Electricians
Which buildings your electricians work in, said plainly on your Google Maps profile
On Google Maps your manager shows which jobs and buildings you take, where you work and how to reach you. Claims about qualifications appear only from your documents, the hours match the time a call is answered, and every change is logged in your dashboard next to the value it replaced.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Buildings, the network boundary, documents, then hours and the phone
Each step starts with what you confirm. The manager drafts the change, you approve it, and the dashboard keeps the old value next to the new one.
- 1
Services written by type of building
You confirm which buildings you take: flats, houses, shops, offices, the shared parts of a block. You also say which you take only when access is arranged and which you do not take. The manager rewrites the services and the description building by building from that list.
- 2
Where your work ends and the network operator's begins
When a whole street or building loses power, the caller needs the network operator. You confirm where your work begins, and the manager adds a plain sentence to the description and the service lines: where the operator's network ends, where the customer's installation starts, and whom to contact during an outage.
- 3
Qualifications only from documents
A qualification, permit, registration or insurance goes on the listing only once the document is with us and you have approved the sentence about it. Rules on who may sign off which work differ by country, so the manager does not interpret them. A line whose document is missing or expired stays off until a current one arrives.
- 4
Hours when a call is answered, and the number that is
The hours describe when somebody picks up the phone. The word emergency stays only where a person answers at those hours. The phone field carries the number you confirm is picked up, and a form stays only while somebody reads it. No arrival times are published; that is for the call.
Send the building types you take and the paperwork you leave
A few lines are enough: flats, houses, shops or offices, which of them you enter only when access is arranged, what a customer holds when the job is done, and the number that is answered in the evening. The manager checks the live profile against Google's guidelines, flags what is out of date and suggests a package for each profile.
Discuss my profileWhat a caller settles before they dial an electrician
Before calling an electrician, people look for their own kind of building on the profile, and for a sign that somebody will answer.
- The type of building comes before the fault. A tenant, a landlord, a shop manager and a homeowner read the same profile, and each looks for a line about their own property.
- Somebody whose whole street has lost power often rings an electrician first. A plain sentence about where the supply network ends sends them to the right company sooner.
- Commercial customers check scale: a three-phase board, a shop that cannot close for a day, a meter cabinet on a shared landing.
- Landlords and managing agents read for paperwork: what the customer receives when the job is done and who issues it.
- A homeowner planning a rewire compares for days, looks at photos of finished work and wants to see how a job is scoped before any wall is opened.
- In reviews people look for one thing above all: did the electrician take the job, or look at the board and leave.
Where an electrician's profile widens past what the business can cover
An electrician's profile usually goes wrong by growing. Building types, claims and hours get added that nobody in the business covers.
- Services spread to building types nobody agreed to, such as commercial units or the shared parts of blocks, and those calls end in a refusal at the door.
- A line about a qualification or insurance stays up after the document behind it has expired, and it comes to light when a managing agent asks to see it.
- Hours stretch into evenings and weekends when nobody answers, and the first unanswered call turns into a review.
- Secondary categories and words in the business name are added for reach: industrial, low voltage, emergency, permits. Google treats words added to the name as a breach of its guidelines.
- A second profile stays live after a change of legal form or a re-registration under a new name or number, and calls and reviews split between the two entries. Google treats the extra one as a duplicate, which may not show on Search or Maps at all.
The fields that decide which jobs reach an electrician
Two groups of fields matter most here: the services, which say what you take and where, and the contact details, which decide whether a call reaches a person.
- Services written by type of building: flat, house, shop, office, the shared parts of a block, and what you do in each. Where a job needs access arranged by a managing agent, the service line says so.
- The primary category follows the work that carries the business, residential or commercial. A secondary category stays only where a real service line stands under it.
- The address follows how you actually work. If customers can visit your office or workshop during the hours shown, the address can be public. If you only travel to customers, it is hidden and a service area is shown instead, which is the usual setting for an electrician who works from home. Google's guidelines decide which applies, and a wrong setting can cost you the profile.
- One phone number: the one answered during the published hours. A website link or a form suits planned work, as long as somebody reads what arrives.
The monthly routine on an electrician's listing
Once a month the manager sets the live profile beside the facts you last confirmed. Only the differences come back to you, each as a question you can answer in a sentence.
- Services are compared with the jobs you actually took since the last check. A building type that brings only refusals is proposed for removal.
- Each claim about a qualification or insurance is checked against the expiry date of the document on file. When the document expires, the line comes down until a new one arrives.
- Hours are compared with who answers the phone this month, evenings and weekends included.
- The phone field is compared with the number that is answered in the evening and at weekends. If calls about street-wide outages keep coming, the sentence about where the network ends is reworded.
