Pizzerias
Show on Google Maps how your pizzeria hands over the pizza: at a table, at the counter or at the door
A pizzeria is picked for how the pizza reaches the customer. On your Business Profile, which many owners still know as Google My Business, the manager sets out the routes you really run, gives each one the menu link and the ordering link that belong to it, publishes only the delivery area you confirm and keeps the hours of each route on their own lines. You approve each change, and it appears as a row in the log on your dashboard.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
Routes, menu and ordering links, delivery area, then hours
The order is fixed because each step leans on the one before it: until the routes are named, no link, district or hour can be checked against anything.
- 1
Name the routes as the pizzeria runs them
You tell the manager which routes run, on which days and from which door: eating in, collection at the counter, delivery. The manager sets the category and the description to match, using Google's own pizza example where there is no dining room, and logs the confirmed list as the base for every later check.
- 2
Give each route its menu and its ordering link
The menu link goes to the pizzeria's own full menu, never to a platform. Each ordering link is followed to the screen where it asks for an address or a pickup time, and the preferred link is set for the route you want people to use. A link from a provider you left is sent for removal through that provider.
- 3
Set the delivery area and who delivers
You confirm the districts your drivers reach and the ones a platform covers, and the service area is entered from them, not as a radius. For a delivery-only kitchen the street address is hidden in the same step. A second brand from the same kitchen is checked against Google's conditions, its own branded packaging, its own website and the extra verification, before any profile is made for it.
- 4
Write the hours of each route
Google asks restaurants to use the hours guests can sit and eat as their main hours, or the takeout hours where there is no room. Delivery and takeout then get their own More hours lines. You confirm each route's last order time by weekday, and the log keeps the earlier and the confirmed value side by side.
Send your routes and your delivery districts
Write which routes run on which days, the districts your drivers and your platforms cover, and the ordering services you hold a contract with today. The manager reads them against what the profile shows in public, marks each mismatch and names the package that would suit every kitchen.
Discuss my profileHow a hungry person picks a pizzeria on the map
The first question is rarely which pizza. It is how the pizza gets to them, and someone on a sofa, someone driving home and someone standing on the pavement read the same profile for three different answers.
- Someone at home looks for delivery first: does this pizzeria bring pizza to their street, and does the order button work for their address?
- Someone driving home wants collection: the counter hours tonight, a place to stop for a moment and an ordering link that takes a pickup order, not only a delivery one.
- A group on foot wants a table. A profile that says nothing about seating, or shows only a counter and a stack of boxes in its photos, sends them on to the next pin.
- The category tells Google which of these searches the pizzeria belongs in. Google's own example puts a pizza brand with no dining room under Pizza Delivery and Pizza Takeout.
- The menu is read for the pizza itself: the sizes, the doughs, a gluten free base if the kitchen really makes one, and whether the menu online is the one the oven works from tonight.
- Reviews are skimmed by route. A person ordering to the door reads what others said about delivered orders, and a person planning a birthday table reads about the room.
- Late evening decides a lot of orders. Someone searching after the room has closed needs to see whether delivery or collection still runs.
Where a pizzeria profile stops matching the way orders leave
Routes change in the kitchen, with the drivers and on the platforms, and the profile hears about none of it unless somebody tells it.
- The dining room closes early on quiet weekdays while the drivers keep going, and a single line of hours tells the evening searcher the whole pizzeria is shut.
- A platform the pizzeria left last season still shows its order button, so a customer orders through a contract that no longer exists and blames the pizzeria when nothing arrives.
- The menu link points at a delivery platform's page, which Google's guidelines do not accept as a menu link, and customers read the platform's version of the menu instead of yours.
- A delivery area entered once as a wide region keeps drawing orders from districts the drivers stopped reaching, and each refusal at the phone becomes a sour review.
- A second brand cooked in the same kitchen appears with the pizzeria's street address, although Google's rules ask a delivery-only brand to hide it and show a service area.
- A suggested edit or an old setting leaves a general category such as Delivery Restaurant, the very choice Google's pizza example marks as incorrect.
- Customers' pictures of an opened box on a car seat become the first images, because the pizzeria has not added its own photos of the oven and the pizza in months.
