Moving companies
Make your moving company's Google Maps listing say which moves you take
Somebody planning a move compares several listings over a few evenings and reads each for three answers: does this crew take a move my size, does it go where I am going, and how will I find out what it costs. Your dedicated manager keeps the first two true on your Business Profile and explains the third without a price, because the figure exists only after the estimate.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
The size of the move, the route, the estimate, then the day itself
Four steps, in the order a customer decides. Each one closes on a fact the office confirms, and the price never appears in any of them, because it only exists once the estimate is done.
- 1
What size of move, and what the crew really carries
You confirm which moves the crew takes, from a few items to a whole office, and which heavy items it handles itself: a piano, a safe, a gym machine, each only if you confirm it. The services are split along those lines, with the condition beside anything that needs a look first and the refusals named plainly.
- 2
Where the trucks go
The area on the map is redrawn from the cities and postal codes where the crews actually load. Runs to other cities become service lines of their own, and moves abroad appear only if the company confirms it makes them. Nothing is added so the map looks wider than the fleet.
- 3
How the estimate is made
The description says how the company works out a figure: a visit, photos or a video, a phone call. It lists what the office needs to know and what might move the figure once the details are clear. No price, hourly rate or fixed sum is published, whether in the description, a post or a reply.
- 4
The day of the move
The description and a seasonal post say what the customer arranges beforehand, as the company confirms it: a spot for the truck and a parking permit where the city requires one, the freight elevator booked with the building, access at both addresses. Reviews about damage from that day go to the owner before anything is published.
Send the sizes of move and the cities you load in
A short note is enough: the heaviest items you take, the cities where the trucks load, the runs you make between cities and how your office arrives at an estimate. Your manager sets the live listing beside it and names the fix that matters most.
Discuss my profileHow somebody planning a move picks movers on the map
A move is researched rather than grabbed. The reader has a date circled on the calendar, two addresses, and a private list of the furniture that worries them, and they keep several listings open side by side until one of them answers the questions on that list.
- The first filter is size. Somebody moving a studio apartment and somebody moving a law office with forty desks type the same word, and each looks for a sign that this crew takes jobs like theirs: a few items, one room, an apartment, a house, an office.
- The second is the route. A move across town, a move to another city and a move abroad are three different questions. A listing that claims the whole continent without naming the runs it actually makes reads like a broker who will sell the job on to somebody else.
- The third is how the cost gets worked out. Readers look for whether somebody comes to look, whether photos or a video call are enough, and what they will be asked. A listing that explains its estimate receives inquiries that already mention the floor, the elevator and the sofa.
- The worrying items are searched by name: a piano, a safe, a glass display cabinet, a treadmill. The reader wants to see either that the crew handles it or a plain sentence saying the company does not.
- What a booking includes is read closely, because every comparison depends on it: a truck and a driver, movers who carry, packing with materials, furniture taken apart and put back together at the other end.
- Reviews are read for two stories: the day that went to plan, and the day something got scratched. The company's reply to the scratched table is read more carefully than the rating above it.
- Photos are checked for a real truck with a real name painted on it. A gallery of stock boxes and smiling models reads like somebody who rents a van when the phone rings.
Where a moving listing drifts away from the moves the company really runs
A moving listing goes wrong by promising: more routes, a fixed price, coverage nobody has read, storage that belongs to someone else. On moving day each of those promises is quoted back at the crew.
- The service area was set to the whole country to look national, the description mentions moves abroad, and the office spends its week turning down routes no truck has driven.
- An hourly rate, or a figure for a two-bedroom apartment, has sat in the description since two seasons ago. On the day, the customer holds up a phone and disputes the bill with the company's own sentence.
- Transport only, movers and packing all share one service line, so somebody who booked a truck with a driver expects two people to carry the wardrobe down five floors.
- A sentence about everything being covered, or full liability for the load, went up once and was never read against the policy. After a dented dresser it becomes the opening line of the complaint.
- Storage is offered because a friendly warehouse sometimes takes things, and a family plans a month between two leases around a warehouse the company does not run.
- The truck yard's address is public, so the map sends people with questions to a locked gate where the trucks sleep.
- The name gets stretched with city names and the word cheap, or a separate listing is opened in every city the trucks drive to. Google treats both as breaches, and either can get the listing suspended.
The fields that decide which moves reach the office
Most of the work lives in the service lines and the description, where volume, floors and special items have to be written out as plain sentences the reader will trust.
