Valuation reports and inspections

What a property valuer's Google Business Profile should say before the first call

A person who needs a valuation report arrives with a reason already fixed: a loan to arrange, a court to satisfy, a sale to prepare, an inheritance to settle. The profile has to show at a glance whether this firm takes that kind of task. One manager works through your Business Profile and holds each line to what the valuer confirms: the purposes the firm works for, the kinds of objects, where the valuer travels to inspect, and how a first request is written without the address or papers of any real object. The value of an object is set by the valuer in the report. We state none and give no estimate.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

The purpose, the object types, the inspection, the first request

The manager usually takes a valuer's profile in this order, because a later answer means nothing until the earlier one is fixed. Each step ends when you have confirmed it, and nothing is edited before that.

1

Say the purpose of the report before anything else

The purpose decides what kind of report is needed and who will read it, so it opens the profile. Each purpose the firm takes, a loan, a court, a sale, an inheritance, becomes a service line in your wording. The client is told to confirm the purpose and the recipient with the valuer first, and no line says that any institution will accept the report.
2

Name the kinds of objects, as the valuer confirms them

Apartments, houses, land and commercial property are listed only if you confirm that the firm takes them, and the kinds of objects it turns away are named beside them. The manager adds none from a directory. Google controls which categories and services are available, and you approve each list and its wording.
3

Agree the inspection, apart from selling or matching properties

The profile says where the valuer works and how a visit is agreed and accepted: by arrangement, with a person at the object, within the area you name. Selling, renting and finding a property are named as not part of this firm's work. The area follows the places the valuer really drives to, and Google decides whether the area is accepted.
4

Write the first request without a real object

The first message should describe the task: the purpose, the kind of object and the recipient, if the client knows it. It never carries an address or a document. The manager follows the link and the message route to the end, and the wording for what happens next is added to the description once you approve it.

Tell us which reports the firm writes and where the valuer drives

Write a few sentences: the purposes you take, the kinds of objects, the area you visit and whether clients come to a desk. The manager reads your profile against Google's guidelines and comes back with the lines to fix and a package to match.

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A client picks a valuer by the document they need

The search starts from a document the person has to obtain, not from a service they want to try. The map is read for one thing: is this the right kind of valuer for the report I need, for the object I own, and will somebody come and look at it. This page treats a valuation as an independent opinion on the value of an object, written by the valuer. Selling, renting or looking for a property for somebody is a different trade with a different profile, and none of it belongs here.

The purpose comes before the firm. A client types what the report is for, a loan, a court case, a sale, an inheritance, a division of shared property, and a profile that says only valuation leaves them to guess whether this firm takes that kind of task.
The kind of object narrows the field at once. An apartment, a house, a parcel of land and commercial property are different jobs, and a reader passes over a firm that does not say which of them it takes.
The reader wants to know who stands behind the report. A name, a role and the titles the valuer chooses to state tell a person that there is somebody accountable, and a profile with only a trade name does not.
Whether the valuer comes to the object, and how far. An owner of a house in a village looks for a firm that names the area it travels to, and learns little from a profile that lists a whole country.
Whether this is a valuer or an agent. People who search for property and a price land on both trades, and a client who needs an independent opinion backs away from a profile that reads like a sales desk.
The recipient of the report matters as much as the object. A client wonders whether the firm asks who will read the report before it starts, and a profile that mentions the question reads as a firm that knows the difference.
Reviews are read for conduct rather than for the figure: did the valuer explain what the work involves, arrive when agreed and answer the phone afterwards.

Claims on a valuer's profile that speak for someone else

A valuer's facts follow the tasks the firm takes and the places the valuer can reach, and both change without anyone opening the profile. The risks here are mostly about claims that look harmless in a description and turn out to be promises on somebody else's behalf.