The fields that carry each route
Most of what a pizzeria needs is already a field in the profile. The work is giving each route the field that belongs to it and keeping that field honest.
- The primary category, picked for what the business is: a sit-down pizza category where guests eat at tables, and the pizza delivery and pizza takeout categories where they cannot.
- Regular hours that follow Google's order for restaurants: the hours guests can sit and eat, or the takeout hours where there is no room, with delivery hours only as the last resort.
- More hours lines for delivery, takeout and pickup, each set on its own day by day, so the late delivery shift is visible apart from the room.
- Ordering links in the food ordering section, with one link set as the business preferred one, and the menu link kept to the pizzeria's own full menu page.
- The menu editor, with sections the oven really works in: pizzas by base or by size, starters, drinks, each with the line and the price the pizzeria sends.
- The service area, entered as towns, districts or postal codes the drivers really reach, since Google no longer accepts a radius drawn around the shop.
- The description, which says in plain words which routes run on which days, because a route that pauses is easy to miss when it lives only in the fields.
The monthly route check
Every month each route is walked from the first tap on the profile to the screen just before an order goes through, and what turned up is set beside what you confirmed.
- The manager opens every ordering link and keeps going until it asks for an address or a pickup time, then writes down whether it takes the route its button promises.
- The links are listed by provider and set against the contracts you confirm. A provider you have left is asked to remove its link, and the request date goes into the log.
- The menu on the profile is read against the menu the oven uses this month, section by section, and a pizza that has left the kitchen leaves the profile too.
- This month's district list from your drivers or your platform is laid beside the service area, and a district that dropped out is proposed for removal.
- Hours are read route by route, the room, the counter and delivery, including the weekday evenings when one of them stops earlier than the others.
- Anything Google or a stranger changed since the last pass, a category, an hour, a link, comes back showing what it said before and waits for your answer.
- The report ends with a short table by route: what was checked, what changed and what still waits for the pizzeria.
Settings a pizzeria profile has for routes, links and the delivery area
Six settings Google gives a pizzeria in its profile, each one useful because the pizza can leave the kitchen three different ways. Nothing in them changes before you confirm the fact behind it.
- 1
Pick the pizza category by how customers get the pizza
Google's guidelines use a pizza brand as their own example: a business offering pizza takeout and delivery with no on-premises dining is correctly listed as Pizza Delivery and Pizza Takeout, and the general Delivery Restaurant or Takeout Restaurant is marked incorrect. The test is what the business is, not what it has, so a kitchen with only a counter does not borrow a category made for tables.
Google's help on this: Guidelines for representing your business on Google
- 2
Put the delivery shift on its own line of More hours
Delivery, takeout and pickup are separate types of More hours, and each type is set on its own, day by day. They stay hidden while the regular hours are empty, and Google advises keeping them generally inside the regular hours. A pizzeria whose room closes before its drivers stop agrees with the manager how the main hours read before any of these lines go in.
Google's help on this: How to set More hours
- 3
Point the menu link at your own menu, never at a platform
Google's guidelines say a menu URL cannot be a direct link to a third-party ordering or delivery service, that a menu listing only popular items should not be submitted, and that a third party managing the profile needs the owner's consent to submit a menu URL. So the menu link goes to the pizzeria's own full menu, the platforms stay in the ordering section, and your consent is logged before the link is saved.
Google's help on this: Guidelines for representing your business on Google
- 4
Set one preferred ordering link and leave the master switch alone
A profile can carry several ordering links, and a single one may sit at the top as the business preferred link. Turning off Accept orders on your profile hides every ordering option and link, the pizzeria's own and the platforms' alike, so it is never the way to drop one provider. A provider's own link comes off through a removal request, which providers must act on within the deadline Google sets.
Google's help on this: Manage your local business links
- 5
Draw the delivery area from districts, not from a circle
A radius drawn around the business is no longer an option: the area is built from cities, postal codes or other areas, up to twenty of them, and Google says it should not reach further than roughly two hours' drive from the pizzeria's base. The manager enters only the districts you confirm your drivers or your platform really reach.