- Services written by the size of the move: a few items, a single room, an apartment, a house, an office. Each line says what the office needs to hear to judge it, so the inquiry arrives already half sorted.
- Services written by what the crew does: the truck with a driver only, the truck with movers who carry, packing with the company's materials, furniture taken apart and reassembled. Each line names what it leaves out as clearly as what it covers.
- Heavy and fragile items as separate lines, only where the crew really handles them: the piano, the safe, the gym machine, the glass cabinet. Where a look or photos come first, that condition sits beside the line, and the items the company refuses are named too.
- The service area, drawn from the cities and postal codes where the crew actually loads. Google allows twenty areas at most, set as cities or postal codes rather than a circle, and wants the outer edge no more than roughly two hours of driving from where the trucks are kept. Runs to other cities and abroad go in as separate service lines, and only the runs the company confirms.
- The address, off public view. Nobody is received at a truck yard, and Google's rule for a business that goes to its customers is to keep the street address hidden and show the area in its place. Where the base genuinely hands out boxes over a counter with a sign above it, the hybrid rules are gone through with you first.
- The primary category naming a moving company, kept apart from junk removal, courier work and self storage. A secondary category goes in only for work the company really does, and storage only where the company runs the space.
- The description carrying the estimate: how it is made, what the office asks, and what can change the figure once the details are known, with no amount anywhere. The website link points at the page where the estimate form or the photo instructions actually open.
A month that follows the calendar of jobs
Each month starts from the jobs, not the listing: where the crews loaded, which questions the estimator still had to ask, and which dates are already held. The manager brings the office only the gaps between those and the listing.
- The service area is compared with where the trucks loaded last month. A city the crews never picked up from goes on a list for you to strike, and a run that has turned regular is suggested as a route line of its own. Both are your call.
- The estimate wording is read against the questions the office still had to ask this month. If every caller is still asked about the elevator, that question moves higher in the description.
- Every place a figure could hide is searched: the description, the price field of each service, old posts, answers left by strangers. Anything with an amount in it comes off once you agree.
- Reviews about damage reach you first, before any draft goes out, and the other replies are written without addresses, floors, dates or sums.
- The busy dates are watched. When the last weekends of the month fill up, a short post says so and names what is still open, and it comes down as soon as you tell the manager the calendar has room again.
- The categories are read again against the work the crews did last month. A junk removal, courier or storage category that has crept back in is listed for you to confirm or drop.
- The open items in the month's record are the ones only the office can close: a route nobody has confirmed yet, a heavy item still waiting for its condition, a sentence about coverage with no document behind it.
Practices for a listing that sits beside other movers in a comparison
Five habits for a moving profile, each with the Google article behind it.
- 1
Pick the category by what the crew does
Google asks for the most specific primary category from its list and a few additional ones, and not a category for every service. A moving company stays a moving company, with junk removal, courier or storage added only where the crew really runs that work.
Google's help on this: Manage your business category
- 2
Make the name match the truck door
Google asks that the profile show the business as it is recognized on signage and stationery. The name painted on the truck, printed on the estimate form and used on the website is the name on the listing, without a city, a slogan or a word like cheap added to it; the city belongs to the service area.
Google's help on this: Guidelines for representing your business on Google
- 3
List the ways you estimate as services
A visit, photos and a video call are three ways the company makes an estimate. If the category has a services editor, each way can be its own line, describing what the office asks and what the customer sends. Prices and phone numbers do not belong in a custom service name, and on this listing the figure stays out of the details too.
Google's help on this: Manage your services on your Business Profile
- 4
Keep the job list the reviewers pick from
A customer who is asked which tasks were done picks from the company's own service lines, its website or a stock list for the trade. A move with packing and reassembled furniture can be described that way only if those lines exist, and a task left off can be put into Business Profile Manager by the owner.
Google's help on this: About reviews for service businesses
- 5
Remove a city listing you made yourself, after checking which one is verified
Profiles opened in every city the trucks drive to may be treated as duplicates of one business, which Google keeps out of Search and Maps. A duplicate the company created itself can be removed without touching the verified listing, but removal takes its content and linked managers with it. When profiles are merged their reviews are combined and replies may be lost, so the manager checks which profile holds what before anything is sent.