A category or a name from the sales side. A profile listed as an agency, or a name that adds the words buy and sell, draws callers who want a property sold and sends the people who need a report to the next firm.
A line that says the report will be accepted. A bank, a court or an office decides what it accepts, and any sentence that speaks for them is a promise the valuer cannot keep and the profile should never make.
A number that reads like a valuation. A price per square meter, a sample value or a market average in a post or a description looks like the firm's own estimate, and the value of an object is the valuer's to set in a report.
Object types wider than the work. A profile that says all property draws calls for a hotel, a factory or a field that the firm has never taken, and each unsuitable call costs the valuer a conversation.
Google asks that the overall area stay within about two hours of driving from where the business is based, and a longer reach on the profile invites requests for inspections the valuer cannot do.
A home address on public view. A valuer who works from a residence and receives nobody there should hide the address and show a service area instead, because a visitor and a stranger would both read the pin as an office.
A photograph that shows a real object. A facade with a house number, a page of a report, a signature or a seal impression published as proof of work puts a client's property and papers in public.

What the profile says about the report, the object and the visit

In this trade the fields answer three questions before anyone calls: what the report is for, which objects the firm takes and whether the valuer comes to see them. Each is completed from what the valuer confirms and from nothing else.

The firm's name as it is written on its papers and its sign, with no purposes, cities or price words added; Google asks for the real-world name and nothing more.
Google's category list is searched for the entries closest to valuation work. The fewest that cover the core are chosen, and none from the sales side unless the valuer says the firm really does that work too.
Services written as purposes and as object types, each as its own line in the valuer's wording: the report for a loan, for a court, for a sale, for an inheritance, and the apartments, houses, land and commercial property the firm takes.
The address and the service area chosen by where clients are actually received. A firm with a desk where visitors come is a hybrid business and shows both, while a valuer who only travels shows the area and no address.
Contacts by kind of request: a number answered by a person who can sort the purpose from the object, and a form or a message option for the first description of the task, each tested before it stays.
The website link, pointed to the page about the purposes and the first request, never to a page of properties for sale or to a home page that makes the visitor search.
Qualifications and memberships, entered as the valuer words them, with the document kept on file at the firm.

A month on a valuer's profile: purposes, area, routes

The monthly work follows the tasks the valuer takes and the places the valuer can reach. The manager looks for where the profile and the firm's real work have drifted apart and brings each difference to you.

The services list is read against the purposes and the object types the valuer confirms this month. A purpose the firm stopped taking, or an object type it never took, is proposed for removal before somebody calls for it.
The service area is compared with the places the valuer really drives to. A place added by a past plan and never served, or a district that is now served, is brought to the valuer as a proposed edit.
Every route gets tried once. A test call asks for a report for a bank and listens for whether the first question is about the purpose and the recipient; then a short message and a form follow. The manager writes down who answered.
Two sets of hours are read: when somebody receives visitors, and when the phone is picked up between inspections. Holidays and a break of up to six days in a row go in as special hours; when a hearing, an expert examination or a long trip keeps the valuer away for seven days or more, the profile is set to temporarily closed.
Posts, replies and photographs on the profile are read for any figure that looks like a value, any sentence about acceptance by an institution and any address or page from a real report. Each one found goes to the valuer for confirmation or removal.
Changes suggested by other people, to the category, the name or the contact details, are compared with what the valuer confirmed, and the manager reports each one with the evidence.
The website link is opened from a phone, to see that the request page still exists and still asks the visitor for the purpose and the kind of object before anything else.

Five settings that keep a valuer's profile about reports, not sales

Each rests on a Google article cited beside it. Every one opens with what it means for a valuer.

1

Name the services as purposes, because reviewers pick from them

Where the feature exists, Google asks a reviewer which task was done and lists choices taken from the profile's services, from the website and from a stock list for that kind of business. A valuer whose services read loan, court, sale and inheritance gets reviews tied to one of those purposes, and a task Google does not offer can be added among the services. A list that says only valuation leaves each reviewer to pick a generic task.

Google's help on this: About reviews for service businesses
2

Keep one profile for the valuer, whatever the purposes

A valuer who writes reports for banks and for courts should not open a profile for each. Google asks for one profile per business and for services to be listed on it, and says a practitioner is not to hold several profiles to cover specializations. Where Google treats the valuer as an individual practitioner and the only public-facing person at a branded firm, it asks for one profile named with the firm first and the person after a colon; where several valuers receive clients, the firm's profile stays separate and each personal one carries the person's name alone. Whether a valuer counts as a practitioner is Google's decision.