Google's help on this: Manage your service areas for service-area & hybrid businesses
- 6
Hide the street address of a kitchen nobody collects from
Where customers are never served at the address, Google lets the business stop showing it, and from then on only the service area is visible; if no service area has been entered, Google chooses a local area by itself. So the districts go in during the same session the address comes off, never later, and the log keeps both steps with your confirmation.
Google's help on this: Manage your business address
Reviews that are really about one route
A pizzeria's reviews divide by how the order travelled. The manager reads each one for its route first, because both the reply and the fix depend on it.
- A review about a cold or late delivered pizza is checked against how that order went out, with your own driver or with a platform courier. The reply stays courteous either way and never blames the courier in public.
- A complaint about a wrong or missing pizza in a collection order gets a reply you approve, inviting the customer to sort it out with the counter by phone.
- Someone outside the delivery area who could not order gets a short reply naming the area as the pizzeria confirmed it, and never a hint that it will grow.
- Praise for the dough, the crust or one particular pizza gets a reply that names that pizza, so the next reader learns what the oven is known for.
- A review about a platform's app, its fee or its refund still sits on the pizzeria's profile. Google stays out of disagreements between a business and a customer, so the reply says who handles what, in words you approve.
- When the same complaint about one route repeats within a month, it is passed through the report to the people running that route, instead of a row of matching apologies.
Where a human has to step in
- A review that describes illness, an allergic reaction or a burn from a box straight out of the oven lands with you first, with no reply prepared in advance, and what goes public is wording you approved.
- A review is reported to Google only where it goes against Google's content policies. Disagreeing with a review about a late delivery is not a ground for removal.
Replies sorted by how the pizza travelled
The manager reads each review for its route first, the room, the counter, your driver or a platform courier, and answers in the tone you set. Complaints that keep returning on one route reach you in the report instead of piling up as apologies.
Posts that say how to get tonight's pizza
A pizzeria's posts work hardest when each one names the route it applies to. They are written from what you send, and your package decides how many of them appear in a month.
- A new pizza with a photo you took, and a line saying whether it is available at the tables, for collection, for delivery or for all three.
- An offer with its title, dates and time filled in, as Google requires for the Offer type, and the route it applies to written into its conditions.
- A weekly evening, such as a collection deal on one weekday, set as a repeating post where Google offers that option, with the last date agreed with you in advance.
- A change to a route: delivery paused for a holiday, a district added, the room open again after works on the oven.
- Photos of the dough, the oven and the box as it leaves the counter, taken by the pizzeria, so customers' snapshots are not the only pictures people see.
- A separate order line belongs in the profile's own phone field, not in the post text, because Google may turn down a post whose number it is unable to link to the business.
Several ovens, several delivery areas
One location
One pizzeria with a room, a counter and a couple of drivers needs its routes, districts and late hours kept honest from week to week, and the manager works through them on the rhythm of the package you choose.
A network
Across several pizzerias every address keeps a profile of its own, carrying that shop's hours, delivery districts and ordering links, and two neighboring shops are not given the same streets unless both really deliver there. A delivery-only brand cooked in one of the kitchens is a separate profile under Google's own conditions, and every address is invoiced on its own, on whichever package suits that shop.
Who answers for each route
What the manager does
- Follows every ordering link to the screen where an address or a pickup time is asked for, and logs which route each one really takes.
- Keeps the districts on the profile identical to your latest confirmed list, and sends removal requests to providers you have left.
- Sorts the month's reviews by route in the report: the room, the counter, your own drivers, platform couriers.
- Checks a delivery-only brand against Google's conditions before anything is submitted for it.
What you confirm
- The routes you run this month and on which days, including the evenings the room shuts while delivery goes on.
- The list of districts your drivers or your platform cover, and who delivers to each of them.
- The ordering services you hold a contract with today, and the menu the oven works from, with its prices.
A first month at a pizzeria, route by route
an example of the process, not a client result-
Week 1
You give the manager access to the profile you own. The manager records what it says today about each route: hours, categories, the menu, every ordering link with its provider, the delivery area and the open reviews. You send the routes you run and the districts you cover.
-
Week 2
The first edits wait for your answer: the category set to what the pizzeria is, delivery and takeout hours on their own lines, the menu link moved to your own menu, and links from providers you left sent for removal.
