Desks, meeting rooms and regular places
Show on Google Maps what your coworking space sells, when the desk is open and how to book a tour
Your manager makes Google Maps say what your space really sells: a desk for a day, a meeting room for one meeting, or a regular place for a team. It keeps the hours reception is staffed apart from the access members have, shows the rooms as they are, and sends a booking or a contract request to someone who answers. Nothing goes up without your yes, and each edit is entered in the change log in your dashboard.
One location from €75 a month
Discuss my profileThe request is free and creates no obligation; a manager replies within one business day.
What is sold, the guest visit and member access, the rooms, then the booking
Every change begins with something the operator has confirmed and is published only after your approval. The four steps follow the questions a visitor asks, in the order they come.
- 1
What the space sells: a desk for a day, a room for a meeting, a place for a team
You list the products the space really sells and who each one suits. Each is entered as a separate service in your words, so the person after a meeting room and the company after a regular place do not read one blended paragraph. A product you have stopped selling, or one still being built, stays off. Google settles which service fields a category has.
- 2
The guest visit and the member access, kept apart
The hours field shows when reception is staffed and a guest can be received. What members can do outside those hours is described in the service entries and the description, plan by plan, in your terms, and only where you have confirmed it. If a guest with a booked room cannot get in after reception closes, the profile says so plainly. Google asks for the regular customer-facing hours, so access beyond reception is worded in text and not entered as hours.
- 3
The zones and the rooms, in photos of the real space
Every meeting room and every zone gets its own record: the name on the door, the seats, the equipment, whether it has a door, and photos taken in the room as it is. The floor plan you send is the source, and a room that changed since the last photo waits for a new one. Frames that show a tenant's sign, a screen or a board come down or are swapped for a photo of the empty room.
- 4
The booking, or the contract for a longer arrangement
The route out of the profile is followed as a visitor would follow it: the link for a room, the link for a desk, the phone number, the form, any message link. The request text asks for the date, the hours, the number of people and the equipment, and states that your team confirms against its own calendar. A request for a regular place goes to a person who can talk terms. A link that opens the members' login or the wrong room is repaired before anything else.
Start with the products, the rooms and the front desk hours
Send us the address, the products you sell, the rooms with their seats and the hours the front desk is staffed. A manager checks each product and room entry against that list, notes every place where they part ways and proposes a package.
Discuss my profileThree people, three questions, one listing
Three different people search this trade: a freelancer who needs a desk today, a team lead who needs a room for one meeting, and a company looking for a base. They read the same listing for three different answers.
- The freelancer reads the door first. The questions are whether a person can walk in this afternoon, whether a desk is open to someone no member has invited, and whether anyone at the front will let them in. Reception hours answer that only when they describe the front desk and nothing else.
- The team lead reads the rooms. Photographs serve as a floor plan: how many chairs fit around the table, whether there is a screen and a camera for a video call, whether the room has a door or is a glass corner of an open floor.
- The company looks for the arrangement, not the desk. It wants to know whether the space offers a private office, a fixed desk or a room for a team, and whom to ask about a longer stay.
- Noise is judged from pictures. A person who takes calls looks for phone booths, a quiet zone and a door that closes, and a listing that shows only a bright open floor answers none of it.
- Reviews tell a visitor about working conditions: whether the internet held during a video call, whether the room was ready at the booked hour, how loud the floor was and how the host at the desk dealt with a mix-up.
- The last step is a tour or a room. A team deciding on a base wants to book a walk through the space, a freelancer wants a desk today and a team lead wants a room by four. Each looks for its own button, and one contact form for all three leaves two of them waiting.
Where a coworking listing sends people to a locked door
A coworking space sells three products through one door, and keeps two kinds of access behind it. A listing that blurs the products or the access sends people to a locked entrance or to the wrong booking page.
- The hours field shows the times members can enter with a card or an app. A day guest arrives at nine in the evening, finds no one at the front and no way to be let in, and the review that follows says the listing lied.
- The whole business is one line called coworking. The person looking for a meeting room lands on a page about desks, and the team looking for a base is offered a day pass.
- The meeting rooms are listed without seats and equipment. A room for four is booked for a workshop of nine, and the operator hears about it in front of the room.
- The booking link opens the members' login, the calendar of a different room or the general contact form, so the visitor who wanted to reserve a table for an hour gives up.
- Businesses with a desk at the address expect a listing of their own on the strength of the address, or ask to appear on the operator's profile, and the operator starts to promise what only Google decides.
- A registered or mailing address sold to companies is shown as if visitors could come to it. Google does not treat a rented mailing address, where the business does not actually operate, as a location that qualifies.
- A photo shows a tenant's logo on a door, a whiteboard with a client's plan or a laptop screen with someone's data, and the frame reads as part of the space or as a leak.