Google's help on this: Resolve duplicate profiles & ownership issues
Reviews about the scratched table and the bill that grew
A moving review is written by somebody surrounded by boxes and still tired. The ones that matter most are about damage and about the final bill, and both are handled with the owner before anything is published.
- A review about a broken mirror or a gouged floor gets a short public reply that invites the customer to continue directly, and the case goes to the owner before any draft is written. The reply never argues about who packed the box and never promises to pay for anything.
- A review saying the bill grew gets a reply built on what the estimate assumed and what might move the figure on the day, such as an extra flight of stairs, an elevator out of service or furniture that was not on the list, in the words the company already publishes. The figures of that job stay out of the thread.
- A review about a crew arriving late is answered with how the company sets the arrival window, only as the office describes it, and without naming the street or the day.
- Customers often write where they moved from and to, which floor and what they paid. Replies never repeat any of it, and a thank-you can be warm without an address in it.
- Some reviews describe a job the company never did, because the reviewer hired a broker or a firm with a similar name. The manager compares the date with your booking calendar; where there is no such job, the reply says so politely and blames nobody.
- The monthly report sorts complaints by the part of the day they come from: packing, the stairs, the wait at the curb, the bill. When one part keeps coming up, that is a question for whoever plans the crews, not for the review thread.
Where a human has to step in
- No reply admits fault, offers compensation or describes what the company's insurance coverage pays for. That decision is the company's own and is made off the listing.
- No reply repeats an address, a floor, a moving date or the sum paid, even inside a thank-you.
A damaged mirror or a bigger bill, handled with the owner
The manager writes a short public reply and invites the customer to continue privately. The draft goes to the owner before publication, and it never repeats where the customer moved from, to or what was paid.
Posts a moving company can write from what it already knows
The posts that earn their place here settle, ahead of time, the questions the estimator would otherwise ask one by one on the phone, and they follow the moving calendar rather than a posting schedule.
- What to send for an estimate: both addresses, the floors, whether there is an elevator at each end, the large and awkward items, the date and a second date that would also work. Set out in the same order the estimator uses on a call.
- What the customer arranges before the day, as the company confirms it: a spot for the truck and any parking permit the city asks for, the freight elevator booked with the building, keys and access at both addresses.
- Packing as the crew does it: the blankets, the wrap, the way a mattress or a television travels, photographed at the yard on the company's own furniture rather than in a customer's home.
- The busy stretch of the calendar: month end, summer, the weeks when leases turn over. Each post names what that means for booking and comes down when it stops being true.
- The fleet and the crew: trucks with the company name on the side, the liftgate, the crew in uniform with their agreement to appear. No customer's living room, no house number and no face that did not say yes.
- Office moves, where the company does them: over a weekend or after hours, desks and cabinets labeled room by room. Only as the company confirms, and never as a promise that everyone is back at work on Monday.
One yard, or a second base in another city
One location
A single yard usually means a single listing: the street address kept off public view, a service area drawn around where the crews load, and runs to other cities written as service lines rather than as extra territory. Every change to those three starts from something the office confirmed, and the manager keeps them matched to the jobs the company really did.
A network
For a business that goes to its customers, Google allows one listing covering everywhere it serves, so buying another truck, hiring another crew or adding a destination city does not justify another listing. What can justify one is a second yard somewhere else that has people working there and trucks leaving from it every morning; that yard gets its own area and collects its own reviews. Each location is billed separately, at the price of its own package.
What only the moving office can decide
What the manager does
- Keeps the services split by the size of the move and by what the crew does, and brings any line that has started causing disputes on moving day back to the office.
- Keeps every price, hourly rate and fixed sum off the description, the service lines, the posts and the replies, and puts a description of the estimate procedure where the figures used to be.
- Holds the service area to the cities where the crews load, and holds runs to other cities or abroad back until the office confirms them.
- Sends every review about damage or a disputed bill to the owner before a draft is published, and records when it was passed on.
What you confirm
- The moves the crew takes and refuses: sizes, heavy items, packing, assembly, and what is handed to a partner.
- How the estimate is really made and what might move the figure once the details are known, in words the company is happy to have in public.
- Anything about insurance coverage, liability or storage, in the company's own wording and backed by its contract. Without that, the listing stays silent on the subject.
A first month: claims, services, routes, moving day
an example of the process, not a client result-
Week 1
An inventory of claims. The manager copies out what the listing says today: services, area, category, hours, description, links. Every figure found anywhere on it is marked, and last season's jobs are laid beside the service area city by city.
