Self-storage facilities

Show renters on Google Maps which unit sizes your self-storage site has and when the gate opens

Your manager keeps the Business Profile of your storage site current: the unit sizes you rent, the office hours and the gate access hours kept apart, the way in for a loaded vehicle, and what a renter brings to sign. Every change comes from what you confirm and is logged with the date. Renting, bookings and gate codes stay with your office.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Unit sizes, the way in, access hours, then the contract

The steps follow what a renter needs to know before bringing a load, and each rests on something the operator has confirmed in writing.

1

List the unit sizes the site rents

Renters often describe what they need as a volume: a one-bedroom apartment, a garage, a dozen boxes. Each size the site rents becomes its own service, named as on the signage and described by what usually fits. Which units are free changes daily, so the profile shows the range and how to ask what is available.
2

Describe the way in for a loaded vehicle

The pin goes to the gate tenants use, the building and floor go into the address detail, and a landmark visible before the turn goes into the description, along with where a vehicle stands to unload, the canopy height, carts and the elevator. Someone at the site photographs the approach, since nobody from our team visits.
3

Keep access hours apart from office hours

The hours field shows the office: when contracts are signed and units handed over. The gate access window is published by weekday in the services, the description and posts. Access at any hour is published only if you confirm the code opens the gate at any hour; otherwise the real window is shown.
4

Say what signing a contract involves

The profile says which document the office needs to see and that the unit is handed over once the paperwork is done, with no prices. The list of what may not be stored is published in your wording and updated when you change it. Insurance is mentioned only as the site states it in writing.

Send the link to your site and the unit sizes you rent

Send the sizes as the signage names them, the keypad window by weekday and the counter shift. Your manager checks the live profile for lines that no longer match the site and names them.

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How somebody picks a storage site off the map

Storage is usually chosen under a deadline, and two or three sites are compared on a few practical facts.

Size comes first. People know what they are moving (a sofa, a fridge, a dozen boxes), so a size described by what usually fits inside is easier to choose than a figure in square meters.
Then the hour the gate stops opening. Somebody who finishes work at six looks for that fact before anything else.
The way in, because the first visit is made with a loaded van: which gate, which side of the estate, and whether the vehicle clears the canopy over the loading bay.
Photos are used to measure: how wide the doorway is, whether a cart turns in the corridor, how far the elevator is from the far end.
Last, how to rent: whether somebody is at the office on a Saturday morning to sign the contract and hand over the unit.

What stops being true between one tenant and the next

Units get re-partitioned, gate hours get shortened, the list of units for rent shifts as blocks fill. The listing changes only when somebody changes it.

The size list ages with the building. A corridor is rebuilt, small units become larger ones, and the listing goes on offering a size the site no longer has anywhere in it.
The keypad window is shortened on the operator's side and nothing on the profile moves, so the first person to learn about it is standing at a closed barrier with a car full of boxes.
Climate control spreads out of the one heated corridor it belongs to and becomes a sentence about the whole site, which is read as a promise about every unit in it.
The map settles the location back on the main entrance of the business park, and a site whose whole approach depends on one particular gate loses it without anyone noticing.
The category drifts toward removals and the phone fills with people who want a van and two men, while the ones who want a unit are on somebody else's listing.

Where a unit size, a gate hour and a contract step can live on the profile

A unit size, a gate hour and a contract step are carried by the category, the services, the description and the hours field. Each item below is set on purpose to carry what a renter needs.

The primary category, which decides whether this reads as storage or as a removals firm, and therefore which half of the phone calls arrive.
The services list, with every size the site rents as its own entry, named as on the signage and described by what usually fits inside, plus one line on how to ask what is free today.
The hours field for the office only: the shift in which a contract is signed and a unit handed over.
The access window written wherever the profile will hold it, since the hours field is kept for the office: in the services, in the description and in the posts.
Address detail past the street name: the building on the estate, the floor and the gate a loaded vehicle drives to. A landmark visible from the road before the turn goes into the description.
Attributes set only from something the operator has put in writing, among them a step-free entrance and a parking spot reserved for people with accessibility needs, where Google offers those attributes for the category.
Answers to the questions the office hears every week (what may not be stored, whether a cart can be borrowed, what to bring on signing day), written into the description, the services and the posts.

What a month on a storage listing consists of

Each pass starts by checking the listing against what the site last confirmed: the sizes, the gate hours, the office hours and the contact path.