Where a desk, a room and a plan are written down
A room plan, a membership and a day pass are written into the category, the individual services and the text of the description, with the photos backing them up, and all of them have to tell one story.
- The primary category follows what the operator mainly runs, and a coworking category is used if Google lists one for your country. A room rental category is added only if rooms are really rented out at the address. Google decides which categories exist.
- One service entry for each product the space sells: a day desk, a fixed desk, a private office, a place for a team, a meeting room. Each is described in words, without prices, and says who it suits.
- One entry for each meeting room that can be booked on its own, named as on the door, with the seats and the equipment the operator has confirmed for it.
- The hours field carries the customer-facing hours: when reception is staffed and a visitor can be received. Member access beyond those hours is placed in the description and the service entries, worded as the operator words it.
- Attributes set only for what exists on the premises: a wheelchair accessible entrance, an elevator to the floor, a restroom, Wi-Fi.
- The entrance route: the address including building, floor and suite, the pin on the entrance guests really use, and a line about the intercom or the lobby desk a guest has to pass.
- Booking links that lead to the right page: one for the room, one for the desk, and a separate one to book a tour for a team that wants a longer arrangement, which reaches a person who can talk terms.
Monthly: reception hours, rooms and booking routes
Each month starts from the record the operator confirmed: the products, the rooms with their seats, the reception schedule, the access wording and the booking routes. The check asks whether the listing still describes the space as it runs today.
- In your dashboard sits the record agreed for this address: every product with the wording that describes it, every bookable room, the reception hours, the sentence about member access, the entrances and the contact routes.
- Reception hours are checked against the front desk's real schedule. A holiday closure, a change of staff or a reduced week goes onto the profile as special hours once you have given the manager the dates, and comes off when reception is back. Special hours cover short changes. If the whole space closes for more than a week or for the off-season, Google's temporarily closed status applies, and it marks the whole listing, so it is used only then.
- The rooms are compared with the record. A remodel, a wall moved, a screen replaced or a room turned into a private office changes what a room offers, and an entry is edited only when you say so.
- The booking routes are walked as a visitor would walk them. The room link is opened, the desk link is opened, the request for a longer arrangement is sent, and the manager writes down who answered and what they said.
- Photos are matched with the record. Frames showing a tenant's branding, a screen or a board with someone's data, or a recognizable member are marked and, with your yes, taken down or swapped for a photo of the empty room.
- The report keeps three lines apart: requests for a room, visits for a day desk and requests for a longer arrangement, counted from your own records and the tagged links, beside the reasons a request did not fit.
What a coworking profile does that a plain office listing does not
Five things a coworking profile sets up beyond a plain office listing, with Google's own article under each.
- 1
Give the tour its own booking link
Add the tour and the meeting rooms as separate booking links, and set the one a first-time visitor needs most as the preferred link at the top. A stranger rarely wants the members' room calendar, and a team looking for a base wants a person to show it the space, so the two paths should not share one page.
Google's help on this: Manage your local business links
- 2
Set the Wi-Fi and accessibility attributes from the floor, not the lobby
Google's attributes include Wi-Fi and the accessibility of the entrance, the restroom and the elevator. Answer them for the floor where the desks are: the elevator attribute is for a business with several floors reached by a lift big enough for a wheelchair, so recheck them after a remodel.
Google's help on this: Manage your business attributes
- 3
Keep another company's category off your profile
Google's own example is a health club with an independently run café: the café gets its own profile and the club does not add the café category. The same holds for any outside company that serves the lobby of a coworking space. Add a category only for what the operator itself runs.
Google's help on this: Manage your business category
- 4
Photograph the answers to the noise question
Show the phone booths with the door shut, the quiet zone and a meeting room from its door, all empty and unfiltered, because Google asks that a photo represent reality. A person who takes calls judges the floor from these frames, and a tenant's sign, screen or board stays out of them.
Google's help on this: Manage your Business Profile photos & videos - Computer
- 5
Write the address down to the floor and the suite
Enter the full address with building, floor and suite numbers, but only as they are part of the official address. Where Google cannot find the building, you mark the spot on the map yourself, so a visitor with a laptop bag does not walk to the neighboring entrance.
Google's help on this: Manage your business address
Reviews from members, day guests and meeting visitors
A coworking space collects reviews from three kinds of people: the member who works there, the guest who came for a day and the visitor who came to somebody else's meeting. Replies stay within what the writer actually saw. The manager writes a draft, and you approve it before anything is posted.
- No reply confirms that a person or a company is a member, has a desk or booked a room. Who works in the space is the members' private business, and a public answer would expose it to every reader.
- Praise for the host at the front desk gets an answer about the thing the writer mentioned. The reply brings in nothing the reviewer did not say, and no member or member's company is named.