Google's help on this: Guidelines for representing your business on Google
3

Fill the photo slots with the door, the team and the logo

A valuer cannot show the object, so the slots hold what Google's article lists: an exterior photo that helps clients recognize the office, a logo and a cover photo, plus pictures of the team that the people shown have agreed to. Photos must be in focus, well lit and unaltered, because they should represent reality. A valuer who receives nobody at the address has no door to show and relies on the logo and the team.

Google's help on this: Manage your Business Profile photos & videos - Computer
4

Look at what customers add, since the profile cannot refuse it

Anyone using the Maps app can add a photo update to a valuer's profile. The owner has no way to prevent it and can only report the updates that break Google's policies. A facade or a page of papers could appear that way. The manager opens the app each month, shows the valuer what is there, reports only what violates a policy and replies to no update that names an object.

Google's help on this: About photo updates from customers
5

Renew the explanatory posts before six months pass

A post that is more than six months old is archived by Google unless it carries a date range, and a range belongs on dated notices, not on explanations. A post on what a report for a loan answers, what an inspection involves or what a first request looks like would vanish while still true. The manager renews those before the six months end and gives any dated notice, such as a holiday closure, its dates.

Google's help on this: Create & manage posts on your Business Profile

Reviews of a valuer's work

A review of a valuation is written by someone who wanted a certain figure, a certain deadline or a certain answer from a bank or a court, and it can carry an address, a figure or a name. Replies are drafted in the agreed tone, and you are brought in whenever the report itself becomes the subject.

A thank-you gets a reply about the work in general, such as explaining the purpose first and visiting by arrangement. It never says that the writer ordered a report, and it carries no address, no figure and no recipient.
A review that calls the figure in a report too low or too high reaches you before anything is posted. The public reply does not defend or restate the figure, and the conversation about it moves to a private channel you agree on.
A review from the opposing side in a dispute, the other heir or the other party in a court matter, reaches you first. The reply says nothing about the matter and if the text violates Google's policies, the manager sends it to Google as a report.
A review saying that a bank, a court or an office turned a report down is handled with you only. The reply does not discuss the institution and, if you confirm it as your practice, says that the purpose and the recipient are asked about at the start.
When a review quotes a street, a surname or a line from a report, it is reported to Google as personal information where it breaks the rules, and the reply repeats none of it.
A review that says the valuer never came to the inspection, or never sent the report, goes to whoever knows what happened; the reply waits for their account and says nothing about whether a report exists.

Where a human has to step in

No reply confirms that someone was a client, that a report exists or what it concluded. Whether a review is removed is for Google to decide.

Replies that stay clear of figures and parties

A review that calls a value too low or involves a dispute reaches you before anything is drafted. The manager writes only what the valuer approves, with no address, figure or name in public.

Discuss my profile

What a valuer can post without showing a report or a property

Posts come from how the firm works, not from the objects it has seen. The package sets how many go out each month, and every post is drafted from your material and published once you confirm it.

A post about one purpose: what a report for a loan is asked to answer, or what a court requires the client to settle first, worded by the valuer, with no promise about what the recipient will decide.
A post about one kind of object: how the work differs for land and for commercial property, written in general terms and showing no real property.
A post about the inspection: who comes, how a date is agreed, what the valuer asks the owner to arrange and what stays outside the visit, in the wording the valuer confirms.
A first request written for an invented object and labeled as an example: purpose, a loan; kind of object, an apartment; recipient, a bank; inspection, to be agreed. No address, no documents, no value. A reader sees what to send and what to hold back.
A team post, with the person's consent, naming the role and the titles the valuer chooses to state, and a photograph of the person rather than of anyone's property.
A note about a change the firm stands behind: a new district the valuer travels to, a closed period for a holiday, a purpose the firm has started to take.