What has been agreed for the site lives in a single record in the dashboard: the sizes, the access window, the counter shift, the attributes, and beside each of them the date and the name of whoever confirmed it.
The gate hours and the size entries are read first, because they change most often and a wrong version costs a renter a wasted trip.
The phone number and the enquiry link on the listing are checked to see that they still lead to the office.
The gallery is checked for the places that change: the loading bay, the cart rack, the corridor numbering and the gate after dark.
An edit that nobody at the site made, a swapped category or a rewritten name, is shown to you with the previous value beside it, and it stays as it is until you decide.
The month closes with the questions that reached the office by phone and message, sorted by subject, with size questions counted separately.

Storage-site habits that follow Google's own wording

Six settings for a site with a gate, a counter and a corridor of doors. Beside each one is the Google page it rests on.

1

Put the office shift in the hours field, as Google asks for storage

Google's guidelines name storage facilities directly: use office hours, and front gate hours only where there is no office. The field describes a staffed counter, so the access window goes into the services, the description and the posts. More hours can mark a service with its own times, but Google asks for them to be a subset of the main hours, and a gate that opens earlier and closes later than the office is not one.

Google's help on this: Guidelines for representing your business on Google
2

Enter the holiday week as special hours and say what the gate does

Special hours cover a short change to the office shift, such as a public holiday, and leave the regular week alone. Google displays them only when the hours field uses the Open with main hours option, and it suggests confirming the dates of official holidays even when the hours match the regular ones. The keypad is a separate matter, so a short post says whether codes work on that day.

Google's help on this: How to set Special hours
3

Answer the step-free entrance and elevator attributes by Google's measurements

In Google's terms a step-free entrance is roughly a meter wide and either has no steps or is reached by a permanent or movable ramp, and an accessible elevator is one a wheelchair fits into. Check the office door and the elevator that serves the corridors against those measures, answer Yes or No from that, and leave the other attributes unanswered. A review of attribute edits usually takes about 10 minutes but can take up to 30 days.

Google's help on this: Manage your business attributes
4

Keep a van-hire or packing desk run by another company off your categories

Google asks for a few categories per business, and a public-facing department that another firm owns and runs on your site belongs on its own profile, with its own category. A van-hire counter or a shop selling boxes, if a separate company operates it, fits that rule. Your category stays about storage, which keeps removals calls from reaching your counter.

Google's help on this: Manage your business category
5

Check the route Google draws to the gate and report it if it is wrong

A van sent to the front of the estate instead of the gate is a Maps problem as much as a profile one. The address takes the building and floor, the pin can be moved to the gate, and Google has a report for wrong driving directions. Street View follows the pin, and your own imagery of the entrance can be added. Look at the route and the street view from a phone in the car before and after a change.

Google's help on this: Manage your business address
6

Show the approach as one clip of up to 30 seconds

A video on a profile can run up to 30 seconds at 720p or better, enough for one walk from the loading bay along the corridor to an open unit door. Google wants photos and videos in focus and unaltered, so the unit is shown as it is, without filters. New media does not appear until Google has reviewed it, which can take 24 to 48 hours.

Google's help on this: Manage your Business Profile photos & videos - Computer

Reviews about a gate, a corridor and a smell

Storage reviews are mostly about a code that did not open the barrier, a cold corridor or a lock that had to be cut. A reply offers the check the site can run. You set the tone once, and the number of replies a month follows the package.

A review saying the code failed in the evening gets an offer to check the keypad record, the barrier and the account, without arguing about the hour.
A complaint about damp, cold or a smell is answered with what the site will inspect and who reports back. The reply names no cause before somebody has been inside the unit.
A complaint about a rate rise or a late charge is answered with the process the contract sets out, and the details move to the office. The reply does not settle the dispute in public.
Themes are gathered for the month rather than answered one at a time: a corridor that keeps being named, a gate that fails in the cold, a numbering nobody can follow, so they reach the person who can change the building.
A review about another site of the chain, or from somebody who never rented here, is reported under Google's rules.

Where a human has to step in

A review alleging a break-in, a theft from a unit, water damage or an infestation comes off the reply queue the day it lands. You see it before anything is written, no draft exists until you have, and whatever goes public is worded by you, with your insurance provider or your lawyer in the conversation if you want them there.
No reply confirms a tenancy, names a unit or describes contents, whatever the review claims and however quickly the paperwork at the counter would settle it.