- Complaints about noise, the internet or a cold room are collected by zone and room in the monthly report and passed to whoever runs the floor instead of drawing the same apology each time.
- A complaint that a booked room was occupied is answered with the route to the operator, not with a version of events. The manager does not read the calendar and does not judge the booking, and the operator decides what happened.
- A tenant's customer who reviews the tenant on the operator's profile is answered about what the operator provides, the space and the front desk, and the reply does not name the tenant. If the review is really about that tenant's own business, the manager reports it to Google as not describing this place.
Where a human has to step in
- A review that alleges injury, a theft, a data leak from a shared printer or screen, a lost deposit or a safety failure is held back from the routine and shown to you first. Writing starts only after you have seen it, and the words that get posted are yours.
- A reply never offers a refund, a credit, extra hours or a room, and none names an employee or a tenant before the reviewer has.
Members, day guests and visitors each get a fitting reply
The manager drafts replies that stay within what the writer saw. You approve the draft, then the manager posts it.
Posts that put a visitor at the right door
Posts should help a visitor pick the right product and arrive at the right door. No post says a desk or a room is available today.
- A meeting room photographed empty from the door and from the far wall, with the seats and the equipment you confirmed written in the text and the name it carries on the door.
- A holiday notice written for two readers: the dates reception is closed, what members can do on those days with a card or an app, and a plain line that a day guest cannot be received.
- The way to the front desk for someone who has never been: the street entrance, the intercom, the floor, the elevator and the sign at the door, each photographed.
- How to ask for a room or a place: what to include (date, hours, the number of people, the equipment, whether a regular place is wanted) and who reads it. It says the space confirms from its own calendar.
- A new zone or a returned one, such as a quiet floor or a set of phone booths, with the day it opens to guests and the day it closes for work on it.
- Photographs of members at work only where each recognizable person has said yes, with screens and boards out of the frame.
Rooms, zones and locations: where one listing ends
One location
One building, one address, one front desk: the rooms and zones share a single listing, and the job is to keep its wording level with the space as it stands today, from the products and the reception hours to the rooms and the booking routes.
A network
Each location an operator runs is a separate listing: its address, its reception schedule, its rooms and its reviews stay apart. The wording for products, reception hours and the request route is written once and applied to every location. Before any application is made, Google's rules are read to see whether a set of meeting rooms sold under another name can be listed separately. Billing is per location, each on its own package; a larger group gets an individual quote.
What the operator confirms and what the manager writes
What the manager does
- Splits the business into the products it really sells and gives each its own entry, so a meeting room and a fixed desk are never described in one sentence.
- Keeps the reception hours in the hours field and writes member access separately, in the terms you confirmed for each plan, and never states them as the same thing.
- Puts seats and equipment on a room only as you confirmed them, and removes any figure or piece of equipment you cannot confirm.
- Explains to a tenant who asks that the address gives no automatic right to a listing, and refers the question to Google's rules for that tenant's own business.
What you confirm
- The products, the plans, the rooms with their seats and equipment, and the hours reception is staffed.
- The calendar. Only the operator knows whether a desk or a room is available, and only once it has checked its own booking system.
- What members can do when reception is closed, in the operator's own wording for each plan.
- Whether each photo may be published, and who answers a request for a longer arrangement.
First month in a coworking space: products, rooms, then routes
an example of the process, not a client result-
Week 1
You add the manager to the account the operator owns. Before any edit, what the listing says today is noted down: the category, the hours, the service entries, the booking links, and each photo with a note of what it shows.
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Week 2
You send the products, the rooms with their seats and equipment, the reception schedule and the wording for member access. The hours are separated from the access wording, and the service entries are rebuilt product by product.
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Week 3
Pictures are split into empty rooms and frames with a tenant's material or recognizable people, and any frame you cannot clear is taken down with your approval. The booking links and the request for a longer arrangement are walked from the visitor's side.
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Week 4
The month finishes with a summary: what was changed, what is waiting for your answer, and the requests for rooms, days and longer arrangements counted as three lines. Replies to reviews go out within what the package covers, each after your approval.
This example follows a coworking space product by product and room by room. It shows the sequence only, not anyone's result; a real month follows the package you choose and how the listing looks on the first day.
Test the listing as a day guest, a team lead and a tenant would
- Look at the hours on the listing and ask who they describe. If they show the times members can come in, but reception is staffed for fewer hours, a day guest will meet a locked door.
- Open the booking link on someone else's cell phone and try to reserve a meeting room for an afternoon. Note whether you landed on the room page, the members' login or a general form.
- Read the entry for each meeting room and check it against the door: the name, the seats and the equipment. Anything you cannot confirm from the room itself should not be there.
