Tax advisory firms

A Google Business Profile that shows which countries your tax advisors cover

Your firm's Business Profile stays current with us: the countries your advisors work on, the clients the firm takes and how a first talk is arranged. The listing says what kind of help this is and leaves every answer to your advisors. Every change goes into the log in your dashboard.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Countries and clients, consultation against service, the first talk, the question

Treat this as the usual sequence; the manager reorders it where your listing is already further along. Every step closes with wording that the firm approves before it is published.

1

Name the countries and the clients

The firm states which countries it advises on and whether the client is a private person, a business owner or both. The manager puts each country and client type on the services list as the firm worded it and takes off any line that stands for every tax or every country. You approve the country list for the month and name the advisor behind each one.
2

Keep the consultation apart from the regular service

A consultation, a separately prepared piece of work and a continuing service are three different engagements, and a reader who finds one line assumes the third. The manager writes each as the firm defines it, with what the firm does not take beside it, and leaves bookkeeping out of the wording unless the firm says it offers it. You approve the definitions.
3

Say how the first talk takes place

Office, a visit to the client or a video call; open to drop-ins or by appointment only; and which facts the firm wants before the meeting. The manager enters each in the firm's words and follows any link or message option to the end. You confirm the formats the firm really offers.
4

Put the question first

The listing asks for the situation in a few plain sentences: which country, which kind of taxpayer, what the question is. It asks for no declaration, no calculation and no client figures at this stage. The manager checks that the contact path asks for no more than that and reports it where it does. You decide through which route anything further is sent.

Tell us which countries and which clients you take

Send the profile link and a list: each country your firm advises on, the client type beside it (private person, business owner or both) and the advisor behind it. The manager sets the live listing next to that list and marks every line that sounds like a promise about tax.

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How somebody picks a tax advisor on the map

The question arrives tied to one country, one tax and one situation, and the reader looks for a listing that works on that exact ground.

The country comes first. A person with income abroad, a move between two countries or a company registered in a second one looks for a listing that names the country, and passes over one that says only taxes.
Private person or business owner. A freelancer, a company director and someone with a foreign pension each look for a listing written for a client like them, and each reads a blurred description as meant for somebody else.
One conversation or a continuing relationship. Some readers want an hour with someone who knows their situation, others want a firm that stays beside them for years. When the listing never says which, the reader has to guess.
How the first talk happens: in person at an office, at the client's premises or on a video call, and whether a slot must be booked. A reader holding a letter from an authority looks for this line before any other.
The terms of the reader's own country. The same tax has a different name in each language, so the person types the word from the system they know and looks for it on the listing.
Reviews, read for how the firm treats a question, whatever the amount at stake.

What drifts, and what hardens into a pledge

These listings fail in two ways: the facts drift away from who advises on what, and the wording drifts into a promise about money.

A country that a departed advisor covered stays on the services list, so inquiries keep arriving for a jurisdiction nobody at the firm now handles.
Wording about saving: pay less, legal optimization, get your refund. A reader takes it as a promise about an outcome with an authority, and no listing can honestly make one.
A broad line such as international taxation, which suggests any result in any country. The firm's real competence is narrower: a defined pair of countries and a kind of situation.
Professional status or membership worded by a previous agency or copied from a website instead of from the firm's current documents.
An address where nobody receives visitors, or a shared desk with no sign for the firm, shown as if it were the place of the first talk.
A photo with a form on the desk or a figure on the monitor, published by the firm itself, which puts a client's affairs on a public listing.

The fields where countries, clients and the first talk are written

Few fields apply, and each states what the firm does and for whom. Only what the firm has signed off is entered, and that holds for a listing someone set up years ago.

The primary category sets what kind of firm this is on the map, so it is chosen from the list for your country, and a nearby accounting category is added only where the firm confirms that work.
The services list names topics and countries in the firm's wording, with the client type next to each when the firm confirms it, and the questions the firm turns away stated beside them.
The description says what an engagement is: a consultation, a prepared opinion on a defined question, or continuing support, each as the firm defines it, with no claim about saving.
Contact options: a phone line answered by a person, the website link, which should land on the page for new inquiries, and, when Google makes it available and the firm agrees, a messaging option through WhatsApp or SMS, with a line asking for the question first.
Hours for when the office receives visitors. Google asks firms that see clients by appointment alone to leave hours out, so a firm that works that way describes how to arrange a meeting in words instead.
Where the meeting happens: office, visit, video. A visit becomes a service area made of places the advisors travel to, while a country advised remotely belongs on the service list and in the firm's profile text.