The failed code and the cold corridor, handled for you

Your manager offers the check the site can run and leaves out any cause. Anything about a rate rise or a late charge goes to you first and moves to the office, and you approve the wording.

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What a storage site genuinely has worth publishing

Useful material is the site as a first-time renter sees it: the inside of a unit, the way a van gets in, and the parts closed this month. Somebody at the site takes the photos and sends them in, since the work is done remotely.

An empty unit of each size shot from the doorway, with an ordinary object in frame for scale.
The loading bay from the driver's seat: the turn off the road, the canopy with its height board, and the place a vehicle stands while somebody walks boxes out of it.
The corridor as it is actually walked, with the carts, the elevator, the numbering on the doors, and enough of it in frame to show the distance from the bay to the far end.
The gate after dark, lit, with no code readable on the keypad, so a renter arriving in the evening recognizes the turn.
Works said out loud: a corridor closed while a floor goes in, a block reopening, a gate replaced, each published with the date it is due to stop being true.
No claims to be the cheapest, the largest or never full.

A lone site, or a group with a gate in every town

One location

One site means one entry, and three lines on it carry the weight: the sizes rented, the hour the gate stops opening and the office shift for signing. Each monthly pass rechecks them and records which one moved.

A network

Each site that qualifies for its own entry keeps its own address, gate, access hours and reviews, while the reply tone, the size wording and the photo standard are agreed once for the group. Decide early whether each entry's number rings at that site or at a central line, and what the central line can tell somebody already standing at a barrier. Every site is billed separately by its package, and a larger group is quoted on its own.

Who holds which fact about a storage site

What the manager does

Keeps the counter shift and the keypad window apart on the listing, and rewrites either of them in the current month of work, once the operator says it has moved.
Publishes a size only as something the site confirms it rents, and never as a statement that one of that size is standing empty today.
Writes replies that name no unit and confirm no tenancy, and hands anything about a break-in, water or an infestation back to you ahead of everything else.
Reads the attributes and the list of what may not be stored against what the operator has put in writing, and takes down anything with nothing behind it.

What you confirm

The keypad window by weekday, the counter shift, and what happens to a code on a public holiday.
The sizes the site actually rents, what usually goes into each, the rental terms you want published, and which corridors are heated or dried.
The current wording of what the site will not accept, and who at the gate decides a disputed load.

Four weeks on a storage listing, in the order they usually go

an example of the process, not a client result

Week 1

A written record before any edit. The manager works from the account the business owns and writes down what the site offers today: the sizes on the rent list, the hour the keypad stops opening by weekday, the shift somebody is behind the counter, and the gate a loaded vehicle is meant to use. Nothing is edited until that page exists.
Week 2

The first agreed batch. The category is settled between storage and removals, each size becomes a service entry described by what fits inside it, and the hours line narrows to the counter while the access window goes wherever the profile will hold it.
Week 3

Then the approach. The location moves to the gate tenants drive to, the building and the floor go into the address detail, and the bay, the canopy, the carts, a corridor and an empty unit of each size are photographed at the site and sent in. Reviews still sitting unanswered get replies inside whatever the package allows, and anything about a break-in or water is set aside for you.
Week 4

The month's record lists the size entries rewritten, the gate and counter hours as the operator confirmed them, the approach photos added, and the questions that reached the office sorted by subject, with the size ones counted apart. It ends with a short list of what must be read again before the next moving season.

Take this as an example of the sequence on a storage site: sizes and gate hours come first and the polish on the building comes last. It describes no result, yours or anybody's; how far a first month gets turns on the package and on how much of the entry was already wrong.

What a site manager can test from the car park today

Try to find, on your own entry and from a phone, the hour after which the keypad stops opening the gate. If it is nowhere on the page, everyone who finishes work late is ringing the counter to ask for it.
Read the hours line the way a stranger reads it. If it says you close at six, a tenant whose code works until ten believes their things are locked away at six and rents somewhere else.
Look for one photograph taken inside a unit. A facade and a row of shut doors tells a person carrying a sofa nothing about whether the sofa goes in.
Open the map view, see which gate the pin drops on, then drive that last turn yourself. On an estate the wrong gate is a full lap of the park with a loaded vehicle.
Find the sentence that says what you will not accept. If there is not one anywhere on the listing, that conversation happens at the barrier with a van half unloaded behind it.
Ask somebody who has never rented storage to tell you, from the listing alone, which size they would take. If they cannot, that question is arriving by phone all week instead.