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Week 3
The delivery area is rebuilt from your district list, the profile menu is matched to the card the oven uses, the first post goes out with its route named, and the open reviews get replies inside the month's allowance.
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Week 4
The report goes route by route: which links were followed and where they ended, which districts were kept or dropped, what Google changed by itself and which reviews point at one route. It closes with the open questions for the next menu or area change.
This is an example: one possible first month at a pizzeria with a room, a counter and delivery. It describes no real pizzeria and promises no result; your own first weeks follow your package and the state of the profile today.
Six checks on your pizzeria's profile before Friday night
- Tap the order button as a customer would and stop before paying: does it offer collection as well as delivery, and is the provider one you still have a contract with?
- Open the menu link. If it lands on a delivery platform's page instead of your own menu, it goes against Google's menu guidelines and shows customers someone else's version.
- Read the category under your name. A pizzeria with tables listed only under a delivery category, or a kitchen with no room listed as a sit-down place, turns up in the wrong searches.
- Look at the service area and name the district at its edge that your drivers really reach. If nobody can name it, the area was guessed.
- Search for your pizzeria on a weekday evening after the room has closed. If the profile says closed while delivery still runs, the delivery line of hours is missing.
- Check whether any other brand sold from your kitchen shows your street address. A delivery-only brand is meant to keep it hidden and list its districts.
No time to test every order button on a Friday?
Share a link to the profile. For each kitchen the manager runs every one of the six checks, follows every ordering link, rebuilds the area from your districts and asks you only about routes and contracts.
What the profile cannot do for the drivers
- The profile shows where you deliver, never how fast. Delivery times and promises of a pizza arriving hot stay off the page, because only the kitchen and the road decide them.
- Ordering directly through the profile depends on providers Google works with in your country and region, and it is not something the manager can switch on where it does not exist.
- A platform sets its own coverage and its own terms. The profile carries only the area and the links the pizzeria controls or has agreed to.
- Prices come from your menu. The manager enters what you send and never fills a gap with a guess.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Guidelines for representing your business on Google
Google's pizza category example, the menu link rules and the conditions for delivery-only and co-located food brands all sit in these guidelines.
- How to set More hours
Delivery, takeout and pickup hours are separate More hours types, and this is where a pizzeria sets each one.
- Manage your local business links
It explains the preferred ordering link, the switch that hides every ordering link at once and how a provider's link is removed.
- Manage your service areas for service-area & hybrid businesses
A pizzeria's delivery districts form its service area, entered town by town, and this article gives the limits.
- Manage your business address
A kitchen nobody collects from hides its address here, and the article says what the profile shows once it is hidden.
- About the menu editor
Pizzas, sizes and bases go into the menu editor, and the article covers the display delay and customers' old menu photos.
- Manage your business category
Its own example is a pizza restaurant, and it warns that changing a category can bring a new verification request.
- Create & manage posts on your Business Profile
Offer posts and repeating posts are how a pizzeria announces a deal for one route, and the article sets out the fields each type needs.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
Routes, links and districts kept by someone whose job it is
Hours for each route, the menu link, the ordering links, the delivery districts and the review replies are put in order at the start and looked over monthly. When a driver leaves or a platform changes, you send a line and the profile follows.
Frequently asked questions
How do we keep the dining room hours apart from the hours we take delivery orders? +
We make several doughs, sizes and toppings. How do we show them without an overloaded description? +
We only deliver and have no room. Should our address show? +
We run a second pizza brand from the same kitchen for the platforms. Can it have its own profile? +
A delivery platform we left still has an order button on our profile. How does it come off? +
People outside our area keep ordering and then complain. What can the profile do? +
Why does Google show us as a delivery place when we have tables? +
Can the profile promise how fast our pizza arrives? +
Our pizzeria's profile has been suspended. What happens next? +
Can customers message the pizzeria from the profile to order? +
A neighboring industry, and what is different there
A pizzeria profile that sends each order the right way
Tell us how many kitchens you run and which of them only deliver. Within one business day your manager writes back, naming what looks wrong on each route today and the package that suits each kitchen.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.