own location, on the package that fits it. A playground, a partner gym or a park where a group walks is a place the center visits, and it never becomes a location.

What the director supplies and what the manager keeps in line

What the manager does

Holds one service per age group and removes a group from the list when you tell the manager it has stopped running.
Keeps the pin, the address and the description of the entrance in line with the door parents really use, and walks the route from the street as a parent would.
Keeps occasional classes for children from outside apart from childcare in the services and in every post.
Strikes wording that promises a place, safety or readiness for school, and puts a plain description of the day in its place.

What you confirm

The age groups, formats and daily schedule that run this year, and the words your center uses for its own process of confirming a place.
Which rooms, programs and people may be shown, and the written consents the center holds for any image of a child. The manager neither holds nor judges those consents.
Any license, registration or program accreditation, in the center's own words, with the paper that stands behind it.

The first four weeks: groups, door, rooms, then the visit page

an example of the process, not a client result

Week 1

Access, then the groups. With manager rights in place, the manager puts two lists next to each other: the age groups and formats the director says run this year, and what the listing claims. Whatever appears only on the second list is where the month begins.
Week 2

The route and the rooms. The pin is compared with the door parents actually use, the description gains the entrance and the windows, and the gallery is sorted into empty rooms the center approves and anything showing a child, which waits for the consent record.
Week 3

The visit and the calendar. The manager opens the link for requesting an introduction visit and goes through to the last page, the steps after the visit are written in the center's words, and closure dates are entered once you give them: a short closure as special hours, a week or longer as temporarily closed.
Week 4

Replies and the wrong-door list. Reviews that are waiting get replies in the tone the center chose, wording that promises a place or safety is proposed for removal, and the month closes with every edit set beside the inquiry it answers: the wrong age, a format not run, a door nobody found.

Read what follows as one example of how a month could be sequenced; no center is promised its result. The month starts where a center's listing is furthest from its rooms and groups, and the package chosen for the location sets how far it goes.

Checks to run at the drop-off window this week

Read the services aloud beside the sheet on your door and strike every age group or format that is not running this year.
Walk from the pin to the door with a stroller or a child on your arm. If you hesitate at any turn, the description has not yet said what to do there.
Call the number on the listing during the busiest drop-off window and note who answers and whether that person knows how visits are arranged.
Search the description and the posts for the words safe, best care, guaranteed place and ready for school, and remove whatever the center cannot document.
Scroll the gallery for the face of any child, then ask whether a written consent for that image sits in your file. If it does not, the image comes down.
Read the newest post as a parent hunting for a place would, and check that no word in it suggests that one is waiting.

Drop-off window checks, done on your behalf

You can read the services against your door sheet and walk from the pin with a stroller. Or the manager does, removes wording that promises a place and asks only what the center can confirm.

Discuss my profile

What a childcare listing never says: a place, safety, papers, faces

No place is promised. Enrollment and openings are managed and confirmed by the center, and the listing says so in one plain line.
No promise about safety, quality of care or educational outcome appears in the description, in a post or in a reply. The profile describes a day and never a result.
A license, a registration or a program accreditation appears only in the words the center itself uses and can document, and we vouch for none of them.
Images of children appear only with the written consent the center holds, occasional children's classes are never described as childcare, and no child or family is named in a reply.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your business category
The category tells Google what the center does each day, so occasional classes do not turn it into something else.
Edit your business hours
Doors-open hours and the break inside the day are set here, while drop-off windows do not fit in them.
How to set Special hours
A public holiday or a closure of up to six days is entered here, and the regular hours stay as they are.
Mark your business as closed
The summer break and any longer closure belong here, with the mark removed on the day the center reopens.
Manage your business address
The building, the floor and the pin decide which door a parent with a stroller walks to.
About photo updates from customers
Visitors can add photos to the listing, and this article shows where the center finds, answers and reports them.
Business Profile photos, videos & posts content policy
The posts policy says what a post may contain, and a post with unverified contact information, a phone number included, may be removed.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager for the door, the groups and the visit

The manager sets one service per age group, keeps the pin and entrance description right and keeps outside classes apart from childcare. You confirm age groups, schedules, licenses and which images have written consent.

Discuss my profile

Frequently asked questions

How do we show the age groups and the daily routine without promising a free place? +

Each age group becomes a service with its age range, its format and a sentence on how the day runs, all in your words. One plain line beside them says that a place in a group is confirmed by the center after an introduction visit. The listing describes the center and leaves the openings to you.

How do we update photos without publishing images of children without the consents we need? +

The gallery is built from rooms shot with no children in them: the playroom, the sleeping room, the yard, the hall. A photo that shows a child is accepted only when you confirm that the center holds the written consent for it, and the log records which image and whose consent. The manager does not collect or judge consents.

A parent asks whether they can join a waiting list. What does the profile say? +

Only what your center actually does. If it keeps a list, one line says how a parent gets onto it and that being on it is not a place. If it does not, the line says places are confirmed after a visit. The rules of the list stay with you.

We run Saturday workshops for children from outside. Can they sit beside our childcare services? +

They can, as separate services marked as classes, with the days, the ages and a note on whether children stay in your care afterward. A class is not childcare, and no post about a workshop should read as an invitation to leave a child for the day.

Our toddlers are in one building and the older children in another. Is that two listings? +

Yes, if each building receives children during its own stated hours, with its own entrance. The manager asks which age groups sit in which building and writes each address accordingly. Each location is billed separately. If one building is used only for a weekly activity, it is described in the text and gets no pin.

Can the listing name our teachers and their qualifications? +

Only people who agreed, in the words each of them and the center use, and only where a paper stands behind a qualification. The name comes off once you tell the manager that the person has left, so that a parent does not ask at a visit for a teacher who is no longer there.

Can the profile mention a license or a program accreditation? +

Yes, phrased as your papers phrase it and only for the address and the period they cover. The manager asks to see the paper and logs what it covers. The listing gives it as your statement and never as ours, and it does not become a promise about the quality of care.

We close for a few days at New Year and for the summer break. How does each go on the listing? +

Differently. In Google's help, a closure of up to six days in a row is special hours, and a closure of seven days or more, or for the off-season, is temporarily closed. So the New Year days go in as special hours and the summer as temporarily closed, with the mark taken off when the center reopens. Special hours show only while the profile has main hours set, and the manager checks that first.

A parent left a review describing something that happened to their child. Who answers it? +

The center does. The manager passes the review to you and waits for your decision. The reply that follows leaves out the child and the family.

Which Google category fits a center that is part daycare and part preschool? +

The one that names what the center does every working day at this address, chosen from the list Google shows; you cannot create a category of your own. A second category is added only for a real department, never for every activity. A license or registration goes into the description in the wording of your papers, not into the choice of category. After a category change Google may ask to verify the business again, so it is made when the director can answer.

A neighboring industry, and what is different there

In-person language schools The languages and levels taught in a classroom at your address, kept apart from online programs, a clear first step for people who do not know their level, and an enrollment calendar that shows which groups are open. Dance schools The dance styles your school really teaches, which class suits a child, an adult beginner or a couple, the right hall and studio room, and the course dates, kept accurate on Google Maps month after month.

The gate, the groups and the visit, as your center runs them

The link to your center's profile and the list of age groups are all we need to start. A manager answers within one business day. The answer marks where the listing and the center disagree, from an age group the listing lacks to a pin that is not at the door, and it names a package for each location.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.