Skip the walk to the car park

Test the keypad hours and the pin from your own phone, or send the link. The manager runs these checks, fixes hours and photos, and asks only which unit sizes you rent.

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What a storage listing cannot do on its own

Nothing on the listing says a unit of a given size is standing empty. What is free turns over daily, the profile has no field that holds it and none that clears itself, so what goes up is the range the site rents and the way a size is chosen.
The profile is not a booking system or an access system. The manager does not reserve units, issue codes or open gates; that stays with your office, and access hours are published only as you confirm them.
Climate control, surveillance and insurance reach the listing only from something the site has put in writing, and the list of what may not be stored is published in the operator's wording, never in ours.
Which gate Google's own directions send a van to stays with Google: the manager adjusts the pin and reports wrong directions, and the route that gets drawn is still Google's. Whether a review comes down, and whether a second building earns an entry of its own, are Google's decisions too.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
Google's own rule for storage facilities on which hours to show, and how More hours relate to them.
How to set More hours
Where a second set of hours is entered, and why it has to sit inside the main hours of the office.
How to set Special hours
How a holiday week is entered without touching the regular office shift.
Manage your business attributes
The accessibility attributes and the measurements behind them, which decide what a site may answer.
Manage your business category
Why a few categories are enough, and what to do about a van-hire desk that another company runs on the site.
Manage your business address
How building, floor and pin are entered, and where wrong driving directions are reported.
Manage your Business Profile photos & videos - Computer
The limits on photos and videos, and how long new media takes to appear after review.
Mark your business as closed
The difference between special hours and a temporary closure, which marks the whole profile and not one closed block.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Reports and dashboard See what was done, and what it cost

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Unit sizes answered before the phone rings

The manager sets up your sizes, photos, hours and what the site will not accept, then keeps them accurate. You confirm the keypad window, the counter shift and the current terms.

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Frequently asked questions

How do we show the difference between the office hours and access to the units? +

The hours field carries the office shift, when a contract can be signed. Google's own guidance for storage facilities is to use office hours, and gate hours only where there is no office. The gate access window goes into the services, the description and the posts, by weekday. A More hours type is an option only when that window sits inside the office day, because Google asks for More hours to be a subset of the main hours.

How do we help somebody choose a size without promising a unit of that size is free? +

Each size goes up as its own service entry, described by what usually fits inside, and the listing says nothing about what is free today. That question is answered by your office.

Can the listing say we have 24-hour access? +

Only for sites where the code really opens the gate at any hour on every day. Otherwise the listing gives the real hours by weekday, and the line comes off as soon as the hours are shortened.

Are we a storage facility or a moving company on Google? +

Whichever you mainly are, because the primary category decides which searches the listing can appear in. A site filed under removals gets calls from people who want a van and movers. The manager sets it from how your sign and contracts describe the business, and anything else you really do goes in as a secondary category.

Only one corridor is heated. How should that be described? +

On the size entries of those units only, in the operator's words. Written for the whole site, it reads as a promise about every unit.

Our site has an online page where people can book a viewing visit. Can the profile link to it? +

Yes. A booking link to your own page is an ordinary link on the profile, and when there are several links one can be marked as the preferred one. The listing still says nothing about what is free today; the page behind the link has to answer that, and the manager adds tagging to the link so visits from the profile can be told apart in your analytics.

A block is closed while a new floor goes in. What do we do with the listing? +

Say it in a post and in the description, with an end date. A closure status applies to the whole address, so one block cannot be marked closed while the rest keeps renting. The line names the block, the dates and what a tenant with a unit inside should do, and comes down the day the block reopens.

A neighboring industry, and what is different there

Hotels and guesthouses Amenities as the building really has them, arrival details a late guest can follow, and review replies that confirm no stay. Rates and availability stay with your booking systems. Building and renovation contractors Service area, the work the crew actually takes on, real photos of finished jobs and honest review handling: the fields a homeowner checks before calling a building or renovation firm, kept correct every month.

A listing that answers the size question before the phone rings

Send the link to each site and name the gate or corridor renters get wrong most often. Your manager's first reply, within one business day, lists the lines that no longer match the building and suggests a package for each address. What we agree on is the monthly work; the number of calls is not promised.

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We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.