A month of country checks and wording checks

The manager keeps the listing true as people, countries and seasons change. Nothing in the work touches a client's figures or documents, and a task that seems to need them goes back to the firm.

The countries on the services list are checked against who advises on which country this month, and a country disappears when you let the manager know that nobody covers it any longer.
Each public sentence about money (saving, a refund, a smaller bill) returns to the firm for a decision, and a sentence nobody is willing to sign is deleted.
A consultation, a separately prepared piece of work and a continuing service are read as three lines that cannot be mistaken for one another.
Reviews are sorted by what the reader expected, ahead of drafting any reply: a question answered, a regular service assumed, or a result hoped for.
Seasonal posts carry the date range the firm announces and come down when it ends. A closure or changed hours of up to six days go in as special hours before they begin, and a longer closure is marked temporarily closed. Both apply to the whole office, so one advisor's absence changes neither.
The route from the listing to a first talk is tried by phone, by link and by message, and where a page asks for documents or figures the firm is told.

Five settings for a listing that names countries and promises nothing

Each rests on a Google article cited beside it. Every one starts from why it matters to a tax advisory firm.

1

Group the services by engagement, then list the countries inside each

Google's services editor can sort services into categories and holds a description for every service. Make one group for consultations, one for prepared work and one for continuing support, and put each country and client type inside as its own line with a plain description of what the engagement is. A reader with a cross-border question then finds the line meant for it. Custom service names are checked automatically and rejected when they carry prices or personal information, so a name never holds a fee or a client's details.

Google's help on this: Manage your services on your Business Profile
2

Keep one profile for the firm, however many countries it covers

A firm that advises on four countries may be tempted to open a listing for each. Google allows one Business Profile for each business and asks for services to be listed on it rather than on separate profiles, and a profile it judges to be a duplicate is withheld from Search and Maps. The countries therefore live on the services list and in the profile text of the one listing, and a second profile is opened only for a second real office.

Google's help on this: Resolve duplicate profiles & ownership issues
3

Say in words when a busy week has no hours to change

Special hours cover holidays and short changes, including a closure that lasts no more than six days, and Google adds that special hours show only once main hours have been entered. A firm that sees clients by appointment and therefore shows no main hours has nothing for special hours to change. A notice about a rush before filing deadlines or about an office closed for a week goes into a dated post instead, and comes down when the date passes.

Google's help on this: How to set Special hours
4

Ask for the question, never for a number, anywhere on the listing

Google does not allow content, or a request for content, that contains private or confidential information such as personal financial details or government-issued IDs. For a tax firm that reaches the description, the posts and the replies. Every line that invites a reader to send a tax number, an amount or a return is rewritten to ask for the situation in a few sentences, with documents requested later through the firm's own route. The manager applies the same test to the page behind the website link.

Google's help on this: Guidelines for representing your business on Google
5

Report a review for a broken rule, not for a complaint about a result

Reviews of tax advisors often grieve a decision of an authority or an amount, and Google says it does not step into disputes between businesses and customers: only reviews that break its policies are removed, and disagreeing with one is no reason to report it. The manager therefore files a report only where a review carries a client's personal details or is spam, and answers a disappointed one with a short reply the firm has approved. Evaluation takes several days, and a one-time appeal exists when Google finds no violation.

Google's help on this: Report inappropriate reviews on your Business Profile

Replies that confirm no client and touch no figure

A review of a tax advisor may mention a deadline, a letter from an authority or a sum, and a public reply can repeat none of it. The firm and the manager settle the wording before any reply goes out.

Replies stay at gratitude and acknowledgment. They name no tax, country, authority, sum, document or advisor, and they never suggest that the author was a client.
A warm review that says a refund arrived is answered without repeating the claim, since repeating it would make it a statement that the firm itself published.
A grievance about a missed callback or a slow answer gets a short line saying the office will review it, plus a contact to follow up with.
A reader who expected regular service, a filed return or money back is answered with what the firm's engagements actually are, in the firm's words and without arguing the author's account.
Recurring expectations are summed up in the monthly report by theme, never with a name or a detail of any matter.

Where a human has to step in

No published line may say or imply that the author had ever been a client, what they asked or how it ended, including when the aim is to correct an inaccurate account the author posted themselves.
Professional rules, not our judgment, decide whether the firm may answer reviews in public. If they forbid it, the review is logged and stays without a reply.
Any review alleging a wrong filing, a penalty or a complaint to an authority is handed to the firm. The manager drafts nothing before the firm says whether to respond.