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Week 2
Size and format. The services are rebuilt from what the office confirms: the sizes of move taken, the truck alone against the truck with movers, packing and assembly as separate lines, the heavy items with their condition and the refusals named.
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Week 3
Routes and the estimate. The area shrinks to the cities where the crews load, runs to other cities go in as service lines where confirmed, the street address is hidden, and the description sets out how a figure is worked out and what the office will ask.
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Week 4
Moving day and the replies. The description says what the customer arranges before the day, damage reviews go to the owner first, replies to waiting reviews carry no addresses, and the month's summary lists each edit by field, the service lines added or split, the areas struck and every question still open.
An example of how a month tends to run at a moving company, with no promise about bookings. A price on the listing, or a route abroad the company never drives, is fixed first, whichever week that falls in.
What to look for on the listing before the next moving day
- Search your description, your services and your last posts for any figure: an hourly rate, a price for an apartment, the word fixed. Each one is a dispute waiting for moving day.
- Read your services and ask whether a stranger could tell the truck with a driver from the truck with movers who carry. If they cannot, somebody will expect the second and pay for the first.
- Print the list of service areas and hand it to whoever plans the crews. Cross out every city where no truck loaded this year.
- Look for any sentence about coverage, liability or storage on the listing, and ask where the document behind each one is kept.
- Tap the website link on your phone and count the screens until the estimate form or the photo instructions appear.
- Open the category list and strike every category the crews did not work in last month; junk removal, courier and storage are the ones that creep in.
Scan the listing for figures before moving day, or send it over
The manager looks for prices and rates anywhere on the listing, checks whether the truck-with-driver service is distinguishable from the crew that carries, and trims service areas to where you really work. You confirm what stays.
What the moving listing does not promise
- No price, hourly rate or binding figure is published anywhere: not in the description, not in a post, not in a reply. The estimate belongs to the company, made once somebody knows the stairs, the elevator and the load.
- Nothing on the listing says a move is covered, that the company carries liability for the load, or that it holds any permit, unless the company supplies that wording itself, you approve it, and the contract stands behind it.
- Routes to other cities and abroad are published only as the company confirms them, and the service area never grows to include them. A separate listing for a city where no crew starts its day is a breach, and we do not open one.
- Parking permits, elevator bookings and building rules sit with the customer, the building and the city. The listing can describe what the customer arranges; it cannot promise that a street or a building will cooperate.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Manage your service areas for service-area & hybrid businesses
Where the area is edited by city and postal code, and where Google says a service-area business keeps one profile for the whole area.
- Manage your business address
It shows how to turn the address off for a truck yard nobody visits and how to adjust the pin.
- Guidelines for representing your business on Google
It holds the rule on names, on a phone number the business controls and on one profile for a service area.
- Manage your business category
How a primary category is chosen, and why additional ones are for real departments, not for every service.
- Manage your services on your Business Profile
The place to list the size of move, packing and assembly one by one, and the limits on custom service names.
- Resolve duplicate profiles & ownership issues
It explains how duplicates are hidden, removed or merged, which matters to a company with a profile in every city.
- About reviews for service businesses
It shows where the job choices in a service review come from, and how a missing job is added to the list.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
Let the crew load while the profile is looked after
A manager sets up the moves you take and decline, the service areas and the way the estimate is made, then maintains them. You supply the wording on insurance and storage and confirm which cities are covered.
Frequently asked questions
How do we separate a move with packing from simple transport of belongings? +
How do we describe the estimate without promising a final sum before the details are clear? +
We only move within the city, but people ask us about other cities. What should the listing say? +
Can the listing say our moves are fully covered? +
We sometimes keep furniture for customers between moves. Can we list storage? +
The crew leader answers calls from the truck. Which number goes on the listing? +
The building did not book the elevator and our crew waited an hour. Then the review blamed us. What can the listing do? +
People send photos of their rooms through WhatsApp from our listing and expect a price. Is the chat worth keeping? +
We opened a listing in each city we drive to. Is that a problem? +
Can the listing say the estimate is free, or that we are the cheapest? +
A neighboring industry, and what is different there
The right moves reaching the office that plans the crews
Send the link, and within one business day the dedicated manager replies with the first fix, the facts your office will be asked to confirm and the package for each location to be serviced.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.