A manager can keep a profile in order only with facts from the business. Most of the source material comes from you, and the work on the profile is ours. This page lists what to prepare at the start and what the manager will ask for as the months go on.

Current facts only you know

The manager checks the profile against your business, so the facts have to come from you: regular hours, holiday and special hours, the phone numbers and website link customers should use, the address or the area you serve, and the services you actually offer. The manager asks for them in the dashboard chat.

Tell the manager about a change before it happens where you can: a holiday closure, a new phone line, a renamed service. Changes sent as one list are easier to agree and put through. Our Google Business Profile optimization checklist shows which fields matter and how each edit is checked afterward.

Photos and material for posts

Posts and offers are built from your materials: photos of the place, the team, the goods or the work, plus news, events, prices and offers you want to announce. The manager checks what already exists and tells you what is missing. A photo shoot and new materials are not included automatically.

Send photos you have the right to use and that show the business as it is today. If you have nothing new, say so. Producing materials is extra work, and it is agreed separately, with its cost, before it starts.

Answers to the questions customers keep asking

Customers ask the same things again and again: parking, payment methods, accessibility, walk-in visits, how booking works. Write your answers down once. The manager puts them into the profile’s own fields and updates, worded as you confirmed, so the work does not depend on the questions and answers section.

Share the same answers with whoever picks up your phone. Google can call a business to check its details, and what staff say may end up on the profile, as our article on what Google collects about a business explains.

The tone of review replies and your limits

Before the first reply goes out, agree the tone: how formal the replies are, which language they use, what the team may offer an unhappy customer and what it may never promise. Negative and disputed reviews are brought to you with the facts before any reply is published.

We never ask only happy customers for reviews and never offer anything in exchange for one. Our guide to Google reviews for businesses covers how to ask within Google’s rules. If a review breaks those rules, the manager helps you report it, and our article on whether a Google review can be deleted explains what Google decides.

Access and documents

The manager needs the manager role on the profile, granted from the owner’s login. Keep documents that match the profile at hand, such as the registration of the business and proof of the address. Google may ask for them during verification or an appeal, and the manager will ask for them then.

The details on those documents should match the profile exactly: the same name, the same address. Our article on how Google Business Profile verification works describes what Google checks.

Who approves what

Decide at the start who on your side confirms facts, who answers for difficult reviews and who is the authorized representative for package changes. It can be one person. What matters is that the manager knows whom to ask, so a question does not sit unanswered.

These are the decisions that wait for that person:

  • Facts: hours, prices, services, who is on the team this month.
  • Replies to negative and disputed reviews.
  • Restoring a value that someone else changed on the profile.
  • Moving a location to another package; nothing is charged without that yes.

How much of your time this takes depends on the state of the profile and on the tasks, and it is agreed at the start. The split of duties is also set out on the what we do every month page.

To see what your profile is missing today, ask for a free express review.