Gratitude only, and no tax talk in public

The manager writes replies that name no authority, sum or matter, and never repeat a refund claim. You review the wording once, and any complaint that needs an answer reaches you before it is published.

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What a tax advisory firm can publish without publishing a case

Useful posts here are procedural: how a first talk starts, which country desks are open, when the calendar fills. The wording is the firm's or has the firm's sign-off, and no post tries to settle someone's tax question.

How to prepare for a first talk: the question in a few plain sentences, the country it concerns and whether it is a private or a business matter. Documents come later, through the route the firm names.
A country or a client type the firm has begun or stopped taking, presented as work the firm does and not as results delivered.
An advisor joining the team, announced with their agreement, with the title given as the firm gives it and no word on past outcomes.
A dated notice from the firm: the day after which new inquiries wait for a place, or a closure, posted with its end date and taken down when that date passes.
Changes in tax rules are left out unless the firm itself writes and dates the note. The manager summarizes no rules and compares no countries.

One office, or a country desk at each office

One location

A small firm keeps four things true: the countries it advises on, the client types it takes, the line between a consultation and a continuing service, and the way a first talk is arranged. The ongoing work is keeping those four accurate as advisors come and go, and entering any change to the office's hours ahead of time.

A network

With several offices, every address carries its own phone number, hours and reviews, and the country list is set office by office, because one office may advise on a country another does not. How replies are phrased and what may be said about money are settled once for the whole firm. Every serviced location is billed separately.

Which sentences the advisors sign and which the manager drafts

What the manager does

Keeps the list of countries, client types and kinds of engagement as the firm confirms them.
Reads each public sentence for anything that sounds like a promise about tax, a refund or an outcome with an authority, and sends it back for the firm's decision.
Writes review replies inside the agreed wording and never asks who the author is.
Tries the route from the listing to a first talk and reports where it asks for more than a question.

What you confirm

Which countries and client types are open this month, which advisor covers each, and which questions the firm declines at the first call.
Titles, memberships and professional status, supported by the paper each rests on, in the wording the firm is willing to put its name to.
How a first talk really runs: office, visit or video, booked or not, and what the firm wants to hear first.

A first month, from the country list to the first talk

an example of the process, not a client result

Week 1

The basics. The manager first notes what the listing claims today, and the firm writes down the countries it advises on and the client types it takes, in wording of its own, and the reply wording is settled.
Week 2

The consultation set apart. The services list is rewritten so that a consultation, a prepared piece of work and a continuing service stand as separate lines, each with its country and client type. Wording about savings or refunds is removed.
Week 3

Getting in touch. The route from the listing to a first talk is walked screen by screen to the end, whether it is phone, link or message. A firm that receives visitors has hours that match, and one that works by appointment only enters none and says so in words.
Week 4

Replies and the report. Every reply keeps to the phrasing the firm approved, and anything alleging a wrong filing goes to the firm and waits. The report covers what changed, which statements the firm would not confirm and which reader expectation the listing still leaves unanswered.

This example shows an order of work, nothing the firm should expect as a result and nothing taken from a real firm. What the first month holds for you depends on the listings already published under your name and on the limits your professional rules set for public wording.

Six spots where a reader with income in two countries gets stuck

Read your services as a person with income in two countries would. If they say taxes and name no country, that reader cannot tell whether you work on theirs.
Look at what the map calls your firm. If it sits among accounting offices, expect callers who want records kept every month.
Search the listing for any line about saving, a refund or paying less, and ask whether the firm would sign it as a promise.
Click your contact link without logging in. If the first screen asks for documents, a tax number or an amount, the question has not been allowed to come first.
Compare the hours with how a first talk is really booked. If a client must make an appointment, the profile should show no hours and say so in words, because hours that look like a walk-in counter send people to a closed door.
Enlarge each photo and check what can be read on the surfaces and screens in the frame.

Find where a client with income in two countries gets stuck

Do these checks yourself, or the manager does: services, category, contact link and photos. You get a short list of the lines that promise too much and the facts we need from the firm.