A sole valuer, an office, or a group under one brand

One location

A sole valuer decides three things for the profile: an address or only an area, the purposes and kinds of objects listed, and what a first request asks for. Each is checked against your last confirmation every month and the check goes into the log.

A network

A firm with offices in several places has one profile per real office, with its own address, area, hours and phone; replies keep one tone and the monthly report keeps one form across all of them. A group of independent valuers under one brand gets separate profiles wherever their areas or object types differ, because one shared text would promise a client what only one of them can do. Whether a valuer may also hold a personal profile is Google's decision under its individual-practitioner rules. Each profile is on its own package and each location is billed separately.

What the valuer decides and what the manager only writes down

What the manager does

Holds the purposes, the object types and the area on the profile to the list you have confirmed, and adds none of them on its own.
Places the test call as a client who needs a report for a bank, listens for the purpose and the recipient before anything else, and only then tries the form and the message route.
Keeps every value, every estimate, every claim about acceptance and every address or page of a real object out of posts, replies, descriptions and photographs.
Reads each new review for names, addresses and case details and shows it to you before a reply is written.

What you confirm

The purposes and the kinds of objects the firm takes this month, the area the valuer visits, and which people may be named on the profile.
The qualifications, memberships and titles the firm states about itself, as the valuer words them, with the paper for each, and written consent for any photograph that shows a person.

The first four weeks: the account, the purposes, the reviews, the monthly report

an example of the process, not a client result

Week 1

What exists. The manager works from the account the firm owns and lists every profile under its name or address. It checks whether the category reads as a sales agency and whether a home address is on public view. You say where clients are received.
Week 2

Purposes and objects. You confirm the purposes and the object types the firm takes. The service lines are drafted in your wording, the area is rebuilt from where the valuer drives, and the phone, the form and the message route are each tested.
Week 3

Reviews and photographs. Reviews still waiting get replies, within the month's reply limit, while a review that names a figure or a case holds for your wording. No photograph of a real object or of a report goes up.
Week 4

The report. You receive a summary of the edits made and of what waits for Google, what people asked for that the firm does not take, counted by purpose and by object type, and the manager's proposals for the next month.

This example shows the order the work usually takes and is not a result for anyone. The pace is set by the package and by how many profiles the firm already has on the map.

Search for yourself as a client who needs a report for a bank

Search for the firm's name and read the category and the first line on the map. If it reads like an agency that sells property, the purpose of the firm is already blurred.
Read the services list and mark each purpose and each object type the firm does not take this month, since each is a call that will arrive for nothing.
Call the number as somebody who needs a report for a bank. If the person answering asks about the purpose and the recipient first, the number is doing its job.
Open the website link on a phone. The link ought to open a page about the purposes and the first request, not a page of properties and not a home page with no clear path.
Go through every post and the profile text for a figure that looks like a value, a line about what an institution will accept, or a page lifted from a real report, and mark each one to keep or remove.
Look at the pin and the address. If the valuer works from home and receives nobody there, the address should be hidden and a service area shown.

Check it as a client who needs a bank report

You can run these searches and calls yourself. If time is short, the manager does them, corrects the category and services, and sends you the questions about purposes and areas covered.

Discuss my profile

What this work never puts on a valuer's profile

No value and no estimate comes from us. The value of an object is set by the valuer in a report, and a figure on the profile that looks like one stays off, whoever wrote it.
A report is never described as accepted by any bank, court or office. What an institution accepts is for the institution to say, and the client confirms the purpose and the recipient with the valuer first.
Licenses, memberships and qualifications appear only as the valuer states them and can produce the paper for. None of them is ever our own statement about the firm, and no address or document of any object is published.
Google alone decides which categories exist, whether a service area is accepted, whether messaging is offered in a country and whether a review comes down, and it does so on its own timetable.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your service areas for service-area & hybrid businesses
A valuer who only travels sets districts here by city or postal code, and the article gives the limits on how many and how far.
Manage your business address
It shows how to hide a home address and what the profile shows instead, which matters for a valuer who receives nobody at home.
Guidelines for representing your business on Google
It covers the real-world name, mailbox and shared-office addresses and individual practitioners, which are the rules a valuation firm's profile meets at once.
About reviews for service businesses
Reviewers may be asked which job was done, and this explains where those job types come from.
Manage your Business Profile photos & videos - Computer
It lists which photos to add, the quality rules and the upload statuses, for a trade that cannot show the object itself.
About photo updates from customers
Customers can post photo updates the valuer cannot block, and the article shows where to find, answer and report them.
Create & manage posts on your Business Profile
It describes update, offer and event posts, the six-month archive and the post statuses, for the notes a valuer publishes about purposes and inspections.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Content A Google Maps listing that looks alive: posts and offers go out on a plan Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A profile that says what the valuer does and nothing more