- Job photos are checked before publication: a finished board can go up; a meter number, a name on a tag or the inside of a customer's home cannot.
Habits that keep an electrician's profile true when a managing agent checks it
Six things the manager sets up and you can check yourself, each beside the Google help article it comes from.
- 1
Name each speciality as its own service
Add changing a board, fitting an EV charger, fault finding and test certificates as separate services, each with a short description and the buildings it covers. Google lets you add custom services, but a service name must not carry a price or a phone number, so keep both for the description. A caller then finds the line for their job, and a job you refuse on the shared parts of a block can be said once, in the description.
Google's help on this: Manage your services on your Business Profile
- 2
Keep the primary category narrow and the second one honest
Google wants as few categories as possible, each one specific. Choose the electrical category that completes the sentence "This business is a…", not words you would like to be found for. Industrial, low voltage or emergency work becomes a category only if it is what the business is; otherwise it is a service line.
Google's help on this: Manage your business category
- 3
Show the profile as open overnight only on the days someone answers all night
Google asks for regular customer-facing hours, and its all-day-and-night setting is chosen day by day. For an electrician the honest hours are the ones when a person picks up, with the evening line kept apart from planned work in the description. A profile that says open at night and then rings out is the one that collects the unanswered call review.
Google's help on this: Edit your business hours
- 4
Hide a home address and list towns, not a radius
Many electricians work from home. Where you do not receive customers at your address, Google says to remove the address and show only the service area. That area is set by city, postal code or a similar area, never as a radius around the base, and it should show where you work in an ordinary week, not every place a crew once drove to.
Google's help on this: Manage your service areas for service-area & hybrid businesses
- 5
Keep license and insurance screening where Google runs it
Where Local Services Ads is available, Google screens providers itself, and the screening can include license, insurance and background checks, depending on the service and the country. In the select countries where the ad must be linked to a Business Profile, whoever completes those checks has to be an owner or manager of that profile, so the electrician's own Google account matters. Keep the originals of your documents ready for that screening; the profile description is not where they are checked.
Google's help on this: How providers qualify for Local Services Ads
- 6
Look for the old entry after a change of name or registration
After a change of legal form, a new name or a new registration number, search Maps for your old name and address. An old entry that is still live is a duplicate, and a duplicate may not show on Search or Maps at all. To merge, report it as a suggestion on Maps: reviews are combined, but replies to them may be lost, so copy the replies worth keeping.
Google's help on this: Resolve duplicate profiles & ownership issues
Reviews about a job turned down, and reviews about who pays
Most disputes on an electrician's profile are about a job refused for lack of access, or about who pays. Both can be answered in public without naming anyone.
- A review saying you would not touch the board on the landing gets a reply explaining who controls access to the shared parts of a building and what the reviewer can do next.
- A dispute about who pays, for example a tenant's review when the invoice went to the owner, is answered in the agreed tone with wording you approve. The details move to a private conversation.
- A review about a power cut caused by the supply company gets a plain, polite reply about where the network ends and whom to contact.
- Drafts never mention a flat number, a meter reading, an insurer or another trade.
- Repeated themes, such as jobs refused at the door or documents promised and never sent, go into the monthly report for whoever does the work.
Where a human has to step in
- A review about a fire, a shock, damage to a building or an insurance claim is never answered by the manager alone. It goes to you first, and nothing is published until you approve the wording.
- Replies never give an arrival time or the cause of a fault. Both belong to the electrician on site.
A refused job or a dispute over who pays, answered
The manager replies in public without naming anyone. When a review turns on money or on access that was missing, you read and approve it first.
Things an electrician already has that are worth putting on the profile
Posts here follow the season and your workload rather than holidays, and most of the material is already on your phone.
- Photos of a finished board with its circuits labelled and the cover back on, the van with the firm's name, and the people who will come to the door.
- A note on where the supply network ends, published before the season of storms and outages.
- How a job is scoped: a look at the board, an agreed list, the work, and what happens when opening a wall changes the list.
- Changes in availability: busy on a large site for a few weeks, taking small jobs again, not accepting new work this week.
Working alone, or sending out crews: which profile covers whom
One location
For an electrician working alone, three things have to stay right: the services, the hours and the phone number you carry. The manager checks them regularly and records every change in writing.
A network
A firm with several crews working from one yard usually has one name, one set of documents and one business, which means one profile. A second one is possible only for a location with its own service area and its own staff, and the manager checks that against Google's guidelines before anything is created: separate legal entities alone do not settle it. A profile created for a district or a type of building breaks the guidelines, and Google may treat the extra profile as a duplicate that does not show.