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What a listing may not say about tax, countries or titles

Nothing on the listing is tax advice, and neither the manager nor CyberLab gives any. When a reader asks about their own situation, the only reply is an account of the firm's method and of how a first talk is booked.
Which countries and topics a firm may advise on, and how a title may be written, come from the regulation in the places where the firm operates and from the firm's own papers, never from us.
A listing cannot promise a lower tax, a refund or any decision by an authority, in any country, and the manager removes such wording even when the firm's own text contains it.
Messaging today means a link to WhatsApp or an SMS number where Google offers it, because the chat that Google built into profiles has been retired.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Guidelines for representing your business on Google
It sets out appointment-only hours, individual practitioners and the ban on content asking for financial details, all of which a tax advisory listing meets at once.
Manage your services on your Business Profile
This is where consultations, prepared work and continuing support are entered as separate service lines, each with its own description.
Resolve duplicate profiles & ownership issues
It explains why a listing per country counts as a duplicate and what Google does with one.
Manage your service areas for service-area & hybrid businesses
A firm that visits clients in several cities sets those places here, while countries advised by video stay on the services list.
How to set Special hours
Dated closures and busy weeks use special hours, and this article says when they show and when a closure is marked differently.
Report inappropriate reviews on your Business Profile
It tells the firm which reviews Google removes, which are not eligible, and how the one-time appeal works.
Chat with customers from your Business Profile
Where Google offers it, a messaging link can carry the first question, and this article says what is available and where.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business Foreign edits Someone changed your Google Maps profile. Your manager checks it against the details you agreed.

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

Countries and client types set up on the listing

A manager sets up the services, countries and client types, then keeps the profile in line with the firm. You confirm which advisor covers each country, your credentials and how a first talk runs.

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Frequently asked questions

How can the listing tell a tax consultation apart from a bookkeeping service? +

By giving them separate lines in wording the firm provides. A consultation answers a defined question once, prepared work is a single piece that ends when it is delivered, and a regular service is a relationship that continues. Whatever the firm does not offer is named as such.

How do we show a cross-border specialty without promising a tax result in every country? +

By naming the pair of countries and the kind of situation the firm really handles, in the firm's wording, for example someone who lives in one country and earns in another. A general line such as international taxation comes off, and a line stating which combinations the firm does not take goes beside it. No sentence says what outcome a reader can expect from an authority.

Can we list every country we have ever advised on? +

Only the countries the firm names for the current month. The service area field describes places the advisors travel to, with a limit on how many and how far, so it is not the place for countries advised by video. Those are written into the service list and the profile text, and a country is added or removed when you tell the manager.

Can the description say that we help people reduce their taxes? +

No. That is a pledge about an outcome with an authority, and neither the manager nor Google can stand behind it. The description says what the firm does: it takes a question about one country and one situation and gives an opinion on it. Any wording about money is returned to the firm, and whatever the firm will not sign is removed.

A first talk is in person for local clients and by video for people abroad. How is that shown? +

Each format gets its own description line in the firm's wording, and links and attributes match only what the firm confirms. A street address and a service area appear only for formats that involve a place.

People send declarations through the contact link before we ask. Can the profile prevent that? +

Not by itself. A messaging link opens a conversation with your own number or WhatsApp account, so Google does not control what arrives. What the profile can do is ask in words for the question first, in a few sentences, and say that documents are requested through the firm's own route. The manager also reports any page on the path that asks for more.

A review says we missed a deadline. How is it answered? +

It is passed to the firm, and the manager prepares no reply until the firm has chosen whether to respond at all. A public reply, if the firm's rules allow one, acknowledges the author and points to the office for contact. It neither admits nor denies anything and implies nothing about the author being a client. If the review breaks a particular Google rule, the manager reports it under that rule.

If the firm sees people by appointment only, should hours still be shown? +

Google's guidelines ask firms that see clients by appointment alone not to provide hours, so the way to arrange a meeting is described in words instead. If the firm also receives people without a booking at set times, only those times are entered, exactly as the firm confirms. The first talk line says whether the firm sees anyone without an appointment.

A neighboring industry, and what is different there

Accounting firms Which kinds of business the firm takes, what the monthly service includes and leaves out, whether documents go to an office or the firm comes to you, and a first consultation that asks for no ledger. Notary offices People arrive for one specific act. The acts the notary confirms, how a visit is booked, the office's own instructions for it and the real door: what keeps the trip from being wasted.

A listing that shows where you advise and promises nothing about tax

Send the profile link and the country list. A manager writes back in one business day. The reply names the lines that read as a promise, the countries or engagements the listing blends together, and the package we recommend for each location.

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We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.