Local SEO / Google Business Profile
How Google Maps Ranks Local Businesses and How to Test It
Relevance, distance and prominence in plain terms, why a ranking checked from your own office misleads, and how to measure visibility apart from sales.
CyberLab Blog
Notes on SEO, AI search, Google Discover and paid ads. Written by our team, with sources always linked.
Local SEO / Google Business Profile
How Google Business Profile Verification Works
The verification methods Google offers, what the video must show, how long review and mailed codes take, and what to do after a rejection.
Local SEO / Google Business Profile
How to Claim an Existing Business on Google Maps
A listing exists and you cannot manage it: which of three routes applies (claim, request access or recover your account) and what Google answers.
Local SEO / Google Business Profile
Google My Business vs Google Business Profile: What Changed
Google My Business became Google Business Profile in 2021. Where to manage the listing today and which chat, reporting and Gemini features changed since.
Local SEO / Google Business Profile
How to Create a Google Business Profile Step by Step
Eight steps from eligibility to the public listing, with two businesses compared: what a home-based plumber and a street-front salon enter for location.
Local SEO / Google Business Profile
Keeping a Google Business Profile Accurate Over Time
Who holds access, what to check weekly and monthly and in what order, what counts as published, and the handover record that lets someone else take over.
AI Visibility / GEO
Claude Opus 5: What Anthropic Documented About Its Own Model
Anthropic shipped a prompting guide and a 194-page System Card with Claude Opus 5. Between them: over-verification, scope drift and a higher hallucination rate.
AI Visibility / GEO
Claude Opus 5: Half Fable 5's Price, Same as Opus 4.8
Anthropic released Claude Opus 5 on 24 July 2026 with a 1M-token context. It costs half of Fable 5 and the same as Opus 4.8, so it is not a price cut.
AI Visibility / GEO
ChatGPT Now Fetches Some Results Through Bing
Researchers saw result_source: "bing" in ChatGPT's traffic on some accounts. What the field does and does not say, and a short check for your own site.
SEO
Toxic Backlinks: Do They Actually Hurt Your SEO?
Agencies sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. What Google really does with spammy links, and when disavow helps.