- Go through the first ten photos and note every sign, screen, board or face that belongs to somebody else. If you would not want it in a store window, it should not be on the listing.
- Ask a tenant to look up the address and describe what they find. If their own business appears under your address, find out how it got there and whether the pin and category are theirs.
Book your own meeting room as a stranger
Try the hours, the booking link, room entries and photos from a guest's phone. Or send the profile and the manager makes the checks, flags anything belonging to a tenant and asks about the rooms.
Not ours to decide: availability, prices and a tenant's listing
- Which desks and rooms are available, what any plan costs and who signs a contract are your decisions. The profile never says or hints that a desk is open. A question about availability, a price or a contract goes to the person who handles bookings at the space, and the log shows who received it.
- The address of a coworking space gives its tenants no right to a listing. Each business must qualify with Google on its own terms, and Google decides. We promise no profile for a tenant, and we do not present a virtual office or a mailing address as a place visitors can come to.
- Room booking tools, door access, member apps and invoicing are other jobs. The profile can point at a booking page that already exists; it does not build or operate one.
- Google alone settles whether a set of meeting rooms sold under another name can have a listing in its own right, and it does so on its own schedule.
Google's own help for this kind of business
Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.
- Guidelines for representing your business on Google
States the rules on a virtual office or a rented mailing address and on an office inside a coworking space, which tenants ask you about.
- Resolve duplicate profiles & ownership issues
Explains when two businesses at one address, such as the operator and a tenant, can each have a profile: distinct names and clearly visible signage.
- Business eligibility and ownership guidelines
Lists what is not eligible, including a class or meeting held somewhere the business has no right to represent, which is what a guest's event in one of your rooms could amount to.
- How to set Special hours
Shows how to set special hours for a holiday closure of reception while the regular hours stay as they are.
- Mark your business as closed
Tells when the whole space is marked temporarily closed and when special hours are enough.
What is the same for every industry
The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.
How the packages work here
Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles
Start
Profile upkeep
€75 per Google location per month · without VAT
- 4 posts or offers a month
- Up to 50 review replies a month
- 3 requests to update the profile details
- Photo updates
- Review QR code
- Basic monthly report
- Manager's first reply: up to 2 business days
Business
Profile development
€149 per Google location per month · without VAT
- 24 posts or offers a month
- Up to 200 review replies a month
- Regular updates to the profile details
- Monthly optimization and SEO of the profile
- Goods and services added gradually
- Content plan and competitor analysis
- Extended monthly report
- Quarterly consultation
- Manager's first reply: up to 1 business day
Pro
Profile development and advertising
€249 per Google location per month · without VAT
- Everything in Business
- 24 posts or offers and up to 200 review replies a month
- Initial setup and launch of Google Ads
- Ad copy and images prepared
- Advertising in one language
- Campaigns run and optimized every month
- Extended report with the advertising work and plan
- Manager's first reply: up to 1 business day
The manager proposes, you approve
The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.
Who does what, in every industry
What the manager does
- Checks the profile regularly and keeps a written record of the agreed data.
- Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
- Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
- Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.
What you confirm
- The facts only you know: current hours, prices, services, photos, who is on the team this month.
- The tone of replies, set once at the start, and the wording of anything escalated to you.
- The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.
What works the same way in every industry
- Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
- Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
- Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
- Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
- Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.
Google's rules that apply to every profile
- Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
- Verification, eligibility and which categories exist are Google's rules and differ by country.
- Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
- Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
- The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.
Reviews: the same policy everywhere
- We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
- We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.
Sources for Google's rules
- Tips to improve your local ranking on Google
- Guidelines for representing your business on Google
- Manage your business category
- Report inappropriate reviews on your Business Profile
- Manage your local business links
- Prohibited & restricted content (Maps User Generated Content Policy)
We last checked the Google rules on this page against Google's Help pages in September 2026.
What the team handles for this industry
The rest of the local SEO work
This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.
Each product and room, on the profile as it is
A manager gives each product its own entry, keeps reception hours apart from member access and lists seats and equipment as you confirm them. You supply plans, rooms, calendar and what members can do when reception is closed.
Frequently asked questions
How do we keep reception hours apart from the access members have? +
Why does the address of a coworking space not give every tenant a right to a Business Profile? +
We sell virtual office and mailing addresses. Can the map show them? +
Can the listing say a desk or a room is available? +
Do our meeting rooms need listings of their own? +
Can we write that members have access at any hour? +
Members book rooms through our app. Which link goes on the profile? +
The café in our lobby is run by another company. Do we add its category? +
A neighboring industry, and what is different there
Name the locations, and we read them as a visitor would
The answer comes in one business day: what each profile states now, where it departs from the space you run and which package fits each location.
Discuss my profileWe work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.