The manager sets up purposes, object types, service area and the pin, then keeps them accurate. You supply the qualifications and memberships you hold, with the documents behind them.

Discuss my profile

Frequently asked questions

How do we separate property valuation from selling and matching properties? +

By saying plainly what the firm is. Each line a client reads, the category, the service names and the first sentence of the text, says one thing: an independent opinion on the value of an object, written as a report by the valuer. Selling, renting and finding a property for somebody are named as not part of the work. The manager also checks that the name and the posts carry no sales wording, since a profile that reads like an agency brings the wrong calls.

How do we describe the purpose of a report without promising that any bank or institution will accept it? +

By treating the purpose as a question to settle first. The profile names the purposes the firm takes, a loan, a court, a sale, an inheritance, and tells the client to confirm the purpose and the recipient with the valuer before ordering. It never says that a report will be accepted anywhere, because the bank, the court or the office decides what it accepts.

Which kinds of objects should the profile list? +

Only the ones you confirm the firm takes: apartments, houses, land, commercial property, or a narrower set. The manager adds none from a directory. The kinds you turn away are named beside them, so a person with a hotel or a factory knows to look elsewhere before calling.

We work from home and see nobody there. Does the profile show our address? +

It should not. Google's guidelines say a service-area business should hide its address, and a profile for a valuer who only travels shows a service area and no address. If clients do come to a real desk, the firm is a hybrid business and shows both. The area of work is never a home address, and it is kept to the places the valuer really reaches.

How far can the service area reach for an inspection? +

Google asks that the area stay within about two hours of driving from where the business is based. The manager sets the area from the places you say the valuer can reach and describes any farther inspection as a matter to agree, not a promise. Whether the area is accepted is up to Google.

Can the profile show our qualifications and memberships? +

Yes, in the valuer's wording, each with a paper the valuer can produce. A license, a membership or a title never goes up as a fact of ours, and nothing is taken from a plaque, a directory or a line on another website. What qualifications a report needs for a given purpose can depend on the country and the recipient, and the valuer states it.

A client sent an address and documents in a message. What do you do? +

The manager needs neither to run the profile and asks for none. Where Google offers it, the chat option in the contact details is a WhatsApp link or a text-capable number, and either stays on only while somebody reads what arrives. A first message should describe the task without an address or papers.

A review says the figure in the report was unfair. Do you reply? +

Only after you approve the wording, and without defending or repeating the figure. The reply stays about the firm's way of working and moves the conversation to a private channel. It never confirms that the writer was a client or that a report exists. If the text violates Google's policies, it goes to Google as a report and Google decides.

Can we post a sample report or an example of a valuation? +

Not a real one. A page from a report carries a client's object and signature, and a sample figure reads as the firm's estimate. What can go up is an example of a first request for an invented object, labeled as an example, without an address, a document or a value.

A neighboring industry, and what is different there

Real estate agencies One profile for each real office, a named contact for selling, buying and renting, and never a profile for an apartment or a house. Who answers for which district, kept to what the agency confirms. Notary offices People arrive for one specific act. The acts the notary confirms, how a visit is booked, the office's own instructions for it and the real door: what keeps the trip from being wasted.

A profile that says what the valuer does, and no more

Write to us with the link to your profile and the purposes you take. We reply in one business day. Each location is billed separately.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.