What stays on the electrician's side of the line
What the manager does
- Keeps the services within the buildings and jobs you have confirmed in writing.
- Adds a claim about a qualification, permit or insurance only from your document, and checks the wording against it before you approve it.
- Checks that the hours and the published number match who actually answers.
- Records the month's changes and raises open questions in the dashboard chat: a building type to drop, a document still missing, a number to retire.
What you confirm
- Which buildings you take now, which you refuse, and which you take only when access is arranged.
- The documents behind every claim, and the wording you are ready to stand behind in public.
- The number that is answered and the hours somebody is really there, evenings and weekends included.
The order a first month usually takes with an electrician
an example of the process, not a client result-
Week 1
Access and a list of claims. The manager works in the account the business already owns, notes who else has access, and writes down every building type, job and qualification the profile claims. Even small corrections wait until you confirm them, and a short message from you is enough.
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Week 2
Buildings and documents. The services are rebuilt by type of building from what you confirm, and any sentence about a permit, a registration or insurance without a document comes off until the document arrives.
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Week 3
The boundary and the phone. The sentence about where the network ends goes into the description, the hours are cut to the time calls are answered, and the profile keeps the number you confirmed. Reviews that are waiting get replies, up to the number your package includes.
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Week 4
The report: what the profile claimed, what was corrected, what was published and what is still open, for example a document not yet sent or a building type still listed. Each qualification line is listed with the expiry date of the document behind it.
One example of how the work could go, not a result from any client; your jobs diary sets the real pace. If the profile claims a qualification today that you cannot document, that line is the first to come off.
What an electrician can check on their own listing this week
- Read your services and name the type of building each line belongs to. A line you cannot place is a job you will refuse at somebody's door.
- Find every sentence about a qualification, permit, registration or insurance, and ask whether you could show the document today. If not, remove the sentence before somebody asks.
- Look at your profile as a stranger would and find what it says about a whole building without power. If it says nothing, those calls keep coming to you.
- Call each number shown on the profile and note how long it takes to reach a person rather than a recording.
- Compare the published hours with last week as it actually went, and cut them to the time when calls were really answered.
Check your listing this week, or leave it with us
These are checks you can do between jobs: services by building type, claims, outage wording, phone numbers and hours. The manager does them and asks you for the paper behind every claim.
Claims and promises an electrician's profile will not make
- A line about a qualification, permit, registration or insurance goes up only with the document in our hands and in wording you approved, and it comes down on the date the document expires unless a renewed one has arrived. Where you advertise through Local Services Ads, Google runs its own screening for licenses and insurance, which differs by category and country, and the profile does not stand in for it.
- The word emergency stays on a profile only where somebody answers at those hours. Otherwise it produces the familiar review: called at night, nobody answered.
- We publish no arrival times. What can be promised is for the electrician to say on the phone.
- Neither the profile nor this page explains how to work on a live installation. When a question about a fault arrives, the answer says whom to call, never what to open.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Guidelines for representing your business on Google
Google's rule on the business name matters here, because emergency, low voltage and permit words added to the name are the usual breach.
- Manage your services on your Business Profile
Where the separate specialities and the buildings you refuse are written, one service line at a time.
- Manage your service areas for service-area & hybrid businesses
How the service area is set when you drive to customers, and when the address has to be hidden.
- How providers qualify for Local Services Ads
What Google checks, licenses and insurance included, before an electrician can advertise through Local Services Ads.
- Edit your business hours
How regular hours, breaks and the all-day-and-night setting are entered, so the hours match the time a call is answered.
- Resolve duplicate profiles & ownership issues
What Google does with a second profile left behind by a re-registration, and how a merge affects reviews.
- How to set Special hours
How special hours cover a storm week or a holiday without rewriting the normal week.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
Say which buildings you enter, and the manager writes it up
A dedicated manager keeps services within the buildings you confirmed, adds a qualification or insurance line only from your document and matches hours to who answers. You confirm the buildings, the documents and the number.
Frequently asked questions
How do we separate emergency call-outs from planned installation work on the profile? +
Should we publish prices for common jobs? +
Half our calls come from people whose whole building has lost power. Is there anything the profile can do? +
Landlords and managing agents ask what paperwork they get when the job is done. Can the profile say? +
Can you list work on a building's shared wiring for us? +
A review says we refused the job. It was a stairwell we could not get access to. +
People send us photographs of burnt sockets. Should messages be switched on at all? +
Can you list every town we might drive to? +
A neighboring industry, and what is different there
Which doors you open, said before the phone rings.
Send your profile link along with your list of building types. One business day is how long the manager's first reply takes: it names the first correction to make and a package for each profile you run.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.